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الإعلان أو الدعاية أو الإشهار هو أحد الأنشطة الإعلامية التي لا غنى عنها للأنشطة الاقتصادية من صناعة وتجارة وخدمات وغيرها من الأنشطة الاقتصادية. وكذلك بالنسبة للمؤسسات والمنظمات الخيرية والغير ربحية والتي بدون الإعلان عن مجهوداتها فلن تحصل على الدعم المجتمعي والتمويل المادي اللازم لاستمرارها في عملها وأدائها لرسالتها. وليست صناعة الاعلانات من الفنون المستحدثة وإنما هي قديمة، فقد بدأ الإعلان على أشكال تطورت بمرور القرون حتى أصبح فن الإعلان على ما هو عليه الآن. الإعلانات المطبوعة، وهي الأقدم على الإطلاق بين فنون الإعلان وهي إعلانات الصحف والمجلات. الإعلان المباشر ومنه الكتيبات والمطويات التي ترسل بالبريد لأشخاص بعينهم. الاعلانات الخارجية، إعلانات الشوارع والمعارض والإعلانات على جوانب الحافلات العامة. الإعلانات المسموعة وهي الاعلانات الاذاعية التي تبث على موجات الأثير الإذاعي أي الراديو. الاعلانات المسموعة / المرئية وهي إعلانات التلفاز وهي الأكثر انتشاراً الآن وكذلك اعلانات دور السينما. الإعلانات على شبكة إنترنت، (مسموع/ مرئي/ تفاعلي) وقد زادت أهميته بازدياد أهمية شبكة المعلومات العالمية كوسيط إعلامي هائل وتطورت إعلاناتها حتى وصلت إلى المستوى المتقدم الذي نراه اليوم. الإعلانات على شاشة الهاتف الجوال بعد ازدياد عدد مستخدميه حول العالم فأصبح وسيلة إعلانية هامة. هدف الحملات الإعلانية تهدف الحملات الإعلانية إلى التعريف بالمنتجات والخدمات الجديدة أو القائمة بالفعل حث المتلقي على التجربة الحفاظ على ولاء المستهلك للمنتج أو السلعة الحفاظ على مكانة المنتجات حتى لا يأخذ مكانتها المنافسون الحفاظ على العملاء الحاليين وكسب عملاء جدد التعريف العميق بالمنتج وتوضيح كيفية الاستفادة القصوى منه تعزيز صورة الشركات والمؤسسات في أذهان المجتمع زيادة المبيعات هو الهدف النهائي وبالنسبة للمعلن فالاعلان هو الوسيلة التي يصل به الى الجمهور المستهدف لاقناعهم بأفكاره؛ وسلعه؛ وخدماته؛ وخلق افكار لاقبالهم على شراء السلعة. وبالنسبة للجمهور يعد الاعلان وسيلة للتعرف على المنتج والمعلومات التي يحتاجها ، ربما لا تكون المعلومات جميعها صحيحة، لكن يحرص أن لا تلحق اي ضرر بالمستهلك. سبب إختياري لهذا الإختصاص هو حبي للرسم و تشوقي ليرى المجتمع مهاراتي وإبداعاتي.أحببت الرسم منذ الصغر، لطالما حلمت باليوم الذي سأصبح به مثل هؤولاء الفنانين المشهورين ( إدوار مانيه ) و من أشهر لوحاته : أرجنتوي ، سكة الحديد. وهناك فانست فان غوغ ومن أشهر لوحاته : الحصاد، أزهار اللوز. أحببت رسماتهم ونضالهم للوصول الى هدفهم. وغير ذلك حبي للإعلان وطموحي لتوصيل أفكاري للجمهور هي التي أعطتني القوة لاخذ التجربة و دخولي بمجال فنون الإعلان.

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