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Turkısh Aırlınes

In: Business and Management

Submitted By gfbarda
Words 1279
Pages 6


Turkish Airlines is the national flag carrier airline of Turkey, headquarter is in Atatürk

Airport in Yeşilköy,İstanbul. Turkish Airlines was established on 20 May 1933 as State

Airlines Administration. It services to 41 domestic and 202 international airports in Europe,

Asia, Africa and the Americas. Turkish Airlines has been a member of the Star Alliance

networks since 1 April 2008. The chairman of Turkish Airlines is Hamdi Topcu and the CEO

of Turkish Airlines is Temel Kotil. Also with an operational fleet of nine cargo aircraft, they

serves 47 destinations. Their domestic competitors are: Pegasusu Airlines, Onur Air, Atlasjet.

International competitors: Lufthansa, Aır France, British Airways etc.

Turkish Airlines award for Europe’s Best Airline, Southern Europe’s Best Airline and the

World’s Best Premium Economy Class Airline Seat for years 2011,2012 and 2013. Also they

have been selected the Airline of the Year by Air Transport News at the 2013 Air Transport

News Awards Ceremony.

Turkish Airlines was chosen as the offical carrier by Europe’s leading football clubs such

as: Borussia Dortmund, Aston Villa and Manchester United. Moreover they made

sponsorship and promotion with some athletes and actor: Lionel Messi, Kobe Bryant,

Caroline Wozniacki, Kevin Costner and Wayne Rooney. Furthermore the company is the

primary sponsor of the Turkish Airlines Euroleague since 2010 and was among the sponsor of

the 2010 FIBA World Championship.


Value-chain analysis is a chain of activities that a firm operating in a specific industry in

order to deliver a valuable product or service fort he market. It has two kinds of activities

these are: primary activites and support activities. In primary activities, it has:...

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