...Afsar Ali Professor Ramsey WRTG 101 October 15th, 2009 Comparing and Contrasting Bridgestone and Hummer Advertisement The selected Hummer H3T and Bridgestone Dueler advertisements are colorful and lively, to catch readers attention. The advertisement caught my attention when I was reading a magazine. It’s as if the advertisement was calling out to me and saying, “You should pay attention to me.” The bright color and the warmth of the pictures made it lively. The Bridgestone advertisement went beyond standard advertisement and used it as a dual purpose advertisement, by promoting their Dueler tire and showing solutions and saving to get the tires. The Hummer advertisement uses logos as their primary method for persuading an audience, and the Bridgestone advertisement uses pathos as their primary methods for persuading an audience. Both advertisements were published recently in Popular Science Magazine. Both of them employed Aristotle’s modes of appeal. Consequently, I will be comparing and contrasting advertisements of Bridgestone and Hummer, by analyzing the modes of appeals, claims, support and warrants. Hummer and Bridgestone are well known companies, thus establishing ethos through their brand names. Moreover, the two products have associated websites that anybody can go to, to establish credibility; for Hummer, it is hummer.com, and for Bridgestone, it is bridgestonetire.com. These websites are easily accessible via internet. I mentioned before how their brand names...
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...Indian Institute of Management Kozhikode Marketing Management Case Analysis: Suzuki Samurai Submitted to: Prof. Rahul Kumar Sett Submitted By: PGP/14/258 PGP/14/280 PGP/14/303 Alok Kumar Mahtaab Kajla Shruti Kabdal PGP/14/279 PGP/14/283 PGP/14/304 Lokesh Singh Naveen Vyas Sneha Ramtake Situation Analysis Suzuki SJ413 was an upgraded model of the SJ410. It was designed with the US market specifically in mind. Suzuki planned to market the product under the name Samurai with two versions namely, convertible and hardtop. They had three segment options to enter market: SUV, compact pickup truck and subcompact car. Planned retail price for Basic Samurai was $5995. Douglas Mazza, VP and GM of ASMC had decided to limit the initial dealer network to a maximum of 47 dealers and had chosen California, Florida and Georgia to introduce the Samurai. Problem Identification Which segment should the Samurai be positioned in so as to maximum utilize the brand equity which Suzuki already has? How should the Advertising budget be allocated among various media? Qualitative analysis Points of Parity and Points of Difference: SUV Feature 4Runner Suzuki Samurai Trooper Wagoneer Chevy S10 blazer Medium Medium Low Medium High Comfort Medium High High High Medium Quality High High Medium Low Low Styling High Medium Low High Medium Off-Road ...
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...Situation Analysis: Steam Whistle Brewing, a Toronto-based brewery, seems to be leading the way with their revolutionary “green” initiatives. They have structured their company with the environment in mind. From brewery bi-products to employee commutes, this brewery has looked at all things to make their company as “green” as can be. The steps that they have taken are especially significant in our present time due to the increasing demand in supporting the environment. Throughout this case study, I will go over the different aspects of this brewing company. I will analyze their strengths, weaknesses, opportunities, and threats. I will then go on to determining the problem that this company is facing. To conclude, I will offer a few alternatives that could help with their problem, along with recommendations. SWOT Analysis: Strengths: - create beer with exceptional quality - It is free of genetically modified organisms - Uses environmentally friendly fuel alternatives - Reduced carbon dioxide emissions - State-of-the-art brew house - Strong sense of environmental responsibilities Weaknesses: - Only 1 product - Not enough product advertisement Opportunities: - Market unique “green” technologies - Acquire other smaller firms to grow - Expand production and distribution Threats: - Rising beer prices - Entry of new competitors in “green” beer - Lack of consumer dedication Problem Statement: As the article says, this company has taken great steps...
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...Homey’s Food Truck & Grill 1. Background ........................... 1 2. Strategic Focus and Plan ......... 1 • Mission Statement ................ 1 • Goals ...................................... 1 • Competitive Advantage ............ 2 3. Situation Analysis........................ 2 • SWOT Analysis ............................... 2 • Competitor Analysis ..................... 3 • Company Analysis .............................. 3 • Customer Analysis ................. 4 • Industry Analysis .................... 4 4. Market-Product Focus............. 4 • Marketing and Product Objectives ............ 4 • Market-Product Grid .......... 5 • Target Markets .............. 6 • Points of Difference ......... 6 • Positioning ................. 6 5. Marketing Program ............ 7 • Product Strategy .................... 7 • Price Strategy ..................... 7 • Promotion Strategy ............ 8 • Place Strategy............8 6. Financial Projections ........... 9 • Break-even Analysis ................. 9 7. Organization ................. 9 8. Implementation Plan ............. 9 9. Evaluation and Control ............... 10 • Possible Deviations ............. 10 • Possible Solutions ..................... 10 Josiland N. Anderson Marketing Business 319 Building My Marketing Plan April 19, 2013 Homey’s food truck & grill Company...
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...Management Strategy Paper Blue Beacon Truck Wash operates more than 100 truck wash locations across the United States and Canada. Each location is open 24 hours a day, 7 days a week. Blue Beacon has more than 30 years of experience, with easy access to major interstates and highways. Blue Beacon provides fast and friendly service. Blue Beacon Truck Wash will achieve 15- 20% annual growth through existing businesses with theadded revenue projected in introducing public vehicles to our existing services. We would provide fast and convenient and affordable service to the public. My analysis of growing the business in this industry is to implement a plan to restructure the curbside appeal to entice more business to travelers and local residents. A clean and presentable store front would need a brighter appearance, provide a clean look inside and out. Presentation is key to every business, friendliness, attitude, and performance will be an asset to the business and help to generate revenue. Bright lights and extra patrol will enhance security and ensure everyone’s safety because this type of business has a reputation of attracting unwanted visitors. People not machines will wash trucks, motor coach, passenger cars, trucks, and tractor trailer ridges. Analyzing and studying the competition in two areas in the business that we aren’t currently exploring will allow me to develop a plan in competing in the area of touchless washing systems and a mobile service in each unit...
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...Nor Azeriah Aida Bt Awang (0107003) 4) Kwang Yuk Ching (0100919) 5) Shawn Khoo Kay Keong (0106679) 6) Chong Po Yeng (0103069) Assignment Due Date: 27th July 2015 TABLE OF CONTENTS TITLE PAGE …………………………………………………………………...…….I 1 BACKGROUND Current Skincare Trend in Malaysia…………………………………...….1 Latest Value Perceptions toward Skincare…………………………..…....3 Top 4 Trends in Skin Care in Malaysia……………………….……..……4 Brief about L’Oréal Paris……………………………………..……….…..5 Current Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8 MEDIA MIX……………………………………………………...…...…….17 9 MEDIA PLAN Thematic Media Plan………………………………………….…….20 Event Media Plan…………………………………………...…..…...25 Media Flowchart…………………………………………………….28 II 10 CONCLUSION.……………………………………………………..……...33 11 REFERENCES………………………………………………..…………….34 12 LIST OF TABLES Table 1.0………………………………………………………………5 Table 1.1………………………………………………………………9 Table 1.2……………………………………………………………. 10 Table 1.3……………………………………………………………..17 13 Appendices Appendix 1…………………………………………………………..37 ...
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...view mirror wipers for semis has been non-existent. The product is designed to meet the need of the drivers with the specific truck he or she is driving. Though the concept is the same for all wipers, these wipers are customized to each truck. Product Description A standard size blade will not work with side view mirrors on semi truck because there is a long mirror and then a smaller round one. Most side view mirrors are 8 inches wide and 20 inches tall so the wipers will be 6 inches wide and 17 inches tall. This size will accomplish the end result of clearing the part of a mirror needed for proper viewing. Since the invention of the first windshield wipers in 1903 by J.H. Apjohn, the materials have changed significantly. Those first wipers were actually brushes and the sweeping arm that was used was created by Mary Anderson and became patented in 1905 becoming a standard part of automobiles in 1913. These first blades were for automobiles only, semi trucks have been overlooked until now. In 1905, rubber blades replaced the brushes and with other improvements, this solved the issue of rain drenched windows S.W.O.T Analysis S.W.O.T. is an acronym that stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis is an organized list of Dry Syte’s strengths, weaknesses, opportunities and threats. The SWOT analysis for Dry Syte shows the strength, weaknesses,...
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...Promotion and Advertisement: Toyota and Tata BUS508 – Contemporary Business Promotion and advertisement are very important for any business company. The main goal of any business company is to make people buy their products or services. If the companies can’t make people know about their products or their services, it won’t be possible for them to make people buy their products. Promotion and advertisements make people aware of the products or the services of a particular company. Most of the great business companies of the world have reached the highest peak of success because of effective promotion and advertisements. Actually, promotion and advertisement is mainly important for a company in the early stages of their business. It can be seen that the products of the reputed companies don’t need a lot of promotions and advertisements for increasing the amount of sales. As they have a great reputation already, their products are bought by people. In this paper two companies and their promotion and advertisement strategies will be compared. One company is a very reputed one and the other one is an emerging one which is getting a good reputation gradually. Both of these companies are automobile companies. The reputed company is Toyota and the other company is Tata (Tatamotors.com, 2014). Promotional Strategies Well, it can easily be understood that the promotion strategies of Toyota and Tata won’t be the same as these two companies don’t have the same customer base. Still...
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...supermarkets to make a substantial impact in terms of ice cream market share. The change in consumer taste, combined with management issues, operating inefficiencies, and poor distribution, has placed Ice-Fili in need of strategic decision making to aid its future success. In order to combat these changes, we as consultants have devised two major strategies through financial and market analysis that we feel will help Ice-Fili to regain a strong foothold in the Russian ice cream market. These strategies have been designed to create stronger consumer demand for Ice-Fili’s 150 ice cream products, increase Ice-Fili’s distribution and marketing efficiency, and maximize sales revenues. We believe that the implementation of any or all of these strategies will result in higher profitability margins derived from increased revenues and lower costs; higher earnings will allow Ice-Fili further opportunity to address other issues such as union representation threats and relocation issues. The strategies are as follows: 1. Switch distribution channels from kiosks to Ice-Fili ice cream trucks; particularly in the summer months where demand is high. Currently, Ice-Fili uses...
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...South-Western Cincinnati, Ohio Contents Preface Chapter 1: Introduction ♦ Scheduling a Golf League Chapter 2: An Introduction to Linear Programming ♦ Workload Balancing ♦ Production Strategy ♦ Hart Venture Capital Chapter 3: Linear Programming: Sensitivity Analysis and Interpretation of Solution ♦ Product Mix ♦ Investment Strategy ♦ Truck Leasing Strategy Chapter 4: Linear Programming Applications in Marketing, Finance and Operations Management ♦ Planning an Advertising Campaign ♦ Phoenix Computer ♦ Textile Mill Scheduling ♦ Workforce Scheduling ♦ Duke Energy Coal Allocation Chapter 6: Distribution and Network Models ♦ Solution Plus ♦ Distribution Systems Design Chapter 7: Integer Linear Programming ♦ Textbook Publishing ♦ Yeager National Bank ♦ Production Scheduling with Changeover Costs Chapter 8: Nonlinear Optimization Models ♦ Portfolio Optimization with Transaction Costs Chapter 9: Project Scheduling: PERT/CPM ♦ R.C. Coleman Chapter 10: Inventory Models ♦ Wagner Fabricating Company ♦ River City Fire Department Chapter 11: Waiting Line Models ♦ Regional Airlines ♦ Office Equipment, Inc. Chapter 12: Simulation ♦ Tri-State Corporation ♦ Harbor Dunes Golf Course ♦ County Beverage Drive-Thru Chapter 13: Decision Analysis ♦ Property Purchase Strategy ♦ Lawsuit Defense Strategy Chapter 14: Multicriteria Decision Problems ♦ EZ Trailers, Inc. Chapter 15: Forecasting ♦ Forecasting Sales ♦ Forecasting Lost Sales Chapter 16: Markov Processes ♦ Dealer’s Absorbing State Probabilities...
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...the current and new customers. The e-business model can also be used to improve the company’s product branding across the globe and can be used as a stepping stone into moving aggressively into new emerging markets as well as maintain and increase current market share in North America. Introduction ABC Corporation is a US based publically traded Discrete Manufacturer. ABC manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Some of the products the company makes are Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors and Slack Adjusters. Most of the products are used in the Class 5 to Class 8 Trucks, agricultural, specialty and military trucks. The company operates mostly in the North American (USA, Canada and Mexico) market with limited sales outside of North America. 55% of existing ABC sales come from the top 4 truck Original Equipment Manufacturer (OEM). The rest of the sales come from OES (Original Equipment Services), Parts Distribution Centers (PDC), Warehouse Dealers (WD), buying groups, fleets and private garages. Online Viability of Products and Services Currently, the company has limited online presence. The company has a website (www.ABCcorp.com[->0]) which is used to give basic information about the company, its current job openings and investor relations. The website was created in...
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...AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE Contents Executive Summary Situation Analysis Market Analysis_3 Product Analysis- SWOT Analysis Marketing Objectives Identifying Target Market -Selecting Target Market-Target Market Developing Marketing Strategies Marketing Mix: Product Price Promotion-Place Implementing the Marketing Plan Monitoring and Controlling Developing a Financial Forecast Comparing actual and planned results Revising the marketing strategies References Executive Summary The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling. Situation Analysis Market Analysis Internal Influences Management: Effective management is required for the training and development of employees for the continue innovation of Apple IPod and for retraining sufficient funds during competitor introducing new product. Capital...
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...Dan A Parallel Message Analysis of Ecovia’s Don’t Speed Speeding plays a role in over one third of all fatal car crashes. If this amount of people speeding could be cut in half, thousands of innocent lives could be saved. Driving too fast has become an issue ever since cars were put on the road but society feels it is time to put an end to this. There are many advertisements and commercials on the television and on billboards, but they don’t seem to be doing the job to stop the speeding. Ecovia, a transit company, is trying to get the message across in a different way. They are tying the message of “don’t speed” in with a very popular issue, of violence against women. Is speeding just as serious as violence against women? That is the question this image is trying to get humanity to think about. The use of text, color, shadows and contrast make this image prove that driving too fast is equally as appalling as domestic abuse. This ad portrays an image of what seems to be a man’s fist striking the jaw of a woman. Right above the man’s arm there is a text box with the words “STOP THE VIOLENCE DON’T SPEED.” The words “DON’T SPEED” are written in the color red. On the man’s hand there is a painting of a red truck. On the woman’s face there is a painting of a yellow SUV. The red truck makes the red writing really stand out. It also draws the message of don’t speed to the red truck to make it seem as if the driver of the red truck is the guilty party in the crash...
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... • The use of multiple non-environmentally safe cardboard boxes in the packaging of delivered foods. Opportunities • Using their reputable brand name expansion of their business to other places locally and nationally. • International expansion. • Additional movement into the delivery of a variety of un-perishable items. • Environmentally safe packaging and delivery methods. • Strategic merger with other global grocery retailers. Threats • Competitors such as Whole Foods and Joe Traders moving into the FreshDirect neighbourhood. • Other online grocers such as YourGrocer delivering bulk to customers’ homes. • The increased costs of parking ticket violations, gasoline and congestion charges for inner city truck deliveries. • Truck driver’s threats of...
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...and sales strategy 7 Key success factors: 8 Short-term business goals: 8 Long-term business goals: 8 Mission 9 Vision 9 Socially responsible organization. 10 4.0 Opportunity Analysis & Research 10 Target customer: 11 4.1 Industry Analysis 11 Future Outlook and Trends 12 Market Segmentation 12 Industry and Market Forecast 13 4.2 Environmental Analysis 13 SWOT Analysis 13 Competitive Analysis 14 Analysis of Competitors 14 5.1 Products/Services 17 Products 17 2.2 Services 19 Meeting customer needs: 20 Pricing 21 Type of Payment 21 5.3 Promotion 22 Publicity for your organization 25 Public Relations & Publicity 25 Distribution 26 Access routes : 26 6.0 Management & Operations 27 6.1 Management Team 27 6.2 Research & Development 29 6.3 Facilities 30 Machinery and Equipment 30 Technology Utilization 30 Inventory, Production, & Quality Assurance 30 Production process 30 Production-distribution channel 31 Flow of Orders 31 7.0 Financial Analysis & Projections 34 Record keeping system. 34 7.1 Sources & Uses of Capital 34 Cash reserve & start-up capital: 35 Sources of financing 36 Bootstrap financing 37 Balance Sheet Projections 37 7.4 Income Statement Projection 40 7.5 Ratio Analysis 41 7.7 Risks & Assumptions 41 External factors to be disclosed as substantial risks. 42 Funding Request & Exit Strategy 43 Amount & Type of Funds Requested 43 Advantages...
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