ACKNOWLEDGEMENT

All praises & thanks to Almighty ALLAH, most gracious, most merciful & most beneficent and the Holy Prophet Mohammad (PBUH) for whom this entire universe was created.
We are thankful to Mr. Atta Husnain, Mr. Sheraz Tabassum, Mr. Abdul Manan and Shabbir Ahmed for their cooperation and the information that they provided us.
We are grateful to Miss Sadaf Talia for teaching us the basics of TQM and giving us the opportunity to enhance our practical knowledge.
Finally we thank our families and friends for their undying support and love.

QUALITY CULTURE

Culture is the shared beliefs, values, attitudes, institutions, and behavior patterns that characterize the members of a community or organization. In a healthy business culture, what's good for the company and for customers comes together and becomes the driving force behind what everyone does.

LITERATURE REVIEW

This analysis of quality culture is an evolving exploration. At the 2007 EAIR Forum in Innsbruck Bjorn Stensaker and Lee Harvey explored the issue of quality culture (Harvey and Stensaker, 2008). They suggested, following Williams (1983) that quality culture is a complex concept. They explored the numerous definitions of culture and how its meaning changed over time, not least from an élite notion of ‘high culture’ through to a more democratic view of multiple cultures and subcultures. They suggested that, at core, culture is shared, learned and symbolic. In short, culture is a way of life.

When applied to organizations, Harvey and Stensaker noted the view that culture is perceived as either something an organization has (a potentially identifiable and manipulative factor) or something that an organization is (an integrated product of social interaction and organizational life that is impossible to differentiate from other factors) (Alvesson& Berg, 1992). What is