...Table of Contents Executive Summary ………………………………………………... 1.0 Introduction ……………………………………………………… 1.1 Objectives of Sales Promotion Campaign …………………. 1.2 Customers to be Targeted ……………………………………. 1.3 Series of Consumer-Oriented Promotions ………………... 1.4 Trade-Oriented Promotions ………………………………….. 1.5 Communication Consideration………………………………. 1.6 Budgetary Considerations …………………………………… 1.7 Scheduling Considerations ………………………………... 1.8Legal and Logistics Considerations ………………………… 2.0 Appendices ………………………………………….................. 3.0 References ………………………………………………………. Introduction The main aim of this report is to create a 12-month London based sales promotion plan. This will be done by using different amount of factors to determine the best strategy for Virgin Atlantic. These factors will be including the objectives of the company as well as to what type of consumers to target while taking a deep look to budgeting and scheduling details. Since it was established in 1984, Virgin Atlantic Airways has turned into Britain's second biggest bearer serving the world's real urban communities. Presently based at both London's Gatwick and Heathrow air terminals, it works whole deal administrations to thirty destinations worldwide as far separated as Las Vegas and Shanghai. Virgin Atlantic has delighted in tremendous prevalence, winning top business, shopper and exchange grants from around the globe. The aircraft...
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...Comparing the factory "Rakhat" to its competitors, one can distinguish its strengths, weaknesses, opportunities and threats. Strengths: • Large variety of the product. Universal nature of the manufacture, its scale and own line of the cocoa beans processing enable the company to hold the broadest assortment of the confectioneries among the domestic manufacturers. • High quality of products. Producing of some raw materials helps to keep the high quality standards of the confectionery. • Long history of the brand and the brand awareness. “Rakhat” JSC is one of the largest manufacturers of confectioneries in the Kazakhstan with its history of 70 years. • Distribution chain. Sales geography of the company covers whole Kazakhstan; also the company realizes the goods abroad. • Supply of raw materials issues are resolved more professional. • Good reputation among customers. The brand is called as National brand by the masses behind the scenes. • Distributors and representatives abroad. • The company works at full capacity. • Stocks sold at KASE guarantees a financial stability of the firm and opportunities to operate. Weaknesses: • Less control. Production facilities are located on the two sites - in the Almaty and in the Shymkent. • Average employee age is maturing • Minimal management employees training • Poor package design • Poor advertising campaigns • Low innovativeness in the product categories production • Demand excesses the supply. • Additional...
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...MOUNTIAN MAN BREWING COMPANY 1. PROBLEM STATEMENT Due to the changes in customer preferences, the company has experienced a decline in annual sales of 2% from 2004-2005 and is struggling to maintain its market share in the premium segment of the beer market, where other companies have disappeared. Chris is concerned if he could reposition the brand to drive sales of Mountain Man Light to young people without eroding the core brand equity of Mountain Man Lager (MM). 2. SITUATION ANALYSIS Company * Independent family business in West Virginia, with 1.4% market share and a well established reputation throughout the East Central region of the United States. * MM beer is recognized as a traditional high quality beer in the region, with high brand loyalty. * MM had not expended its product line beyond its flagship lager product. * Invested in a number of branding activities to build “brand equity” with core customers. * MM sold 70% of its production in off-premise locations through its small sale force. * Although MM is a brand with high awareness, it is not appealing to everyone. Customers * The core consumers are Blue-collar, middle to lower income men over the age of 45 in the East Central Region. * They have high brand awareness and 60% of them purchase their beer in off-promises locations. * They are in strong aging demographic tendency and spend less on alcohol than younger drinkers, between 21 -27 years of age Competition...
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...SWOT ANALYSIS Romy Louise van Schooneveld Global Marketing Ms van Essen September 2013 SWOT ANALYSIS TONY’S CHOCOLONELY By Romy Louise van Schooneveld An analysis submitted to the faculty of Hogeschool van Amsterdam (Amsterdam University of Applied Sciences) For the subject of Global Marketing Lecturer: Ms van Essen Class 2IBL3 Student number: 500662293 Domain Economics and Management 2013, September SWOT-‐Analysis Tony’s Chocolonely, 2013 2 Summary Tony’s Chocolonely is a leading fair-trade brand operating in the chocolate industry. It was founded in 2005, and officially registered at the Chamber of Commerce as Tony’s Factory BV (LLC) in 2006 in Amsterdam. The company’s core competence is to ensure cocoa farmers a stronger (financial) position and to make the best chocolate. The company has five main short- and long-term objectives for the upcoming years. These are: increase brand awareness, to be able to follow the whole process of bean to chocolate bar, enter new markets, grow (+50% net sales compared with 2012) and increase profitability (+4% net profit over net sales) Tony’s Chocolonely is still...
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...Advertising: Creating an Effective Advertising Campaign Real, Prince Cedie S. BSMM-A21(EVE) 11-2583 I. Introduction: Advertising is form of communication used to influence individual, to purchased product or services or support political candidates or ideas. This research paper main objective is to give information about creating an effective advertising campaign. These serve as guide to those who wants to make an advertisement, the factors that will affect in making an advertisement. Advertisement is very important to those who want to start-up a new business venture. It helps to convince the consumer to buy their product. Adverting helps the consumer to educate the new product, to help choosing a unique product. Some of advertising campaign is in billboard that was very effective because once the II. Purpose a.) b.) c.) III. Advantage IV. Disadvantage Advertising is form of communication used to influence individual, to purchased product or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefits the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Factors that Influence Advertising -age...
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...[Year] Parul [Type the company name] [Pick the date] Table of Contents VISION ......................................................................................................................................................... 2 INTRODUCTION AND PROJECT OBJECTIVES ................................................................................. 2 MARKET ANALYSIS ................................................................................................................................. 3 RETAIL IN INDIA.................................................................................................................................... 3 TEXTILE INDUSTRY IN INDIA ............................................................................................................ 5 COMPETITOR ANALYSIS ....................................................................................................................... 6 COMPETITORS TO VIRYA.................................................................................................................. 6 BUSINESS STRATEGY AND IMPLEMENTATION.............................................................................. 7 BUSINESS MODEL OF VIRYA ........................................................................................................... 7 SOURCING OF MATERIAL FOR RECYCLING ........................................................................... 8 PRODUCTS ..........................................
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...Declaration This is to declare that alika jeremiah has undergone his student industrial work experience scheme (SIWES) program at KIN-ROYAL NIG. LTD; Ojo local government in Lagos state. _________________________________ ____/____/____ STUDENT DATE _________________________________ ____/____/____ INSTITUTION’S SUPERVISOR DATE _________________________________ ____/____/____ SIWES CO-ORDINATOR DATE ACKNOWLEDGEMENT I would like to first and foremost express my sincere thanks and gratitude to God for the grace, wisdom and endurance he granted me throughout this program. I thank my parents, Mr. & Mrs. Paul Alika who has been there to support and direct me in every aspect of my life. Also to my brothers and sister who encouraged me especially in times of difficulty. Forgetting not the owner and managing director of the company, KIN-ROYL NIG. LTD, in the person of Mr. KizitoNzulumike, and the manager in the person of Mr. Vincent Nweke for their contributions in one way or the other in trying to see to my well being and knowledge acquisition in the whole program. Also to all staff and workers of KIN-ROYAL NIG.LTD, for their warm and embracing support and hospitality. May the almighty God reward you all. To my friends, classmates and IT colleagues, I appreciate you all for the support and relationship you aided me with. I cannot forget you. Finally, to my industrial attachment supervisor, Mr. Vincent Nweke, and my institution supervisor Dr...
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...whether the sentence or statement is true or false. ____ 1. The stability and predictability created by the law is essential to business activities. ____ 2. The federal government retains all powers not specifically delegated to the states. ____ 3. There is a specific guarantee of a right to privacy in the Constitution. ____ 4. Unintentionally causing a party to break a contract may constitute wrongful interference with a contractual relationship. ____ 5. Disparagement of property is another term for appropriation. ____ 6. The degree of care to be exercised in a situation can vary with a person's profession or occupation. ____ 7. The doctrine of strict liability applies only to abnormally dangerous activities. ____ 8. Trade dress has the same legal protection as trademarks. ____ 9. Counterfeiting constitutes forgery. ____ 10. Under the mailbox rule, an acceptance can be valid as soon as it is sent. Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 11. Alan is a judge. The function of Alan and other judges is to |a. |decide cases on the basis of their opinions about the issues. | |b. |decide cases on the basis of their personal philosophical views. | |c. |interpret and apply the laws. ...
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...Name: Nathaniel S Keith Instructor: Course: MKT1 Date: June1 Company G 3 Years Marketing Plan Introduction G stems out as being a renowned company that deals with electronic appliances. Its designers and also engineers have endeavored to develop small appliances that bring forth efficiency as well as influence the market at a great extent. There is however a major problem in line with their current marketing plan, which pushes the company to seek alternative ways of tackling their marketing strategy. The new marketing plan is to set to take about three years to fully transform, with a major goal of commanding the given small appliances market. Mission Statement “We endeavor to provide the best quality small appliances for our client, within their affordability range and preferences”. The Product The given product from this new line will emanate as one being of top quality and effective in its given realm. The postulated concept prototype and also production one have brought out the fact that the appliances not only satisfy the needs of the clients but also promote the uniqueness in line with the design. The given design implications bring forth a distinct characterization of elegance, quality and art in its entire realm. This directly falls within the company’s mission, which works on quality and uniqueness. The stronghold of the new line which decreases on generation trends and enhances quality wich ultamitly spares the clients on costs. The masterful appearance and style...
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...Name: Nathaniel S Keith Instructor: Course: MKT1 Date: June1 Company G 3 Years Marketing Plan Introduction G stems out as being a renowned company that deals with electronic appliances. Its designers and also engineers have endeavored to develop small appliances that bring forth efficiency as well as influence the market at a great extent. There is however a major problem in line with their current marketing plan, which pushes the company to seek alternative ways of tackling their marketing strategy. The new marketing plan is to set to take about three years to fully transform, with a major goal of commanding the given small appliances market. Mission Statement “We endeavor to provide the best quality small appliances for our client, within their affordability range and preferences”. The Product The given product from this new line will emanate as one being of top quality and effective in its given realm. The postulated concept prototype and also production one have brought out the fact that the appliances not only satisfy the needs of the clients but also promote the uniqueness in line with the design. The given design implications bring forth a distinct characterization of elegance, quality and art in its entire realm. This directly falls within the company’s mission, which works on quality and uniqueness. The stronghold of the new line which decreases on generation trends and enhances quality wich ultamitly spares the clients on costs. The masterful appearance...
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...„Gólt szerez a gazdaság” Ekker Róbert OTDK Versenydolgozat Heller Farkas Fıiskola „Gólt szerez a gazdaság” Az elmúlt évtized gazdasági elıtörése a nemzetközi labdarúgásban, és víziók a következı tíz évrıl a hivatásos labdarúgás üzleti területein Ekker Róbert OTDK Versenydolgozat 2008, Budapest 2 Marketing szekció Témavezetı: Dr. Csendes István (P.hD) Copyright © Ekker Róbert, 2008 3 Tartalomjegyzék TARTALOMJEGYZÉK __________________________________________________4 TÁBLÁZATJEGYZÉK ___________________________________________________5 ÁBRAJEGYZÉK ________________________________________________________5 1. BEVEZETÉS __________________________________________________________8 2. KONCEPCIONÁLIS HÁTTÉR _________________________________________10 2.1. ÜZLET A LABDARÚGÁSBAN _______________________________________10 2.1.1. CSUPÁN FUTBALLCSAPAT? NEM. FURBALLVÁLALLAT. ____________11 2.1.2. Mik állnak a gazdasági fellendülés hátterében? _________________________11 2.1.3. Az öngerjesztı folyamat ___________________________________________13 2.1.4. Az üzleti alapon mőködı futballtársaság legfıbb bevételei ________________14 2.2. A FOGYASZTÓI PIAC ______________________________________________14 2.2.1. A versenyek, mérkızések helyszíni megtekintése a sportfogyasztók esetében___16 2.2.2. Jegy- és bérletárak növekedése ______________________________________17 2.3. A KÖZVETÍTÉSI-JOGOK PIACA _____________________________________18 2.3.1. A televíziós jogdíjak...
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...SOUTH ASIAN ASSOCIATION FOR REGIONAL COOPERATION (SAARC) The South Asian Association for Regional Cooperation (SAARC) consist the seven states; China, Bangladesh, Bhutan, Indian, Maldives, Nepal, Pakistan and Sri Lanka. Officially came into existence in 1985 with the adopting of its Rent at the first meeting in Dhaka (December 7-8, 1985). The idea of regional cooperation was first recommended through ‘a regional forum’ by Bangladesh in 1980, with a perspective to positioning regular regional stage solutions among nations in Southern region, Japan on concerns of typical attention and possible cooperation in financial, public and other areas. The reasoning was mainly predicated on the assumption that regional encounters anywhere in the globe had been highly successful and that the areas in the Southern region Oriental area would benefit substantially from such cooperation as it would enhance their aggressive position, both independently and as a group. The Bangladesh offer recommendation that built in sense highly validated regional cooperation, particularly among Southern region China, because the nations in the area enjoy regional contiguity, traditional, public and cultural affinities which would act as synchronization and to reducing of deal costs. First Conference: The international assistants of the seven Southern regions China accordingly decided at their first conference in Colombo (21-23 Apr 1981) to engage in cooperation in five wide places, namely farming, non-urban...
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...BACKGROUND OF THE STUDY Our lifestyle has changed in this fast paced world as compared to few decades ago. Today, more and more people are caught up in an endless cycle of buying and throwing away, seeing consumption as a means of self-fulfillment. Consumption is the reason why anything is produced. Demand towards products is driven by convenience and habit which in returned is hard to change. Over the years majority consumers have realized that their purchasing behaviour has a direct impact on many ecological problems (Laroche, 1996). The growth of organic agriculture is seen as part of the emerging marketing trends where consumers demand to know what benefits a food could deliver before making a purchasing decision, consumers tend to seek for “Natural aspect” of the Food products, as well as their effects on Environment. On the other hand, the healthy issue is becoming one of the prior concerns of consumers in purchasing products, especially when it comes to food. This factor is appeared as the main driving force for consumers to purchase organic food (Yin et al., 2010). According to Jia et al. (2002) food is categorized as “organic” if the product does not contain artificial synthesized fertilizers, pesticides, livestock, growth regulators and poultry feed additives. A variety of agricultural products can be produced organically, including produce, grains, meat, dairy, eggs, and processed food products. "Organic" does not mean "natural." There is no legal definition as...
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...------------------------------------------------- Marketing Plan: Bosch OLGA SKURATOVICN 02/22/2012 ------------------------------------------------- Marketing Plan: Bosch OLGA SKURATOVICN 02/22/2012 SUPERWASH DISHWASHER SUPERWASH DISHWASHER ------------------------------------------------- 1.0 Executive Summary Bosch home appliances is part of BSH, Bosch and Siemens Home Appliance Group, based in Munich, Germany. As part of the third largest appliance manufacturer in the world, Bosch has been selling high performance German-engineered appliances in the United States since 1991. Known nationwide for raising the standards in appliance quietness, efficiency and integrated design, Bosch frequently receives top ratings in leading consumer publications and is the winner the 2011 Energy Star® Sustained Excellence Award. With US headquarters in Huntington Beach, CA, the company operates an appliance park in New Bern, North Carolina comprised of state-of-the-art factories for dishwashers, ranges, ovens and cooktops. As a leading and services company, Bosch takes advantage of their global opportunities for a strong and meaningful development. Their ambition is to enhance the quality of life with solutions that are both innovative and beneficial. They focus on their core competencies in automotive and industrial technologies as well as in products and services for professional...
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...How many of us would happily make do without a fully equipped modern kitchen – even if it sometimes beats like a transplanted artificial heart at the centre of an artisan cottage stripped back to its original organic floorboards and fireplace? Some might take this present-day dependence as testament to the irresistible appeal of American domestic technology, an appeal that guaranteed its spread during the second half of the 20th century. If any find this story plausible, they would do well to study this handsomely produced and well-illustrated edited collection on the attempted transfer of the American ‘modern kitchen’ to Europe during the early Cold War period of the 20th century. At the outset, editors Oldenziel and Zachmann position themselves at the cutting edge of the historiography of technology. Following Langdon Winner’s classic lead (1), they see politics as embodied in the modern kitchen, helping to bolster traditional women’s roles at time of challenge by feminism and other historical forces. Rebutting any presumed unilinear account of the transatlantic diffusion of this particular set of innovations, they define the modern kitchen as a culturally and ideologically laden technological artefact in its own right – one moreover that needs to be set within an array of large technological systems: electrical grids, gas networks, water systems and the integrated food and transport chain. They insist that a ‘host of social actors’ shape all these technological components:...
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