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Trader Jobs

In: Business and Management

Submitted By KimLove2
Words 1245
Pages 5
Examining Emotions, Attitudes, and Job Satisfaction

Trader Joe

Kimberly Love

Dr. Thomas Schaefer

Business 520

Leadership and Organizational

July 20, 2014

Trader Joe’s founder had a perception for his stores after vacationing in the Caribbean. He perceived that the customers would try new things while on vacationing. Also realized that less is better. Many time customers buy more when there is less to choose from in that store. Their attention is only selective when there is not a big variety of supplies.
Trader Joe case describes the business practices and how they reinvented themselves. Trader Joe’s set themselves apart from the 7- Eleven style store they had and they became top competitors to Whole Foods and Dean and Deluca giants. The case gives a description on the history of the retail chain and various aspects of its unique business practices. The retail store offered a selection of exclusive, which were mostly private-labeled products, and replaced poorly performing products with new ones.
Trader Joe’s is a small supermarket chain which offers a limited selection of unique food products at reasonable prices. It sales most of its products under the private label 'Trader Joe's' and its variants. T.J. targets its stores at highly educated and travelled, but not necessarily wealthy, segments of the population. Trader Joe has a team of experienced buyers, who does extensive traveling and research before bringing new products into the stores (Palmeri, 2008).
Trader Joe also avoids the middlemen in its supply chain, preferring to deal directly with suppliers and manufacturers by contracting early and by locking down prices. This has been able to ensure them strict control over the price and quality of the products it offers. Furthermore, Trader Joe’s competitive advantage also comes from its human capital, they have created a culture of...

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