...SurSaleS, Demographic, anD USage Data 2014 eSSential FactS aboUt the compUter anD ViDeo game inDUStry [i] “our industry has a remarkable upward trajectory. computer and video games are a form of entertainment enjoyed by a diverse, worldwide consumer base that demonstrates immense energy and enthusiasm for games. With an exciting new generation of hardware, outstanding software, and unmatched creativity, technology, and content, our industry will continue to thrive in the years ahead.” —michael D. gallagher, president and ceo, entertainment Software association [ ii ] What’S inSiDe Who iS playing 2 4 Who plays computer and Video games? Who buys computer and Video games? at play 5 5 6 7 7 9 What type of online and mobile games are played most often? how many gamers play on a phone or Wireless Device? how many gamers play games With others? parents and games parents control What their Kids play top reasons parents play With their Kids the bottom line 10 11 12 13 What Were the top-Selling game genres in 2013? What Were the top-Selling games of 2013? Sales information: 2003–2013 total consumer Spend on Video game industry in 2013 Who We are 14 14 about eSa eSa members other reSoUrceS 16 eSa partners the 2014 Essential Facts About the Computer and Video Game Industry was released by the entertainment Software association (eSa) in april 2014. the annual research was conducted by ipsos mediact for eSa. the study is the most in-depth and targeted...
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...The article by Juliet Schor called Selling to Children: The Marketing of Cool concerns the topic of a wide-spreading tendency in advertising to appeal to children. The central issue under exploration is the problem that children are regarded by marketers as a valuable audience for influence, which finds reflection in using the concept of coolness to impose impact on children. The author expresses a concern in regards to advertisement instilling the idea of being cool on children and provoking them to behave in the way that marketers would like to. This concern also has to do with attitude and perception of parents. To support the idea, the author provides numerous examples of advertisements as well as appeals emotionally to parents who have...
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...SALES, DEMOGRAPHIC AND USAGE DATA 2013 ESSENTIAL FACTS ABOUT THE COMPUTER AND VIDEO GAME INDUSTRY [ iii ] “No other sector has experienced the same explosive growth as the computer and video game industry. Our creative publishers and talented workforce continue to accelerate advancement and pioneer new products that push boundaries and unlock entertainment experiences. These innovations in turn drive enhanced player connectivity, fuel demand for products, and encourage the progression of an expanding and diversified consumer base.” —Michael D. Gallagher, president and CEO, Entertainment Software Association [ iv ] WHAT’S INSIDE WHO IS PLAYING 2 3 Who Plays Computer and Video Games? Who Buys Computer and Video Games? AT PLAY 4 4 5 5 6 6 7 What Type of Online and Mobile Games are Played Most Often? How Many Gamers Play on a Phone or Wireless Device? How Many Gamers Play Games With Others? How Long Have Gamers Been Playing? Parents and Games Do Parents Control What Their Kids Play? Top Reasons Parents Play With Their Kids THE BOTTOM LINE 8 9 10 11 What Were the Top-Selling Game Genres in 2012? What Were the Top-Selling Games of 2012? Sales Information: 2002–2012 Total Consumer Spend on Games Industry 2012 WHO WE ARE 12 12 About ESA ESA Members OTHER RESOURCES 13 ESA Partners The 2013 Essential Facts About the Computer and Video Game Industry was released by the Entertainment Software Association (ESA) at E3 2013. The annual research was conducted...
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...ROCKET FUEL: “QUANTIFIED SELF” DIGITAL TOOLS A CPG MARKETING OPPORTUNITY Q4 2014 OVE RVI E W Quantified Self (QS) is an emerging area of technology that allows consumers to use a variety of digital tools to collect data and learn about their behaviors and habits of everyday life. The increasing number QS digital tools available today includes smartwatches, wearable fitness trackers, apps, and websites. As consumers continue to integrate these new QS digital tools into their lives, the data collected by these tools presents new opportunities for CPG marketers to learn more about consumers’ behavior and better reach their target audiences. To better understand this new technology trend and assess its impact on the future of digital media for CPG marketers, Rocket Fuel conducted a custom primary research study among consumers in the U.S. to: • Understand consumers’ interest in using health and fitness QS tools • Gauge current usage of health and fitness QS tools • Understand the impact of health and fitness QS tools on consumer behavior • Evaluate consumers’ openness to sharing their QS data with CPG advertisers STUDY DETAILS This survey was conducted online using a trusted third-party research vendor and fielded from December 3 – 10, 2014, among 1,262 total respondents who live in the U.S., use a computer regularly, and either currently use a Quantified Self tool to track their health and fitness or who are interested in using a Quantified Self tool to track their health...
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...Employee Monitoring: Employer Safeguard or Invasion of Privacy? Sarah L. Voorhees Employee privacy has been a controversial topic especially with the rise in internet usage, the popularity of social media increasing, and the addition of GPS to mobile devices. With these advances in technology there are numerous ways for employers to monitor their employees’ time at work. According to Evans (2007) as many as eighty percent of the employers, who employ twenty percent of the American population, monitor employees’ telephone conversations, e-mails, and voicemails. Global Positioning Systems (GPS) technology has made tracking the whereabouts of employees easier rather than tracking only information passed between employees and other individuals. The United States does offer privacy laws to help safeguard employees’ expectations of privacy; however, the laws are formatted around the physical realm such as desk drawers or an employee’s home, not an employee’s computer files or even social networking site (Riego, Abril, & Levin, 2012). It has become apparent that social media is here to stay. Social networking sites such as Facebook and Twitter have changed how people communicate in their daily lives and even how organizations do business. Employers have begun using social networking sites not only to market themselves but also as a human resource tool, making themselves accessible to potential customers and employees alike. Some of the ways employers have begun utilizing social...
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...Applied Strategic Marketing Report 2013-2014 "The Benefits and Challenges of Multichannel Attribution in Marketing Analytics" by Alan K H Hsu 00849147 Word count: 4990 A report submitted in partial requirements of the MSc in Strategic Marketing degree 1 24th August 2014 Table of Contents Executive summary .................................................................................................. 1 Introduction .............................................................................................................. 2 Literature review ....................................................................................................... 4 The emergence and influence of Big Data ............................................................. 4 Attribution theory .................................................................................................... 6 Last-click attribution modelling ............................................................................... 7 MCAM .................................................................................................................. 10 Discussion .............................................................................................................. 14 Benefits: clearer channels interactions ................................................................. 14 Benefits: better marketing decision and effective budget allocation ..................... 15 Benefits: stay justified...
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...Introduction We live in a society where it is simply impossible to live without your smartphone tracking your location. There are various ways that location-based tracking is utilized on smartphones for good purposes; but what about the not so good purposes? People make very good use of the tracking software located on smartphone from looking up directions to a hotel to checking the local traffic updates while in route to work. And when completing these tasks, they may not know that those locations are actually being stored in the smart phone. The stored list of locations can be used to send out local ads or be used to target that individual. One must be aware of location-based tracking software located on smartphones. Location-based Tracking Apps There are many different applications that use location-based tracking. However, I only use two on my Android. The two that I use is GPS Navigator and Point. I only use GPS Navigator when I need directions to a particular place or need traffic updates when I am out of town. I use Point to find local restaurants, shops, movies, and businesses when I travel out of town. I do not use them very often. However, after using those applications, I un-install any updates for those apps and clear all cache on my phone. This will delete any saved information that was logged. Privacy Policy What is a privacy policy? Wikipedia defines a privacy policy as “a statement or legal document that discloses some or all the ways a party gathers...
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...MONITORING 1 Employee Monitoring: Employer Safeguard or Invasion of Privacy? Sarah L. Voorhees EMPLOYEE MONITORING Employee Monitoring: Employer Safeguard or Invasion of Privacy? Employee privacy has been a controversial topic especially with the rise in internet usage, the popularity of social media increasing, and the addition of GPS to mobile devices. With these advances in technology there are numerous ways for employers to monitor their employees’ time at work. According to Evans (2007) as many as eighty percent of the employers, who employ twenty percent of the American population, monitor employees’ telephone conversations, emails, and voicemails. Global Positioning Systems (GPS) technology has made tracking the whereabouts of employees easier rather than tracking only information passed between employees and other individuals. The United States does offer privacy laws to help safeguard employees’ expectations of privacy; however, the laws are formatted around the physical realm such as desk drawers or an employee’s home, not an employee’s computer files or even social networking site (Riego, Abril, & Levin, 2012). It has become apparent that social media is here to stay. Social networking sites such as Facebook and Twitter have changed how people communicate in their daily lives and even how organizations do business. Employers have begun using social networking sites not only to market themselves but also as a human resource tool, making themselves accessible to potential...
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...communication with the driver. Every UPS driver automatically logs into the ODS system first thing in the morning. This allows dispatchers and center management to access the driver via his/her DIAD throughout the day by sending generalized text messages. Virtually all drivers start their day with a list of predefined customer pickup locations for that day. Thanks to ODS, the addition of a one-time pickup can be added to a driver's work list on-the-fly, enabling UPS to take best advantage of the geographic location of its entire fleet for servicing pickup requests. By using the DIAD, UPS eliminates the use of 59 million sheets of paper per year. The DIAD IV is the most comprehensive tracking device in the delivery industry, combining data collection and transmission technologies, digital signature capture, extensive expandable memory and rugged construction to withstand extreme temperatures and hard falls." Other Features The UPS technology...
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...teacher evaluate each child’s progress. The teacher identifies each child’s levels of development and learning at given points in time; track progress over time; and compare the child’s knowledge, skills, and behaviors with widely held expectations for children of the same age...
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...Introduction: This Case Study is focus on the company of AutoNation, the system they are using for their business process. We scope some information about the said company and the connection of it to M.I.S. (Management Information System). Lastly to answer the question “CAN DETROIT MAKE THE CARS CUSTOMERS WANT?” History: AutoNation was created in 1981 as Republic Industries, Inc. a company specializing in waste disposal. H. Wayne Huizenga became Chairman of the Board in 1995. Republic got into used auto sales with the purchase of Auto Nation USA in 1997, In 1996, Republic began purchasing new car dealerships and offering long-term contracts to owners who joined the automotive division management team In 1996, Alamo Rent a Car was acquired. In 1997, Republic continued acquisitions in the car rental business with the purchase of National Car Rental, Spirit Rent-A-Car, Value Rent-A-Car, Snappy Car Rental, and EuroDollar Rent A Car. In January 2003, Jackson is named chairman of the board replacing Huizenga. On October 24, 2005, the AutoNation building in downtown Fort Lauderdale suffered significant damage due to Hurricane Wilma. The company has since transferred to another nearby building. In 2006 Mike Jackson, CEO of AutoNation announced that his company would be reducing orders from General Motors, Ford and Chryslerin 2007 In 2009 AutoNation announced the AutoNation Payment Protection program, promising that the dealership will buy back any car at market value, should...
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...Entertainment Software Association (ESA) released its 2010 Essential Facts About the Computer and Video Game Industry at the 2010 E3 Expo. The annual research was conducted by Ipsos MediaCT for the ESA. The study is the most in-depth and targeted survey of its kind, gathering data from almost 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software. WHO IS PLAYING GAMER DEMOGRAPHICS WHO PLAYS COMPUTER AND VIDEO GAMES? 67% of American households play computer or video games. The average game player age is: 34 25% AGE of Game Players 49% 26% 25% under 18 years 49% 18-49 years 26% 50+ years In 2010, 26% of gamers were over the age of 50. [2] WHO IS PLAYING GAMER DEMOGRAPHICS There are games now for pretty much every age, every demographic. More and more women are...
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...Home Health Patient Tracking Sheet Gregg Moore Western Governors University Home Health Patient Tracking Sheet Field Name | Field Type(OASIS-C Data, n.d.) | Field Size(OASIS-C Data, n.d.) | Definition(OASIS-C Data, n.d.) | Allowable Values/ Edits(OASIS-C Data, n.d.) | CMS Certification # | Number | 6 | Specifies the agency’s Centers for Medicare and Medicaid Services (CMS) certification number (CCN/Medicare provider number). | | If the HHA has a CMS Certification number, it must be entered in this field. Otherwise enter spaces. | Branch State | Text | 2 | Specifies the State where the agency branch office is located. | | Branch ID # | Text | 10 | Specifies the branch identification code, as assigned by CMS. The identifier consists of 10 digits – the State code as the first two digits, followed by Q (upper case), followed by the last four digits of the current Medicare provider number, ending with the three-digit CMS-assigned branch number. | If the assessment was performed by an HHA which has no branches or by a subunit which has no branches, then M0016_BRANCH_ID must contain the following: "N " (N followed by 9 spaces). This indicates that the assessment was completed by an HHA or subunit which has no branches. | National Provider Identifier | Number | 10 | Identifies the physician who will sign the Plan of Care | Leave blank (spaces) if a referring physician National Provider ID (NPI) is not applicable. | Patient ID # | Number | 20 | Specifies...
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...1) What are UPS “Smart Labels”? What role do they play in UPS operations? The UPS Smart Label is a computer-generated shipping label that you can create using your personal computer. The information contained in the barcode can provide the customers with an increased reliability, since the barcode contains data imported directly from the customer system. At every station the package is scanned updating the main database providing the customer with up to date tracking information about the package and also enabling the end part of the delivery to schedule the best route for ensure on time delivery of the package. 2) Write out the steps a package takes from pick-up by a UPS driver to delivery including the role of DIAD, the UPS Data Center, and the UPS package center. The process starts with the customer inputting all the information about the package and destination of it, then all this information is sent to a main warehouse that have a database, automatically the system generates a “smart label” which will be attached to the package for shipment. Every morning when the driver is ready to head out, he picks up a DIAD IV, which the new model is enhanced and updates in the morning showing the driver his route for the day, and connecting to different cell phone signal antennas to download information about re-routings and new pick-ups they might need to do. Once the package is picked-up or delivered by the driver, the package is scanned and all this information sent up...
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...1) What are UPS “Smart Labels”? What role do they play in UPS operations? The UPS Smart Label is a computer-generated shipping label that you can create using your personal computer. The barcode contains information that can give the customers with an increased reliability, as the barcode contains data imported that is directly from the customer system. Continuously at every station the package is scanned updating the main database providing the customer with up to date tracking information about the package and also making sure the package is delivered on time by enabling the end part of the delivery to be scheduled to the best route for ensure. 2) Write out the steps a package takes from pick-up by a UPS driver to delivery including the role of DIAD, the UPS Data Center, and the UPS package center. The process starts with the customer inputs all the information about the package and the destination of it, then all this information is sent to a main warehouse that have a database, automatically the system generates a “smart label” which will be attached to the package for shipment. When the driver is ready to head out, he picks up a DIAD IV, which he updates in the morning showing the driver his route for the day, and connecting to different cell phone signal antennas to download information about re-routings and new pick-ups they might need to do. Once the package is picked-up or delivered by the driver, the package is scanned and all this information sent up to the...
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