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Trendy Communication

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CheckPoint - Trendy Communication
Today’s technology is the key to success in business communication whether it is “a small start-up business or a worldwide enterprise” (Conrad, 2012, para. 1). However, some businesses do not use the resources, which are provided to them efficiently. This prevent many small businesses and organizations to reach their long-term goals because of the lack of communication via one another thereby resulting in disappointed consumers, disjointed meetings, missed appointments, and wasted time. For those companies who have adopted the new forms of technological tools and uses the tools properly, such as e-mail, instance messaging, personal digital assistants (PDAs), portable media players, and telepresences has enhanced their bottom line and improved their workers experience.
As an owner of a small company, Day & Night Services is a tax preparation business. It has over 300 clients and it communicates with it clients via Instant messages, efaxing, email, and telepresence, ooVoo, for those clients who want face-to-face communication. Some clients also contact Day & Night Services through the social network called Facebook. Clients would inquire about the upcoming season. There would be written communication via email and Instant messages. Communication also is conducted via smartphones using its texting features. The company also uses the mobile device, iPad to communicate by emailing, faxing, creating written communication via Word documents, or scanning. Globe organizations, Music Producers, and other companies who communicate face-to-face are using the “state-of–the-art telepresence”, twitters, Facebook, Wikis to communications (Locker & Kienzier, 2008, p. 15). Therefore, companies such as Apple, Cisco, Google, Philanthropist Russell Simmons, Sean Combs, and many others who bottom line is profitable are using their businesses resources to communicate effectively.
References
Conrad, B. (2012). How Do Businesses Use Communication Technology to Improve Their Performance? Retrieved September 26, 2012, from http://smallbusiness.chron.com/businesses-use-communication-technology-improve-performance-136.html
Locker, K., & Kienzier, D. (2008). Business and administrative communication (8th ed.). New York, NY: McGraw-Hill.

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