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Trial Business Plan

In: Computers and Technology

Submitted By kevalsha
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Business PlanKeval Shah | | * Executive Summary
Business Overview
PathWay is an innovative new start-up that has been formed with the intention of pioneering a new direction of pathology reporting which is faster and more accessible to healthcare professionals. The company has a great potential for growth and opportunity in the current evolving healthcare setting where digitalisation has become a key priority in the quest to improving healthcare outcomes for patients.

Market Overview
The importance of technology and information technology (IT) systems in meeting the challenges placed on the health care system is becoming increasingly apparent. The NHS is currently driving a technological revolution with the vision of becoming paperless by 2018. As a result, there is an increase in demand for SME’s like PathWay to contribute to increasing efficiency and working systems in the NHS by providing technological solutions. Our aim is to launch our product one hospital at a time, beginning with UCLH. PathWay will address the problems faced in monitoring patient’s results in a busy healthcare setting. It will improve efficacy and resolve dependability on having to log on at selected terminals to receive patient results. As a result, it will allow healthcare professionals to provide immediate and timely care to patients at risk. This concept will be of great benefit not only to the product users, but also to patients as it improves healthcare outcomes by improving efficiency in the NHS. There is a great potential for growth for PathWay in the market of this NHS technological revolution.

Product Overview
PathWay is an integrated mobile phone application that will provide a platform for capturing real-time patient information and to live-stream patient data to a clinician, allowing them to interpret and respond to information remotely. As well as...

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