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Toms Shoes Marketing Plan

In: Business and Management

Submitted By GABRIELLASALINA
Words 599
Pages 3
TOMS
Part 1:
In 2006, American traveler Blake Mycoskie assisted children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One
Mycoskie's main reason is a disease called podoconiosis, a debilitating and disfiguring disease. Also known as "Mossy Foot", Podoconiosis is a form of elephantiasis that affects the lymphatic system of the lower legs According to the TOMS Shoes website, there are over one billion people at risk for soil-transmitted diseases around the world, and shoes can help prevent them. Mycoskie emphasizes that his company's goal is to not only give shoes, but to also educate others on the importance of wearing shoes.
The consumer is more likely to choose TOMS over another brand because they, the consumers, are not only getting a pair of shoes or eyewear for them self, but they are also getting one for a child in need or helping someone regain sight . By doing so consumers fulfill their need of helping the community. TOMS provides value to the brand by creating a simple, comfy, trendy and stylish eyewear or shoes to wear as well as creating social awareness for the consumers.
Toms have created a great costumer’s relationship by listening to their costumers and having different designs and textures of the shoes.
As the brands grows they have manage to fulfill their consumer’s individual styles by having classics, vegans, Botas, Wedges, Cordones, artist and even a weeding style shoe. They target market is pretty much anyone who wants to make a difference in the world and wants to help.

SWOT analysis:
Strengths:
• Well known market.
• Motivated staff.
• Loyal customers.
• Awareness creators.
• Different styles

Weaknesses:
• A bit pricey.

Opportunities:
• Offers...

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