Premium Essay

Trend Analysis of Wechat Payment Function

In: Computers and Technology

Submitted By eudora2015
Words 674
Pages 3
Assignment 2A provides a preliminary overview for your Business Proposal (Assignment 2B). In this assignment, you are to identify current trends in the market and/or in the society in relation to your topic. To identify these trends, you will investigate the current industry landscape (consider relevant political, economic, social/psychological/behavioural, and technological factors) via secondary research (scholarly articles, business reports and databases). You are expected to present three trends to your manager by synthesising information from four sources. These trends may provide opportunities for your company to capitalise on, or reveal threats that could harm your company’s bottom line (economic, social or environmental).
Therefore, this overview will be helpful for your company to decide the next course of action to address these trends so as to bring benefits to the company. That is to say, the focus of Assignment 2A is to give your manager or a decision maker in your department an overview of trends that is valid, accurate and relevant to the company based on your chosen topic. Note that in reviewing the trends, you should be aware of your audience’s needs and expectations (perform an audience analysis before writing your overview of trends).

Synthesis matrix SWOT analysis Company profile (vision, mission, values)

* Company choice:
(Tencent --- wechat)
Mission: To enhance people's quality of life through Internet services. * Treat the Internet like electricity: a reliable service that makes life easier and more enjoyable. * Address the diverse needs of different regions and consumers by offering differentiated products and services. * Build a healthy and win-win Internet ecology based on open collaboration with partners.
Vision: To be the most respected Internet company. * Earn the respect of consumers by listening,...

Similar Documents

Premium Essay

Entrepreneur

...BMA 246 -What is entrepreneurship Jin Mingming 199151 Considering the influence of the context, Entrepreneurship should be perceived as a living and breathing human being, who act as a social animal and is growth with the sensibility to opportunities and threats around.This article is mainly talking about the importance of sensing and manipulating as a entrepreneur. Firstly, two pictures of entrepreneurship will be illustrated with understanding about the principal of entrepreneurship. Afterward, two main differentiate characteristics of entrepreneurship as a life will be summarized together with evidences. Besides, how future entrepreneurship create values will be speculated associating with the business trends. Entrepreneurship——as a living body or as a robot Entrepreneurship, just like a navigation over red oceans, is a strategic operation in a market filled with fierce competition. It is not enough for an entrepreneur to have merely the determination of success and knowledge, and that is what a manager do to act as a interest-directed professional talents. According to Gibb’s theory, Entrepreneurship is no longer understood as a business-thinking components but a dynamic human being. In conventional understanding, referred to textbook (p210, Figure9.3) Entrepreneurship is a sub-set of business in a context of business. According to Gibb’s summary, entrepreneurs are always behave like a manager of a large business, they will have a forehead preparation such as...

Words: 2210 - Pages: 9

Premium Essay

Syndicated Loan in Asia Pivot of Supporting the Loan

...Pivot of Supporting The Loan th The 17 “Hanju” Cup Financial Case Analysis Contest Analysis Report FINANCING ALIBABA’S BUYOUT: Case Report Name: Title: SYNDICATED LOAN IN ASIA PIVOT OF SUPPORTING THE LOAN Team Name: WINNERS DATE: 2014/10/20 1 Pivot of Supporting The Loan Context Abstract ..................................................................................................................................................3 1. Macro and Industry Analysis .....................................................................................................4 1.1 PEST Analysis Macro Environment .................................................................... 4 1.1.1 Political Environment ......................................................................................... 4 1.1.2 Economic Environment ...................................................................................... 5 1.1.3 Social Environment ............................................................................................. 7 1.1.4 Technological Environment ................................................................................ 8 1.2 Industry Analysis – SWOT Analysis .................................................................. 10 1.2.1 Strength ............................................................................................................. 10 1.2.2 Weakness ...................................

Words: 5720 - Pages: 23

Free Essay

The Analysis of Alibaba

...Alibaba pg.8-pg.10 * Alibaba Business Model pg.11 * Five Forces Analysis pg.12-pg.13 * Present the Corporation Now pg.13 * Business Environment pg.14-pg.15 * The Financial Analysis pg.17-pg.18 * SWOT Analysis pg.19 * Recommendation for Alibaba pg.20 * Conclusion pg.20 * References pg.21 Definition * E-commerce Electronic commerce, commonly known as e-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating......

Words: 5641 - Pages: 23

Premium Essay

Case Study of Xiaomi

...1. Executive Summary The report was conducted to analyze from marketing strategies perspective why Xiaomi has made such a big success in smart phone business since it was founded in 201, and to make some recommendations for its further success. The methods used in the report include external analysis (customer analysis, competitor analysis, market analysis and environmental analysis), internal analysis (performance analysis and determinants of strategic options) and analysis of strategic outputs. In addition, a survey which can be found in Appendix part was conducted in a focus group to help on the analysis. The results from the analysis tell that Xiaomi has attracted a large number of very loyal customers by very accurate segment target positioning, establish very concise brand image with very user friendly UI system, high performance hardware and very efficient on-line selling channel. On the other hand, more and more powerful bargaining power from its suppliers, heavy dependency on single marketing channel (online) and difficulties in establishing technical differentiation are the major threat or weaknesses Xiaomi is facing. Xiaomi has become a very successful smart phone producer and seller. It created a phenomenon in the market and now is the paradigm many market players try to copy. Therefore, to overcome its weaknesses and tackle the threats and to gain sustainable development of business, in the report, the following recommends have been......

Words: 4922 - Pages: 20

Premium Essay

Business Analysis of Mobile Network Operators Industry

...Industry Sector 5 3.1 O2 5 3.2 EE 5 3.3 Vodafone 6 4. Analysis of Remote Environment – PEST Analysis 6 4.1 Political 6 4.1.1 Roaming Charges 6 4.1.2 Spectrum Liberalization 7 4.1.3 Data Protection Act 1998 8 4.1.4 Base Stations and Human Health 8 4.2 Economic 8 4.3 Social 9 4.3.1 Increasing Need For Social Network 9 4.3.2 Age Distribution 10 4.3.3 Environmental Issue 11 4.4 Technology 11 4.4.1 Advent of LTE 12 4.4.2 Third Party Content Providers 12 5. Analysis of Operation Environment – Porter’s 5 Forces 12 5.1 Intensity of Competition (High) 13 5.2 Potential of New Entrants into Industry (Low) 14 5.3 Bargaining Power of Suppliers (Low) 15 5.4 Bargaining Power of Customers (High) 16 5.5 Threat of Substitute Products (Moderate) 17 6. Strategies for the Sector 18 6.1 O2 18 6.2 Vodafone 19 6.3 EE 19 7. Conclusion 20 Appendix 20 Reference 21 1. Introduction This report demonstrates an investigation into the UK mobile network operators industry. Not only this report the external environment examines, but also evaluates the competitive nature of the industry including how the competitive advantages are established, the level of competitive activity and the reason for the competitive activities. Those efforts are aim to ascertain how attractive in terms of competition and profitability the industry is for business. PEST analysis is used for this industry in order to identify and analyze......

Words: 6801 - Pages: 28

Premium Essay

Facebook Future Strategy

...third-party businesses to quality consumers. Although Facebook’s user base and revenue are growing at very rapid rate, there is concern with their future strategy. This paper addresses that concern and the doubt that the revenue streams the company has developed will be sustainable in the long-term. Examining Facebook’s history, competition, financials and target markets will reveal a direction for the future. Recommendations are made for a long-term strategy to diversify revenue streams and maintain year over year growth in profitability through: global markets, emerging technologies and integration. Keywords: Facebook, social networking, technology, advertising, data, Internet user, global market, application development, mobile, beacon Analysis of Facebook to Develop a Business Strategy Maintaining Revenue Growth in the Future Mark Zuckerberg created Facebook in a dorm room at the campus of Harvard University in February 2004. Its initial purpose was to form a social network exclusive to Harvard, allowing the viewing of students’ personal details to the entire student body and to create a platform for communication. Within four months, Facebook had expanded to thirty colleges and had 150,000 users. With a large capital investment backing, Zuckerberg left Harvard to incorporate Facebook, Inc. (FB) and develop its platform full-time (Eisenmann, Piskorski, & Smith, 2014). In 2006, FB had developed an algorithm that revolutionized targeted marketing. The......

Words: 7603 - Pages: 31

Premium Essay

Internet vs Store

...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................

Words: 44028 - Pages: 177

Premium Essay

The Future Analysis of Term

...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................

Words: 44028 - Pages: 177

Premium Essay

Courselooper Business Plan

...“Making it Easier to Do it Right” A Full Business Plan presenting to you the latest fitness wearable technology, the Hercules, and accompanying mobile application, the Hercules Trainer Presented by & Company CEO Adeel Safdar “Hercules” CFO CPO CMO COO CTO CCO Making it Easier to Do it right Full Business Plan Company & Product Hercules & Co., led by CEO Adeel Safdar, presents the fitness wearable product, Hercules, and accompanying app Hercules Trainer. Confidentiality Agreement This agreement is to acknowledge that the information provided by Hercules & Co. in this business plan is unique to this business and strictly confidential. No information in this business plan can be disclosed without the express written permission of the CEO Adeel Safdar. Upon request, this document is to be immediately returned to Hercules & Co. Disclaimer Some of the statements contained in this Full Business Plan, including information incorporated by reference, discuss future expectations, or state other forward looking information. Those statements are subject to known and unknown risks, uncertainties and other factors, several of which are beyond the control of Hercules & Co., which could cause the actual results to differ materially from those contemplated by the statements. The forward looking information is based on various factors and was derived using numerous assumptions. In light of the risks, assumptions, and uncertainties involved, there can...

Words: 15925 - Pages: 64

Premium Essay

Emerging Consumer Survey

...January 2015 Research Institute Thought leadership from Credit Suisse Research and the world’s foremost experts Emerging Consumer Survey 2015 EMERGING CONSUMER SURVEY 2015_2 Contents 03 Editorial 04 The emerging consumer in 2015 12 A sum of different parts 20 e-Commerce and the emerging consumer 30 Focus on travel 36 Focus on autos 40 Focus on healthcare 46 Brands and the emerging consumer in 2015 62 Brazil: Steady decline continues 64 China: A life online 66 India: New government, strong consumer 68 Indonesia: An under-penetrated market 70 Mexico: Structural potential, cyclical hurdles 72 Russia: Dark clouds gather 74 Saudi Arabia: The petro-dollar 76 South Africa: Reduced optimism 81 About the survey 83 Imprint / Disclaimer For more information, please contact: Richard Kersley, Head of Global Securities Products and Themes, Credit Suisse Investment Banking, richard.kersley@credit-suisse.com Michael O’Sullivan, Chief Investment Officer UK & EMEA, Credit Suisse Private Banking & Wealth Management, michael.o’sullivan@credit-suisse.com COVERPHOTO: ISTOCKPHOTO.COM/XAVIERARNAU, PHOTO: ISTOCKPHOTO.COM/ALIJA 78 Turkey: Subdued but stable EMERGING CONSUMER SURVEY 2015_3 Editorial We are delighted to publish the fifth edition of the Credit Suisse Research Institute’s “Emerging Consumer Survey.” To undertake the project, we have again partnered with global market research firm Nielsen, which......

Words: 21734 - Pages: 87

Free Essay

Restaurant Industry Strategy

...Executive Summary Industry and macro-environmental analyses of the international restaurant industry provides an overview of the industry and reveals the conditions that impact competitiveness and profitability of the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India, Brazil, Japan, and the US. The industry is of low concentration. Combined, the top industry players make up less than 3% of total global industry revenues. In terms of size, 2013 global sales were $2.6T, up 4.9%. The 2013 global labor force was 62.4M employees, up 2.4%. In accordance with Porter’s Five Forces framework, the forces that shape competition in the restaurant industry have a moderate to high impact on competitiveness. There is a moderate threat of new entrants and a high threat of substitutes. Buyers have a high degree of bargaining power and suppliers have a moderate degree of bargaining power. The restaurant industry is highly competitive and experiences intense rivalry. In terms of macro-environmental factors, emerging markets around the world over are having an impact on how restaurants execute strategy both domestically and abroad. The growth of the middle class in emerging markets, such as China and India, presents a new demographic and an......

Words: 79599 - Pages: 319

Premium Essay

Htc Annual Report 2012

...CHAPTER 4 CORPORATE CHAPTER 5 CAPITAL AND SHARES TABLE OF CONTENTS GOVERNANCE 94 CHAPTER 6 FINANCIAL STATUS, OPERATING CHAPTER 1 LETTER TO HTC SHAREHOLDERS 4 34 50 RESULTS AND RISK MANAGEMENT CHAPTER 2 COMPANY PROFILE CHAPTER 3 BUSINESS OPERATIONS 104 CHAPTER 8 FINANCIAL INFORMATION CHAPTER 7 AFFILIATE INFORMATION AND OTHER SPECIAL NOTES 14 118 138 CHAPTER 1 LETTER TO HTC SHAREHOLDERS 1 LETTER TO SHAREHOLDERS LETTER TO SHAREHOLDERS 1 LETTER TO SHAREHOLDERS Dear shareholders, Faced with increasingly intense competitive pressure in the global smartphone market, HTC Corporation (HTC) has in the past year continued to allocate resources to product development, technological innovation, and marketing in order to satisfy consumer needs and at the same time solidify HTC's core developmental ability. 2012 saw HTC reach its 15th anniversary, marking an important milestone. In February, at Mobile World Congress (MWC) held in Barcelona, HTC started a camera and audio revolution with the announcement of its One series of smartphones. These smartphones introduced new technological advances such as "Amazing Camera" and "Authentic Sound," bringing consumers a brand-new user experience. In addition, in order to meet the needs of different consumers, HTC has successfully rolled out a variety of smartphones such as the DROID DNA, HTC J, and HTC Butterfly that deliver superior performance and eye-catching,......

Words: 100356 - Pages: 402

Premium Essay

Business Btec Unit 33 - Whole

...BTEC business Studies 15 The impact of communications technology on business Business Unit 33 Andres Yunda How the internet works The internet is still in its younger age, and has barely any technology compared to its future designs. Each and every year, scientists and engineers find new technologies and languages to integrate into the internet. It is basically a global collection of networks, both big and small, which connect to each other in a variety of ways. To properly understand the internet, you need to look at some of the main components. One of which is hardware. Hardware is the name given to the whole process of terabytes of information being carried to the computer that stands right in front of you. It is the collection of physical elements that constitutes a computer system. Other types of hardware that support the internet include routers, servers, cell phone towers, satellites, radios, smart phones and many other devices. All these devices create the network of networks when put together. The internet is a malleable system, which basically means that it will take little effect when different elements join or leave worldwide networks. Internet as a network: The internet began in the year 1969, and only had 4 main servers (host computer systems). Now, it has over ten million users and servers. Every computer that is connected to the internet forms part of a network. For example, your computer may use dial up or a modem in order to have internet......

Words: 16189 - Pages: 65