...as jewelry and handbags) accounted for 18% of all online retail sales, and that number is expected to grow. Also, the compound annual growth rate for global online retail sales since 2007 is 17% (Ben-Shabat, Moriarty, & Nilforoushan, 2014). The market for luxury items, such as designer clothing and handbags, is directly correlated with the financial stability and confidence of the consumer. With unemployment reaching a 5-year low at the end of 2013, it is expected that consumers in 2014 will increase online spending in all areas of retail sales, including luxury items. (Kurtzleben, 2013). Additionally, BizReport (2013) notes that e-commerce has increased every quarter for 15 consecutive quarters. It is clear that online shopping is an important venue for today’s technologically sophisticated consumers, and boutiques can increase sales by providing that venue for their selective customers. In the past,...
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...is available to make the operation run more smoothly. One company I feel has done a good job of utilizing these two particular resources and that is Target. Target utilizes knowledge to not only educate their employees but to make it part of the culture of their company. One way that Target uses knowledge to focus on the culture is its very open support of diversity. Each store does different events but all of the stores take part in celebrating diversity. For instance some store will have “Did you know?” type facts of different ethnic backgrounds. This not only gives the employees the knowledge but for team members pride in whom they are. This knowledge is then part of the culture, which gives their customers a more comfortable shopping experience. This same focus is handled at a managerial level as well. As a manager at Target you are taught to be aware and sensitive to whatever different diversity issues that may arise. This covers everything from sexual orientation, religion, disability, and even just being aware of what a person is sensitive to. The manager can then make sure they are doing everything they can to be respectful of everyone, staff and customers. Also, managers at Target are usually promoted from within the company. Many of the corporate executives have done their fair share of time working...
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...Customer satisfaction level for online shopping using ACSI’s with respect to Indian shopping trends ABSTRACT Today is the Era of Globalization and the consumer is not bound within boundaries of a particular place to access products available in the outer world, now he can go beyond the boundaries of any market area where he lives, to access the things of his interest. But this virtual connectivity known as “ONLINE SHOPPING OR E-TAILING” is really a challenge for Indian customers to be associated with; they face some real time problems related to trust and quality. But the Indian shopping trend shows some rigid type of behavior towards online shopping. They do not trust this shopping style as they have to see and choose a product virtually and pay for it, without any kind of physical touch, which was really difficult to be done in Indian market, but in past 2-3 years the trends have changed at least in metros and big cities. This paper is aim to measure the customer satisfaction level using ACSI (American Customer’s Satisfaction Index), which will give us a deep insight of the market potential available in Indore for online shopping. It has been observed that Indore is adapting the changes in shopping trends in metros very quickly, they love to shop from home and enjoy online shopping. So the process of analysis of factor affecting customer satisfaction levels was initiated, ACSI Model uses the three manifest variables: Customer’s Expectation, Perceived Values and Over-all...
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...Marketing Plan Convenience Store Marketing Plan FINAL Executive Summary Store Etc. has begun looking for new business ideas. A comprehensive marketing plan for this venture will be instrumental in developing visibility to ensure future profitability. Store Etc. is going in as a silent partner for Rush Convenience, it will be ran by Dan Gomein. Our goal is to return a profit of $50,000 in its first year. This venture is primarily designed to help us reduce our corporate taxes short term and to help us get into a different sales market long term. Our target population is 18-64 years old. Currently these individuals receive services from Fuel B’s located 15 miles away in Ellicott on Hwy 94. Our intent is to acquire 20% of their current patrons, and to get over 30% of new patrons from highway commuters. Over 500 people travel in front of this store daily. The store will be located 20 feet from the road front. Completion date from start is four months. It has been projected to take six months to stock and get all of the required licenses. By the eleventh month we will be starting our sales campaign along with the store’s grand opening. Our mission statement: Bring back family friendly service. We will not settle on mediocre service; excellence is only the option. We want the customer to have a family experience when coming in to our stores. We want everyone to feel welcome and at home. Situational Analysis & Strategy Stores Etc. is...
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...Executive Summary Tomato Online Store, one of the leading online legit shop in the Philippines, extends its market through online selling of products, with this; more people can now buy clothes for men and women and other apparels that they are looking for at their own convenience with just clicking through the internet. Tomato Online Store certainly has coped up with today’s technology and hope to continue to strive harder for the interests of their clients. Tomato Online Store is usually located at the Sm Malls in the Philippines, they are having many branches nationwide and still growing. Tomato Online Store certainly has roughly acquired a huge amount of market in the Philippines when it comes to fashion clothes, shoes, bags, watches and other accesories selling. Tomato Online Store has served countless generations with high-quality clothes and watches at the most competitive prices. It has been one of the most convenient store in the online industry because of their good offers and promos in their store. Most importantly, every product are in the best quality at their best price, even students can purchase them off their allowances. Why TOMATO? It's off the wall, cutting edge, funky and appeals to my target market whose preoccupation is my social life. I am confident, outgoing and I'm certainly not afraid to experiment with fashion in any way or with life in general. The brand, like me follows fashion trends in colors and designs...
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...average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will ... ... middle of paper ... ...enerates search intention, which in turn generates purchase intention (To et al., 2007). Consumers’ motivations for online shopping are dual characterization. Research claimed that utilitarian motivation can influence consumers’ intention to search and to purchase, while hedonic motivation has a direct impact on intention to search and indirect impact on intention to purchase (To et al., 2007). Online shopping has many advantages which can fit consumers’ needs and motivation. It might be one reason of the rapid growth of online...
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...Online and Traditional Shopping as Perceived by Students in the College of Business Administration, Silliman University Introduction Shopping is one of the addictions and one of the activities among people to which they can use their money to purchase their necessities and buy their luxury goods to satisfy their well-being. People make shopping as an entertainment. They enjoy going to shopping centers, look for a product and purchase them. Some people enjoy staying in their houses, search in the web for online shops and wait for their product to be delivered. In addition, there are also some people who want to go to stores and buy what they want because they want to assure that a certain product or good is worth buying for. However, it’s all up to a person of which method he/she will use, the online or traditional shopping. Shopping is the activity of purchasing available goods in the mall or store. It is an enjoyable activity when one is not working for something. Shopping is also an act of interaction between buyers and sellers. In today’s generation, shopping is common especially to teenagers. They love to buy fashionable bags, jewelries and especially apparel. In fact, shopping is one of the obsession of everybody. Theoretical Background Shopping is the process where one can get his/her wants and needs. Thus it is necessary in one’s life. People need something; like food, clothing, accessories, shoes, and something they want. Shopping is an activity in which...
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...Shopper” book, I explored some of the key features from the shopper purchase behavior, the quick trip, three moments of truth for the shopper, in-store “migration” patterns, and how to put products in the path of customers through anticipatory retailing. I also looked at how manufacturers and retailers could collaborate better in shaping flow and adjacency to sell more products in stores. With the development of new digital technology, the penetration of the online browsing, and the conveniences to compare products, more and more customers begin to choose to do the grocery shopping by click-through internet on their personal computers or smartphones. Peapod is one of the online retailer that allows us to study the click-click-click shopper behavior resemblance to what we studied on the physical store. Founded in 1989 by brothers Andrew and Thomas Parkinson, Peapod has grown from a small family-run shopping and delivery service in Illinois to America's leading Internet grocer, delivering more than 23 million orders across 24 U.S. markets. Sorensen’s key concepts application 1. Shopper kinds In Sorensen’s book, we has learned about the three kinds of shoppers: Quick trips-These shoppers spend a short time in a small area, with a relatively slow walking speed but high spending speed. A third of all trips to the supermarket result in only one or two items being purchased, with fully half of all trips consisting of five or fewer items purchased. Short time, small area, slow walk...
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...about the impact of the digital disruption on the shopping. Shopping is doing by the people from the long time but the way of shopping is changed now because of digital disruption. In the modern time people has no need to go to the market to purchase anything they can buy anything by accessing any shopping websites by sitting anywhere and anytime and they can save their time and money .Customer can select anything to purchase by surfing the internet. Nowadays people cannot live without the help of...
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...The decisions of the average shopper in today's world Richard Curtiss Com 155 December-Saturday 1st, 2012 Kimberly Benton The decisions of the average shopper in today's world Our lives can be challenging to us every day to get the things we want to get done daily. It never seems like we have enough time to stop to go into a store for long, do errands or even to do are Christmas shopping. All of the stores are trying to help us make are lives a little bit easier for us to shop. Since the advent of the Internet, modern holiday shoppers have been present with a choice, buy their gifts in a traditional storefront or shop online. There has been a time in everyone's life that there was just not enough time to get everything done in the day and to get the items when we wanted to. Most of the big box retailers like Wal-mart, Best Buy, and Meijer have given us a choice of delivery; as they have certain hours and holidays that they are open for business to the public. What happens if a store is closed and you need that one item to get your family through the night, like a pack of diapers or medicine because someone is sick? Every retail store is trying to make their presence know and give us the option to still shop in their stores 24 hours a day, 7 days a week at our finger tips to help with their stores closing for any reason. Mother Nature and holidays have been the only time a store has closed regularly. On the Internet, the regular shopper does not have to worry...
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...Are brick-and-mortar stores dying? More specifically, in the future will there be fewer and fewer physical stores until at some point, there are no physical stores in existence? After reading these articles, I believe that brick-and-mortar stores are not dying. In today’s digital environment, no one can stop brick-and mortar stores from going online. Ecommerce is capturing more and more market share, online and mobile commerce continue to grow for both web-based and traditional retailers. Most of examples and statistical data in these articles show the recession of brick-and mortar stores, like in the last holiday season, there is only half the holiday foot traffic of 2010 (Is the death of brick-and mortar retail a myth?); the Sears store in Coralville is going out of business (Death of sears). With the rapid development of digital commerce, it is a constant fact that there be fewer and fewer physical stores. Even the number of brick-and mortar stores is going down, but I still believe the quality for them is rising, and the presence of physical stores is necessary, and there still have many reasons for physical stores existing. As mentioned in the articles, some physical stores can offer unique experience that consumers cannot get online, such as providing opportunities for customers to touch and feel merchandise, gain expert advice from customer service. In addition, we cannot deny the fact that there are some brick-and-mortar model more successful than online model, like...
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...Advances in technology have infiltrated our entire life, from the way we watch television, to how we shop for groceries. In out post-industrial society, we no longer have a need for people to check us out at our favorite retail or grocery stores. Self-check-out kiosks allow us to do it ourselves. While they appear to be a solution to crowded lines, these kiosks are actually a topic of controversy. Some have claimed that they eliminate jobs and add the potential for multi-level theft, not to mention they give poor customer service. Retailers and kiosks manufacturers defend these check-outs by saying they actually increase customer service, redeploy rather than eliminate employees, and deter theft. Are these kiosks safe? Are people losing their...
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...I. Target Market PRiMAALA is a Toronto fashion boutique that specializes in high-end women’s clothing for sizes between 12 to 24. This clothing store is designed for the purpose of showing that plus size clothing can be functional and stylish. They want to make a statement saying plus size women can look sophisticated, sassy, elegant and stylish at the same time. The name PRiMAALA comes from the combination of the word prime and the Hebrew word maala, which means to “rise up”. Rachel Holt, the owner of PRiMAALA said that, “the idea behind rising up is to encourage everyone who walks through the door to recognize the beauty within themselves, and to rise up in their sense of self and self-esteem” (“New Store:PRiMAALA”, 2014). PRiMAALA’s primary target markets are professional, feminine, fashion-conscious, cultured, social, intelligent, and affluent plus size women between the ages of 20 to 50. These women want to look good and be attractive. They also seek for comfort, and believe in quality, and wants clothes that lasts, so they won’t be needed to throw the clothes away every couple months. Plus size women are fairly conscious about their figures so they understand how it feels to wear nicely fitted garments. Moreover, these women also want to feel special, they want someone to understand their needs and they like to fit in. In addition, they like to shop regularly, try on clothes and they aren’t too overly fussy about the prices. Since PRiMAALA’s target markets are between...
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...Abstract: The limitations in shopping at retail stores force consumers to look for alternative ways to get what they need in a convenient, safe, affordable, and time saving manner. Online shopping seems to be one of the most convenient ways to compare products and services. Using of online shopping sites is becoming an inherent part of many people’s daily life. This paper presents an overview of online shopping, gives understanding the present condition of this system in Bangladesh, mentioning problems that hindrance its growth. It also suggests undertaking of immediate steps by the policymakers for making the environment supportive of online shopping. Key words: Online shopping, Internet, e-commerce, Cart. Introduction: Online shopping is a system where retailers make products available to consumer using the internet. This way of shopping comes as a great relief, which changes traditional shopping style. This type of shopping has been around for decades however in recent years there has been a remarkable growth in this medium. Shoppers shift from traditional shopping to online systems. Consumers can now visit thousands of virtual stores and pay for items purchased from their home or office in safe, convenient and secured way by using the internet. In the convenience of their homes or offices and within a click of the mouse, buyers can now purchase nearly any product or service quickly, timely and efficiently. ______________________________ ...
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...giant. JC Penney also has announced they will close forty stores nationwide. These closures are due to issues with JC Penney managing large number retail stores. JC Penney stores are underperforming because the retail store became too large to manage. According to Gray Strauss to has quoted consumer psychologist Kit Yarrow “”Consumers have lost their enthusiasm for trolling through massive stores hunting for a bargain. They can do that online” “. This is an indication that J.C. Penny has failed to keep up with today’s shoppers. It also has failed to attract young generation shopper. Young generation shoppers’ lives are surrounded by smartphones, tablets and computers and are doing most of their shopping online. The retail store has depended on clearance to attract and attain customers; however, these clearances can be easily found through online retailers. Therefore, customers are skipping the hassle of walking through maze of isle and are resorting to shopping by a click of a mouse and keyboard. These are management issues, because JC Penney has clearly defined the problem and they are correcting these issues by closing some of their stores that are performing poorly. They are containing the issue before it becomes a catastrophe. By changing the CEO means the company is trying to...
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