...BEGINNING AND STUFF T HE I N THE BEGINNING, I wasn’t there. I don’t think the Ancient Greeks were, either. Nobody had a pen and paper to take notes, so I can’t vouch for what follows, but I can tell you it’s what the Greeks thought happened. At first, there was pretty much nothing. A lot of nothing. The first god, if you can call it that, was Chaos – a gloomy, soupy mist with all the matter in the cosmos just drifting around. Here’s a fact for you: Chaos literally means the Gap, and we’re not talking about the clothing store. Eventually Chaos got less chaotic. Maybe it got bored with being all gloomy and misty. Some of its matter collected and solidified into the earth, which unfortunately developed a living personality. She called herself Gaia, the Earth Mother. Now Gaia was the actual earth – the rocks, the hills, the valleys, the whole enchilada. But she could also take on 1 Text copyright (c) Rick Riordan. Courtesy of Penguin Books Ltd 9780141355412_PercyJacksonAndTheGreekGods_TXT.pdf 1 23/06/14 3:27 PM P E R C Y J AC K S ON ’S G R E E K G OD S humanlike form. She liked to walk across the earth – which was basically walking across herself – in the shape of a matronly woman with a flowing green dress, curly black hair and a serene smile on her face. The smile hid a nasty disposition. You’ll see that soon enough. After a long time alone, Gaia looked up into the misty nothing above the earth and said to herself: ‘You know what would be good? A sky. I could really go for...
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...studying space and even Aliens!!Yes and I believe I know where they might be on a planet not too far from our solar system. One of the possibilities of life may not even be on a planet but on a moon. Saturn which has many moons has one moon that is larger than all the rest Titan; it is the only natural satellite knows to have a dense atmosphere. And the only other object in our solar system besides earth which has clear evidence of stable bodies of water( liquid) to be found. Now what does that mean it means that if we started from our oceans and evolved from there in the near future there might be signs of life. Now I know what you are saying wait how could we live there if life is just begging well we would not, it would most likely be our last resort and we would need a lot of research. And if we did see it as a possible next planet the creature there would most likely look like a lantern fish or some sort of mix of viper fish and angler fish. If life would exist there it would need to breathe methane (stinky farts). The atmosphere on titan is mostly composed of nitrogen and some minor components lead to the making of methane and ethane clouds. The climate there including wind and rain makes surface feature on titan similar to that of earths, these include rivers, lakes, and seas. It would be made up mostly of methane and ethane most likely. Titan’s methane cycle is just like our own water cycle although the water is just at lower temperatures compared to ours. The creatures there...
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...Herschel managed to avoid a large amount of the glare from the rings and get a much clearer view of Enceladus by observing it during Saturn’s equinox (Redd, 2013. "Enceladus: Saturns Tiny, Shiny Moon "). Herschel initially named the moon “Saturn II” which stuck with it until 1847 when William Herschel’s son, John Herschel, published a report which suggested that the moons be named after the various titans from Greek mythology (seeing as they were orbiting Saturn or Cronus and the children of Cronus where the titans in Greek myth) (Blunck, Solar system moons discovery and mythology, 2010). According to Greek mythology Enceladus was the primary adversary of Athena in the battle between the titans and the gods and at some point in the great battle Athena had injured Enceladus, thus causing him to flee the battle. However Athena threw the island of Sicily at Enceladus, thus burying him alive. It was thought afterwards that the earthquakes and volcanic eruptions on the island where caused by the titan rolling in pain under the mountain and that the volcanic material spewing out was from the titans breath...
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...Prasanna Pati (PGP/15/012) Rashmi Khatri (PGP/15/042) Shivangi Priya (PGP/15/052) Paresh Patil (PGP/15/032) Vikas Rai Arora (PGP/15/062 TABLE OF CONTENT 1. EXECUTIVE SUMMARY ……………………………………………………………4 2. BRAND DESCRIPTION …………………………………………...............................5 3. SITUATION ANALYSIS ….…...................................................................................5 A. COMPANY.….…………………………………………………………………7 B. COMPETITOR…….……………………………………………………………8 C. CONSUMER……………………………………………………………………9 D. COLLABORATOR…………………………………………………………….9 E. CONTEXT………………………………………………………………………. 4. MARKETING OBJECTIVES 5. MARKETING STRATEGIES A. SEGEMENTATION PRFOILE….…………………………………………….7 B. TARGET SEGMENT………….……………………………………………….8 C. POSITIONING………………………………………………………………...8 6. MARKETING MIX OF FASTRACK A. PRODUCT….………………………………………………………………....7 B. PRICE………….………………………………………………………………8 C. PLACE…………………………………………………………………………8 D. PROMOTION …………………………………………………………………9 7. IMPLEMENTATION ………………………………………………………………...10 8. FINANCIAL PROJECTIONS ………………………………………………………..11 7. REFERENCES & INFORMATION SOURCES……………………………………. 41 8. ANNEXURES………………………………………………………………………...42 EXECUTIVE SUMMARY Sir Dorabji Tata once recalled how the chief commissioner for the Indian Railways...
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...Company profile Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold over 135million watches world over and manufactures 13 million watches every year. With a license for premium fashion watches of global brands, Titan Industries repeated its pioneering act and brought international brands into Indian market. Tommy Hilfiger and FCUK as well as the Swiss made watch Xylys owe their presence in Indian market to Titan Industries. Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Industries launched Tanishq, India's most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is...
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...Titan Industries Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 135million watches world over and manufactures 13 million watches every year. With a license for premium fashion watches of global brands, Titan Industries repeated its pioneering act and brought international brands into Indian market. Tommy Hilfiger and FCUK as well as the Swiss made watch – Xylys owe their presence in Indian market to Titan Industries. Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Industries launched Tanishq, India’s most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is Zoya...
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...‘Remember the Titans’ Leadership in Organizations 12th December of 2013 Miguel Nogueira Rodrigues 150110034 Remember the Titans is a film that tells the story about a period of history in the United States, when the differences between black and white people were much assumed. The black people wanted to feel respected and not discriminated by the whites, and because of that they wanted the same rights as the others. In this story, for the first time, all people could attend the same high school, and this change created many problems between students and their families. The Titans were a football team, but they were always losing the games, and win the championship was unreachable for them. So, the school board decide to get a new team coach, with the capabilities to turn the results around, and make them a team of winners. The problem was that when they discover that the new coach, Herman Boone, was black. From that day, he had to win the respect of the players that were both black and white, and get a new environment, to make them a united team, capable of overcome the differences and difficulties between the players. And to achieve that Coach Boone ask the previous coach, Coach Yoast, to help him doing that. In this film, is very well presented the example of a leader, and how the cultural differences shape the beliefs, attitudes, opinions, preferences and behaviours of those who lead and of the ones that made the choice to follow the coach. In this case despite...
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...India. It is the largest, most desirable and fastest growing jewellery brand. It pioneered the concept of branded jewellery in India. Being a division of Titan Industries Limited, a company promoted by TATA group, it is one of India’s largest conglomerates. The name was formed by combining ‘Tata’ and ‘Nishk’ (meaning necklace). Another combination is ‘Tan’ (body) and ‘Ishq’ (love). Located at Hosur, Tamil Nadu, the 135,000 sq. ft. factory is equipped with the latest and most modern machinery and equipment. Tanishq has an exquisite range of gold, gems and diamond jewellery system prevalent in the country. It has set up production and sourcing bases with thorough research of the jewellery crafts in India. It introduced innovations like karat-meter, the only non-destructive means to check the purity of gold. It also introduced professional retailing in the un-organized jewellery bazaar, where women can shop with comfort and peace, without worrying about the purity of the jewellery they are buying. It has successfully taken up the challenge of transforming this frontier into a reliable consumer space by bringing to it all the virtues and benefits that branding offers. HISTORY: The Tanishq saga began in the early 1990s, primarily fuelled by the fabled TATA entrepreneurial spirit and partly forced by circumstance. The splendid Titan watches success story was already up and running, and happened to need more foreign exchange to purchase the imported components and machines required...
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...started out we didn't think that we could achieve this, but now being jewellers to the nation doesn't seem so distant." - Tanishq COO, Vasant Nangia, in March 2000. The Unsuccessful Launch In 1995, Titan Industries, India's leading manufacturer of watches, launched the Tanishq range of gold watches and jewellery. Till then, the Indian jewellery market was to a large extent unorganized, with a few recognized names such as Tribhovandas Bhimji Jhaveri and Mehrason's. Tanishq, an entirely new concept in the Indian market, thus had to struggle hard to be accepted by the customers. Industry watchers were extremely skeptical of Tanishq and doubts were being cast over its prospects. Tanishq began by offering jewellery in the 18-carat gold range, with designs borrowed heavily from contemporary European brands. The company justified its decision saying that it wanted to be 'different' from the traditional Indian offerings. Tanishq performed very badly in the next three years, posting a huge loss in 1997-98, proving its detractors right. Jacob Kurian, Tanishq's chief operating officer admitted, "Tanishq, as a concept, was far too ahead of its times." Even if one agreed with Kurian, it could not be denied that Tanishq did commit mistakes. Analysts decreed that the company's strategies were wary. At this point, Tanishq took various steps to correct the mistakes it had committed and very soon, posted its first ever operating profit in 1999. In 1999-00, sales doubled to Rs 1532 million...
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...|Tanishq: Positioning to capture Indian Women’s Heart | |A Case Analysis | |Submitted By: Amit Goel | | | |Word Count '' 1724 words | Industry Overview: i. India is the largest consumer of gold in the world to be followed by China and Japan. India is emerging as world's largest trading centre of this commodity with a target of US$ 16 bn. set for 2010. ii. Placed against targets to achieve 65 percent of the international market by 2010, India’s gem and jewellery industry has registered an impressive 21.33 percent growth in exports iii. India dominates the world’s cut and polished diamonds (CPD) market. In value terms, the country accounts for approximately 55 percent of global polished diamond market and nearly 9 percent of the jewellery market. According to GJEPC's provisional estimate, cut and polished diamonds registered 19.06 percent growth in exports at US$ 7.11 mn. iv. India accounts for 80-85 per cent of the world’s CPD market in volume terms, 55-60 per cent in value terms and about 90 per cent in unit terms. Other major players in the global CPD market are Belgium and Israel. v. Surat contributes 90 percent of India's total diamonds exports. vi. India's domestic branded jewellery market is estimated at US $150 bn. vii. There are 13 bullion importing banks in India. viii. India's...
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...Leadership 4400 Remember the Titans Leadership Film Assessment La’Paul Blackmon July 18, 2014 Coach Boone states the following during his first team meeting. “This is no democracy. It is a dictatorship. I am the law. If you survive camp, you will be on the team. If you survive.” According to John Potter: How Situational Leadership Works, the leadership style that coach Boone used was directing. The directing leadership style typically involves taking over a challenging situation and applying specific knowledge and experience to right the ship. For example, if your business is struggling to establish its brand, a skilled marketing manager can be brought in to develop a marketing strategy to create brand awareness. A directing-type manager will establish clear goals and objectives for his work area as well as his staff, although staff members have some latitude as to the process used to meet the goals. Which means The directing leadership style typically involves taking over a challenging situation and applying specific knowledge and experience to right the ship. For example, if your business is struggling to establish its brand, a skilled marketing manager can be brought in to develop a marketing strategy to create brand awareness. A directing-type manager will establish clear goals and objectives for his work area as well as his staff, although staff members have some latitude as to the process used to meet the goals. As a player on Coach Boone’s team I would feel scared...
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...branded and non branded jewelery. 2) To know consumer perception towards branded jewellery. 3) Brand awareness of various brands in the jewelery market. 4) To have an idea about the parameters the consumers consider while buying jewelery SIGNIFICANCE OF THE STUDY The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. Hence the research conducted would help us to: 1) Understand the consumers preference while purchasing jewellery. 2) How much impact does a brand/ retailer has on their purchase decision. 3) Does price play an important role in guiding their purchase decision. 4) Are the various promotional strategies adopted to combat competition. DESCRIPTION PROBLEM The scope of study is limited due to the following reasons: 1) Time constraint - since the time span for the study was only one month, an in depthstudy and analysis will become a little difficult...
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...Titan Industries Limited “Delivering value by creating Brands” May 2013 TITAN Disclaimer Certain statements are included in this release which contain words or phrases such as “will,” “aim,” “will likely result,” “believe,” “expect,” “will continue,” “anticipate,” “estimate,” “intend,” “plan,” “contemplate,” “seek to,” “future,” “objective,” “goal,” “project,” “should,” “will pursue” and similar expressions or variations of these expressions that are “forward-looking statements.” Actual results may differ materially from those suggested by the forward-looking statements due to certain risks or uncertainties associated with our expectations with respect to, but not limited to, our ability to implement our strategy successfully, the market acceptance of and demand for our products, our growth and expansion, the adequacy of our allowance for credit to franchisees, dealers and distributors, technological changes, volatility in income, cash flow projections and our exposure to market and operational risks. By their nature, certain of the market risk disclosures are only estimates and could be materially different from what may actually occur in the future. As a result, actual future gains, losses or impact on net income could materially differ from those that have been estimated. In addition, other factors that could cause actual results to differ materially from those estimated by the forward-looking statements contained in this document include, but are not limited to:...
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...Marketing Strategies used by Tanishq Executive Summary An Indian Brand, which can make big in the global market, is Tanishq from Tata Group of Industries. Tanishq is India’s largest, most desirable and fastest growing jewellery brand in India. Tanishq today is India’s most aspiration fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or colored gems and a wide range of equally spectacular jewellery in 22Kt pure gold. Exquisite platinum jewellery and designer silverware is also part of the product range. Though they faced with many difficulty in the early stages they for about six years they then came with up with good strategies The Tanishq strategy for the coming couple of years relies on two things —increasing penetration in the domestic markets and going abroad in order to diversify its revenue portfolio. To push penetration in other markets, Tanishq will use the ‘shop-in-shop’ concept that it already does in 50 stores across different West Asian market. “This reduces distribution costs. Also, for the consumer it remains a Tanishq store and helps us get a foot into the market. Their main core competency is in designing a wide range of products. They were the first to come up with the idea of karat meter, which proves the quality of the gold, to win the trust of the customer. Introduction The Tanishq saga began in the...
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...India’s growth story. * Women, engaged in different professions, complete with well-designed accessory ensemble did not have a choice of fine jewelry designed for daily wear. Issues Decide on * Product mix * Positioning * Branding * Communication Strategy * Can Mia Cannibalize Tanishq’s own product for special occasions like marriage, anniversary etc (product for one time purchase) Brief Tanishq is the first and most prominent jewelry brand of the jewellery division of Titan industries ltd, a company promoted by Tata group and has origin in 1994 when it started to export the jewelry to earn the mech needed foreign exchange. This brand was specially created for the female segment. However later with the adverse developments in the world economy and growing of Indian economy, the focus is changed from exports to Indian market itself majorly. Tanishq Strategy to Build Market It was difficult to move people away from home jewelers. Traditionally consumers prefer to go to jewelers who give them confidence and faith that they will get what they pay for especially when people do not have tools or methods to know the purity of the gold ornaments. Tanishq realized this and built strategy to first break the association...
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