...Question: P1 Describe how marketing techniques such as branding and relationship marketing are used to marketing products in two organisations. You need to choose one product or service from each organisation P2 Describe the constraints and limitations under which marketers operate, making use of examples to explain your point M1- Compare, discussing the similarities and difference, the marketing techniques described in task1 used for the product or service chosen in each organisation Unit 3: Introduction to market To Date: 18th October 2011 Introduction to market Introduction In this assignment I will be working for a professional organisation for marketers i was asked to carry out research into two possible contenders for inclusion on the ‘A’ classed marketers list. 1. There are many ways organisation use market technique I would be describing how two different organisation which is Adidas and Halifax banks use market technique such as branding and relationship marketing to market their products . One way that both of these organisations are using branding is through the customers earning ‘Nectar points’ by signing up for Adidas, as Adidas is one of the largest store in the U.K and Halifax bank is also one of the best and popular bank providing different range of services . Branding often consist of a brand name such as Adidas it involve creating a unique name and image for the products. Some of these may be trademarked to prevent competitors from using...
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...| Achieved Y/N | Feedback | P 1- Describe how marketingtechniques are used tomarket products in twoorganisations | Typed word process document | | | P2 - Describe the limitations and constraints of marketing | Typed word process document | | | M1-Compare marketingtechniques used in marketingproducts in two organisations | Typed word process document | | | D1 - Evaluate the effectivenessof the use of techniques inmarketing products in oneorganisation | Typed word process document | | | | | | | Additional feedback | Unit 3 - Assignment Brief 1 of 4 | Unit number and title | 3 – Introduction to Marketing | Qualification | BTEC Extended Diploma in Business Level 3 – Year 1 | Start date | Week commencing Monday 10th September 2012 | Deadline | Friday 28th September 2012 | Assessor | Claire Colligan | | Assignment title | A’ Listed Marketers - Part 1Assignment 1 of 4 | The purpose of the assignment is it will allow you to experience the importance of Marketing and choosing the correct strategy and describe the limitations and constraints of marketing | Scenario: You work for a professional organisation for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’ Listed Marketers’. You are asked to carry out research into two possible contenders for inclusion on the list. | Task 1 (P1- Describe how marketing techniques are used to...
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...organisation for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of `A’-classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. You need to complete the following tasks as part of your research project. Task 1 Assessment method: Report Criteria covered Describe how marketing techniques such as branding and relationship marketing are used to market products in two organisations. You need to choose one product or service from each organisation to undertake this task. Compare, discussing the similarities and differences, the marketing techniques described in Task 1 used for the product or service chosen in each organisation. Evaluate the effectiveness of the use of techniques in marketing products or services in one of your selected organisations. You need to judge the effectiveness by weighing up the pros and cons of the techniques used. Describe the constraints and limitations under which marketers operate, making use of examples to explain your points. P1 M1 D1 P2 Task 2 Assessment method: Report Criteria covered This task builds upon your work for the previous assignment. You need to choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research project. Describe how your selected...
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...|Assignment title | Assignment: 1 Principles of Marketing | | | |Assessor |Amisha Gadhvi | | | |Date issued |W/C 5/01/15 | |Interim Deadline | |Final deadline | | |Duration (approx) |3 hours x 2 hours | | | |Qualification suite |BTEC Level 3 National Extended Diploma Year 1 Business | |covered | | |Units covered...
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...of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of a targeted group of prospective customers, before going on to develop a marketing mix for a new product or service. The unit gives a brief overview of the principles of marketing or can be used as a basis for further study of specialist...
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...P1, P2, M1 & D1 Checklist Describe how marketing techniques are used to market products in two organisations (P1) ------------------------------------------------- In your role as a Marketing Assistant your Manager has asked you to look at the marketing activities of Uxbridge College and another organisation. You have been asked to complete a table like the one below that describes how marketing techniques are used to market products in each of the organisations. You need to focus your research and analysis on one product or service (e.g. educational course) from each company; | Uxbridge College –Service | Company Two – Product or Service | Growth Strategies | | | Market Development definition | | | Product Development | | | Diversification | | | | | | Survival Strategies | | | Branding | | | Buyer Behaviour | | | Relationship Marketing | | | Once completed, make sure that your name is in the header, and that the work is printed and placed into a plastic wallet. Also upload onto Moodle. Deadline: Friday 4th December 2015 Remember to include a bibliography Describe the limitations and constraints of marketing (P2) ------------------------------------------------- Your manager has asked you to work with two of your colleagues (groups of 3) to produce a 10-minute presentation for the rest of the team that describes the constraints and limitations under which marketers operate. You must use examples from Uxbridge...
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...You are able to upgrade this unit at this date) | 9/5/14 | 2/6/14 | Scenario/ Vocational context | You work for Marketing Mania a large marketing agency that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products or services. Your marketing agency has a varied portfolio of clients and you have been given the task of consulting for two businesses, one that operates in the private sector (Jacksonville Jaguars) and one in the public or voluntary sector (Birmingham Children’s Hospital). You have been set a variety of tasks. | Learning Outcomes for Unit | LO1 Know the role of marketing in organisations | LO2 Be able to use marketing research and marketing planning | LO3 Understand how and why customer groups are targeted | LO4 Be able to develop a coherent marketing mix | Grading criteria for unit | P1 | Describe how marketing techniques are used to market products in two organisations | P2 | Describe the limitations and constraints of marketing | P3 | Describe how a selected organisation uses market research to contribute to...
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...| | 50519 | | | | | | Learning Outcomes | LO 1 | Know the role of marketing in organisations | Targeted grading criteria | | Met? | To achieve the criteria the evidence must show that the learner is able to: | Task number | P1 | | Describe how marketing techniques are used to market products in two organisations | 1 | P2 | | Describe the limitations and constraints of marketing | 1 | M1 | | Compare marketing techniques used in marketing products in two organisations | 1 | D1 | | Evaluate the effectiveness of the use of techniques in marketing products in one organisation | 1 | | Task Sheet Vocational scenario You are applying for a job as a marketing assistant at a local marketing agency. As part of the recruitment process, you have to demonstrate how well you can evaluate the marketing techniques used in organisations, using two of the firm’s client organisations as examples. You have been asked to present your findings in a report. Choose one organisation from each of the categories below to focus on and include the following in your report: Company #1 | Company # 2 | * Mcdonalds * Apple | * Oxfam * Bristol Zoo | Task No. | Task | Targeted Criteria | 1 | Describe how marketing techniques are used to market products in two organisations. * Start by giving an explanation of what marketing is. * Give a brief background to each of your...
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...Unit 2: INTRODUCTION TO MARKETING P1: Describe how marketing techniques are used to market products in two organisations IE Thanks to Igor Ansoff studies, today we can identify four different marketing strategies available for growing a business: MARKET PENETRATION, MARKET DEVELOPMENT, PRODUCT DEVELOPMENT and DIVERSIFICATION. MARKET PENETRATION: A market is a group of customers who may purchase a product. MARKET DEVELOPMENT: This is when a company markets an existing product to a new market. PRODUCT DEVELOPMENT: This is where a business develops a new product to sell to existing customers. DIVERSIFICATION: This is where a business markets new products to new customers. This can works in two ways: the business may produce a new product in an area that it understands, or it may enter a completely new unrelated area. Many businesses are often faced with having to develop strategies just to survive. This could include downsizing the business to reduce costs. It could mean coming out of less profitable markets, discounting less profitable lines and making some employees redundant in order to balance the books. Amazon is a ecommerce company born in 1994. Jeff Bezos created Amazon.com, Inc. in 1994 , which he labeled as “Earth’s Biggest Bookstore.” The ecommerce company went online in 1995 and soon expanded into other media, including DVDs, VHS, CDs, MP3s, and eventually a wide range of other products, including toys, electronics, furniture and apparel. As such, the tagline...
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...Company Name Marketing Plan Company Address City, State, Zip Phone: Web Site: Contact: Table of Contents Executive Summary 3 Marketing Objectives 3 Goods or Services 3 Resources Needed 3 Projected Outcomes 3 Company Description 3 Strategic Focus and Plan 3 Mission/Vision 3 Goals 3 Core Competency 3 Situation Analysis 3 Internal Focus 3 External Focus 3 Industry Analysis/Trends 3 Competitor Analysis 3 Company Analysis 3 Customer Analysis 3 SWOT Analysis Summary 3 Market – Product Focus 3 Marketing and Product Objectives 3 Target Markets 3 Points of Difference 3 Positioning 3 Marketing Program 3 Product and Product Strategy 3 Price 3 Promotion 3 Place 3 Data and Projections 3 Sales Forecasting Methods Used 3 Sales Data 3 Costs 3 Financial Projections 3 Financial Information Systems Needs 3 Organization 3 Implementation Plan 3 People Required 3 Manufacturing, Financial and Other Resources Needed 3 Timing 3 Evaluation and Control 3 Marketing Information Systems Needed 3 Criterion Measures with Objectives 3 Appendix A: Biographical Sketches of Key Personnel 3 Appendix B: Support Material 3 Executive Summary The executive summary is a concise overview of the marketing plan. It is often the last section of the marketing plan written. Its purpose is to provide the reader with...
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...report presented to IMM Graduate School of Marketing In partial fulfilment of the Postgraduate Diploma By Gerhardus Francois Nel Student Number: N67513 July 2012 Supervisor: Dr Sidney Shipham Executive Summary The marketing profession worldwide has for the last decade been under pressure to show its worth. Marketers are finding it harder to show value and at an executive level, this is even more pronounced. The lack of being able to show clear return on investment in their activities has meant that many marketers and indeed marketing departments are being questioned as to their role in the fulfilment of the business strategy. In the light of all this negative attention, marketers themselves have not branded themselves as strategically important and through the ever increasingly complex role of a marketer today, the gap between how marketers are viewed by their counterparts and how they view themselves, has begun to show. In an effort to establish how marketers view themselves, their perceptions of their value and how that impacts on their career advancement and acceptance at an executive level, the research aims to highlight the need for a professional marketing standard in which marketers can gain a positive impression of themselves and the profession in general. Simply having a recognised qualification will obviously not be the only solution but the subsequent understanding of the value of marketing at a strategic level for the business and the explicit application...
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...Van’s Bookkeeping Marketing Plan 14376 S. Othello St. Seattle, WA 98118 Phone: 206-446-7890 Email: vanbookkeeping@gmail.com Web Site: www.vanbookkeeping.com Contact: Van Nguyen Table of Contents Executive Summary 4 Marketing Objectives 4 Goods or Services 4 Resources Needed 3 Projected Outcomes 3 Company Description 3 Strategic Focus and Plan 3 Mission/Vision 3 Goals 3 Core Competency 3 Situation Analysis 3 Internal Focus 3 External Focus 3 Industry Analysis/Trends 3 Competitor Analysis 3 Company Analysis 3 Customer Analysis 3 SWOT Analysis Summary 3 Market – Product Focus 3 Marketing and Product Objectives 3 Target Markets 3 Points of Difference 3 Positioning 3 Marketing Program 3 Product and Product Strategy 3 Price 3 Promotion 3 Place 3 Data and Projections 3 Sales Forecasting Methods Used 3 Sales Data 3 Costs 3 Financial Projections 3 Financial Information Systems Needs 3 Organization 3 Implementation Plan 3 People Required 3 Manufacturing, Financial and Other Resources Needed 3 Timing 3 Evaluation and Control 3 Marketing Information Systems Needed 3 Criterion Measures with Objectives 3 Appendix A: Biographical Sketches of Key Personnel 3 Appendix B: Support Material 3 Executive Summary Van’s Bookkeeping will provide dependable and quality services for payroll...
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...Bibliography – (1) – Apple Computers: This Month in Business History (Business Reference Services, Library of Congress) – Retrieved March 10th 2015 (2) – Westerdal, Jay (Iphone.com has been acquired by Apple) Domain Tools Blog – Retrieved July 3rd 2007 (3) – http://www.apple.com/uk/iphone-6s/ (4) – Apple FY14 Results (United States Securities and Exchange Commission) – Retrieved October 20th 2014 (5) – BTEC Business Level 3 – Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (6) – Tesco: How one supermarket came to dominate (BBC News) – Retrieved 18th October 2014 (7) – www.tescocorporate.com (8) – ‘’History’’ Tesco PLC – Retrieved 22 January 2015 (9) Tesco PLC website (10) – Mesure, Susie (2003–10–10) ‘’Loyalty card costs Tesco £1bn of profits – but is worth every penny’’ The Independent (11) – BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (12) - BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (13) – ‘Comet misleads customers’ – Telegraph – Harry Wallop – Retrieved 25th January 2011 (14) – BBC News – ‘Tesco fined over half price strawberries claim’. Retrieved 19th August 2013 (15) – ‘M&S card is breach of credit law’ The Guardian – Retrieved Thursday 9th October 2003 (16) – ‘Sony fined 250k over ‘serious’ Data Protection Act Breach’ John Glenday – Retrieved 24th January 2013 (17) - ‘Next breaks refund rules for online deliveries’ – Susannah Streeter – BBC News –...
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...for the rest of this section. Students need to understand the basic concepts presented here in order to apply them throughout the course. We begin the chapter by briefly reviewing the four elements in our basic model, the Wheel of Consumer Analysis. Then we discuss in some detail two broad, internal aspects of consumers' responses--affect and cognition. We describe affect and cognition in terms of two psychological systems that sense, interpret, and respond to information in the environment. The affective and cognitive systems can be thought of as essentially independent, yet highly interrelated modes of psychological response. Affect. Affect concerns people's feelings and emotional reactions. We identify four types of affective responses--emotions, strong feelings, moods, and evaluations--that vary in intensity and level of arousal (see Exhibit 3.2, p. 42). We emphasize that the affective system is largely reactive. That is, the affective system produces various types of affective responses in reaction to stimuli to which it is exposed. Most people have little control over their affective responses, which for the most part, seem to be elicited automatically. People can have affective responses to external stimuli in the environment, to their own behaviors, and even to their own cognitions or...
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...services industries price advantages are not a sufficient reason for customers moving between suppliers. In these situations successful competitive strategies include developing strong relationships with customers and cross-selling them other services. Data mining - techniques for exploration and analysis of large quantities of data in order to discover meaningful patterns and rules - helps businesses sift through layers of seemingly unrelated data for meaningful relationships, where they can anticipate, rather than simply react to, customer needs. 2. An overview of CRM Customer Relationship Management (CRM) is an enterprise customer-centric approach that uses different techniques to understand and influence consumer behavior. It is a process which has two objectives: • to impact all aspects to the consumer relationship (improve customer satisfaction, enhance customer loyalty or increase profitability) • to ensure that employees within an organization are using CRM...
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