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Tqm Mc Donalds

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Total Quality Management

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MC DONALD’S

Contents

INTRODUCTION

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion

McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit.

QUALITY ASSURANCE @ Mc Donald’s

The Homely Touch of the Highest Quality Standards at McDonald’s.
At McDonald’s it’s always like coming home. We make sure that the warmth of our homely touch reaches your highest expectations. Be it food, service or the ambiance, we keep elevating our quality standards to new levels. McDonald’s has implemented rigorous food safety standards called “from farm to restaurants”. Here food is not just meant for thought. Food means quality by all means. That is why McDonald’s is served to you and your loved ones with all our heart and soul.

Meat With 100% Purity
100% purity is the reason why all our beef sandwiches taste so delicious. They are made from 100% halal beef cuts with no additives or preservatives. Chicken that we serve is carefully deboned breast meat only, with seasoned batter and a choice of sauce portions, while our Spicy McCrispy Chicken Deluxe uses only muscle cuts. All relevant authorities monitor our high quality standards of 100% halal chicken.

High Quality Baked Buns
We source our buns from suppliers who use only high quality wheat. All the buns are subject to strict quality and safety controls all through the production process

Crunchy Farm-fresh vegetables
We select the best of the best vegetables that are continually monitored for freshness, high nutrients and safety, to maintain top quality standards. We use regional/local suppliers to ensure that the freshness and high quality are delivered to you in all our products.

No Compromise
At McDonald’s we give high importance to the smallest of the detail, from meat to spices, and everything is standardized. That is because we follow our global set quality standards with no compromise, right from the farm to the restaurant till the time it is served to you

High Energy Wholesome dairies
To maintain the high quality standards of the world famous McDonald’s cheese, shakes, Mcflurry and Sundaes, we ensure that the fresh milk comes from the approved regional and local suppliers. Quality control procedures are followed throughout the supply chain – from freshness of the milk, all the way to handling, processing and transportation to ensure the quality of the end product.

Fries-Naturally Crisp
Our fries are crispy and far from the ordinary. The secret lies in the harvesting of high quality potatoes that come from trusted suppliers. The potatoes are then cooked using only 100% vegetable oil with no fats or flavors and only some salt is added after cooking

All Safe’n Sound
HACCP (Hazard Analysis & Critical Control Point) is our applied system to keep food safety absolute from point zero till the point it is served to our customers. This ensures the quality from our regional suppliers’ production lines down to the kitchens of our restaurants.

Awards & Recognition McDonald's has been recognized as a great place to work in more than 30 of the markets in which we do business. |

Brands

Fast Company * 2011 Most Innovative Food CompaniesBrandZ * 2012 #4 Most Valuable Global BrandForbes * 2012 #7 World's Most Powerful Brand * 2012 #7 World's Most Powerful BrandInterbrand2013 #7 Best Global Brand |
Leadership
Fortune * 2012 #11 Most Admired Company in the World * Ranked #2 among all companies for “Management Quality” * Ranked #2 among all companies for “Global Competitiveness” * Ranked #1 among all companies for “Use of Corporate Assets” * Ranked #4 among all companies for “Best Long-Term Investment” * Ranked #2 among all companies for “Financial Soundness” * Ranked #4 among all companies for “People Management” * McDonald’s also ranked #1 in the Food Services categoryHay Group2013 #8 Best Company for LeadershipForbes2010 Most Admired CompaniesBarron's2012 #3 Most Respected CompanyBlack Enterprise2012 Don Thompson Named One of Most Powerful CEOs |
Sustainability
Corporate Responsibility Magazine * 2010 Top 100 Best Corporate CitizensDow Jones Sustainability Index * McDonald’s has been a member of the Dow Jones Sustainability Index since 2005Newsweek * 2010 Greenest Companies in America |
Workplace
Each year, many publications and organizations conduct surveys, polls, and benchmarking studies to determine which companies are doing noteworthy work in the area of inclusion and diversity. McDonald's has a proud history of being the recipient of many of these awards, some on a recurring basis. * Great Place to Work Institute, "World's Best Multinational Workplaces", 2012 * Working Mother Magazine, "Top Companies for Multicultural Women", 2011 & 2010 * Black Enterprise Magazine, "40 Best Companies for Diversity", 2011 * Latina Style Magazine, "Best Companies for Hourly Workers", 2011 * Diversity MBA "50 Out Front for Diversity Leadership: Best Places for Diverse Managers To Work" 2011 * Executive Leadership Council, "Corporate Award", 2010 * Executive Leadership Council, "Corporate Executive Award - Don Thompson", 2010 * Thurgood Marshall Scholarship Fund, "Community Leadership Award - Neil Golden", 2010 * Fortune Magazine, "50 Most Powerful Women - Jan Fields (#25)", 2010 * Latina Style, "Best 10 Companies for Latinas to Work", 2010 * Congressional Black Caucus Foundation, "Avoice Corporate Award", 2010 * Black Enterprise Magazine, "40 Best Companies for Diversity", 2010 * Hispanic Business Magazine, "Top 10 Diversity Elite Companies", 2010 * PODER Magazine, "Top 25 Franchises for Hispanics", 2010 * "Top 6 Companies for Hourly Employees", Working Mother Magazine, 2010 * "Top Supplier Diversity Program for Women", Professional Woman Magazine, 2010 * "Best Company for Promoting Asian Pacific Americans to Develop Workforce Skills”, Asia Society, 2010 |
Other

Bloomberg Businessweek * 2010 #31 Top 50 Performing Stocks During Past Five YearsInstitutional Investor Magazine * 2013 #1 Best IR Companies - RestaurantsSuggestions;;Well since mc donald’s is already a world leader in the FAST FOOD industry. With very less suggestions 1. The franchise deposit to be reduced 2. Addition of chemicals to be reduced 3. Extra care to be taken to avoid controvercies. |

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