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Time Inc´S

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2) ¿Qué tan atractiva es la fusión Time-Warner? Como se menciona en la lectura el Presidente de Time, Richard J. Munro, dijo que la nueva compañía buscaría crecer aún más mediante la adquisición de otras empresas. Time es un líder en la edición de libros y revistas con extensas propiedades de televisión por cable, y, por otra parte, Warner es un importante productor de películas y discos y tiene una gran operación de televisión por cable. La fusión crearía una nueva empresa muy atractiva, de Time Warner Inc., con un valor en bolsa de gigantesco así como alto ingresos al año La fusión aseguraría a Time-Warner un lugar en la década de 1990 como uno de los pocos gigantes mundiales de los medios capaces de producir y distribuir la información en prácticamente cualquier medio. Las compañías dijeron que el acuerdo ayudaría a Estados Unidos a competir contra las grandes empresas europeas y asiáticas. La fusión serviría para unificar dos compañías de medios enormes que han sentido la presión de las demandas de rendimiento. 5) ¿Qué detonó el interés de Paramount en Time? Time decidió buscar una fusión o adquisición de una empresa para expandir su empresa. Después de investigar varias opciones, Tiempo decidió combinar con Warner. Time era conocido por su récord de periodismo respetable, y Warner era conocida por su programación de entretenimiento. En respuesta a los planes de fusión, Paramount hizo una oferta competidora de $ 175 por acción, y que continuó subiendo. A Time le preocupaba que la integridad periodística estaría en peligro bajo la propiedad de Paramount, y además los accionistas no entienden por qué Warner era un mejor pretendiente. La

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