Introduction
First of all, the world product are diverse, we must also requires manufacturers of small qualities, multi species, and Toyota company is one of the world best-know and most successful business. In 1957, Toyota enter the United State, is now almost half of the Toyota cars production and sales in the United State. One of the product call Corolla sedan known worldwide, creating a single brand the highest sales record. The one who create the Toyota brand was Akio Toyoda. He inherit his grandfather career to continue Toyota this brand, and he become the COO in this company.

SWOT Analysis Strengths * Toyota is the first who create the hybrid car in the world, because they got advance technique skill to develop it, so they become the world famous brand. * They have their factory all over the world. * Their prices of car was In the middle, won’t be to cheap and expensive, most of the people can afford it. | Weaknesses * Nowadays, there’s many brand in the world. So the cars market was too competitive, they have to more creative than other competitor or other less it’s hard to survive in the market. Much more cars brands to choose. Their advertising must be funny more creative to let the consumer aware it. Without the things, it won’t attract consumer to buy your things. | Opportunities * Current low interest rates (which the Fed has promised to maintain for sometime) may make new cars more appetizing. Most if the cars in Singapore use until 10 years, so it means when the cars age was 10 years old it have to reclaim it. | Threats * All around the world. * Weather from Euro to Us. * Demand for new cars will go down. * The old one will goes up more. |

External Analysis (General Environment)
Political
As we know, all the company got their political to achieve their target. For Toyota, they shows us that they spent $4,1 million