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Toyota R&D

In: Business and Management

Submitted By abhi128
Words 337
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Toyota’s research & development has today made a separate platform for itself in this global arena. It has dedicated itself towards the development of attractive, affordable & high-quality products for customers throughout the world. The intellectual property that R&D generates is a vital management resource that Toyota utilizes and protects to maximize its corporate value. R&D PRINCIPLES

* Providing clean and safe products and enhancing the quality of life of people everywhere through all our activities. * Pursuing advanced technological development in a wide range of fields, we pledge to provide attractive products and services that respond to the needs of customers worldwide.
In fiscal 2012, R&D expenses totaled ¥779.8 billion, up 6.8% from the previous fiscal year, representing 4.2% of consolidated net revenues. The company has been constantly increasing its total revenues as it grows older. We worked closely with suppliers to develop components and products more efficiently and took steps to reduce our own R&D expenses. At the same time, we plan to continue making substantial investments in R&D involving forward-looking, leading-edge technologies and the development of products associated with the environment, energy, and safety. These investments are essential to preserving our competitive edge in terms of technologies and products.
INTELLECTUAL PROPERTY STRATEGIES
Toyota carefully analyzes patents and the need for patents in each area of research to formulate more effective R&D strategies. We identify R&D projects in which Toyota should acquire patents, and file relevant applications as necessary to help build a strong global patent portfolio. In addition, we want to contribute to sustainable mobility by promoting the spread of technologies with environmental and safety benefits. This is why we

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