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Toys Industry in the Nl

In: Business and Management

Submitted By play3rbg
Words 3775
Pages 16
PLA 9 - PROJECT BUSINESS PLAN
BUSINESS PLAN
Date: 13-04-2012

By: Kasimir Euen, Bobby Antonov, Grigor Minev, John Manunza Table of content Cover Title Page 1 Executive summary Preface Table of content 2 1. Introduction 2. Product 3 3. The Team 5 4. The environment 6 4.1 Macro environment analysis 6 4.2 Market determination 8 4.3 Competition analysis 8 4.4 Supplier analysis 10 4.5 SWOT-Overview - Key issue matrix 10 5. Marketing strategy and marketing mix 12 5.1 Marketing strategy 12 5.2 Market potential 12 5.3 Marketing Mix 13

2 Product
After some years in declining of the toys purchasing in the Netherlands, there is a trend from the last year, which will continue this also, of increasing the number of purchases this year. As the economy is recovering from the financial crisis people are able to spend more for toys. So the toys industry has positive expectations for the future.
EduPlay solves one very big problem of its competitors’ games. The other board games have only several questions in their box. When somebody plays the game many times he will learn the questions by heart and there is no point to play the game anymore because it becomes boring. The innovation of EduPlay is that there are online questions updates every month so you can change your questions and learn new things with them every month. In that way the customer can play it for more than just one month.
Every parent wants his child to be well educated. But every child prefers to play with friends some games than studying his boring school subject. Here comes the idea of EduPlay to match the fun to play a game with a friend with...

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