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Tuned Out

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Submitted By centmp81
Words 1351
Pages 6
Michael Center

12/11/09

Soc 216

Tuned Out

As more and more young people begin to turn their backs on political news, America is seeking the greatest decline in informed citizenship in its history. Though no one can say for sure what the exact cause for this is, there are many theories speculated upon. David Mindich explains in his book, “Tuned Out-Why Americans Under 40 Don’t Follow the News”, how today’s generation of Americans, for the most part, do not follow the news. In his text, Mindich discusses his findings on news consumption among people of this generation. I conducted interviews with a couple of my peers to examine their patterns of news consumption. My findings along with Mindich’s will help explain why there has been a decline in the amount of people who actively consume news.

People today do not pay attention to news for a variety of reasons. The two people I interviewed were asked why they thought people today don’t keep up with news. Some of the answers I got were “that people are too busy to take time out of their day”, and “the news is boring”. The results that I came across showed that both of the people I interviewed did not follow much political news, but were knowledgeable about entertainment facts and people. Neither of them thought that an individual like themselves could make a difference in the world, one of them said “one person cannot affect the masses”. Also, neither of the two were a part of any groups or organizations, did any volunteer work, or actively took part in their community. This supports the Mindich’s findings that there is a correlation between the amount of civic duties one does, and the amount of news they consume (37). Growing up, neither of my interviewees talked about current news with their parents, and only one of them talked with teachers, and only like once every two weeks. This relates to the findings Mindich had regarding habit forming. He found that the more news that was discussed with parents and teachers during childhood, the more likely that that person still follows the news today (66). The findings I found are very similar to the ones talked about by Mindich in Tuned Out. When looking at why this generation of Americans and why they are tuning out, a big reason is the shift from want to need. Today people look for news stories that entertain them, rather than ones that are more informative. This is why people know about what happened with Tiger Woods not long ago, but not too many people can name their own states senators. Neither of the people I interviewed could name either of our senators, any one of our Supreme Court justices, and one could not even name our current vice president. Although, they were able to identify the quarterback for the New England Patriots, and singer Mariah Carey. This compares to Mindich’s findings that people are more concerned with news that is more entertaining to them. When he interviewed actors and athletes in a junior college in Los Angeles, none of them could name more than one or two political figures. But all of them were aware of Alicia Keys, and basketball star Allen Iverson (59). Fewer people understand the importance of being political, instead they judge the quality of their news by the level of entertainment it holds. This is why media sources focus more on news that generates popularity as opposed to news that is more relevant to our lives. When looking at a list of top stories on the CNN website through Jan 2002, things like a Kansas woman having 2 sets of identical twins, and Friends coming back for another season both were covered more than the Military maneuvers we were making in Afghanistan at the time (58). With the media the way it is today, there are many different sources for entertainment. Of the two people I interviewed, both of their main sources of entertainment were television. Their favorite television shows were shows like Sportcenter, Overhaulin (a show where they fix up cars), Entourage (comedy series on Hbo), Always Sunny in Philadelphia (comedy on Fx), along with other non news related programs. Mindich found that “…there is a correlation between the kinds of entertainment shows people watch and their views on politics, engagement, and presumably news.” (57) He stated that people who watch shows like ER, and The West Wing were more likely to be civically engaged than those who watched sitcoms like Friends, or in this case Entourage. My interviewees are a prime example that watchers of these kinds of shows are less likely to follow news. As for the news that my respondents did receive, it was mostly done via the internet. Both of the people I interviewed said that their prime reason for using the internet was to gather information. They said that they preferred it because it allowed them to look at whatever they wanted to. If they were interested in a certain story, they could click on links to find out more details of it. This shows that they receive a majority of their news through narrowcasting. Instead of reading large newspapers with tons of stories they could care less about; they are able to find the stories that interest them most. On top of that, they can then follow up on those stories and find further information on them. Although many of Americans growing up in this generation are starting to “tune out” of the news, there are some who still actively consume news. With the shift in media, people are tuning in to news that is not relevant to politics at all. Instead, they are more interested in what is entertaining, or exciting. With technology the way it is, people can surf the internet and find exactly what they are looking for in a matter of seconds. This change in the way people get their news is making the general population more and more naïve to the political world around them. In order to stop this decline, people need to get into the habit of consuming news that is more relevant to their everyday lives.
Questionnaire

1) What is your primary source for receiving the news?
2) What type of news stories interest you most?
3) Why do you think many people today don’t keep up with the news?
4) Do you think that someone like you can make a difference in the world?
5) What is your favorite source for entertainment?
6) How many hours a day do you use this form of entertainment?
7) What are some of your favorite television shows?
8) What websites do you find yourself visiting the most?
9) How many hours a day do you use the internet?
10) What are your primary reasons for using the internet?
11) How many times in the past year have you done community service
12) Are you part of any organizations or clubs? If so, how often do you attend meetings?
13) What type of news do you feel you need to know in order to keep up with conversations throughout the day?
14) As a child, how often did your parents talk with you about the news?
15) What about teachers?
16) It has been said that Americans do not follow politics much, but not many have tried to figure out what they are following. What kind of news do you follow? Does new media, like the internet allow you to go into depth on a specific topic.
17) Who is Tom Brady?
18) Who is Christopher J. Dodd?
19) Can you name your state’s two senators?
20) Who is Mariah Carey?
21) Who is our current vice president?
22) How many years is a senator’s term last for?
23) What is Brown vs Board of Education?
24) What incident was Tiger Woods recently a part of?
25) Name as many current U.S. Supreme Court justices as you can.
26) What day of the week is the presidential election held?

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