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Tourism Australia

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Tourism Australia is the Australian Government’s agency responsible for the international and domestic marketing of Australia as a destination for leisure and business affairs. Its objectives are to influence people to travel to Australia for any occasions such as honeymoons, family or personal vacations, business affairs or events, just about anything. Not only its objectives are to attract foreigners to Australia and explore the continent; but also to attract its own population to travel throughout the Australian territory. For this project, the targeted audience is very specific. It consists of local Singaporean parents as well as grandparents whom ages, ranges from 35 to 65 years old. Working parents or non-working parents and retired persons are the main targets for this advertising campaign. The medium size poster more specifically an A3 sized poster is to be advertised at bus stops and MRT stations because these are public places, and tend to get very busy at certain hours of the day. While waiting for the bus or train, there is a high chance for people to acknowledge the poster for at least five seconds. It is to be placed at busy areas such as Town and CBD area: Orchard Road, Tanjong Pagar, City Hall, Dhoby Ghaut, Bugis and Outram Park. The poster will represent images of Australia’s Landmarks and interesting places to visit for example: famous cities such as Sydney, Melbourne, the Gold Coast etc. Famous sights, such as Ayers Rocks, Blue Mountains etc. Family photos are also included in the poster to represent a joyful atmosphere of unity. Images used are bright and sentimental to enhance the feeling of warmth, care and attractiveness of Australia. Every poster has to convey an important message to its viewers. The use of concept and ideas is essential in this project. As we all know, parents nowadays are busy with their own careers and do not spend much

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