...New Hire Communication: JetBlue Airways Magda de la Matta November 24, 2014 COMM/295 Business Communications Professor George Beaini Crafting effective messages is an important part of business, and is a skill that requires constant honing. As Bovee and Thill discuss in their book Business Communication Today (2011), the three steps of the writing process are planning, writing, and completing. This paper will describe the process of writing a message to flight attendants who are being hired at JetBlue Airways, and are awaiting information about Flight Attendant Training. Planning The first step in planning a business message is defining the purpose and profile of your audience. It would be foolhardy to jump directly into the writing itself, because the information needs to first be organized; without taking the time to analyze, the writing process is slower, and excessive wordiness and potentially embarrassing text is more likely (Bovee & Thill, 2011). Define the Purpose The purpose of any business message must be carefully defined. Is the purpose worthwhile and realistic, acceptable to the organization, timed well, and understandable to the audience (Bovee & Thill, 2011)? Is it to persuade, collaborate with, or inform the audience? These are important questions to consider when shaping the business message, to ensure that it is necessary, appropriate, and clearly defines what the audience should do upon receiving the message. ...
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...didn’t have a national airline for the country but they did have a bush airline that were regional in the country at the time and the Canadian Pacific held part ownership in the Canadian Airways (CBC) The regional airlines were serving the transported mail and mining communities but the airline didn’t provide a service between the Atlantic and pacific oceans which made it hard for people to travel to these areas. In 1935 Mackenzie King came into power and he created the Transport department and Clarence Howe was appointed to be Air Canada architect and be the minister (CBC). Clarence Howe wanted to the airline to be put under the control of the government and he wanted it initially to be private enterprise to have a role in it. In 1936 Trans Canada Air has been legislated on this year and it was a Subsidiary of CNR and then it was turn to be owned by the federal government of the country (CBC). The Trans Canada Air lines have started their airline with only five million dollars and this help pay for the three airplanes that it was from the Canadian airways and they have hire executives that are from the U.S. airlines(cbc). In 1937 the Trans Canada Air has set forward on its inaugural flight and the flight between going to Seattle and Vancouver round trip would only cost $14.20(Cbc). Canadian Pacific gave an idea to the government for Canadian airways that it is known as the Canadian pacific Airlines to merge with the Trans Canada Air and then Mackenzie...
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... In addition to the conclusion of evaluation; this report will also answer the case studies that being related to Air New Zealand, they are: 1. Discuss how barriers to entry in the airline industry have changed in the past decade. 2. In light of such lowering of barriers, what opportunities are there for there for Air New Zealand to pursue? 3. Air New Zealand must consider different stakeholders in its pursuit of corporate strategies. Identify the key stakeholders and their concerns Introduction Air New Zealand Limited, is the national airline and flag carrier of New Zealand. Since the appointment of Ralph Norris as Managing Director and CEO of Air New Zealand in February 2002, Air New Zealand has been working on its new strategic direction. Structural changes in the marketplace made a new direction indispensable and Air NZ is now turning away from inflexible service offerings to align its route and service standards to customer needs. This report will provide an analysis of the background, current situation&strategies, SWOT, trends and models of Air New Zealand. Background Air New Zealand, originally founded as Tasman Empire Airways Limited (TEAL) in 1940 and changes name to its present name in 1965, is the national carrier of New Zealand and the only airline circumnavigating...
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...Environment | | Mary | 12/9/2012 | This is a topic about an airline that has the lowest cost for transportation in the world. It has been in business for over forty years. It is a commercial airline that services thirty nine cities. The company Head Quarters is in Dallas, Texas. They recently merged with Air Tran Airways and are now working under one name. | Identify the investor’s relations link and review the company’s investor relation information. The investor relation is dedicated to the three P’s. Performance, People, and the Planet Southwest (LUV) is the symbol that was chose to represent its home base of Dallas Love Field its employees and customer relations. It is known for its excellent customer service. Southwest Airlines has endured thirty-nine years of profits. It made over 400 million in free cash Flow which means a company is able to its debt. On May 2nd, 2011 Southwest finished its purchase on all the stock of Air Tran Holdings. There are forty- one years of service and they still can be differinate from other low cost carriers. Provide a financial summary of your selected company’s financial health. Southwest airlines received a B+ by the (GRI) Global Reporting Imitative which is a standard grading of company sustainability. December 31, 2011 the company operated 698 aircrafts, 610 was Boeing 737 and 88 Boeing 717 and serve 39 states and 72 cities. It is a passenger airline that offers air transportation in the US. The company headquarters...
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...Ferriss BA 301 Final Term Paper Section Number: 1/3/2015 Southwest Airlines Table of Contents Executive Summary………………………………………………………………….....pg. 1-2 Situation Analysis………………………………………………………………………pg. 3-8 Problem Analysis & Description……………………………………………………….pg. 8-12 Solutions, Evaluation & Recommendation……………………………………………..pg. 12-16 Implementation Plan……………………………………………………………………pg. 16-18 Success Metrics…………………………………………………………………………pg. 18-19 Bibliography……………………………………………………………………………pg. 20 Executive Summary Today we are going to be taking a look at Southwest Airlines. After being provided with a background of this wonderful company, we are going to look into some problems that they are having with their Airlines Quality Ratings (AQR). We will discuss how the lack of on-time flights, problems customers are facing with the merger of Southwest and Air Tran and the open seating policy are negatively effecting this rating. We will look into solving these problems by implementing an Employee Incentive Program, getting new merger software and adopting a different seating policy. Once all of these concerns are solved we will talk about implementation and success metrics and start raising those AQR scores so Southwest Airlines can continue to grow to one of the greatest airlines in the world. Situation Analysis Southwest Airlines strives to be a very goal oriented company. Annually, Southwest airlines distributes what they call their One Report, which covers their financial...
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... Connecting within Oneworld Following 2010 approval by U.S. and Japanese authorities for antitrust immunity, American Airlines (AA) and Japan Airlines (JAL) began sharing routes in 2011 that connect mainland North America with East Asia through a nonequity joint venture. Flights between Honolulu and Japan are not included in the agreement. This joint venture is similar to one forged among AA, British Airways, and Iberia for trans-Atlantic travel that began operating in 2010. In both cases, the agreements allow representatives from each airline to jointly manage capacity, sell and promote space on flights operated by each other, divide revenues, and schedule connecting flights. The major thrusts for these ventures are to cut operating costs by better controlling capacity, avoid disruptive price competition among them, and schedule so that there are more and better departure times and connections for passengers. The proposals are merely extensions to a historical series of alliances linking international airlines. In fact, the airline industry is unique in that its need to form collaborative arrangements has been important almost from the start of international air travel because of regulatory, cost, and competitive factors. In recent years, this need has accelerated because of airlines’ difficult profit performance. In effect, the airlines have been squeezed. First, costs have been rising, particularly because of oil prices and the requirement for greater security...
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...(1) The name of the UNESCO World Heritage site is Red Bay Basque Whaling Station. (b) This site is located in Newfoundland and Labrador province. (c) It is located in the Atlantic Region of Canada. (2) Reasons (3) Saint Anthony Airport is the nearest airport with commercial airline service that could be used to access Red Bay Basque Whaling Stations. (4) From Saint Anthony Airport to Red Bay Basque Whaling Station: (a) The mode of transportation is driving via NL-4305 and Trans-Labrador HWY/NL-510s, but this route includes a ferry. (b) From Saint Anthony Airport continue to NL-430S FOR 1.6 km (3 min), turn right onto NL-4305, thirdly continue to St Barbe, NI-Blam Sablon, Qc for 2.5 km (7 min), fourthly take the St Barbe, NI-Blanc Sablon, Qc ferry to Blanc-Sablon (entering Quebec) fifthly, take Avenue Jacques Cartier to Boulevard Docteur-Camille-Marcoux for 1.6 km (2 min), sixthly follow Trans-Labrador HWY/NL-510S to division NO. 10 subd a for 80.4 km (1 hr 8 min), finally you will drive for 1.8 km (3 min) to Red Bay. (c) The approximate travel time is 4h 16min. (d) The approximate travel distance is 194 km. (5) When you are visiting Red Bay Basque Whaling you will see: (6) Red Bay Basque Whaling Station “Image” (b) Caption (c) Website Name: URL: (7) Why choose (&) what is the expectation of the site is (1) Natural – Alberta 1979 (A) Dinosaur Provincial Park is the newest name of UNESCO World Heritage Site. (B) This site is located in the...
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...Memorandum To: Office of the Chief Executive Officer From: Date: Re: URGENT: Filed Employee Claim under Title VII of the Civil Rights Act of 1964, Constructive Discharge _________________________________________________________________________________ In light of the resent complaint filed by a former employee, I wanted to provide you with this memo. The complaint is based on Constructive Discharge, under Title VII of the Civil Rights Act of 1964. Title VII was established for employees in the United States to protect them from workplace discrimination based on their race, color, ethnicity, religion, gender and/or sexual harassment. Confidential Under the definition of Constructive Discharge Title VII’s religious discrimination clause (eeoc.gov, 2012), as an employer, the Company has the obligation and is required to make reasonable accommodations to the work environment for an employee, or perspective employee for their religious belief unless it would cause undue hardship to the Company. The accommodation requirements are intended to relieve the individual from having to make a decision between their work and religious beliefs and practices. Any individual who believes that their employment rights have been violated may file a claim for discrimination. In order to prove a discrimination or retaliation claim under Title VII, one of the elements the employee must show is that the employer took some adverse action against him or her....
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...Southwest Airlines is a major U.S. airline and the world's largest low-cost carrier. The headquarters are in Dallas, TX. The airline was established in 1967 and took on their current name in 1971. The company employs more than 46,000 people. They operate more than 3,000 flights per day and it carries the most passengers, domestically in America. Southwest has over 80 destinations in over 40 states and Puerto Rico. The Airlines has exclusively used Boeing 737s, except between the years in the 1970s and 1980s, when they used Boeing 727s. In 2012, southwest is the largest operator of the 737 international with over 500 planes in service, each making an average of six flights per day. In 2011 the airline acquired Air Tran Airways, with addition of the carriers expected to be complete by 2014. Unexpectedly in 2012, the airline was issued a single operating certificate, theoretically making the two airlines into one airline. In 2011, the airline gain purchased Air Tran Airways. (Southwest History, 2013) The Culture The culture of Southwest is spelled out in their mission statement which states: Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. And the mission goes on to address the employees by stating: We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the...
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...Case #1: Air Canada About Air Canada Air Canada is Canada’s largest domestic, U.S transborder and international airline and largest provider in Canadian market. Air Canada was the world’s 15th largest commercial airlines as of 2011. The reason which made Air Canada reach this position is that it is able to provide a wider range of services to meet its customer’s preferences. This enabled Air Canada to not only reduce the overall cost of serving its customers, but also serve them better. IT approach and Outsourcing Information Technology has emerged from a discipline that is primarily focussed on financial and administrative tasks, a core component of all systems in airlines. More comprehensive services are offered to the customers by airlines using IT. Given the critical importance to IT infrastructure to the airline’s successful operations, a set of IT principles should be implemented and often changed for a “productive” and “cost effective” environment. In 1994, a contract was signed between Air Canada and IBM with a view to reduce costs and to allow the airline to focus on its core business. But back then as Air Canada was not satisfied with the services offered by IBM, it proposed a request for proposals (REP) to find IT vendor to partnership with for innovation. A lot of requests were received from the potential suppliers but...
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...commercial airline industry started in 1978 when President Carter signed the Airline Deregulation Act. Before deregulation, airlines were under the strict rules of the Civil Aeronautics Board that governed all aspects of the airline industry. This included the regulations of fares, rates of return, routes, and mergers. Plus, there was no price competition and a very limited number of carriers. After October 1978, fares fell dramatically and new companies began to enter the market. There were several difficulties in the subsequent years contributing to the early 1980’s recession and within the first ten years 150 carriers went bankrupt. The three largest airlines that remained ended up having 80% of the United States air traffic. The market rebounded in the mid-1990’s when the demand for airlines was greater than the supply which resulted in continued entrance in the market and continued failure. In recent years, the industry has gotten more condensed as companies begin to acquire each other. Price competition is still a major part of the industry as well as the struggle for lowering fixed cost to raise profit margins. The airline industry is not attractive to compete in because of its mature state in the product life cycle. The projected growth rate of the airline industry is small because it has become so well developed. Competition is also very fierce in the airline industry, especially after the Airline Deregulation Act created price wars. This same reason is why the airline industry...
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...The employee is claiming the company violated the employee’s Civil Rights under the Civil Rights Act of 1964, by requiring him to work on a religious holy day. The employee is asserting this made it intolerable for him to continue to work here, forcing him to quit his job. In order to establish a response, the company must determine if an evaluation of accommodating employee shift changes was conducted, and if it found it to be an undue hardship for the company. If this is not the case, the company must determine if the employee requested an adjustment to his new work schedule. The company should consider countering the employee’s claim if the shift change evaluation determined an undue hardship, or the employee did not request a shift change. If the evaluation was not conducted and the employee requested a shift adjustment, the employee may have grounds for a claim. The company should consider implementation of an accommodation policy to affirm compliance with the Civil Rights Act of 1964. Constructive discharge is a legal construct to describe the situation where the employer makes the workplace environment intolerable to the employee so that the employee will quit rather than being fired. The intent of constructive discharge in this instance is to justify the act of the employee quitting his job equivalent to the action of the employer firing the employee (Dempsey & Petsche, 2006). The definition of intolerable is based on the rationality of a reasonable person. The legal...
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...Overview of Airline Industry Depreciation Policies, 12/22/99 CFRA believes that certain airline companies have recently obtained an earnings boost by extending the depreciable lives and increasing the residual values relating to operating aircraft. In addition, some airlines have recently recorded one-time write-downs and losses on the sale of aircraft, leading to questions about the proper depreciable life of aircraft. Typically, an airline’s aircraft depreciation expense is derived by initially estimating both the useful life and the residual value -- or the perceived fair market value of the aircraft at the end of its estimated useful life. To determine the periodic depreciation expense -- which reduces the value of the aircraft on the company’s balance sheet while increasing operating expenses -- the total cost of the aircraft is reduced by the estimated residual value and that sum is divided by the estimated useful life. By increasing the estimated residual value and extending the estimated useful life of its aircraft, an airline company would prospectively record a lower depreciation expense on its income statement and a higher value for each aircraft on its balance sheet. Consequently, the airline would receive a boost to earnings in all future periods and a boost to earnings growth during the four quarters following the change, as prior financial statements are not restated. While near term earnings would be boosted by the reduced depreciation expense, future earnings...
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...Southwest Airlines has become an industry leader in the air carrier business. How has Southwest Airlines adapted after the attacks on the Twin Towers of New York and the Pentagon on September 11, 2001. Where is the company headed in the future? Recommendations after a SWOT analysis will be made on how Southwest could remain one of the dominant leaders in the airline business. Southwest Airlines Corporate Stategy I. INTRODUCTION A. Executive Summary 1. Summary statement of the problem: Where did Southwest Airlines begin and how do they stay competitive in the air carrier industry since the attacks on America the morning of September 11, 2001. 2. Summary statement of the recommended solution: Southwest can stay competitive by reshaping its rewards program and trying to increase its customer loyalty. B. The Situation Southwest Airlines began business in 1971 offering flights between Houston, Dallas and San Antonio Texas. Now Southwest Airlines operates in more than 35 states. It offers shorter flights than other air carriers; that average less than 1.7 hours. Most of Southwest’s flights are non-stop. Southwest Airlines customer focused attitude helps them to become the leader in US flights, according to the bureau of transportation statistics (docstoc). On September 11, 2001, terrorist attacks shut down the U.S. airline industry. The Federal Aviation Administration (FAA) suspended all commercial flights within hours after the attacks on the World Trade Center’s...
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...Dogfight over Europe: Ryanair Group D Competitive Strategy Dogfight over Europe: Ryanair (A) This case addresses the airline industry’s context after World War II until late 1980. The case is mainly focused on Ryanair’s entrance to the airline market and its road to expansion. Brief description of airline industry context: Initially, the main players was Europe’s national governments, as a result of merging small private-owned airlines into national “flag carriers” (service focused on international routes from each nation’s capital to colonies). The aviation advances in the WWII aftermath made air travel much more affordable. A new player, United States, soon became a dominant force in the industry as they have free competition on international routes contrasting with public, “flag carriers” in Europe. To prevent this predicted dominance, IATA emerged and “pooling agreements” become a common resource to create entry barriers. Later on and as a result of the collapse of European Empires, most profitable target routes were mainly to North America and private charters airlines took advantage of their discounted charges to put Europe’ system of regulation in pressure. Despite some attempts of IATA to contradict this trend, heavily regulated and fragmented airline industry collapsed and the liberalization of the European airline industry took place in late 1980s as a combination of OPEC oil embargo and Single European Act, predecessor from an agreement to the abolition of “pooling...
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