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Toyota Case

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Kentucky Fried Chiken is one of the world’s largest fast-food chicken chain. Owning or franchising around than 12000 units in almost 90 countries.
Kentucky Fried Chicken Japan, Ltd is a Japan-based company engaged in the sale of fried chicken, processed chicken and pizzas. The company has two main segments. The Kentucky Fried Chicken segment offers food products including chicken sandwiches, drinks and other food materials. This segment is engaged in the manufacturing and sale of packaging materials, the sale of processed chicken, as well as the advertising activities for its products.
The company met a number of challanges to overcome when entering the Japanese market, in terms of the difference in culture and eating habits. Japanese did not accept the brand so it was not easy to build trust in the KFC brand through advertising showing scenes depicting Colonel Sander’s beginnings in Kentucky that conveyed southern hospitality, old American tradition, and authentic home cooking.
Kentucky Fried Chicken Corporation (KFC) was one of the first american companies, based consumer products and services companies to tackle the tough Japanese market.

Briefly summarize the key facts, scope and aspects of the case
Corporate values, local market, and culture knowledge are the key success factors to be successful in a global economy. Within the industry KFC soon learned that effective store management was also a key factor in profitability.

DEVELOP
Political environmental
Economic environmental
Legal environment
Demographic trends
Technology

Competitive environment (Porter 5 competitive forces)
Threat of new entrants
Bargaining power of suppliers
Rivalry among existing competitors
Bargaining power of buyers
Threat of substitute products or services

KFC’s key competencies and weaknesses
Any organization cannot enjoy the business without...

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