Tim Hortons

In: Business and Management

Submitted By stanbe
Words 7764
Pages 32
University of the Fraser Valley


A Marketing Analysis on
Tim Hortons Company









Diana Beedassy
200105312
Business 120
Mr. Richard Simon
April 2, 2012




Table of Contents
Cover Page...............................................................................................................................................1 - 2
Table of Contents…………………………………………………………………………………………………………………………………….3
Introduction and History………………………………………………………………………………………………..………………....4 - 5
SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7
Business Articles………………………………………………………………………………………………………………………………………8
Target Market…………………………………………………………………………………………………………………………………9 – 10
Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11
Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12
Channel of Distributions …………………………………………………………………………………………………………..…………...13
Promotional Strategies……………………………………………………………………………………………………………….…….....14
Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20
Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22
Recommendations – Part B …………………………………………………………………………………………………………. ..23
Recommendations – Part C……………………………………………………………………………………………………………24 – 25
Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27
Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28
Appendix 2 – Business Article 1 ……………………………………………………………………………………………………29 - 30
Appendix 3 – Business Article 2 ……………………………………………………………………………………………………………31
Appendix 4 – Tim Horton’s products………………………………………………………………………………………………32 – 33
Appendix 5 – Social Responsible Behaviour……………………………………………………………………………………34 – 37
References……………………………………………………………………………………………………………………………………………38



Introduction…...

Similar Documents

Horton vs Dig

...Horton v. DIG In Horton v. DIG, the plaintiff and the defendant were both found for certain degree of negligence against them. However, Horton prevailed in this case and the case was settled as Horton receiving 80% of what he originally sued DIG for. The settlement basically means that Horton’s negligence contributed 20% to his own injury and that DIG’s contributory negligence contributed 80% to Horton’s injury. The ruling was based on the rescue doctrine of the law which holds that “if a tortfeasor creates a circumstance that places the tort victim in danger, the tortfeasor is liable not only for the harm caused to the victim, but also the harm caused to any person injured in an effort to rescue that victim.”(Wiki) In this case, Horton was the rescuer and DIG was the tortfeasor. D.I.G. Contracting, LLC was hired by Fordham University to dig the foundation for a new dorm to be built. However, DIG did not follow the requirements of NYCRR 753-3 which is the regulation that give the local governing body the time to mark any underground gas or electric lines that must be avoided. DIG’s backhoe then hits the gas line which caused the explosion. Horton who has brittle bone disease witnessed the whole event and saved Mr. Employee who was thrown in the air by the explosion from landing on the ground. The issue here is whether the contracting company is liable in negligence for causing injury to the victim who suffers from brittle bone disease. We will examine each and every...

Words: 664 - Pages: 3

Tim Burton

...Tim Burton: An Ingenious Director Do you enjoy watching heartrending fantasies? Tim Burton has directed countless films that have dramatic and depressing moods. In Edward Scissorhands a teenage outsider tries to fit in despite his unique deformity while in Big Fish a son tries to learn more about his dying father by piecing together the stories he has told over the years. This dismal mood is created through the use of close-up camera shots, low-pitched background music and full camera shots. Tim Burton uses a close- up shot in order to show the audience the character’s emotions and reactions after the occurrence of a certain event. For example, when Sandra tells Edward that she’s already engaged to Don Price, Tim uses a close up to show Edward’s reaction to Sandra’s revelation. The close up on Edward’s face allows the audience to feel sad and somewhat sorry for Edward giving this scene a heartrending mood. Another example using this cinematic technique can be found in the movie Charlie and the Chocolate Factory when Willy Wonka’s father throws all of his Halloween candy into the burning furnace. The close up on Willy Wonka’s face shows us the sadness in Wonka’s eyes and his longing to eat a piece of chocolate without his father going to extreme measures. This demonstrates how Tim Burton can use a simple cinematic technique to create a heartrending mood throughout the scene. Tim Burton uses dramatic and depressing background music constantly throughout all of...

Words: 601 - Pages: 3

Tim Burton

...Tim Burton Dark, but Lucrative Style Tim Burton has a very popular filming style that mixes his love for action-horror films and books with a sometimes funny and simple comedy style. Movies like the Grinch, The Corpses Bride, and Franken weenie have given Tim Burton films a very distinct and original look and feel to them that set his films apart from those that hovered all over Hollywood in his day. Tim Burton's ability to produce low budgets hits like Franken weenie Pee-wee's Big Adventure and Beatle Juice also set him apart from many other directors. He used many of his techniques on numerous movies like in Edward ScissorHands and in Big Fish, he used Edward in both of them, he also works with the same cast on many of his movies, working with both his wife and an actor named Johnny Depp. What Tim Burton is most notably known for working with a legendary actor named Johnny Depp on most of his movies. Between all of the movies that he has filmed the two that stand tall as the closest in relevance to each other are Dark Shadows and Edward ScissorHands. In Both movies Johnny Depp plays an outsider, a person left behind and forgotten by time, a person that tries to fit in but just doesn’t belong where he want to go. In Edward ScissorHands he is a man with Scissors for hands and in Dark Shadows he is a bloodthirsty vampire from the 17th century living in the modern 21st century. Although both movies are dark and gothic they also share a dark twisted sense of humor but also a......

Words: 309 - Pages: 2

Tim Mcgraw

...Timothy McGraw Tim Mcgraw born Samuel Timothy McGraw on May 1, 1967 in Delhi, Louisiana is an influential, accomplished and successful country singer. Tim has had consecutive albums debut at Number one on the Billboard album charts which is a hard achievement to reach as an artist. He has won three Grammy’s, three People’s Choice awards, 10 American Music awards, 11 Country Music Association, and 14 Academy of Country Music Awards, now who as an artist let alone country artist would not want these type of accolades? I know I would, then to top that off his Soul2Soul II tour was and still is till this day is the highest grossing tour in country music history, and ranks in the top 5 spots for all genres of music. The song I chose from Tim McGraw’s collection of hits was “Live Like You Were Dying”, it was written by Tim Nichols and Craig Wiseman in early 2004 but was performed by Tim Mcgraw. This song reached #1 on U.S. Billboard country music charts and continued to stay there for several weeks. Tim associated the song with his father who was hospitalized in 2003 but died 9 months later to cancer and he did everything he could to enjoy his last months despite doctors telling him that he has only 3 months live, from this tragic life event Tim learned that every day is not promised to us so we must live life to the fullest and live as if it was your last day hence the title of the song and numerous clichés on the saying itself. He did a lot of searching and finding out who he......

Words: 394 - Pages: 2

Dr Horton

...Part 1 D. R. Horton is the largest residential house builder [1] in the United States based on its 450,000 houses sold and posted a profit of $901.2 million in the 12 months that ended Dec 31, 2013. Founded in 1978 by Donald R. Horton in the Dallas/Fort Worth Metropolis, D. R. Horton is ranked as the largest house builder by units closed in the United States since 1978. The company has its headquarters in the D. R. Horton Tower in Downtown Fort Worth, Texas. .DR. Horton is dedicated to building quality crafted, distinctive homes across the United States. The Company has developed a reputation for high quality homes with features and amenities other builders often consider options or upgrades. The flexible home designs, attention to detail and affordable pricing are what make D.R. Horton a national leader in the residential home building industry. D.R. Horton's homes generally range in size from 1,000 to 5,000 square feet and in price from $90,000 to $900,000. The Company has differentiated itself in the industry through its pursuit of quality and its unique ability to offer customers the features and amenities they look for in a new home. Home designs are created by award winning architects to appeal to the tastes and desires of the local community. By taking advantage of the national purchasing power generated by building thousands of homes each year, D.R. Horton is often able to offer exclusive features to each homebuyer at an affordable price. D. R. Horton builds single...

Words: 3109 - Pages: 13

Tim O'Brien

...The Guilt bestowed upon to none Tim O’brien, A well-known Vietnam war veteran author, and 1977 national book of the year recipient, uses a notable and unusual style of writing throughout his career as he in a sort disparages the the U.S in some ways, but mostly about going to the Vietnam War, and how America is doing unnecessary things. Born in Michigan, O'Brien thought many times to flee to Canada, to escape the draft that changed his life forever. Instead of leaving he was a “coward,” and was taken by the army, and learned many things about life, how to live it, what life is worth, in what a real soldier is. His use of blunt and sometimes extremely elaborate detail to immerse the reader in the experiences he had to push through, but to also go straight to the point and not “fluff up” the story like America does. O'Brien's unique style of objection of truth to storytelling has a great impact in the readers mind, because he is portraying his life experiences back to the reader in such a human like an emotional way that sometimes he substitutes other characters projects as his emotional or physical burdens. Tim O'Brien a Vietnam War veteran whose purpose is to address the misconceptions of war and illustrate the gruesome fax of how war really is, all using his own life experiences and his works and we a rating with the emotional and physical burdens at the soldiers carry both emotionally and physically. In almost every single one of his novels including The things...

Words: 1198 - Pages: 5

Lester Horton

...Lester Horton * In 1932, Lester Horton formed his own dance company called the Lester Horton Dancers * Horton choreographed several films, such as Moonlight in Havana 1942 and Phantom of the Opera 1943 * Horton trained a number of significant mid-twentieth century dancers such as Alvin Ailey, Janet Collins and Joyce Trisler * His interest in dance was encouraged after watching tribal dances in a Wild West show * He was also among the first choreographers in the U.S. to insist upon racial integration in his company Lester Horton Technique The Horton Technique combines several cultural elements, such as Afro-Caribbean elements which explain the hip movement, or hip circles and Japanese arm gestures which explains the straight arms and Native American folk dance which may explain the type of music use to dance to. The technique emphasizes a whole body, anatomical approach to dance that includes flexibility, strength, and coordination for a healthy dancer. The fortifications are considered the core of Horton technique. They establish a framework of movement mechanics, of muscular development and coordination, elasticity and range. Horton technique focuses on the use of tilt lines, lunges and straight lines throughout the body, which means parallel legs and arms, and flat backs, flat enough for you to be able to put a cup of tea on. It also incorporates stretching on opposite directions. Jazz is a good preparation for the specifics listed above and is...

Words: 297 - Pages: 2

Tim Horton's

...A) Type of business strategy: Tim Horton’s: Low-Cost Provider Strategy Broad Differentiation Strategy Starbucks: The Focused Differentiation Strategy Best-Cost Provider Strategy B) MVV Statements Tim Horton’s • Mission: “[Their] guiding mission is to deliver superior quality products and services for [their] guests and communities through leadership, innovation, and partnerships.” • Vision: ‘[Their] vision is to be the quality leader in everything [they] do.” • Values: “At Tim Horton’s we are making a true difference for individuals, communities and the planet, everyday” “Tim Horton’s is proud to support local community initiatives that make a difference.” For example, o Free swimming/skating; timbits minor sports; community clean ups; earn-a-bike program; smile cookie program; The Tim Horton Children’s Foundation. o Sponsorships; National Sponsorships; Environmental Stewardship; Aboriginal Relations; Animal Welfare; Tim Horton’s Coffee Partnership. Starbucks: • Mission: “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” • Vision: Starbucks vision is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” • Values: “Starbucks Shared Planet is [their] commitment to doing business responsibly. Working to promote a better way of helping each other and the planet – by inspiring [their] customers and...

Words: 1199 - Pages: 5

Tim Horton

... charity foundations which gives back to the communities in order to build a well established, respected name here in America and compete with the industry leaders. Creative Slogan Tim Hortons' advertising slogans have included "You've Always Got Time for Tim Hortons" and starting in the mid-2000s, "Always Fresh. Always Tim Hortons." While both of these slogans are still used, Tim Hortons began using an alternative slogan, "It's Time for Tims" in November 2011. Creative Objectives 1. Inform public of rebranding strategy, “Tim Horton’s Cafe and Bake Shop”, in an effort to compete successfully 2. Positively reposition Tim Horton’s in the minds of target market. 3. Increase awareness of Tim Horton’s products offerings. 4. Increase customer base of Tim Horton’s through creative advertising strategies. Creative Strategy Tim Hortons’ core strategy is the reason for its success. On its most basic level, the Tim Hortons’ marketing team has created a brand that represents an idealized image of the Canadian national character: friendly, neighborly, unpretentious, gently playful, frugal, trustworthy, and clean. The company measures everything it does against this list of brand values. The storefronts in United States will be rebranded “Tim Horton’s Cafe and Bake Shop” in an effort to compete successfully. The company has decided to launch itself as a cafe and bake shop in USA, which seems to be a more popular trend popular among consumers there. Tim Horton’s is...

Words: 2980 - Pages: 12

Tim Horton

...Tim Hortons Inc. Business History Tim Hortons Inc. is mostly referred to as Tim Hortons Café and Bake Shop. It is the largest fast food service in Canada. It also has some restaurants in the USA and the Persian Gulf region. The Business has its headquarters in Hamilton, Ontario, Canada. The company was founded in 1964, by a hockey player by the name of Tim Horton and Jim Charade. It first operated in Hamilton. The company has undergone various changes in leadership since 1964. For example, Tim Horton partnered with Ron Joyce in 1967. He took over in 1974 when Horton died. Joyce expanded Tim Hortons such that by 2002, it had overtaken McDonalds as the largest fast food service in Canada. Initially, Tim Hortons only served two products; coffee and doughnuts. The company has however grown and now sells a variety of fast foods including muffins, cakes, pies, croissants, cookies, soups and chili. Some of the restaurants also serve sandwiches. The company merged with Wendy’s in 1995, expanding its business operations largely to the United States. (timhortons.com) According to the newswire, the company’s goals as of 2010 included increasing the same-store growth sales by at least 3% in Canada and 2% in the USA. The also had a goal of opening more stores, at least 130 in Canada. (newswire.ca). Their overall goal is to offer superior quality products and services for its customers and communities through leadership, innovation and partnership. The company is currently run by Paul D...

Words: 966 - Pages: 4

Tim Cook

...Chase Berecin Business Leader Grantham University For my last paper of this class. I have chosen to do my assignment on Tim Cook. Tim Cook is well known in the Communications and I.T. world. Tim cook took over of Apple after Steve Jobs came down with pancreatic cancer. Before Apple Tim worked at IBM, Intelligent Electronics, and Compaq. So let’s talk a little bit about his background and traits in leadership. Well when we look at Tim Cook and some of the various places he worked. He always hasn’t been a leader. He took a lot away from when he worked on the Macintosh side of the house of Apple he spent a lot of time with supplier relationships. When he was with Compaq he was the vice president and responsible for all of Compaq’s inventory. When Steve Jobs got sick Tim Cook had to step up and be the CEO of Apple. He had to do this three times while Jobs was out sick. When we look back at our studies on leadership, we see that there is a big difference between leaders and managers. I think Tim Cook is and would be a awesome leader to work for. This is what he said about leadership. Tim Cook "We want diversity of thought," he says. "We want diversity of style. We want people to be themselves. It's this great thing about Apple. You don't have to be somebody else. You don't have to put on a face when you go to work and be something different. But the thing that ties us all is we're brought together by values. We want to do the right thing. We want to be honest...

Words: 1528 - Pages: 7

Tim Hortons

... MGMT3650 Term Paper Tim Hortons Expansion to the US Market: What went wrong? Table of Contents Introduction 3 Company Background 4 Expanding to the U.S. 6 U.S. Competitors and Market Share 9 Issues: Competitors & Market Share 9 Leadership Issues 10 Liability of Foreignness 10 Mode of Entry 13 Current Financial Results: 2008 – 2013 (5) Year Plan 15 Tim Hortons New Plan: 2014 – 2018 ‘U.S: A Must-Win Battle’ 16 Recommendations 16 Strategies going forward 16 VRIO Framework 17 References 18 Figure 1: Michael Porter’s five forces 15 Introduction In the present day, there are multiple franchises being established and growing in the community as well as globally Tim Hortons is one of those companies. Due to their chain’s focus on top quality, always fresh products, value, great service and community leadership, Tim Hortons has made a respectable reputation for itself, it is a company that works hard to deliver superior quality products and services for guests and communities through leadership, innovation and partnerships, not only in Canada, where it all started but as well as internationally. In 1984, Tim Hortons opened its first U.S. restaurant in Tonawanda, New York, a suburban community north of Buffalo, which is just 16 kilometers from the Canadian border. (Budak, 2010) Tonawanda is close enough to Canada which gives some recognition into the new U.S. market. Companies that expand internationally can face many problems. In the U.S...

Words: 5574 - Pages: 23

Horton Realty

...Statistics and Business Analytics, FALL 2014 ES-1, Grp 7: Koel BANERJEE, Sahil BIHARI, Rong TIAN, Jean-Baptiste VARNIER, Dmitry YATSENKO House Prices Analysis in the DFW Area Report prepared for M. Sam Horton HEC PARIS MBA PROGRAM FALL 2014 FINAL TEAM PROJECT 0 Statistics and Business Analytics, FALL 2014 ES-1, Grp 7: Koel BANERJEE, Sahil BIHARI, Rong TIAN, Jean-Baptiste VARNIER, Dmitry YATSENKO This report summarizes the statistical analysis performed in relation to the sale of houses in the Dallas Fort Worth (DFW) area, which includes Dallas, Fort Worth, Arlington and the MidCities. This report was prepared exclusively for M. Horton. The purpose of the statistical analysis is to investigate whether the claims from two former Horton Realty customers that their houses were underpriced are justified. 1) Descriptive analysis In preparation of this report, we analyzed residential sales data received from Pat McCloskey that occurred in 2010 in the DFW area. The sample data received included:  Categorical variables: the sale quarter (ordinal), the location of the house within the DFW metroplex (nominal), the real estate agency that sold the home (nominal), the observation ID (nominal) and,  Quantitative variables: the sale price (ratio), the size of the home (ratio), the number of bedrooms (ratio) and the age of the house (ratio). A descriptive analysis of our sample is performed in Sections 1.1 and 1.2. The observations made in these two sections concern the...

Words: 5462 - Pages: 22

Tim Hortons

...TIM HORTONS MARKETING PLAN ASSIGNMENT 3 ATIF HAMEED ERP: 10568 MBA-1, Morning Business Definition: When Tim Hortons comes to mind, a dark brown colored bean coffee strikes us instantly. Tim Horton broadly caters hot beverages and fast food items for its valued customers. But still coffee and donuts are its bull eyes. It has built its place in consumers mind and heart through its premier products i.e. coffee and donuts. With the passage of time and changing trends globally, it has expended its business into baking, catering and fast dinning to enhance its presence strongly and increase market share. As a result, Tim Hortons has impressively implemented the idea of “different but unique experiences under one roof. While doing so, it has evolved its vision and mission statement without ignoring its loyal consumers which are the important stakeholders as it still strongly associates o itself to its premier products. Karachi: Pakistan is an emerging market for coffee players. It has most of the things to attract brands like Tim Hortons to Pakistan. Country with sixth most populous nation, middle class is expanding, youth rate in population is one of the highest in the world, people are embracing western lifestyle, and buying power is improving. Therefore, Pakistan is a good market to jump into and grow international presence. Karachi, being the biggest metropolitan of Pakistan, provides perfect platform to launch Tim Hortons in the country. It has already established...

Words: 2605 - Pages: 11

Dr. Horton Inc. (Dhi)

...D.R. Horton Inc. (DHI 2/6/2012 Northwood University Company Overview Industry Strategy D.R. Horton, Inc. is one of the largest homebuilding companies in the United States. They construct and sell high quality homes through their operating divisions in 27 states and 75 metropolitan markets of the United States, primarily under the name of D.R. Horton, America’s Builder. It’s among the Fortune 500 Company and its common stock is included in the S&P 500 Index and listed on the New York Stock Exchange. Their size of operations has substantially decreased due to the weakened markets for new homes. Business Strategy The company has maintained significant year-over-year growth and profitability. It achieves this this growth through an operating strategy focused on capturing greater market share, while also maintaining a strong balance sheet. They execute their strategy by investing available capital in their existing homebuilding markets and opportunistically entering new markets. They have been actively been involved in evaluating homebuilding acquisition opportunities as they arose, some of which resulted in acquisitions and contributed to growth in their business. They have enhanced their leverage on general and administrative activities, and this has allowed greater flexibility to compete for greater market share in the markets...

Words: 2710 - Pages: 11