...very popular skateboard and action sports apparel company. Shoes are what the company is known for but they also sell a variety of products including t-shirts, hoodies, beanies, watches, socks, hats and backpacks. The very first Vans shoe store opened at 704 East Broadway in Anaheim, California on March 1st, 1966 by Paul Van Doren. Van Doren worked with a shoe company on the East Coast, but was unhappy with the company so he and his partners moved to Southern California to create Vans. The Van Doren Rubber Company was unique in that it manufactures shoes and directly sells them to the public. Vans wanted to create a shoe that could stand up to any situation and be strong and durable, so they created their trademark waffle pattern on the bottom of the shoes with extra rubber for strength. The company started to become very popular in Southern California in the 1970’s when skateboarders started wearing Vans, thus prompting Vans to start producing shoes for a number of other action sports including wakeboarding, surfing, snowboarding, BMX, motocross. The company was now a big competitor in the athletic shoe market. In 1982 the movie Fast Times at Ridgemont High had an iconic character wearing the slip on Vans shoe. After the release of the movie shoe sales soared....
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...March 25, 2013 WRD 203-002 Under Armour’s Next Move Introduction Under Armour is an athletic apparel company that specializes in creating performance-enhancing clothing using moisture-wicking material. Despite its growth over the past decade, Under Armour has failed to really challenge other athletic apparel companies, such as Nike, due in large part to their lack of a women’s product line, an athletic shoe line, and global presence. Bruce Horovitz discusses Under Armour’s shortcomings in his article, “Under Armour races to discover fitness gear.” He states, “Its first shoe line got a black eye, its line of women’s clothing was initially slow to catch on, and for an athletic-wear maker that wants to be taken seriously, it has a miniscule international presence,” (Horovitz par. 1). Despite Under Armour’s growing success, the company still pales in comparison to Nike because they fall short in those three areas. By exploring the market for women’s apparel, creating an effective athletic shoe line, and expanding globally, Under Armour will finally be able to mature as a company and solidify itself as a contender to Nike. History In recent years, Under Armour has exploded onto the athletic apparel scene through the use of innovative technology, creativity, and effective marketing. The company’s mastery of moisture-wicking material revolutionized the athletic apparel industry and allowed Under Armour to succeed in such a competitive environment. Although the company...
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...Carolina and spent 15 seasons in the NBA. In those 15 season Michael Jordan won a total of 6 NBA Championships, 5 MVPs and scored his own shoe brand that became extremely successful till this day. Due to Michael Jordan’s amazing basketball career and his success as a businessman, he has changed the industry Michael Jordan has changed the game of basketball with his legendary career. Michael Jordan has some legendary stats that no one has ever accomplished in his time. “He was the first player to win both the scoring title and the defensive player award in the same season” (“Michael Jordan”1). No one in NBA history has ever done that before until Michael Jordan. He changed the game of basketball and made players train to be...
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...clothing & accessories based in herzogenaurach, Bavaria, germany, it is the holding company for the addidas group, which consist of reebok sports wear. Besides sports addidas also produces products such as bags, shirts, watches, eye-wear & other sports clothing related clothes. shoe designs typically feature three parallel bars. The companys revenue for 2012 was listedat $14.88 billon . Also known as Adi Dassler was born in Herzogenaurach, Bavaria, Germany on November 3, 1900. The son of Christoph Dassler, a shoe factory worker made his foray into the shoe making business when he was 20 years old. Adi had a passion to create a shoe specifically for athletes. He started in his mother’s laundry room using canvas and spare materials. With the assistance of his brother Zehlein (who made the metal spikes) and later his older brother Rudolf (who joined in 1924), the brothers formed the Dassler Brothers Shoe Factory. Adi made it a point to attend every major sporting event in an effort to convince athletes to wear his shoes. By the 1928 Olympics in Amsterdam, several athletes were wearing special shoes from the Dassler workshop. By the early 1930s, the company was making 30 different shoe brands for 11 different sports and had a workforce of nearly 100. The 1936 Olympics in Berlin offered a great opportunity for Adi as he equipped Jesse Owens with spiked shoes that reportedly helped him to win 4 gold medals. In 1949 Adi produced the first shoes with molded rubber studs...
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... Omer Sher 083805129 DATE: 26-03-12 BATA PAKISTAN LTD PAKISTAN FOOTWEAR INDUSTRY: ➢ Pakistan has a large footwear industry. It had a footwear market of above 150 million pairs per year. ➢ In Pakistan footwear industry can be divided into two sectors formal sector and informal sector ➢ Formal sector consist of about 500 small manufacturers, each producing from 500 to 40,000 pairs per day. Firms in this sector included giants such as Bata and servis ➢ Informal sector has the big market share of about 80 percent, was comprised of over 17,000 units, each with the average of two employees. ➢ Exports About dozen firms are involved in the exports but only Servis, Bata, Firhaj, Epcot. Shafi and Rajex participated regularly in the major annual footwear exhibitions in the Dusseldorf, Germany. ➢ Government Policy has big influence on the large players of the footwear industry through their import and export policies and duty rates. ➢ Sales Tax Small manufacturers prefer not to grow too large. They just want to remain under central board of revenue for to save themselves from 15 percent sales tax and by doing so they can save on many duties. ➢ Expansion The larger expansion in the leather industry happened in the 1980s that was resulted due to the remittances from migrant in the Middle East, together with the afghan war, resulted in 6% annual GNP growth. ➢ Market...
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...themselves as having more autonomy, purpose in life, positive relations with others and self acceptance than non-exercisers. Achieving this body greatly boosts his happiness and confidence, especially with the opposite sex. Six months ago Sam purchased a new pair of Nike ‘Free Run’ shoes that had become very popular amongst his friends. Using Karen Horney’s ‘Neurotic Trends’ (Coolidge et al., 2001) we can assume that Sam is of a ‘compliant personality’, by which he displays attitudes and behaviour that cause him to move towards people; to consciously seek approval, affection and belongingness (Coolidge et al., 2001). This is evident by his use of exercise to gain attention and approval from others and the purchase of the fashionable Nike shoe as a means to belong to a certain group. Need Recognition After a few months of running in his new Nike shoes, Sam began to develop ankle soreness and eventually ankle tendonitis. This injury required an extended period of rest with no running to be undertaken. As we have found, Sam...
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...Nike Shoe Company ECO 365 July 21, 2014 Alan Beideck Nike Shoe Company Introduction The current assembling practices of the shoe business, specifically organizations, for example, Nike, Reebok, Adidas, Converse, and New Balance, happens all through the world. With the business encountering extreme rivalry, and the item obliging concentrated work, firms are confronting amazing weight to build their overall revenues through their sourcing practices. The accompanying paper will dissect the tennis shoe industry, while inspecting the huge number of reasonable assembling alternatives, and scrutinizing their current assembling structure. Nike presently delights in a 47% piece of the overall industry of the local footwear industry, with offers of $3.77 billion. Nike has been assembling all through the Asian district in excess of twenty-five years, and there are in excess of 500,000 individuals today straightforwardly occupied with the creation of their items. They use an outsourcing technique, utilizing just subcontractors all through the globe. Their dominant part of their yield today is created in manufacturing plants in China, Indonesia, and Vietnam, however they likewise have industrial facilities in Italy, the Philippines, Taiwan, and South Korea. These manufacturing plants are 100% possessed by subcontractors, with the dominant part of their yield comprising singularly of Nike items. Nonetheless, Nike does utilize groups of four ostracizes for each of the huge three nations...
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... Considerations (Past and Present Communications)…………………………………………………………………… 15-‐17 SWOT………………………………………………………………………………………………………………………………………………….… 18-‐19 Primary Research Considerations………………………………………………………………………………………………………….. 19 Work Cited and Appendix……………………………………………………………………………………………………………………… 20-‐29 2 ID: 936605550 ID: 911484064 ID: 933327329 ID: 919538922 ID: 938345647 Company Analysis Company Mission and Philosophy Converse sneakers were originally created as a basketball shoe, and the Chuck Taylor All Star is now an iconic part of the fashion industry and...
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...Full control ensures shoe retailer never misses a step By RACHAEL BOON THE success of shoe label and fashion retailer Charles & Keith International on the global front can be attributed to its ability to have a firm grip of its operations across its vast network of stores and factories. This unwavering commitment has put the company in good stead to weather the major crises it had faced, dating back to the days when the retailer was operating out of a small store in Ang Mo Kio in 1990. Back then, co-founder and chief executive Charles Wong, 39, and his younger brother, Keith, 37, were just teenagers helping out at their mother’s shop. She wanted the older Mr Wong to close the unprofitable shoe section, but the future shoe maven was determined to turn it around. He mapped out a plan to take control of the entire shoe business operations – from stocks to design and even shoe sizing. As a result, the shoes sold well and Mr Wong managed to stave off the store’s closure. This experience honed his business acumen, which would serve him well when he decided to set up his own shoe company with his younger brother, who is the firm’s chief operating officer. From the outset, the siblings were determined to make a name for themselves by starting their own brand. In 1996, they set up shop in Amara Shopping Centre to market and sell Charles & Keith shoes at a time when it was unheard of for local shoe retailers to brand themselves. The move was prompted...
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...Introduced in 2005, the Vibram FiveFingers (VFF) shoe has become a highly visible figure in the world of athletic shoes and has gained a sizeable chunk of the minimalist shoe market. The Vibram FiveFinger Shoe was originally intended for yacht owners that wanted to maintain their grip on the deck without compromising the barefoot feeling. The VFF has gained many accolades since its inception one of them being Time Magazine’s best inventions of 2007. The shoe’s entrance into the world of athletic wear began when one of the CEO’s of Vibram America noted the FiveFingers had potential for a barefoot running shoe. (Vibram1) The market for the shoe now is now primarily aimed at people that are outdoor enthusiasts and the people that are involved in the minimalist shoe craze that has become increasingly popular across the globe in the past few years. The book Born to Run sparked much of the interest in the benefits of running barefoot and the book has helped the natural running movement receive national attention and the Vibram FiveFingers shoe has ridden that movement to popularity and profitability. (Walker 1) Vibram FiveFingers target market mainly consists of athletes and outdoor enthusiasts. The design and functionality of the FiveFingers is what appeals to their target market. The shoes fit the foot like a glove and provide a barrier between the foot and the ground. This mimics the “barefoot” feel while providing some protection to the foot from the elements. The proponents...
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...With over 100 years in the shoe industry, Converse has been a brand with many different associations. It has marketed and positioned itself in numerous ways and has managed to maintain a high level of brand recognition with all ages and walks of life. It was the World’s first performance basketball sneaker. It was worn by the entire Army Air Corps in WWII. It was the official sponsor of the 1984 Olympics, and it was the shoe that Kurt Cobain was famously wearing when he died. It would be hard to argue that any other brand has been independent enough to be tied to so many market segments. This paper will provide insight into how Converse and the Chuck Taylor All Star was able to maintain its prominent position in the shoe market for over 100 years, despite competition, an ever changing market, and even bankruptcy. History Of Converse In 1908, Converse began as a rubber shoe company specializing in tennis shoes, rubber boots and automobile tires. The All Star shoe was created in 1917 as a specialized basketball shoe. It was competing with A.G. Spalding, U.S. Rubber, and Goodrich. Spalding invented the basketball as we know it today, and the basketball shoe, which included a rubber sole for traction. Previously, athletes competed in a high top shoe with a leather sole. At this time, the sport of basketball was still primitive and lacked the national prominence it has today. In 1921, Converse brought on Charles “Chuck” H. Taylor as a traveling sales representative to...
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...MKTG 3030 D Final Report Group 1 Content Executive Summary ................................................................................................................................................. i Part Ⅰ: Situational Analysis 1. 3C Analysis: Company, Competition & Consumers...................................................................................... 1 2. 4P analysis: Product, Price, Placement & Promotion .................................................................................... 2 Part Ⅱ: Campaign 1. Target Market: Profile & Refinemnet .......................................................................................................... 4 2. Communication Objectives .......................................................................................................................... 4 3. Message Strategy: CFR, POP & POD.......................................................................................................... 5 4. Creative Strategy: Discover our excellent & Definr your excellent ............................................................ 5 5. Media Strategy: Objective, Media choices & Measurement ........................................................................ 8 6. Campaign Budget: Overall Budget & Distribution .................................................................................... 10 7. Research Strategy ........................................
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...every athlete in the world. The company started out as an American based footware distributor and evolved globally overtime to include not only footwear, but also apparel and equipment. Nike is one of the most recognized brands in the world and many are extremely familiar with their tag line “Just Do It”. Nike has capitalized on first mover advantage over the years and led the market in innovation. Nike competes in a saturated market with many traditional and potential competitors. To maintain future success Nike needs to focus on new strategies. Nike, who also owns Hurley, Converse, Bauer, and Umbro has several traditional competitors including Reebok, Adidas, UnderArmor, New Balance and Puma. Any company that produces athletic footwear or athletic apparel is a competitor to Nike. Nike also sells sunglasses and fitness equipment. Nike also faces potential competition with other shoe or apparel manufacturers. Sketchers had traditionally produced more fashionable everyday footware but has been extremely focused in the last few years on athletic footware. Their Shaper brand is now widely popular for consumers who like to walk for exercise and their cross-training and running shoes are gaining popularity. It takes little effort for a current shoe manufacturer to change designs and molds to make new types of shoes. The same applies to current apparel manufacturers. Athletic apparel accounted for 13% of U.S. apparel offerings in 2009 and is projected to grow an additional...
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...rP os t 9-306-064 REV: FEBRUARY 12, 2008 ROSABETH MOSS KANTER RYAN L. RAFFAELLI op yo Innovation at Timberland: Thinking Outside the Shoe Box In December 2005, CEO Jeff Swartz and COO Ken Pucker headed for a meeting in Timberland’s Stratham, New Hampshire, world headquarters, to celebrate achievements and ensure that plans were in place for several important product launches in the spring. The approach of a new year gave them a chance to reflect on progress made and consider opportunities ahead. tC Jeff and Ken walked past the festive, holiday-decorated company store, with its promotion of ornaments to support Share Our Strength, a hunger relief organization. At the entrance of the company’s cafeteria, they stopped at a display featuring a campaign to stop the genocide in Darfur and an adjacent wall of customized Timberland boots designed by City Year to celebrate sixteen years of partnership in the community. Since 1989, Timberland had served as National Leadership Sponsor to the national youth service corps. All of these reflected the values that constituted Timberland’s soul. Now soles (the in-shoe variety) were on the leaders’ minds. No Over the past 3-4 years, Timberland had booted up a formal system to produce greater innovation—in some ways, a return to the past. The company’s early growth had come from bootstrapping significant inventions in footwear, including one of the world’s first waterproof boots. More recently, Timberland’s...
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...sneakers, apparel, and sports equipment in the world. Nike has been ranked the most powerful sports brand by Forbes magazine, in early 2011. Nike started out as a small distributing company for Asics and now has become a global success. In 1964 Bill Bowerman, the coach of the track and field team for the University of Oregon, as well as one of the runners Phil Knight, started distributing running sneakers for the company “Onsitsuka Tiger” (now known as Asics), in the back of Phil’s car. With profits increasing and popularity growing, by 1967 Blue Ribbon Sports was opening their first retail store in Santa Monica, California. During 1971, Blue Ribbon Sports started to expand, and Phil Knight and Bill Bowerman started preparing their own footwear line. The infamous swoosh was developed in 1971 by Carolyn Davidson. This was the start of Nikes journey to becoming the most powerful sports company in the world today. The first shoe released to the public was a soccer shoe named Nike, which was released in the summer of 1971. Early 1972 the first line of Nike shoes was released. In 1978 Blue Ribbon Sports officially renamed itself Nike. The waffle design was Nike’s first self-designed product. Bill Bowerman and Phil Knight started experimenting with different out soles to increase traction and efficiency. The waffle trainer was a hit. By 1980 Nike captured 50% of the United States shoe market and went public. Nike’s success continued to grow exponentially. In order to be the best...
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