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Toys Co. Case Study

In: Business and Management

Submitted By idagreaaaaat
Words 537
Pages 3
I. CENTRAL PROBLEM

* How will the company increase its sales and profit while maintaining its reputation on the quality and innovation of their products?

II. OBJECTIVES

* To increase the company’s sales and profit. * To eliminate the customers’ complaints about their company’s trade mark. * To ensure that the company’s product is in good quality and has no defects. * To minimize or eliminate the company’s loss.

III. ALTERNATIVE COURSES OF ACTION

A. The company should engage into McNally’s proposal on having a trade-in. B. The company should inspect the finished models before they were shipped. C. Stick to Ed Murphy’s action by minimizing cost of production and lay-off in the design and product developments. D. To engage in a new line of products to diversify the products of the company.

E. ADVANTAGES AND DISADVANTAGES OF ALTERNATIVE COURSES OF ACTION

A. The company should engage into McNally’s proposal on having a trade-in.

Advantages: * It will solve the problem of the customers’ complaints by replacing the malfunctioned models with new ones. * Less cost will be necessary because no new staff will be needed.

Disadvantages: * Selling the trade-ins will take away the sales of new models. * By applying the trade-ins the company’s reputation on quality and innovation will blemish. * They will likely get less income or worse, a loss.

B. The company should inspect the finished models before they were shipped.

Advantages: * The company guarantees good quality of their products and protect their reputation * It will avoid future problems * It will not take away the sales of the new models

Disadvantages: * Additional cost for labor who will inspect the finished product * Time consuming and may delay the shipment of toys

C. Stick to Ed Murphy’s

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