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Titan Strategy

In: Film and Music

Submitted By rhythemhenry
Words 1299
Pages 6
Overview
"The Biggest Brands and Best People" - this is the philosophy driving Madura Fashion & Lifestyle. A part of the Aditya Birla Group, it has in the past decade made a significant shift to establish itself as a premier fashion and lifestyle company.
Today, Madura Fashion & Lifestyle is one of the fastest-growing branded apparel companies in India. Each of its brands is an undisputed leader in its segment. The company is considered a benchmark by competition and a Mecca of learning by industry.
Madura Fashion & Lifestyle has pioneered various concepts new to the Indian apparel industry. It has effectively managed a multi-brand, multi-product, and multi-channel environment, and all its brands have evolved significantly in terms of both branding and retailing.
The company’s biggest strength lies in its people. In the words of Mr Kumar Mangalam Birla, Chairman, Aditya Birla Group: “For sustainable success, their (people’s) performance orientation and customer focus is imperative. In my view, organisations grow only where people grow.”
A rigorous selection process enables Madura Fashion & Lifestyle to hire the best people available. The Management Trainee scheme helps employees sharpen their latent skills by taking them through a systematic process of learning and development, thus enabling them to deliver their best. A career at Madura Fashion & Lifestyle is a logical sequence of personal and professional development, leading employees to achieve their career goals.

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.
The company's brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an extensive network comprising more than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets, both within and outside India.
Madura Fashion & Lifestyle marked its foray into the luxury mono brand business in India by launching the quintessential British men's luxury clothing and accessories brand Hackett London through a joint venture with the UK firm.
The company's lifestyle store, The Collective, offers a unique blend of global fashions, international trends and innovative customer services, to customers in Bangalore, Mumbai and Delhi.
Planet Fashion, the multi-brand, apparel-retailing arm of Madura Fashion & Lifestyle, housing the company's in-house and other brands, is the largest chain of stores of its kind in India. A distribution agreement with international brand Esprit has ensured that this highly growth-oriented company bolsters its international presence.
Each of the company's brands has an integrated design department, which is constantly at work on innovating designs, concepts and products by incorporating the latest international trends in fashion and clothing styles.
Always at the cutting edge of fashion and innovation, Madura Fashion & Lifestyle has for over a decade now sourced technology, fabrics and garments globally. Madura Fashion & Lifestyle is a global supplier for premium international brands such as Esprit, S'Oliver, MONOPRIX.
History and lineage
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe’s largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo.
Madura Fashion & Lifestyle - Brands EDC by EspritEsprit was founded in 1968 in San Francisco, USA. Now a leading international lifestyle brand, Esprit operates more than 800 directly managed retail stores worldwide and has a presence in more than 40 countries. | EspritEsprit was founded in 1968 in San Francisco, USA. Now a leading international lifestyle brand, Esprit operates more than 800 directly managed retail stores worldwide and has a presence in more than 40 countries. | Allen SollyLaunched in India in 1993, Allen Solly brought about a completely new concept to menswear in India — Friday Dressing. In the years that followed, the brand, with its Anglo-American heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's brands; it is one of India's most popular and easily recognised brands in the branded premium apparel segment. | Van HeusenVan Heusen is a premium lifestyle brand for men, women and youth. The brand embodies fashion for the corporate and reflects the current expression of elegance in today's context. Van Heusen believes that the design drivers for the brand are fashion and sophistication. The brand covers all aspects of an individual's clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. | V dot Van Heusen With more than half of India’s population under 25, it was not a surprise when Van Heusen moved from targeting only the 25-45-year-old businessman. With the introduction of V dot that opened up the specialized clubwear category, Van Heusen also addressed the needs of a younger consumer and a changing lifestyle – one who had disposable income and the attitude to go with it. V dot offered a range of clothing that was edgy, not reckless, fashionable, not flippant, youthful, not juvenile. It added a bold sophistication to the brand’s design philosophy. | Van Heusen Woman Though initially a men’s couturier, it did not take long for Van Heusen to appreciate that today’s woman is as much a stakeholder as her male counterpart in India’s growth story. The Van Heusen Woman is dynamic, well-educated, ambitious and intelligent. She lives life on her own terms, and is poised and feminine. | Van Heusen Sport Van Heusen’s sport-inspired casual wear ‘Van Heusen Sport’ adds a dash of fashionable modernity to the iconic 60s Ivy League ‘day chic’ look. The line is made up of soft shirts, fine-knits, laundered chinos and easy-to-wear semi-lined jackets in exceptional washes designed to give you a drape quite unlike anything. The range features fine sporting elements that elegantly round off the sporty look. Impeccably crafted inside out, these garments are designed to look as good as new even after repeated wearing and washes | PETER ENGLAND Peter England is the largest menswear brand in India with over 5 million garments sold every year. First launched by Madura Fashion & Lifestyle (then known as Madura Garments) in the mid-price shirt segment in 1997, the company acquired the world rights for the brand in the year 2000. Today, Peter England has a strong national presence with 500 exclusive stores and over 1600 multi-brand outlets in more than 570 towns. | Louis Philippe Louis Philippe symbolises elegance, class, status, and a lifestyle that is distinctly majestic and opulent. The brand draws its name and inspiration from King Louis Philippe of France, who was famed for his generosity of spirit and his appreciation of the arts. | LP by Louis Philippe Louis Philippe expanded its offering with the launch of a sub-brand in November 2007. LP by Louis Philippe is aimed at young achievers and upscale urbanites, who demand wardrobe versatility. It ascertains the style mantra for today’s generation. A secret and a style statement rolled into one. |

* Formal Wear & Casual Wear * Women dresses, Men Wear & Kids Wear * Suits, Trousers, Jackets & Blazers * Shirts, Sportswear, T-shirts, Denims & Neckwear * Undergarments, Knitwear & Saris.

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