...general recognition that consumer groups have different and changing requirements. This case study outlines how Travelodge quickly established itself as the leading brand in the budget hotel market and how it is now consolidating this position through embracing the Internet technologies needed to create competitive advantage in the 21st century. Many leading businesses have gained their positions of prominence by identifying consumer needs that are poorly provided for and then presenting business solutions to satisfy consumer requirements. Having provided the solutions to customer needs, the intelligent business will then seek to improve its product in line with ever-rising customer expectations. How Travelodge has got to where it is today Travelodge is an example of a leading brand which has been created in a relatively short space of time. Today, nearly everyone has heard of Travelodge, yet the first lodge only opened in 1985. Travelodge recognised the need for budget accommodation when it created the sector in the UK, with the opening of the first lodge at Barton Under Needwood a 20-bedroom property on the A38 near Burton. Today Travelodge has over 200 properties in the UK and Ireland providing more than 10,000 bedrooms. Travelodge now has properties in most major towns and cities. The 200th site opened in the city of London in July 2000. This was a 140 bedroom Travelodge just off Liverpool Street in Harrow Place. Market characteristics A market consists of buyers seeking...
Words: 1844 - Pages: 8
...which impact the way the business is run. Political Environment Political environment has a big impact on business practices as government make and pass legislations which organisations must adhere to. The political environment can also have a big impact on organisations as countries can go to War with each other as well as economic sanctions can be imposed and countries may be banned from trading with one and another. (Micheal Solomon, 2008) Travelodge may be effected by the poltical enviroment as David Cameron the current prime minster of the United Kingdom would call a referdum on staying in Europe if he wins the general election.(Sabin, 2015) If a referendum occurs and the public vote to exit the EU this will impact travelodge as they have hotels in Europe and may need to change legistation and trading term which they currently use. This may also mean a reduction in tourists, which is one of hoteliers target audience. An exit from the EU states will stop free movement for other members into the UK and travelodge may therefor see a decline in revenue. Social and Cultural Enviroment Social and cultural enviroments looks at the factors which influence consumer behaviour when spending. Organisations will have to think about this when making decisions on what product to put out or the best way to market their products. Organistion will anaylse patterns such as when in the year is demand is at its highest point as well as demograpic trends such as rising age population...
Words: 380 - Pages: 2
...Course Project on Wyndham Hotels: TRAVELODGE Week 3: Organizational Survey Submitted to Prof. Samuel JnBaptiste by Samir Patel Student ID: D01486387. In Partial fulfillment of course requirement for MBA HR592 Training and Development. Keller Graduate School of Business & Management. January 27, 2012 TABLE OF CONTENTS: Wyndham Corp. Introduction ………………………………………………………….. 3 Hierarchy ……………………………………………………………………………….. 5 About TRAVELODGE………………………………………………………………… 5 History……………………………………………………………………………………6 Organizational Survey……………………………………………………………………7 Observation………………………………………………………………………………9 Reference………………………………………………………………………………..10 Wyndham Worldwide is one of the world's leading diversified providers of travel-related products and services for businesses and individual consumers, with leading brands in lodging franchising, vacation ownership, vacation rentals and vacation exchange. Wyndham has more than 160 vacation ownerships resorts. Over 95,000 vacation rental properties. There are more than 7,200 hotels in six continents under operations with the brand. Mission: We will be the global leader in travel accommodations welcoming our guests to iconic brands and vacation destinations through our signature Count On Me! Service. Count On Me! 1. To be RESPONSIVE to your needs. 2. To be RESPECTFUL in every way. 3. To deliver a GREAT Experience. Our Culture: Wyndham Worldwide strives to become the widely-recognized...
Words: 1672 - Pages: 7
...Hotels - UK - October 2013 Market Supply and Share Key points ● As of mid-September 2013, there were an estimated 11,840 hotels and 575,000 rooms in the UK. ● In terms of number of hotels around 37% of the market is branded and 63% independent. ● The budget sector is estimated to account for around 14% of the market by number of hotels and 23% of the market by number of rooms. ● The leading groups in the market are the budget chains Premier Inn (owned by Whitbread) and Travelodge. Their combined market share is an estimated 10% of UK hotels and 15% of UK hotel rooms. ● During 2012 UK hotel supply increased by around 18,000 rooms, the highest increase over the past decade. Around 90% of new rooms in 2012 were branded. ● Around 3,300 new rooms are expected to open in the UK by the end of 2013 and a further 15,000 during 2014. Over half are expected to be in budget hotels. ● Around 5,000 new hotel rooms in 2013/14 are expected to be in the four-star or upscale categories. Chains versus independent As of mid-September 2013, there were an estimated 11,840 hotels and 575,000 rooms in the UK, according to AM:PM Hotels*. (*The definition of hotels used by AM:PM Hotels excludes B&Bs and guesthouses, except where such properties have 15 en-suite bedrooms or more, operate a licensed bar and serve an evening meal. The definition also includes hostels and serviced accommodation such as apartments, although such businesses account for 5% or less of the total.) As part...
Words: 1273 - Pages: 6
...INTRODUCTION: There is a growing demand for the construction industry to provide better value by improved quality and performance. The 1998 DETR Egan Report ‘Rethinking Construction’ called for a culture of co-operation and greater innovation in procurement, design and construction, leading to demonstrable savings and benefits to the client, the contractor and to society in general. Modular construction uses pre-engineered volumetric units that are installed on site as fitted-out and serviced ‘building blocks’. The use of modular construction is directly influenced by the client’s requirements for speed of construction, quality, added benefits of economy of scale, as well as single point procurement. These benefits may be quantified in a holistic assessment of the costs and value of modular construction in relation to more traditional alternatives. Light steel framing is an integral part of modular construction as it is strong, light weight, durable, accurate, free from long-term movement, and is well proven in a wide range of applications. It is part of an established infrastructure of supply and manufacture and supported by British Standards and various design guides. Modular construction is also widely used in Japan, Scandinavia and the USA, where light steel framing is the primary structural medium, and leads to flexibility in internal planning and robust architectural solutions . There are also important opportunities for modular construction in extensions...
Words: 3577 - Pages: 15
...Accordingly, the 248-pound, 6-foot-2 Miller purportedly assaulted him. The man's 70-year-old father attempted to separate the battle, however Miller purportedly punched him, softening bones up his face and thumping him oblivious, KTVU reported. Both father and child were conveyed to the healing facility. Their condition is obscure. By then, Miller fled to a Travelodge...
Words: 271 - Pages: 2
...Focusing on just two external environmental areas from the economic, social, political and legal environments, analyse the key forces and trends that have taken place within these two environmental areas over the past decade. Introduction Marketing concept as outlined by Kotler and Levy (1969), is perceived by most as an undertaking to find and stimulate buyers to achieve a firm’s goals. The process entails product development, pricing, distribution, communication as well as continuous attention to the changing needs of the customers, and the development of new products to meet these needs. The implication of this change is that an organization is inevitably influenced by, and has to react to what happens outside the business. There are several external environments that may impact an organization, including economic, social, political and legal factors. Organizations utilize environmental scanning processes to focus on identification of emerging issues, situations and potential pitfalls that may affect an organization’s future (Albright, 2004). Analysis of the economic environment The economic environment is very dynamic and complex in nature and is influenced by the purchasing power and spending patterns of consumers. The economic environment is also shaped by rates of unemployment, inflation, gross national product, trade cycles, economic resources and exchange rates. Information relating to economic trends or forces can enable organizations to prepare for...
Words: 764 - Pages: 4
...OPERA Front Office - Computer Applications Lecture: 1. Hotel - an establishment that provides lodging paid on a short-term basis. 2. Hotel Industry - is all forms of business relating to the provision of accommodation in lodging, food and drinks and various types of other services that are interconnected and form intended for the public service, both of which use the lodging facilities or who simply use the services or the production of certain of the hotel. 3. Types Of Hotel - Hotel operations vary in size, function, and cost. Most hotels and major hospitality companies that operate hotels have set widely accepted industry standards to classify hotel types. General categories include the following; * Conference and resort hotels often contain full-sized luxury facilities with full service accommodations and amenities. * Historic Inns and boutique hotels often contain luxury facilities of varying size in unique or intimate settings with full service accommodations. * Select Service * Limited Service * Extended Stay * Timeshare * Destination Club 4. Ratings and Classification - The star classification system is a common one for rating hotels. Higher star ratings indicate more luxury. Other classifiers use diamonds instead of stars to express hotel ratings levels. The common classification systems include letter grading, from "A" to "F", diamond or simply a "satisfactory" or "unsatisfactory" footnote to accommodation such as hostels...
Words: 679 - Pages: 3
...The first foundation meeting was held in Marilyn Finkelstein’s basement, in Toronto, Ontario. The Toronto chapter now serves as the headquarters for the foundation, and is partnered with institutions such as SickKids Hospital, and the University of Toronto. Dr. Croitoru, lead researcher of the GEM project at the University of Toronto Simcoe County Chapter Closer to home, the Simcoe County chapter is responsible for fundraising and spreading awareness in the Simcoe Muskoka region, and holds its monthly meetings at Travelodge in Barrie. The Barrie chapter has substantially increased the awareness surrounding Inflammatory Bowel Disease through advertisements and schools campaigning for the cause. Since the establishment of the Barrie chapter, many fundraising events have stemmed off of this branch, such as Crohn’s and Colitis Hockey Tournament, and the Gutsy...
Words: 732 - Pages: 3
...History Of English Hotels In the medieval period alehouses were ordinary dwellings where the householder served home-brewed ale and beer. If lodging for travellers was offered, this might be no more than bedding on the floor in the kitchen, or in a barn. Inns by contrast were generally purpose-built to accommodate travellers. They needed more bedrooms than the average house and substantial stabling. Inns fell into disuse after 410AD. People did not travel, except on pilgrimages, so it was for this kind of traveller that occasional spartan accommodation was provided. Abbeys sometimes had a hospice at a market town, at a place of pilgrimage, or at key points along the road or river routes that pilgrims might take. Examples include, the New Inn in Gloucester and the George and Pilgrim at Glastonbury. In 1180 the Eastbridge was founded in Canterbury High Street to provide accommodation for pilgrims flocking to the shine of Thomas Becket who was murdered in Canterbury Cathedral in 1170. The Eastbridge Hospital survives and can be visited. The monasteries also offered free doles of bread and ale. This service is still provided at the hospital of St Cross in Winchester. Historically, the most popular lodging in London were guest houses and coaching inns. Coaching Inns provided two facilities for mail and stage coaches. Firstly they allowed teams of horses to be changed for fresh ones and they also served the stage coach passengers with a place to sleep and eat. Although the term...
Words: 992 - Pages: 4
...the top five most desirable places to live in the UK. It's the UK’s fastest growing city and is the Highlands and Islands' regional capital. The Inverness got city status just in 2001 and has around one million visitors every year. There are so many great hotels, guest houses and B&B's to choose from that making your mind up where to stay in Inverness can be difficult. The most popular accommodation sector , there are more than 1,000 3 and 4 stars hotels and the city presents an exciting opportunity for hotel operators, developers and Investors , particularly in the four to five star segment in which more capacity is required. The hotels brand represented in Inverness are Thistle, Ramada Jarvis, Express by Holiday Inn, Premier Inn and Travelodge In 2010 and 2011 the average occupancy for the area was 57%, but in summer time is growth to 93%. Inverness has some of the best guest houses in Scotland with high standards and good quality service that are on the same level with many leading hotels. Also another popular sector is food and beverage before in Inverness was very low but in these days you can find hundreds of different place to eat . The Inverness Bars - Pubs provide a vibrant part of the city many now have excellent pub grub food as well as entertainment. You are sure to find some superb places to eat in or out. Inverness is a city in the Scottish Highlands. It’s easy accessible city. The city you can access by train, car, bus, and plane. Before was very difficult to...
Words: 1014 - Pages: 5
...hotels and a rising popularity for takeaway coffee, helping underlying pretax profit grow by 12.0 percent per annum since the onset of the recession. On Tuesday it said it was on track to meet targets to grow Premier Inn UK rooms by 45 percent to 75,000 by 2018, and double Costa's total sales to 2 billion pounds through expansion at home and abroad, with a particular focus on China. Total sales at Premier Inn rose 12.2 percent in the first half, boosted by 12 new hotel openings and strong business-led trade in London. Like-for-like sales were up 3.3 percent. Revenue per available room (RevPAR), a key industry measure, grew ahead of the market at 1.7 percent in London where the firm is expanding, but lagged peers such as an improving Travelodge in the regions - where around 85 percent of Premier Inn's rooms are - growing at 2.1 percent versus 6.0 percent for the sector. The group also opened 153 net new Costa Coffee stores worldwide, including 86 in the UK and 30 in China, taking its total to...
Words: 1185 - Pages: 5
...Source A Author : Rebecca Sweeny Title of article : Social Networking Sites: More Harm Than Good? Published date : 27 April 2012 Retrieved date : 23 May 2013 Website URL : http://netwokconference.netstudies.org/2011/04/social-networking-sites- more-harm-than-good A social networking site can be defined as an online service that is based around the building and reflecting of social relations among individuals with common interests or social ties. Social networking sites such as Facebook, Twitter, MySpace and Linkedin share some key features, which is they enable users to create a profile within the website to represent themselves and allows users to interact through email, instant messaging and other integrated communication channels within the site. The popularity and growth of social networking sites over the past five years has been colossal, as many people from all over the world join up to this social phenomenon for various reasons. In fact, social networking sites do cause more harm than good. Identity theft is a huge problem in today’s society and has come about as a result of the rapid expansion and availability of internet technology and the increase in personal data found on social networking sites. Such sites encourage you to edit your profile by adding your interests, full name, address, contact details, relationship status and other personal details. This information disclosure causes a huge problem as the information made it easy for the...
Words: 1425 - Pages: 6
...Contents Introduction to Primary Tourism & Hospitality Sectors: 3 A Review of Tourism and Hospitality Product: Barrack Square 3 Sustainability Cost-Benefit Analysis: 6 Maximizing Benefit, Minimizing Cost: 7 Assessment of Butler’s Life Cycle Model: 8 Sign Off: 10 Works Cited 10 Introduction to Primary Tourism & Hospitality Sectors: Tourism and hospitality are multi-dimensional. According to UNWTO (Understanding Tourism Basic Glossary) Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities, some of which imply tourism expenditure. The concept of hospitality underpins much of what the tourist experiences when travelling, namely the consumption of food, drink and accommodation away from the home environment (Page & Connell, 2006). It is a broad service industry. It includes lodging, event planning, theme parks, transportation, cruise line and the other factors of tourism industry. The competition and usage rate is an important variable for this sector. A Review of Tourism and Hospitality Product: Barrack Square Barrack Square is situated right on the Swan River. You can find restaurants, shops, Swan Bells and the Barrack street. There is also jetty to catch a ferry...
Words: 1654 - Pages: 7
...Airbnb vs. Premier Inn: the rise of “collaborative disruption” Peer-to-peer consumption is on the rise. Many companies are now leveraging the phenomenon of “decreased barriers to interaction” brought about by internet and social networks to help their users rent each other’s houses, cars, parking space, cooking skills and much more. Airbnb allows users to rent out their idle living space (couch, room or their entire house) to generate extra revenue. By providing people seeking accommodation with an alternative to hotels, Airbnb’s platform also directly competes for a chunk of the hotel hospitality business. In this essay, we will argue that Airbnb will continue being a successful business, possibly at the expense of incumbents focused on price differentiation, such as Premier Inn1. In order to support this argument, we will start by analyzing Premier Inn and it’s competitive environment using Porter’s2 article as a main point of reference. We will then focus on Airbnb, and why the company will continue being successful in the next years. First we will see how the company has advantageously positioned itself to ride current economic and technology trends, setting up its future success. We will also look at Airbnb’s disruptive innovations on both the supply (opportunistic, non-professional hosts) and demand side (price conscious over-served guests), and how these were stepping to access to higher customer segments. Finally we will argue that Airbnb has found a distinctive set of...
Words: 2241 - Pages: 9
