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Toms

In: Other Topics

Submitted By nona76
Words 486
Pages 2
Winona Dodds
Section 2
BUS 312
Typed Preliminary Table of Contents

1. Summary A. Positioning Statement
1. “ To people who love comfortable and stylish shoes and sunglasses that are for a good cause, TOMS is a company that sells shoes and sunglasses across the nation that are about the slogan “One for One” which means they will give a pair of shoes to a child in need across the nation when a pair is bought, and will give the gift of sight in various ways when a pair of sunglasses are bought”
2. Customer Driven Marketing Strategy A. Market Segmentation 1. Geographic: -Nations: All over the world -Regions: more expensive areas 2. Demographic -Age: all ages (toddlers to adults) -Gender: neutral -Income: middle to higher class 3. Psychographic: -lifestyle: comfortablity 4. Behavioral: -occasion: everyday wear -benefits: comfort to the feet or eyes, helping a kid or adult in need in a lower income area around the world B. Targeting 1. Differentiated Marketing: -Sunglasses -tshirts -shoes -wedges -boots -stickers C. Differentiation/Positioning 1. Product Position:
-To people who love comfortable and stylish shoes and sunglasses that are for a good cause, TOMS is a company that sells shoes and sunglasses across the nation that are about the slogan “One for One” which means they will give a pair of shoes to a child in need across the nation when a pair is bought, and will give the gift of sight in various ways when a pair of sunglasses are bought.

3. SWOT A. Strengths B. Weaknesses C. Opportunity T. Threats
4. The 4 P’s A. Product 1.Augmented product: -delivery & credit -After sale service -product support 2. Actual product: specialty product -Style: shoes, wedges, boots, -features: sunglasses, shoes, t-shirts, stickers -design:

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