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Trap Ease America

In: Business and Management

Submitted By MaishaChow
Words 452
Pages 2
Company Case: Trap-Ease America

Answer 1:
Martha and the investors believed that the product they had was of excellent quality and it should be readily bought in the market. However there seems to be no evidence whatsoever to whether the investors had thought anything out about neither the marketing strategy they would follow nor the fulfilling of the customers’ needs and wants. Not even was there any effort seen to research out information about the market or the needs of the potential consumers. Many organizations develop formal mission statements. A mission statement is a statement of the organizations purpose- what it wants to accomplish in the larger environment. Some companies define their mission myopically in product or technology terms. But I think the group’s mission statement should be market oriented and defined in terms of satisfying basic customer needs.

Answer 2:
The best target market mean a set of buyers sharing common needs or characteristics that the company decides to serve since it’ll give maximum profit. The case study tells us that Trap Ease is targeting housewives since they are reluctant to set and bait traditional spring loads. As they are concerned about the health and safety of the children, and cleanliness of their homes Trap Ease would be a better product to use.
There are other markets the company could possibly target. Segmenting the market we can find any business that handles food storage or production using Trap Ease for their benefit.
Restaurants, food wholesales and warehouses may be potential markets to target.

Answer 3:
Trap Ease has been positioned from the point of view of the customer as meeting safety and cleanliness needs. Because of its pricing and distribution Trap Ease is positioned for use by the individual homeowner who had these concerns.
The major alternative positioning for the product focuses on...

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