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Toyota Marketing

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Toyota's "car of the future”

Toyota had created a car that will change the source power that people are going to use for their vehicles in the future. The “Mirai” in Japanese, “mirai” means “future,” and the Mirai is the future of motoring. It runs solely on hydrogen and its only emissions are water. The Mirai will travel almost 300 miles on a single tank, it takes about five minutes to re-charge, and the emissions is only water vapor, and fuel is included for the first three years of ownership. Hydrogen power itself is not new. But some automakers see it as a more practical alternative to all-electric vehicles, which are still limited by range and charging time.
The Mirai is expected to be on sale in 2015 starting in California, where the infrastructure for hydrogen fueling exists, currently Southern California has fewer than a dozen hydrogen stations but Toyota expects that number to double by next summer. The company also just announced a collaboration to open 12 hydrogen stations in the Northeast in 2016.
Is going to be really challenging for the company to make this car successful. "This is the very beginning of this hydrogen society, so you may have to start small in somewhere like California, and then grow over time and that's what I think will happen," Lentz said. Some of this challenges, firstly the problem of few hydrogen station, secondly the industry should restore consumer confidence of their customer that ,a record 57 million vehicles across the industry have been recalled in the U.S. this year alone. However the company expect the help of the government and hydrogen company makers, also the company Toyota have being using the Internet as Lentz said, "We look for tweets, we look for comments from customers, so that we dig for problems."
This is a new chapter for Toyota’s history, the murai is a reality, is not an experiment anymore, It fills

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