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Threadless Case

In: Computers and Technology

Submitted By jjfooty4
Words 539
Pages 3
1) What business is Threadless in? - Threadless is in the custom designed, user-created shirt business. - Threadless acts as facilitators for community-run business What is their competitive strategy? - Threadless’ designs are completely user created on Threadless’ website. - Online community of artists creates potential T-shirt designs, rather than Threadless creating them. - Ideas are voted on by the online Threadless community. - Threadless staff reviews highest rated ideas; chooses winner How sustainable is it? - Strategy has been copied by other websites (Design By Humans, for example). - However, Threadless is already massively popular/has established, loyal, talented user community. - Most competitors won’t be able to offer comparable financial incentives to user community. - As such, it is likely that Threadless won’t be seriously threatened by similar, community-driven companies.

2) What motivates various members of the community to participate? - Simple customers use website to simply buy creative shirts. - Designer-conscious students use website to generate feedback from fellow artists. - People have opportunity to interact with designers on company blog. - Monetary incentives include $2,000 cash and $500 in Threadless gift cards for winning shirt designs. - Each time a design is reprinted, the winning artist receives additional $500. - Winning designers have their art distributed across the continent. - Winning designers also rewarded with membership to Threadless alumni club (forum). - Company hosts parties, which invites users to come and discuss artistic ideas (similar to Yelp)

3) What is the operational role of technology and its impact in supporting Theadless’s business model? - Website allows users to submit unique design ideas to Threadless

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