Business and Management
Submitted By jiesa
AN EVALUATION OF THE OPERATIONAL ACTIVITIES OF TOHONKA MOTORS–BACOLOD 13
This chapter provides the research design, participants, instrumentation, data analysis, and research procedure in conducting the research.
Research Design The research design used in this study is descriptive and comparative.
Comparative research design is used to confirm if two or more variables reveal similar or different patterns of characteristics when compared using a set of variables as standard basis. In this study, the research design is used to compare the company’s operational processes to the standard operating procedures they have set.
Participants of the study The participants of the study will be the key informants of the company such as the managing director, production manager, sales manager, lead mechanic, inventory personnel and other employees directly involved in the operations of the business.
Instrumentation This study used interview guide for data gathering process to get qualitative data. The primary aim of the interview is to identify the company’s operational processes and the company’s standard operating procedures. By knowing the company’s operational processes and standard operating procedures, the researchers will be able to know whether the company is consistent with the standard operating procedures that they have set. The researchers will use open-ended questions. An open-ended question allows the
AN EVALUATION OF THE OPERATIONAL ACTIVITIES OF TOHONKA MOTORS–BACOLOD 14
respondent to answer the questions in whatever manner one prefers and that the interviewers can also ask follow–up questions. With the use of open-ended questions, the researchers will be able to know more about the company and be able to evaluate them within the scope of this study.
Validity To check the...