Premium Essay

Transformation Process

In: Business and Management

Submitted By mighty13
Words 12026
Pages 49
Journal of Operations Management 31 (2013) 169–180

Contents lists available at SciVerse ScienceDirect

Journal of Operations Management journal homepage: www.elsevier.com/locate/jom

Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance
Ivanka Visnjic Kastalli a,b,∗ , Bart Van Looy c,d a Operations and Innovation Management Department, ESADE Business School, Spain
Cambridge Service Alliance, University of Cambridge, United Kingdom
Faculty of Business and Economics, KU Leuven, Belgium d School of Management and Governance, University of Twente, Netherlands b c

a r t i c l e

i n f o

Article history:
Received 27 June 2011
Received in revised form
20 December 2012
Accepted 16 February 2013
Available online 7 March 2013
Keywords:
Servitization
Open service innovation
Business model
Performance

a b s t r a c t
As manufacturing businesses operate in an ever more competitive, global economy where products are easily commoditized, innovating by adding services to the core product offering has become a popular strategy. Contrary to the economic benefits expected, recent findings pinpoint implementation hurdles that lead to a potential performance decline, the so-called ‘servitization paradox’. In this paper, we analyze this paradox by disentangling the value creation and value appropriation processes of 44 national subsidiaries of a global manufacturing firm turned product-service provider, in the 2001–2007 period.
Our findings show that the firm under study is able to successfully transcend the inherent substitution of products by services and to enact complementary sales dynamics between the two activities. Moreover, labor-intensive services such as maintenance, which imply higher levels of customer proximity, further enhance product sales. Empirical results also reveal a positive yet non-linear relationship between

Similar Documents

Premium Essay

Business Plan for a Coffee Shop

...Alice Watson BUSINESS ASSIGNMENT A Cup of Books Hypothetical Business Plan A CUP OF BOOKS A CUP OF BOOKS 1. Executive Summary This business plan outlines the main goals and features of A Cup Of Books a second hand as well as new bookstore with a café within. This business plan includes: * Business Goals -Two short term -Two long term * Business idea/description/outlook -Situational analysis -Description of motive * Operational Plan -Inputs - Process Transformation - Outputs - Quality management * Marketing Plan -Target Market identification -Marketing mix * Financial plan -Budget * Human resource plan - Staff number - Staff role -Staff acquisition - Staff training and development - Employment contracts 88 words 2. Goals 2.1 Short-term goals: 2.11 To establish a customer basis in the wider area by receiving a thousand likes on Facebook and 500 followers on Instagram, within 12 months so to establish the brand and product name and create popularity amongst younger generations. 2.12To create goodwill within the local area by creating a regular business rate as part of peoples morning routines via either morning discounts or loyalty coffee cards, so to ensure the businesses reputation is positive and therefore create a good atmosphere in association to the store and returning customers, all within 12 months. 2.2 Long-term goals: 2.21 To become the sole bookstore within 50km radius due to directing the target...

Words: 2014 - Pages: 9

Free Essay

Stratafin Inc

... The imperatives for transformation were twofold. First, the company wanted to become global and position itself as a best-practice international accounting firm in the African continent. Second, it wanted to achieve race and gender diversity at all levels within the organisation. Ben Adams was appointed to manage the change. Analysis: Key changes that Ben Adams drove: Adams took several key steps like creating a new identity, creating a vision/strategy and communicating it effectively thus getting the buy-in of employees, insuring short-term wins and managing resistance to change in order to support the transformation process. However this paper will focus on two key steps that he took and address if Adams was effective in his leadership of these two areas. 1 Developing a vision/strategy & Effective communication to obtain employee buy-in Adams pursued active management by taking into account employees’ views of the firm. He took a participative approach towards formulating an effective transformation strategy for the firm. Organisation of a conference with a cross-section of employees balanced between race and gender helped solicit recommendations on a transforming strategy and encouraged buy-in from StratAFin staff. There was free-flow of information and the effects of transformation on employees and the firm were discussed. He consolidated all information into one common vision, value system and strategy to ensure unity. A transformation covenant with seven objectives...

Words: 1377 - Pages: 6

Premium Essay

Business

...10.1 HSC topic: Operations -> is about planning & controlling operations with the aim of minimizing cost, maximizing productivity, improving efficiency and achieving strategic business goals 25% of indicative time The focus of this topic is the strategies for effective operations management in large businesses. | Outcomes The student: H1 critically analyses the role of business in Australia and globally H2 evaluates management strategies in response to changes in internal and external influences H3 discusses the social and ethical responsibilities of management H4 analyses business functions and processes in large and global businesses H5 explains management strategies and their impact on businesses H6 evaluates the effectiveness of management in the performance of businesses H7 plans and conducts investigations into contemporary business issues H8 organises and evaluates information for actual and hypothetical business situations H9 communicates business information, issues and concepts in appropriate formats Content Students learn to: examine contemporary business issues to: discuss the balance between cost and quality in operations strategy examine the impact of globalisation on operations strategy identify the breadth of government policies that affect operations management explain why corporate social responsibility is a key concern in operations management investigate aspects of business using hypothetical situations and...

Words: 1745 - Pages: 7

Premium Essay

Anz Case Study

...It is generally accepted that the first step in maximising performance and gaining the people advantage is through an organisations culture. Why is this the case? “Culture can be defined as the set of key values, beliefs, understandings and norms shared by members of an organisation” (Kitmann et al., 1986; Smircich, 1983). For a company to maintain an advantage over their competitors they must first look internally to ensure they have effective employees. ANZ recognised just how important this is when they identified the need to make changes to the organisation, “... then we needed to change the hearts and minds of the people inside the organisation” (ANZ Case Study, 2012). Managing corporate culture is important for two reasons, the first reason is that managers are unable to be present for every minute during business hours so culture will shape the way employees work without constant supervision and secondly, maintaining a strong corporate culture influences the employees decision making so they make the best decision for the organisation. The effects of culture are not limited to the internal environment but also the external environment, the culture of the workplace controls the way employees behave amongst themselves as well as with people outside the organization. Because the culture of an organisation is highly visible they facilitate adaptation to the external setting plus integration of internal processes. Negative corporate culture has effects on immediate stakeholder...

Words: 850 - Pages: 4

Free Essay

Transformation Through Self-Control and Assertion

...Metamorphosis is the process in which a caterpillar transforms into a butterfly. The lowly caterpillar wraps itself into an ugly cocoon and over time the miraculous transformation occurs and out of that cocoon emerges this beautiful butterfly. Bill Rago, the main character in the movie Renaissance Man, goes through a similar transformation in his life. Bill is a divorced, passive-aggressive, advertising executive who reaches rock bottom when he loses his job and is forced to seek out unemployment. His unfortunate circumstance lands him a temp job as a civilian teacher on a military base. The problem is that he does not have any teaching experience and he is given a class of eight students who supposedly lack the basic comprehension skills to be successful in the military and are required to pass his class in order to complete basic training. Bill had to learn how to assert himself with this ragtag bunch in order to complete his assignment. According to Randy Paterson, assertiveness is a communication style in which a person realizes that they are in control of their own behavior and decision making (19). Bill, played by actor Danny DeVito, needed to learn that he dictates and controls his life and not other people or life circumstances. In order for him to transform and regain control of his life, Bill had to begin to assert himself in all areas of his life. One thing that portrayed Bill Rago’s lack of assertiveness, was the fact that he minimal self-control at best....

Words: 1058 - Pages: 5

Premium Essay

Oticon (a) – Case Analysis

...The RIGHTS about the process of transformation of OTICON  In 1987 the firm analysed itself and made a judgment to transform itself for survival.  Decided to select a person from outside organisation to lead who was capable of taking risks, well experienced in different fields and proven track record.  Transformation from a rigid structure to flexible knowledge based company.  Introduction of sense of equality among the employees eliminating the vertical structure.  Creation & implementation of the theme – “think the unthinkable”  Excellent communication regarding transformation and holding a press conference to float the information in turn turning the employees themselves in to ambassadors of the theme or vision that was created.  Initiated the change in employees for the transformation by “empowering” them by providing the necessary support and training and giving them the freedom as to what role they need to play in the transformation.  Integration was effective in organizing employees from different functionalities to form a cross functional team exposing them to different corners of business. The WRONG about the process of transformation of OTICON  The employee retrenchment process could have been done in a better way as it created some amount of fear initially.  The transformation started in a bad way with retrenchment and later on the good things were put into picture...

Words: 253 - Pages: 2

Free Essay

Management Consulting

...Client – Getting it Right from the Start 1. Client—getting it right from the start. “The whole consulting process begins and ends with the client,” Cope writes. “And it is imperative you apply sufficient time and energy to understanding the person as well as the problem.” Cope helps the reader consider several aspects of working with clients. At the end of each section, he asks a “back pocket question” that should be considered during a project, such as, “Am I able to view the problem as the client sees it?” All the questions are printed on a Seven Cs “pocket guide” that you can tear out of the book and take with you to assignments. “Trade is a social Act”. • Orientation – Viewing the problem as the Client sees it (including their perception) • Desired Outcome – Bringing clarity of the desired outcome (the real value and not just an end-state) • Change Ladder – Removing the fog from the problem by focusing on where change may be required • Situation Viability – Studying if the issue can be successfully resolved and see if the timing is right for change • Decision Makers – Having a clear picture of the decision makers who can influence the initial stages of contract development • Ethos – Considering if the changes will be coercive or participative in Nature • Contract – Establishing a contract that sets out a framework for action and measurement Clarify – Understanding the Real Issues 2. Clarify—understanding the real issues. Cope quotes Claude Levi-Strauss: “The...

Words: 1256 - Pages: 6

Premium Essay

Strategy Partnership

...on TD transformation planned. The transformation of TD is based on “ARMY 2 10 Plus 10” planned which started in 2004 and will continue until 2020 and beyond. The focus of this transformation planned is strategic transformation on the changes of equipment to cope up with current environment; the changes in threat and technological advancement on military hardware act as driving force for TD transformation. The transformation focuses on training and operational equipment together. However this transformation planned is not definite because of uncertain financial budget. TD could not decide on the equipment early on and must wait for the approve budget. Other than uncertain budget, Army also faces with the problem of underperforming contractors which resulted in delay in delivery and cancellation of project. Issues The transformation planning is not details enough since the type of equipment that going to be change or procure could not be decided earlier due to uncertain financial allocation that will be provided by the government. The loose planning may spell disaster in the process of transformation. The underperforming contractors also raised the eyebrows; where contract had been terminated which cause valuable time and money. Discussion The type of transformation is strategic in nature because the army is modernizing their forces to suit with current environment in order to maintain her competitive edge (Cumming & Worley, 2008, p. 12). This transformation is needed...

Words: 921 - Pages: 4

Premium Essay

Create

...The Design Space of Metamorphic Malware Andrew Walenstein†, Rachit Mathur‡, Mohamed R. Chouchane†, and Arun Lakhotia† University of Louisiana at Lafayette, Lafayette, LA, U.S.A. McAfee Avert Labs, Beaverton, OR, U.S.A. arun@louisiana.edu rachit_mathur@avertlabs.com mohamed@louisiana.edu walenste@ieee.org ‡ † Abstract: A design space is presented for metamorphic malware. Metamorphic malware is the class of malicious self-replicating programs that are able to transform their own code when replicating. The raison d'etre for metamorphism is to evade recognition by malware scanners; the transformations are meant to defeat analysis and decrease the number of constant patterns that may be used for recognition. Unlike prior treatments, the design space is organized according to the malware author's goals, options, and implications of design choice. The advantage of this design space structure is that it highlights forces acting on the malware author, which should help predict future developments in metamorphic engines and thus enable a proactive defence response from the community. In addition, the analysis provides effective nomenclature for classifying and comparing malware and scanners. Keywords: Metamorphic Malware, Virus Scanner. 1. Introduction Metamorphism is the ability of malware to transform its code. This ability was first introduced in viruses and was later used by worms, Trojans, and other malware. There now exist several metamorphic engines—programs that implement...

Words: 5825 - Pages: 24

Free Essay

Fsu Essay

...and create an environment inside so when you look through the cut hole on the side of the box, your perspective would shift and the box would seem bigger than it really was. I watched my peers use reflection or miniature things to give the illusion of a larger space, but I took a different approach. I created device through which light changes, shapes transform, the back-, mid- and foreground become one, and the world is not fixed: a kaleidoscope. The evolving patterns and sequences appeal to my vision of nature, my view of myself. I am, like everyone really, a “masterpiece” in the making. I begin as a sketch, or many sketches, and evolve into something greater than the pieces of my origin. No one ends up the way she expects. Like the transformation of the grey clouds into beautiful images, or the constrained box into an expanse of possibilities, I believe it is all about perspective. Our ideas change just like the way we want to execute our “dreams”. So, here I sit, writing an essay for FSU, thinking about perspective and change and the future. Isn’t this what global awareness is about? Recognizing the same in the difference,...

Words: 362 - Pages: 2

Free Essay

Health

...among the best hospitals in the United States, according to U.S. News and World Report. To maintain its leadership status, Partners establishes enterprise-wide, CEO-supported corporate initiatives under the banner of “HighPerformance Medicine.” “Ensemble has given us tremendous flexibility with data transformations, and made us much more agile in delivering on this type of integration.” Steve Flammini, CTO One of these initiatives includes electronic medical record (EMR) adoption by all community physician practices in the Partners system. To achieve this goal, Partners offers these physicians full, Webbased access to its internal EMR. But first, Partners must rapidly create interfaces (programs that handle data translation and transmission between systems) to the community physicians’ practice management and scheduling systems, and integrate that data into its EMR. The initiative also gives participating physicians access to more than three terabytes of data in Partners’ clinical data repository (CDR). InterSystems Ensemble® rapid integration platform is a key enabling technology for this initiative. High-performance HL7 messaging and data transformation In this application, Partners uses Ensemble as a hub to integrate and coordinate the flow of patient information between community-based medical practices and the...

Words: 851 - Pages: 4

Free Essay

Transformation

...bread to bring it. Beauty surrounds us, but usually we need to be walking in a garden to know it. The body itself is a screen to shield and partially reveal the light that’s blazing inside your presence. Water, stories, the body, all the things we do, are mediums that hide and show what’s hidden. Study them, and enjoy this being washed with a secret we sometimes know, and then not. -Jalal ad-Dīn Muhammad Rumi EDITORIAL Jalal ad-Dīn Muhammad Rumi, a 13th century Persian Muslim poet, theologian and Sufi mystic wrote the poem, Story Water, describing how we interact with reality through a medium. A story is a medium reflecting life’s realities, bridging relations, communicating insights, uncovering truths and hoping for transformation. This newsletter is a compilation of stories....

Words: 801 - Pages: 4

Free Essay

Black and Decker

...Organizational Transformation of Black & Decker Ishita Aditya 11BM60074 Black & Decker Corporation is a corporation based in Towson, Maryland, United States, that designs and imports power tools and accessories, hardware and home improvement products, and technology based fastening systems. In 1843, Frederick Stanley started a small shop in New Britain, Connecticut, to manufacture bolts, hinges, and other hardware from wrought iron. With superior quality, consistent innovation, and rigorous operational improvement, Stanley’s company defined excellence, and so did his products. In 1910, S. Duncan Black and Alonzo G. Decker started their shop, similar in size at first, in Baltimore, Maryland. Six years later they changed the world by obtaining the world’s first patent for a portable power tool, and the company they built has been changing the world ever since. Both companies grew in parallel over the ensuing decades, amassing an unparalleled family of brands and products and an even more impressive wealth of industry expertise. In 2010, the two companies combined to form Stanley Black & Decker, to deliver the tools and solutions that industrial companies, professionals, and consumers count on to be successful when it really matters. Just as it was in 1843, the company’s passion for excellence is seen around the world in disciplined operations, purposeful business growth, and loyal customer relationships. Transformations in Black &...

Words: 1592 - Pages: 7

Free Essay

Basic Directx Transformation with Vb.Net

...Basic Directx Transformation with VB.NET Introduction In this tutorial, we will try to discuss the basic transformation in DirectX. We will discuss only the world transform because it’s the simplest transform, but honestly I should say it’s a complicated subject, especially if you tried to understand the underlying concepts of transformation, then you will be lost in pure math problems. So, I will not discuss the mathematical concepts of vectors and matrices (because I don’t understand it myself!) but we learn how to use them for transformation. Background This tutorial is a continuation of my previous tutorial, “Starting Directx using Visual Basic” so I assume you already understand how to create a DirectX device. Draw a Square “Download incomplete_project and start working on it.” Firstly, we will draw a square before transforming it. Declare this variable in your class: Dim buffer As VertexBuffer In creat_vertxbuffer Sub, write: Sub creat_vertxbuffer() buffer = New VertexBuffer(GetType(CustomVertex.PositionColored), 4, device, _ Usage.None, CustomVertex.PositionColored.Format, Pool.Managed) Dim ver(3) As CustomVertex.PositionColored ver(0) = New CustomVertex.PositionColored(-0.5F, -0.5F, 0, Color.Red.ToArgb) ver(1) = New CustomVertex.PositionColored(-0.5F, 0.5F, 0, Color.Green.ToArgb) ver(2) = New CustomVertex.PositionColored(0.5F, -0.5F, 0, Color.Blue.ToArgb) ver(3) = New CustomVertex.PositionColored(0...

Words: 2862 - Pages: 12

Premium Essay

Peace and Conflicts

...It is a clash of basic needs or resources. Conflict appears in different forms that is, interstate, intrastate and state formation conflicts. All these conflicts have to be solved through various stages which include conflict management, conflict resolution and conflict transformation. The stages for solving conflict are discussed below. Main discussion a. Conflict Management Conflict management is a practice of recognising and dealing with disputes in a rational, balanced and effective way Baregu (1999). The above statement suggests that conflict management is trying to avoid or stop a conflict from escalating and this should be done in an active manner. Conflict management is achieved by the use of good negotiation skills, effective communication and problem solving abilities. This means that, those involved in conflict management should be expects, those people who are able to use the conflict tree and deal with the root cause and the perspectives of the disputing parties rather than their positions, so as to reach a common ground thus managing the conflict. Most conflicts are rarely completely solved, but commonly they are downgraded, reduced or contained thus conflict management is a constant process Zartman (1997). In conflict management techniques such as elections have been introduced, for example, the current political conflict in Kenya was ceased by elections where Uhuru Kenyata was elected the president. Conflict management can be conducted by different parties...

Words: 816 - Pages: 4