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Toyata

In: Business and Management

Submitted By zamanchowdhury
Words 599
Pages 3
Model Car Company
Company Overview and analysis: Model Car Company manufacturing and design mainly in Japan. This is consider one of the largest company in the world. Annually their income two hundred thirteen Billion dollar and employed over three lakh People. This company compete in the market past five years tremendously. Because consumer liking this car one of the most low fuel efficient cars. Model Car Company manufacturing all over the world such as USA, UK, Canada,Brazil,Australia,SouthAfrica,Indonesia,Japan,China,Taiwan,India,Pakistan,Turkey,Mexico , Philippines and Bangladesh . Model Car Company researching into investing and promoting hybrid synergy drive to capture the major market shares in developed countries. Their sale decrease in 2008, the massive recall defective of production. Model Car Company continuously improvement their manufacturing process as well as their product for customers , more cost effective and affordable, try to solving the root problems of organizational learning and add more value developing their people and partners. That’s why Model Car Company able to achieve this target by selling 12.1 million vehicles in June, 2011 compared to 11.6 million vehicles, 4.3% increase in sales (Trudell, 2011, June 2).

Market Segment: The Company mainly divided into three business segment. The automobile segment involve in the manufacture, design and the sale of the car products including the minivans, trucks and passenger cars related to their parts and accessories. The finance segment engage in financial services which is related to the leasing of vehicles and equipment as well as sale of the company’s product. The other segment involve in information about the sales, design, equipment as well as communication process.

Define the problem of Manufacturing: In 2009 increasing the problems about the seat supply. This problem is occurred poorly placed incorrect floor mats under the driver’s seat and lead to uncontrolled acceleration problem. That’s why in 2009, 3.8 million vehicles was recalling from U.S. Within four months recalled over seven million which is related to their pedal set-up, gas pedal and problems of the software that affected braking on some models.

Customer service: After recalling their car Toyota Company focus on their customer service. They believe that customer trust and reputation have to be covered. Now they are also valuing the customer’s opinion about their production. Now Model car company try to achieve good balance between the customers and company minimizes the cost as well as ensuring high quality of the production. Model Car Company Emphasis to use the situations as an opportunity to remind the public they always promise to customers’ satisfaction and safety by bringing them trustworthy, long-lasting, and high quality products has always been a top priority.

Quality Management Process: Every employee needs to ensure quality in his or her part and never pass on a defective product. If flaws are noticed employees can stop the line, allow for an investigation and ensure quality before restarting the process. Finding the root cause is the most important factor in eliminating poor quality. The process can be developed into the machinery and equipment that control the process flow. Also, Operational Standards can be revised as needed.

References:
Nikomo, T. (2013). Analysis of Toyota Motor Corporation. http://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf Sonia, T. &Mildred, P & Scott,S. (2012)Toyota Recalls Strategic leadership Perspective. Issue 2 # (vol.9) (pp. 125-140)
Robert E. (2011). What really happened to Toyota? http://sloanreview.mit.edu/article/what-really-happened-to-toyota/ Toyota Tradition (2011). High quality starts with customers
http://www.toyota-global.com/company/toyota_traditions/quality/jan_mar_2011.html

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