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Tiffin Box

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Submitted By carolinennlu
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ESSEC School of Business Writing a Business Plan

T‐Box
Business plan

Submitted By: Zoltan Pepper Anna Kronism Robbin Banks Eva Porate

Executive Summary
The report presents a business plan for a new start up call T-Box. We have identified a growing need among working professionals in Paris to eat quick, healthy tasty meal at their workplace without making the place messy. We propose to provide neatly packed meals (Indian, Japanese, Lebanese etc) in Tiffin boxes: A box that has multiple compartments packed together. The first outlet will be opened in the La Defense area of Paris. We will outsource the food preparation process, procure tiffin boxes and handle all the logistics involved ourselves. All the four partners will put in € 25,000 each and we will require additional loan of € 100,000. We expect to become profitable right after the first year and reach a net income level of € 300,000 in five years.

Table of Contents
Executive Summary ....................................................................................................................................... 2 Company Overview ....................................................................................................................................... 4 Market Analysis ............................................................................................................................................. 5 Some numbers about La Defense… .......................................................................................................... 5 Our competitors ........................................................................................................................................ 5 Positionning

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