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Titan-Brand Ppt

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BRAND

WELCOME TO

GROUP MEMBERS

ANJU NIXON PAUL LAYANA ANTONY RAMEEZ BELJOHN SEBASTIAN THOMAS

HISTORY OF WATCHES

 1485-Leonardo-da-vinci sketches a fuse for a clock.  1500’s-Germeny-Peter Henlein creates the first pocket watch.  Early 1600’s-Forms watches became popular.  1735-watch makers began using enamel on the dials.  1820-Thomas prest registers a patent for self winding watch.  1914-Eterna introduces the first wrist watch with an alarm.  1929-First anti magnetic watch created by Tissot.  1999-Casio innovates with the first wrist watch with a built in global Positioning system. Before wrist watches become popular in the 1920’s, most watches were pocket watches, which often had covers and were carried in a pocket and attached to a watch chain or watch fob.

 Indian watch Industry began in the year 1961 by HMT (Hindustan machine tools ltd).

INDIAN WATCH INDUSTRY @ GLANCE

 The first Watch model manufactured by HMT was JANATA Model.  HMT was the leader in the market till TITAN Came.  Indian Watch Buyers are very price sensitive.  The major barrier to the entry to Indian watch market is to build a brand image and price competitively.

SEGMENTATION OF WATCH INDUSTRY

SEGMENTATION BASED ON PRICE OF WATCH Mass (Rs.350-600), INDUSTRY
Popular (Rs.600-900), Premium (Rs.900-1500), Super-premium (Rs.1500-8000) Connoisseur segments (above Rs.8000)

BASED ON USER CATEGORY
SEGMENTATION (Cont…) Men’s watches Women’s watches Youth watches Kids watches Sports watches

 Titan

INDIAN BRANDS
MAJOR PLAYERS IN WATCH INDUSTRY

 Timex  HMT

 Omega  Casio  Cartier  Citizen

FOREIGN BRANDS

 Rado
 Rolex  Tissot

 Type - joint venture.

TITAN INDUSTRIES

 Industry - Watches.

 Founded - 1984.
 Headquarters - Bangalore, India.  Plants- Hosur (TN), Goa & Dehradun.

 Areas served - 4

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