Tod's Executive Summary

In: Business and Management

Submitted By sweetsunshine
Words 470
Pages 2
Executive Summary

TOD's is currently a well-known Italian multi-brand soft luxury company that deals with footwear, leather goods, and apparel. It is well known for its craftsmanship and high quality products based on the core values of heritage, tradition, and excellence. By targeting affluent millennials in the United States through a professional line, Tod’s will be able to better penetrate the American market and increase sales and presence in the United States.

Background
Tod’s began as a small family owned artesian footwear shop in an Italian region well-known for artesian shoe craftsmanship. Initially, Tod’s produced shoes for other designer brands such as Fendi and Calvin Klein in addition to itself but in the latter half of the 1980’s stopped to focus on its own sub-brads including Hogan, and Fay. In 2000 the company went public and has since gone global with over 42 shops in Europe, 132 in Asia and now 13 in the United States.

Analysis
Clearly the US market has room for growth and while Tod’s has begun to capitalize on this, the market can and should be penetrated further. After both primary and secondary research it has been found that millennials, aged roughly 20-26, with an income over $60,000 annually offer Tod’s both the best return on investment and the most room for continued growth in the US market. Luxury spending is at an all-time high in the US among millennials and is expected to grow, this makes the target desirable to capture now. Additionally millennials are purchasing to further their careers and view a number of purchases as investments on their future and thus justify high price tags. Based on this information a professional line including laptop bags priced on a tier will aid in developing the American market with emphasis on millennials.

Stakeholders
* TOD’s: The company stands to gain considerably by generating a…...

Similar Documents

Executive Summary

...Republic of the Philippines NAVAL STATE UNIVERSITY COLLEGE OF ARTS & SCIENCES BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION Naval, Biliran Prepared by: TERRY JEAN B. DOCALLOS Course, Year & Sec.: BSBA III-A Instructor: RICARDO P. MEJIA, MPM TABLE OF CONTENTS I. Chapter 2: Corporate, Business and Mktg. Strat. 1 * Summary 2 * Reaction 4 * Recommendation 5 * Conclusion 6 II. Chapter 3: Marketing and Competitive Space 7 * Summary 8 * Reaction 10 * Recommendation 11 * Conclusion 12 III. Chapter 9: Strategic Brand Management 13 * Summary 14 * Reaction 16 * Recommendation 17 * Conclusion 18 IV. References 19 1 2 SUMMARY Business and marketing strategies are being altered and renewed in a wide range of companies by executives in their efforts to survive and prosper in an increasingly complex and demanding business environment. Choosing high performance strategies in this environment of constant change requires vision, sound strategic logic and commitment. Market-driven organizations develop closely coordinated business and marketing strategies. Executives in many companies are reinventing their business models with the objective of improving their competitive advantage. These changes include altering the market focus, expanding product scope, partnering with other organizations...

Words: 2952 - Pages: 12

Executive Summary

... Scott Denham Deadbolt Project Executive Summary My name is Scott Denham. I am 29 years old and I grew up in Oregon. My background goes to early childhood, when I was very curious about finding out the way things work. As a young boy I would get watches for Christmas and tear them apart to see what was inside and how it worked. Later in life it was helping my father, who was a young engineer, tearing apart a transmission on a 1976 Honda Civic, CVCC, just to be around that. As I grew older I began racing motocross, and I was my own mechanic. I learned by practice what was inside an engine and how it worked. At age 18 I began chasing after adrenaline. The next step in my quest for a rush was skydiving. After a few years of skydiving I joined the industry working for Velocity Sports building container and harness systems for skydiving. I began coming up with ideas for new invention and dreamed of creating my own when that day came. I joined the army shortly after this and spent a few years in combat arms before deploying and eventually leaving the army. Upon leaving the army I came back to Oregon where I grew up to get an education and do something with my life. I began dating a woman, who shortly after we began dating had her deadbolt picked on her door and a man gained access to her home. When we discussed the incident with the management at the apartment complex, she suggested a deadbolt that did not have an outside face with a key slot. We said ok, lets get this done...

Words: 1473 - Pages: 6

Executive Summary

...Executive Summary Greg Hunter OPS/571 05/05/2014 Dr. Raymond House Jr. Executive Summary I’ve selected food services and cars for a suitable process and product design approaches. In order to manage services and deliver on-site services, there are three types of contrasting approaches which include product line approach, self-service approach, and the personal attention approach. Cars are a way of life these days without them our way of life cannot exist. The main focal point in this industry is the result. A car company must produce a quality product that fits the end-user's taste. The three main line item approaches I will discuss will be the job process, batch production, and assembly line. All are a part of the manufacturing of cars. Process Design Matrix Self-service Approach The self-service approach is more consumers driven. The efficiency of this service process can be enhanced E-tickets, Automatic teller machines, company websites which these are just some of the approaches that shift the burden to the consumer (Larson & Gray, 2006). This design approach will also be supportive of the food company, in terms of offering good quality of products to the customers as well as reducing time of service delivery (Chase, 2006). For the reason, due to self-service approach the company will be able to focus on the delivery of effective and efficient services in a less period. Product Line Approach The main focus of this approach is on the...

Words: 692 - Pages: 3

Executive Summary

...Executive Summaries are much like any other summary in that their main goal is to provide a condensed version of the content of a longer report. Definition of Executive Summary The executive summary is usually no longer than 10% of the original document. It can be anywhere from 1-10 pages long, depending on the report's length. Executive summaries are written literally for an executive who most likely DOES NOT have the time to read the original. • Executive summaries make a recommendation • Accuracy is essential because decisions will be made based on your summary by people who have not read the original • Executive summaries frequently summarize more than one document Types of Summaries Summaries written in order to recommend a specific course of action are executive summaries. Summaries that highlight the major points of a long piece are called abstracts. The purpose of an abstract is to allow readers to decide whether or not they want to read the longer text. View our Writing Guide about Abstracts Standard summary only refers to a summary of someone else's published work and is written for a variety of purposes. View our Writing Guide about Standard Summaries Processes for Writing an Executive Summary Executive summaries are typically written for longer reports. They should not be written until after your report is finished. Before writing your summary, try: • Summarizing the major sections of your report. You might even copy text from your report...

Words: 1544 - Pages: 7

Executive Summary

...Xemba Translations Increase Telecommuters Project Executive Summary By , Project Manager Xemba Translations has worked hard to deliver timely translation services to its customers. The last couple of years with a changing and more diverse landscape they have seen an increase in translation services required by customers. This demand has required an increase in the number of support staff required to service these customers. This has then driven up costs to support each of these staff members internally. The need to increase telecommuters has driven the current telecommuter project. Status The project has been underway for the past 76 days with 47 days remaining in the project. The number of hours schedule for the project is 2,693 with a total of 1,788 already used. The project had an overall budget of $247,000, which included $173, 329.43 for personnel costs and $73,670.57 for hardware expenditures. The project is going to expand the current number of telecommuters to 173 users. Potential Problems Initially there were six risks identified and vetted through the Risk Assessment Matrix. Steps were taken to help eliminate or at least control these risks. Now that the project is underway we have identified five more potential risks that will need to be assessed and mitigated if the project is to be a success. These risks include the following: 1. Unexpected costs that could lead to being over budget 2. Resources being unavailable due to inclement...

Words: 501 - Pages: 3

Executive Summary

...Executive Summary Muslims in Europe Europe is a lovely place with rich and beautiful history but recently there seems to be many problems arising that are causing great conflict and stress. Europeans and surrounding areas are extremely diverse in culture, religion, education, and background that there seems to be never ending conflict. Extremist thoughts and ideas might not be extreme to some but conservative thoughts and ideas might be radical to others. This diversity is what European countries are trying to overcome. In Britain, some non-religious schools seem to be taken over by Muslim influence and teaching extremism and strict Islamic Ideas. In Ireland, a pastor spoke strongly against Islam and their and extremist ideas, which obviously has angered the Islamic community. What we are seeing in Europe is a clash between western and Islamic civilization. Britain has found itself angering Muslims in trying to root out religious conservatism from a few schools. One school inspector downgraded a largely Muslim institution that failed to protect the children from “extremism.” The school is not a religious school but was being heavily influenced by the Muslims. Anti-gay comments were excused, girls were not being called on in class, Islam was the only religion being taught, and the list goes on. Other schools were inspected and found similar results. Britain is dramatically promoting tolerance of others, freedom, and anti-terrorism in schools which is offending many...

Words: 525 - Pages: 3

Executive Summary

...What effect does consequences have on improving student behavior in the general education classroom? Darrell Brown AMBA 600 9043 MBA Fundamentals (2148) Professor Masi November 11, 2014 Executive Summary Research shows that meaningful consequences can help improve student behavior in the general education classroom. This paper discusses the effects of consequences on improving student behavior. More specifically it discuses two behavior management programs, the checkbook approach and consequence maps. The checkbook approach allows students to take ownership of their actions by allowing them to be an active part in choosing the rules, rewards, and consequences used in helping them perform better. This behavior management program ensures student motivation. It models real life situations and students are allowed to earn and buy rewards. The consequence map gives the student a graphic representation of behaviors and consequences. It depicts the current, undesirable behavior and an alternate behavior along with the consequences that goes along with each option. With the use of either method, educators are likely to see and improvement in student behavior in the general education classroom. B. F. Skinner was an American psychologist and behaviorist who invented the idea of operant conditioning. Skinner says that people do not just develop behaviors, but they release them as well and that our behaviors operate on our environment, which...

Words: 1479 - Pages: 6

Executive Summary

...DeVry University Keller Graduate School of Management [Place name here] [place name of assignment here] Submitted in Partial Fulfillment of the Course Requirements for PROJ592 Professor D.P. George [place date here] [Place Your Executive Summary Here] Be sure to delete the form instruction from the Scope Statement template below. Project Scope Statement Project Name | | Project Number | | Project Manager | | Prioritization | | Owner(s) | | NOTE Delete this note and the form instructions (All the stuff in red) from your complete scope statement Project Description andProject Product | This section is typically a detailed amplification of the project SOW and mission from the project charter. This also includes how you intend to accomplish the project. “We intend to do this… And here are the steps we intend to use to accomplish the project.” | | Project Deliverables | What are the tangible outputs or services of this project? What big-picture items will have to be created or performed in order to accomplish the statement of work? These are essentially the major milestones events in the project effort, in more detail and expressed as "Action Description by Date". | | Project Objectives | What are the cost, schedule, and quality objectives of this project? Objectives should have an attribute, a yardstick and an absolute or relative value. They should include (at least) cost, schedule and quality. | Project......

Words: 311 - Pages: 2

Executive Summary

...Executive Summary: Design Process Matrix Erica Mitchell OPS/571 June 20, 2015 These days electronic technology is a primary form of communication between people. No more are the days of rotary phones and snail mail, but rather immediate fingertip communication and information with the iPhone. Each year consumers are looking for the next latest and greatest Apple product. Together telecommunication companies keep people connected twenty-four hours a day seven days a week worldwide. Service Strategy Knowing the demand of today’s consumers, cellphone carriers have partnered with cellphone manufactures to offer a unified product and service. This consolidation has resulted in one stop shopping for customers. They come to one brick and mortar facility to get a working phone and walk out with the ability to immediately connect with the world. Our strategy would be to provide fast and reliable service via a superior product with those traits. Service Workforce Having knowledgeable personnel is crucial to the success of selling cellphones and helping customers obtain the right phone and plan to meet their needs. Incentives to encourage staff to use the product would give direct insight and feedback to the product and help customers when setting up their cellphone service. This could come at nominal cost to the company but promotional aspect to consumers would be far greater. It will also motivate the workforce to share their satisfaction with consumers...

Words: 739 - Pages: 3

Executive Summary

...Riordan Manufacturing is a successful global plastic manufacturer. Riordan Industries, a Fortune 1000 enterprise owns Riordan Manufacturing. The company has expanded and currently has plants in Michigan, Georgia, and China. The research and development is currently housed at the corporate headquarters in San Jose California. The company employs 550 personnel worldwide. Riordan Manufacturing has reported earnings of $46 million. Riordan Manufacturing makes products from plastic injection molding. The company produces and provides the following products: plastic bottles, fans of all sizes, heart valves, medical stents, and custom plastic parts. Presently, our plastic bottles and fans are in the maturity stage. They compete primarily based on the changing economic conditions. Riordan’s future plans include developing the next generation of heart valves, medical stents, and complementary medical devices. The purpose of this executive summary is to highlight and propose changes to the uncoordinated and redundant operations from all manufacturing and testing facilities owned and operated by Riordan Manufacturing. We propose integrating all facilities with Windows based ERP manufacturing software, specifically Solarsoft, which is operated off of IBM System x3850 X5 with MAX5. Buying Cognos software from IBM will help to make all reports look uniform. This will also save time since Cognos pulls data from AS400. We also propose the introduction of barcodes on all...

Words: 670 - Pages: 3

Executive Summary

...Executive summary (Group 12) Introduction: - Enter the sanctuary, find the harmony as the body heals, the spirit lifts and the time is yours once more at blue lagoon spa. Set as a partnership, blue lagoon aims to be the premier spa/salon and establish itself as a dependable destination. Through a unique combination of offered services and products, it will quickly gain market share, mainly targeting upper class. Blue lagoon spa will be the new chi-chi destination in town , providing customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met. WE know the way to seventh heaven. We offer a series of spa treatments and aromatherapies that blend the techniques and philosophies of the ancient and modern world, provide gym facilities; pools, kinesis studio and experts advise making a heavenly experience possible. Intended methods of research:- To gain the relevant information we will use both primary and secondary sources. We will carry out questionnaires and interviews to research about consumers tastes and preferences and find out on what basis customers choose spa services and how frequently do they visit such places so that we may be able to provide them with better services. To gather information relevant to the proper functioning of the spa business and to help inculcate the best possible practices into our system we will take help from the International Spa Association. We will consult the website of the Department of...

Words: 399 - Pages: 2

Executive Summary

...EXECUTIVE SUMMARY Prepared by: Judy Lau November 17, 2015 Prepared for: Shareholders of JPMorgan Chase EXECUTIVE SUMMARY This report examines JPMorgan’s performance for the fiscal year ending December 31, 2014. The purpose of this report is to give investors an overview of how JPMorgan fares and how the company will fare in the future. Background In 2014, JPMorgan earned $97.9 billion revenue and recorded $21.8 billion in net income. In light of challenges, the firm demonstrated their ability to continuously build their business. JPMorgan raised more than $2.1 trillion in capital for its clients, and more than $75 billion of these capital expenditures went to nonprofit and government entities. Since the 2004 merger with Bank One, JPMorgan has done well against other financial companies and performed slightly below the S&P 500. The company’s tangible book value per share has steadily increased over time, showing a promising future for JPMorgan. Legal and regulatory costs have decreased the value of JPMorgan’s stock, which has lead to a lower price/earnings ratio. Though these legal matters have presented a formidable obstacle, JPMorgan is determined to overcome them over time to make sure the quality of its business shines. Overall, JPMorgan’s four franchises have strengthened their leadership positions, increased their market share, and have continued to deliver on their commitment to improve customer...

Words: 1222 - Pages: 5

Executive Summary

...SAMPLE EXECUTIVE SUMMARY PipeDream.com Retail Application Services This document was prepared by: eStrategyPartners.com "Business Solutions for eCommerce" The "Digital Coast's" leading ebusiness consulting firm, established on the belief that there is a critical need for objective and creative analyses of the strategic possibilities of eCommerce and Internet technology. eStrategy Partners provides both the strategic expertise of traditional management consulting firms and the technical planning capability and accountability of Internet professional service firms. "eStrategy" -- the identification, design and implementation of business solutions for eCommerce. Pipedream.com 04/03/00 Proprietary and Confidential Pipedream.com – Retail Application Services Executive Summary Opportunity Competition between online etailers for customers is at an all time high. However, most etailers mirror traditional brick-and-motor business models: open a store, drive traffic to it, and hope for sales, while failing to take advantage of the Web’s ability to create networks of consumers through online communities, content, and partnerships. The Concept Pipedream.com has created a new weapon in the retailer’s arsenal of strategic partnerships turning single consumers into networks of consumers. Recognizing this market need, Pipedream.com has developed a service that will greatly improve how Internet retailers entertain and service its customers. Integrating services and...

Words: 1527 - Pages: 7

Executive Summary

...Executive Summary In analyzing the financial statements for Abercrombie and Fitch (A&F), it is apparent that a few key areas are greatly affecting the profitability of the company. These areas include the lack of sales growth, the increase in cost of goods sold and the substantial increase in operating expenses. It is imperative for the management team to creatively find ways to reduce these costs in order to return the profitability margins back to the 2008 numbers. Profitability is the greatest area of concern regarding the financial ratios of A&F. Over the past three years, flat sales revenue and increasing cost of goods have led to diminishing gross margins. These reduced gross margins coupled with substantial increases in operating expenses have resulted in substantially lower operating and net margins. It is imperative for management to control the increase in costs and expenses in order to regain their profitability numbers to compete with the industry. A&F has performed well in comparison to their competitors in all other categories. They are in great position to cover their current liabilities as is evident by their above average current and quick ratios. It is clear that the management team at A&F prefers to finance their assets with cash rather than debt. This is visible by their low debt to equity ratio in combination with their low financial leverage position. Asset Management efficiency is an area that could be improved to...

Words: 539 - Pages: 3

Executive Summary

...Executive Summary 1 Stand: Moderate - There was a clear structure: problem, purpose of the report, brief details of approach, important results and findings before ending of with a conclusion. Identifying these points is important as they form up the basics of what is expected from a reader. It was of an appropriate length for easy reading and comprehension. On the other hand, the executive summary was a little too descriptive on how the ‘Easy Tap’ works. It is true that more description is not bad, as it will explain more about the purpose and providing solutions to the problem. However, a strong summary of the description is preferred as it could well capture the essence of what the author is trying to explain, before further description and explanation is done in the business plan. Executive Summary 2 Stand: Bad - The overall paragraph appears to be more like an advert rather than an executive summary. The words used were informal and there was subjective description. There was no solution and proper findings to prove what this whole executive summary was talking about. For example, if it is trying to promote ‘The Sleepsuit’, the name should already be mentioned earlier in the paragraph, instead of the last sentence which caught us off-guard. This executive summary fails to impress future investors or readers that the business plan is suitable or appropriate. Executive Summary 3 Stand: Good - The first read gave us a good understanding of what the executive......

Words: 319 - Pages: 2