...have a toothbrush. As a typical household item that we use everyday, or should use everyday, we seldom think about. It can easily be found in any individual’s own personal bathroom, and is a necessity if you intend to maintain personal hygiene. The history, the many different uses, and the manufacturing of the toothbrush are beyond overlooked. The first set of toothbrush based tools can be dated back to 3500-3000 BC. Ancient Babylonians and Egyptians modified their own toothbrushes by fraying the end of a twig. These toothbrushes (toothsticks) were sometimes found alongside their ancient Egyptian owners inside their tombs. The Chinese developed “chewing sticks” around 1600 BC. They were made from aromatic tree twigs and their purpose was to freshen your breath. It wasn’t until the 15th century when the Chinese invented the first natural bristled toothbrush. It was made from the bristles of pigs’ necks that were attached to a bone or a bamboo handle. China then took this design to Europe where Europeans adapted it and used either softer horse hairs or feathers as the bristles (History). In 1780 a man by the name of William Addis, from England, developed the first more modern toothbrush. The handle was formed from cattle bone while the brush part was still constructed from the bristles of swine. These natural substances were the only source available for bristles until Dupont invented nylon. This invention of nylon began the construction of the truly modern toothbrush in 1938...
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...Preventive Dentistry An in vitro evaluation of electric toothbrushes B. S. Khambay*/A. D. Walmsley^* Fotir cotnmercially avaiiable electric toothbrushes (Sonieare, Braun Electric Toothbrush, Interplak, and Blend-a-Dent) »ere assessed both for their operating characteristics and their ability to retnove a 'food debris " medium. The Sonieare and Blend-a-Dent have a lateral vibrator)' action, while the Interplak and Braun produce a rotary movement of the brush head. The vibratory action of the Sonieare was susceptible to loading. All devices produced both stable-pulsating cavitation and acoustic tnicrostreaming that was demonstrated in vitro using a suspension of particles in water Their effectiveness in removing a food debris medium was assessed with and without water Three of the brushes (Sonieare, Braun, and Blend-aDent) were simitar in their abllit}- to remove the placjue, and all were superior to the Interplak: its streaming forces removed no food debris. The results indicated that the Blend-a-Dent was the most effective brush design in vitro, although the differences between Blend-a-Dent and Sonieare were not statistically significant. (Quintessence Int 1995:26:841-848.) Introduction Electric toothbrushes have become established as an effective alternative to manual methods of toothbrushing. The mode of action of these brushes is designed to simulate manual methods and as such is attractive to the population as an easy and simple method of brushing teeth. The use...
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...A Toothbrush Designed To Last A Lifetime Oral hygiene isn't exactly environmentally friendly. The American Dental Association recommends you toss your toothbrush every three to four months, lest frayed bristles fail to dislodge whatever gross food and plaque you've got stuck in between your teeth. The result is a whole lot of plastic ending up in landfills every year. A company called Goodwell has a more efficient answer: a basic toothbrush handle designed to last forever with interchangeable heads that can be composted when they begin to fray. Portland-based industrial designer Patrick Triato calls his creation "a modern toolkit for your mouth." The handle, which Goodwell guarantees will last a lifetime, is made out of medical-grade aluminum. The kit comes with interchangeable attachments, including a toothbrush head, a flosser, and a tongue scraper. The attachments are made of a polished bamboo composite, and the toothbrush bristles are made out of Binchotan charcoal, a Japanese charcoal already used in some bathroom and beauty products. When they begin to wear out, you can toss them in the compost bin, rather than putting another piece of plastic in the trash. Now for perhaps the most unexpected feature: The toothbrush contains a secret compartment. (The company claims that during research, it discovered that users loved the idea of a storage compartment in their toothbrush.) You can unscrew the bottom of the handle and put something inside. Goodwell suggests items like...
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...ICA02_Introduction Toothbrush design has gone through few substantial changes in its long history. Until the early 1900s, toothbrush bristles were generally made of Siberian hog hair. But in 1938, the soft-bristled Miracle Tuft Toothbrush was invented. Within a decade, Oral-B was mass-producing soft-bristled toothbrushes. In 1961, the electric toothbrush was introduced. Beginning in the late 1970s, the toothbrush industry started churning out a variety of new designs. They included variations in bristle shape, size, and texture, as well as unconventional handle styles. The Manufacturing Process: Injection molding is one of the most common methods of shaping plastic resin into useful objects. The process involves heating pellets of plastic resin to melting point then injecting the molten resin into a mold. Molding the handles and head. The first step in manufacturing a toothbrush is to create the toothbrush handle. Simple, manual toothbrushes and more complex electric toothbrushes require a plastic handle, though the molds used to shape these different types of brushes are quite different. The injection-molding machine deposits liquid plastic into the mold and then pushes the handle out of the mold once the handle is solidified. Multi Injection. For multicolored brushes, there will be two-stage injection process as described below: When the pre-injection is completed, the mold slides open with the handles still attached to it. Then the mold rotates 180° and closes so that...
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...Professional Care Smart Series 5000 Electric Toothbrush Brushing teeth is very important for good dental health. It eliminates bad breath, and possibly developing infections and having to have cavities filled or other serious types of dental work. Ever heard of an Oral B Smart Series 5000 electric toothbrush? It is the best hi-tech electric toothbrush on the market today; it is also the #1 Dentist recommended toothbrush (“Oral B website,” 2014). The Oral B Smart Series 5000 electric toothbrush is the best toothbrush because of its cleaning action, ability to reduce gum disease, its timer and its pressure sensors. Stimulation of the gums and removal of plaque is what keeps mouths healthy and free of problems. The Oral B Smart Series 5000 electric toothbrush does this every time it is used properly. The 40,000 pulsations and 8,800 oscillations per minute basically polish and gently clean the teeth and gums. This action produced by the Oral B Smart Series 5000 electric toothbrush keeps the debris from forming on the enamel of our teeth, which in turn keeps our teeth cleaner; which ultimately reduces the chances of gingivitis and gum disease. Not to say this can’t be accomplished with a manual toothbrush. It’s just that an Oral B Smart Series 5000 electric toothbrush gets the job done much better. Oral B 3 Most people don’t brush correctly, or for the two minutes that is recommended by dentists. This toothbrush also offers a timer that helps to focus...
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...toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billion as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. Colgate-Palmolive’s positioning strategy for its toothbrush line in food stores has aided in capturing heir current dominant market share. Its in-store displays, combining toothbrushes with toothpaste packs and locating the Colgate-Palmolive line of toothbrushes in the middle of the stores’ shelves have contributed to this dominance. This strategy has been successful, as sales through food stores, drug stores and mass merchandising channels have produced the greatest volume and dollar sales historically. Colgate-Palmolive’s secret weapon in the war for supremacy in the super-premium market, Colgate-Palmolive, is proven to be very effective in removing plaque 35% more effective than existing brands – and in preventing gum disease. This advantage can be attributed to the innovative design, high-tech research using CAD and infrared scanning, consumer research and extensive product testing. Although this technology is a strong argument for positioning Precision in the “super-premium” category, Colgate-Palmolive could also use its design aspects to improve Colgate-Palmolive’s existing “professional” and “value” toothbrush lines to increase their respective market shares. Colgate-Palmolive’s patented innovation for Precision also stands as a strength upon which Colgate-Palmolive can lean for...
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...1 What changes are occurring in the toothbrush category? Assess Colgate-Palmolive’s competitive position. In 1991 ,The U.S. Oral Care market was $2.9 billion in retail sales and had grown at annual rate of 6.1% since 1986.Dollar sales of toothbrushes had grown at an average rate of 9.3% per annum since 1987.All of this shows that toothbrush market is very big so all of these toothbrush company try to offer various type of toothbrush to meet customer requirement. Then the toothbrush companies have made numerous functional and aesthetic changes to the heads and bodies their products. Handles were thickened for a more comfortable grip and lengthened to extend the reach of the bristles. Shaft materials changed, incorporating translucent and more flexible plastics in the handle and rubber components fashioned into thumb ridges to help prevent slippage. Then the toothbrush market has become very competitive, and Colgate-Palmolive is facing strong competition for its products from existing companies like Johnson & Johnson and Oral-B and new companies such as Procter & Gamble and Smith Kline Beecham who positioned their new product launches in the super-premium toothbrush segment. In 1991, CP held 43% of the world toothpaste market and 16% of the world toothbrush market, worldwide sales of CP’s oral care products increased 12% to 1.3 billion, accounting for 22% of CP’s total sales. CP’s U.S. toothbrush sales in 1991 reached $77 million and represented 19% of CP’s U.S. Care Division...
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...Colgate-Palmolive Company: The Precision Toothbrush Company Background As of 1981, Colgate-Palmolive (CP) was an international leader in household and personal care products with sales of approx. $6 billion. An area of focus for CP in 1991 was their manufacturing and distributing plants along with their products. They spent $243 million on upgrading a handful of their manufacturing plants while introducing 275 products worldwide. These efforts were the results of Reuben Mark, CEO of CP who was credited with turning a “sleepy and inefficient” company into a much more profitable one. The main competitors for CP in international markets included Procter & Gamble, Unilever and Kao, along with others. Products and Industry Profile The current toothbrush market has been growing at an average of 9.3% annually since 1987. It increased further by an additional 21% in volume in 1992 due to the introduction of nearly 50 new products. The toothbrush industry was divided essentially into 2 segments: value and professional. What set these two categories apart was the type of bristles and the head size. It was clear that soft and extra-soft bristles were the way to go as they experienced the greatest year over year growth although they had relatively low market shares. Soon after, super-premium brushes were introduced into the toothbrush market to try and gain greater market shares than professional toothbrushes. Value brushes were priced at around $1.29, professional brushes started...
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...Evidence Based Practice Western Governors University Tracy Wallace Hospital-acquired pneumonia has a very high morbidity and mortality rate here in the United States and is the second most common nosocomial infection. HAP consists of approximately fifteen percent of all hospital-acquired infections and occurs in five to fifteen percent of every 1,000 admissions. Critical care nurses are presented with unique challenges when caring for patients who are at risk for developing VAP. Strategies must be developed using evidence-based practice and incorporated into daily care in order to prevent VAP in patients receiving mechanical ventilation. ICU Doctors, Nurse Educators and the DON on the ICU unit are currently responsible for our current oral care practice. Our hospital is currently using (OAG), which stands for Eiders’ Oral Assessment Guide, it measures a patient’s oral health status and the frequency of oral hygiene. This tool measures oral health by using 8 different categories: swallow, lips, tongue, saliva, mucous membranes, gingiva, teeth, and voice. They are graded 1 (best), 2, or 3 (worst). Normal findings would be a score of 8, whereas 24 would be the total worst score in all 8 categories. I will now explain how using evidence based practice and OAG can improve the oral health of patients on ventilators. The conclusion will be supported by the research that I have obtained in this research project, which is decreasing the risk of pneumonia on patients who are on ventilators...
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...order for our bodies to function daily, so it is very necessary that we care for them in the most special way, first lets take you into how the care for teeth got to where it is today. Before there was the invention of the toothbrush, people used rough cloth and chalk to rub across their teeth and even sometimes with the addition of products like salt and powder. The ancient Chinese would chew on twigs with a special flavor to freshen their breath. The ancient Greeks and Romans used crushed bones and oyster shells to clean their teeth with. But then, along came the invention of the tooth brush by the ancient Chinese, they cut open pigs and used the pieces of their neck to assemble what they called bristles to begin cleaning their beauties. Many years after, a man named William Addis was thrown into jail for starting a riot, since he wanted to stay fresh, he used his time to think of ways to stay on top of things, what he did was carve a bone handle, drill holes into it, and inserted boar bristles, that were held in place by wires. His contraption was very well known and he become very wealthy by the time he was released from jail. The toothbrush created a whole new pathway for the invention of other products such as floss, mouthwash. The toothbrush was used in order to maintain oral health and there was a need for something extra to keep that health up to par, that’s when the invention of toothpaste came along with that idea…………next came cosmetic...
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...COTTLE-TAYLOR: EXPANDING THE TAYLOR: ORAL CARE GROUP IN INDIA COMPANY OVERVIEW (1815 (1815-2009) Cottle India: Focus on Oral Care Products Offered: • Toothpaste • Tooth Powder • Toothbrush 11.5 billion Dollar company ( 50% from emerging markets) Over 200 Product ( Home care, Personal care, Oral Care) 4 Geographic Divisions Products were sold across 450000 retail outlets With the growth of the modern market, Cottle planned to introduce mouthwash and dental floss CONSUMER BEHAVIOR FOR ORAL CARE IN INDIA 1dentist per 10000 people People in rural were least likely to use modern tools like toothbrush and paste, stuck to Neem twigs etc. In 2005 majority did not even visit a Dentist In 2009 50% of Indians not concerned of Dental issues India with a population of 1.16 billion was a huge market for Cottle India ORAL CARE IN INDIA: Frequency of Brushing 8% of toothbrush sold in 3 months were replaced Strategy was to have Basic Model at competitive prices Cottle Had 46% Market share, with 2 more major competitors Growth rate of oral Sector nearly 10% 1/week 2/week 3/week 1/day 2/day 23% 7% 9% 22% 39% Products By Cottle India end Low-end Manual The Complete, Sensitooth, Fresh gum, surround, kidsie Mid range Manual Zagger, Directionflex Battery operated Swirl, Swirl Refills FACTORS DETERMINING THE DEMAND FOR TOOTH BRUSH Affordability Oral Hygiene Awareness Frequency of Use Distribution and Accessibility • The disposable Income • 80% Indians...
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...Introduction Cottle was founded in 1815 as a hand soap manufacture out of Philadelphia. The company would grow to produce more than 200 products in oral care, personal care and home care by the year 2009. Revenues were $11.5 billion in 2009 over a span of 200 countries. In 2009, Cottle focused on its ability to increase its earnings in India. The India marketing division of Cottle (Cottle-Taylor) oral care director, Brinda Patel, believed that India had a projected growth. From the information Brinda was able to obtain, she created a marketing plan that would support a 20% increase for toothbrush unit sales in 2010. Ms. Patel presented her findings to her manager Michael Lang (VP Manager for Asia and Africa). Mr. Lang felt that Ms. Patel was conservative in her numbers and felt the need to create a marketing strategy that would give the company an overall increase of 25% to 30% in toothbrush sales for 2010 was possible. Mr. Lang was under pressure to deliver results from his declining U.S. revenues and looked at India as an opportunity to boost his regions bottom line. Although India is one of the poorest countries, Lang seen this as an opportunity to engage over 500 million customers. What factors determine demand for toothbrushes? The factors that determine the need for toothbrushes are the needs within the population. In India 2009, most of the population depended on Neem trees, better known as “Nature’s Drugstore” to clean their teeth. In addition, a study in 2007 (See...
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...Liquid and Viscous Products: Worksheet The principal display panel of a label must be located on that part of the container normally displayed to the user. The label must contain three basic mandatory statements which must, where applicable, appear in a prescribed manner: Product Identity Declaration. Net Quantity Declaration. Dealer Name and Principal Place Of Business. The product identity and net quantity declarations must appear on the principal display panel. The following sections will discuss these mandatory statements in detail. What To Put on a Label Product Identity Declaration (Common Name) The label must identify the common name of the product in terms of its generic name or function. Except in cases where the product is a test market product, a local product, a specialty product, or a product for which knowledge of a specific language is required, the product identity must be given in both English and French. The product identity declaration must be located on the principal display panel. The product identity declaration must be clearly legible, and meet the requirements for minimum type height. Net Quantity Declaration The net quantity declaration must be located on the principal display panel. The net quantity must be displayed clearly and prominently in distinct contrast to any other information shown on the label. The numerical portion of the net quantity must be in bold face type and meet the minimum type height requirements. ...
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...your teeth helps prevent plaque, which is a clear film of bacteria that sticks to your teeth within 20 minutes after eating. IV. In the Harvard Health Letter it is stated that tooth brushing may be the most ingrained of all other health habits but unfortunately, just because most of us brush our teeth at least twice a day, it is more often than not that it is not done incorrectly. The inadequate job leaves behind the bacteria causing plaque that will cause cavities and gum disease. BODY Transition: let me start by explaining the importance of having an appropriate toothbrush for your oral care. I. The toothbrush itself will help you maintain healthy gums. A. Check to make sure the toothbrush bristles aren’t too hard. B. Varying heights of bristles helps reach different tooth areas and difficult spots between the tooth and gum. C. Pros of electric toothbrush D. Change your toothbrush at least every 3 months to avoid bacterial growth. Transition: Because brushing is so important it is also vital that you spend an adequate amount of time cleaning your teeth I. It is...
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...Tabla de contenido Escribir el título del capítulo (nivel 1) 1 Escribir el título del capítulo (nivel 2) 2 Escribir el título del capítulo (nivel 3) 3 Escribir el título del capítulo (nivel 1) 4 Escribir el título del capítulo (nivel 2) 5 Escribir el título del capítulo (nivel 3) 6 INTRODUCTION Nowadays Henkel provides a full range of products covering many types of markets, from their website, they offer three main branches of activity which are Laundry & Home Care (from which the first Henkel success came) and Adhesives Technologies (world leader in this sector) and Cosmetics & Toiletries. In this sector, Henkel remains the world leader where his brands continue to expand. For this reason, it is a difficult decision of choosing a field to develop our product, but seeing the continued expansion of cosmetic products, we decided to focus on creating a new product that will meet the future needs of consumers. Within the field of Cosmetics & Toiletries, we decided to locate our product in Oral Hygiene. This choice is because in this branch of business products there is a low level of development in the recent years, unlike other products in this sector, such as hair colorant, hair care and hair styling foam, toiletries, skin care and fragrances. Everyday we know a new product innovation and in the field of cosmetics and Health care, such as creams and shampoos, but in the field of dental hygiene, product development is not as pointer as in other sectors...
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