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Time Warner Cable Ipo

In: Business and Management

Submitted By justin15
Words 1352
Pages 6
When television first became popular, mainstream media companies were unsure of how to profit off the new sensation. Television sets back then used antennas that received wireless airwaves to produce a picture. Consumers could theoretically watch any channel within a broadcast area for free. While this was taking place Glenn Beck, Former CEO of time INC, was working behind the scenes to implement a service that would allow for viewers to plug into a regulated receiver to have reliable access to a broad range of channels and networks. In 1978, TWC acquired 100 percent of the American Television Communications network and Glenn Beck’s idea of regulated television was put into motion. Time INC merged with Warner Cable Company in 1989, and then three years later ATC and Warner converged to formally become the Time Warner Cable, a subsidiary of Time INC. In 1996, Roadrunner high-speed Internet was introduced; next they unveiled their version of digital phone service in 2003. By 2005, the company had brand named the Triple Play, a combination of all three services. Beck’s idea finally had a face and was a fully operational communications company. Time Warner Cable has three corporate offices along the east coast in Connecticut, North Carolina, Virginia and its headquarters are located in New York City. Time Warner Cable is now completely independent of the Time Warner Company, and operates nationally in 29 different states. (4) More recently, the nation’s second largest communications company has undergone a shift in management. After 65 years at the helm, Glenn Beck stepped down from CEO making room for a new leader, Robert D. Marcus. He moves to the position after serving as COO of the company from 2010 to 2014. (5) The company promotes a dynamic work environment, and is described by its employees as team- oriented and always striving for innovation. (2)

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