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Tmc: Recall of Prius Cars

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Toyota Motor Corporation (TMC): Recall of Prius cars

Company description

Toyota Motor Corporation is a multinational company and one of the biggest automobile manufacturers in the world followed behind Volkswagen Group and General Motors. It was founded in the year 1937 in Japan by Kiichiro Toyoda and later lead by different members of the family. Nowadays Akio Toyoda stands as the actual representative director and President of Toyota Motor Corporation.
The company’s goal is to contribute and change the society through a more efficient, modern and high quality make of automobiles. Toyota is managing its business with the emphasis on motor vehicle production and sales. In addition to that, it always looks forward to self-improvement; producing every year new and various types of vehicles with different features, advantages and more efficiency, as for example the Toyota Prius, Corolla and Lexus. Furthermore, Toyota as an automaker company is trying to provide safety, fuel efficiency, good quality, and be environmentally responsible.

Moreover, in the year 2012 Toyota celebrated its 75th anniversary of its TMC´s foundation market with its total life span production and sales to the public of almost 200 million vehicles spanned across different countries and regions worldwide. In addition to that, Toyota showed impressive net revenues of 18,583.6 billion Yen. Furthermore the company actually employs an estimate of almost 350 thousand people all over the world (Toyota Motor Corporation, 2012.).

However, in the years 2009 to 2011 Toyota recognized immense problems with nine models of their vehicles, which included the Toyota Prius. The issues included different quality problems, for example faulty water pumps, steering system issues, weak accelerator pedals and faulty power window switches. Within some years Toyota announced an estimated total of 2.77...

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