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Tour Planning at Cirque Du Soleil

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Case: Tour Planning at Cirque du Soleil

1. What concrete means are used to achieve standardization?

• Cirque du Soleil takes a very standardized approach. Here are some examples of how they have standardized the method in which they take their show on the road:

• Specific timing when planning for future shows. Shows will be planned 5-years ahead of time when it comes to continent choice. They then follow a 2-3yr lead time when they are selecting cities to visit. The tour plan is finalized 24mo prior to the event. They are very diligent with this timing as 90% of their tours are scheduled 2-years in advance.

• Consistency when working on their own or with a promoter. In either case, the expectation, absolute must, is for Cirque to get the majority of the earnings from the event.

• Specific timing when breaking down a performance site. Cirque states that it normally will take 10 days to move to a new site. This includes specifics in dismantling and preparing the equipment to be shipped (3 days) and time to set up completely at a new location (7 days).

• Standardization of box office at new location complete with fiber optic wires.

• Proposals follow a standard procedure beginning with a generic Cirque email before moving forward. This includes various reviews that Cirque has decided upon and opportunity in a market, especially like Turkey where they have yet to tour in the case study, to determine if having a show will be a good decision.

• Detailed nomenclature for required material for each tour

2. Do you believe that Cirque du Soleil has succeeded in striking a good balance between standardization and flexibility?

• Cirque is flexible to some degree. This may be a new thing to them, being flexible, as some items in their operations are non-negotiable. For example, the fact that they insist on certain requirements

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