...Turkish Airlines’ has a strategic fit between target market, business model, operations strategy, and systems and implementation. Through an ambitious brand visibility strategy, prioritizing business class over first class, maintaining a cargo fleet, working from a hub and spoke system within a nexus of countries that comprises 66% of the world international air traffic, and establishing partnerships with jet fuel companies and service companies, Turkish Airlines has strategically buffeted the turbulence of the global financial crisis and made in-roads towards global prominence in the airline industry. Brand visibility has increased due to several agreements with world renowned organization and famous celebrities. They are a sponsor of FIBA World Championship, and they’ve signed agreements with world famous soccer teams, Manchester United and Barcelona, making Turkish Airlines their “the official carrier.” They’ve also made agreements with celebrities, like LA Lakers basketball player Kobe Bryant, establishing world-famous faces as “global brand ambassadors.” They’ve even established certain celebrities as a “Business Class Faces,” like Danish professional tennis player Caroline Wozniacki. While many airlines work to make their first class cabin attractive, Turkish Airlines has made the business class cabin a priority. In the territory Turkish Airlines’ covers, as prices go up at the gas pump, car drivers are more likely to seek business class air commuting. And instead...
Words: 1221 - Pages: 5
...TURKISH AIRLINES MARKETING AND COMPETITION HIRING THE MANAGERS People can apply any of their job advertisements if they have the required application qualifications. They can find the application form on the company’s website (www.thy.com.tr , www.turkhavayollari.com.tr). The processes that have to be followed during and after the application is specified on the advertisement. Turkish Airlines provides part-time positions for university/high school students. Requirements for part-time jobs vary according to the positions applied. Turkish Airlines recruits new staff as needed rather than at defined periods. Therefore, people can always make a general application to Turkish Airlines. Suitable candidates are invited to oral and written tests when a requirement arises. Applications submitted through the THY website are replied online. Moreover, Turkish Airlines provides training services in its Turkish Airlines Academy. "The Department of Flight Training and Standards" and "The Department of Training" are the two basic units responsible for training. Training can basically be grouped as Initial, Conversion, Difference, Upgrade, Advanced and Recurrent Training. They include Simulator and Computer Based Training together with Cabin Service Trainer and Emergency Evacuation Trainer. After training, the personnel is subject to a written test. DUE DILLIGENCE AND DRAFTING Turkish Airlines is today a 4-star airline with a fleet of 130 aircraft flying to 145...
Words: 838 - Pages: 4
...TURKISH AIRLINES HISTORY Turkish Airlines is the national flag carrier airline of Turkey, headquarter is in Atatürk Airport in Yeşilköy,İstanbul. Turkish Airlines was established on 20 May 1933 as State Airlines Administration. It services to 41 domestic and 202 international airports in Europe, Asia, Africa and the Americas. Turkish Airlines has been a member of the Star Alliance networks since 1 April 2008. The chairman of Turkish Airlines is Hamdi Topcu and the CEO of Turkish Airlines is Temel Kotil. Also with an operational fleet of nine cargo aircraft, they serves 47 destinations. Their domestic competitors are: Pegasusu Airlines, Onur Air, Atlasjet. International competitors: Lufthansa, Aır France, British Airways etc. Turkish Airlines award for Europe’s Best Airline, Southern Europe’s Best Airline and the World’s Best Premium Economy Class Airline Seat for years 2011,2012 and 2013. Also they have been selected the Airline of the Year by Air Transport News at the 2013 Air Transport News Awards Ceremony. Turkish Airlines was chosen as the offical carrier by Europe’s leading football clubs such as: Borussia Dortmund, Aston Villa and Manchester United. Moreover they made sponsorship and promotion with some athletes and actor: Lionel Messi, Kobe Bryant, Caroline Wozniacki, Kevin Costner and Wayne Rooney. Furthermore the company is the primary sponsor of the Turkish Airlines Euroleague since 2010 and...
Words: 1279 - Pages: 6
...TURKISH AIRLINE INDUSTRY OVERVIEW June 12, 2011 · by AC · in Aviation. · Today, I would like to provide brief information regarding the marketing and survival strategies of the airline industry, both locally and internationally. I should probably stress that the airline industry is too global to be considered as only domestically so a marketing analysis ignoring the international market situations would be off balance and superficial. The airline industry in Turkey was first constructed as a monopolistic market. The major and the only company was the government-owned THY. This situation has changed within the EU standardization and privatization process. After the deregulation, many carriers came into the airline industry to compete against the market leader with the goal of taking advantage of the areas where THY was seriously lacking. Government Regulation used to be the main barrier to entry in the airline industry. However, due to the oil shock, the growing public dissatisfaction and the regular shifts in political opinions, the decision to deregulate was taken. The major barrier to entry was broken, leading to a price war with the entry of many low-price and no-frills airlines. Every carrier could enter and prices were not regulated. The cost of customer switching was very low. Thus THY had to develop “frequent flyer programmers” to retain customers by issuing free tickets and upgrades on basis of number of miles flown, raising the level of offered services and lowering...
Words: 2054 - Pages: 9
...“Turkish Airlines experiences rapid expansion”. This is the title of an article appeared on November 14, 2013 in the Financial Times. In the decade 2003-2013 the company expanded enormously, from 65 to 233 aircrafts, the passenger numbers have more than quadrupled and the number of international destinations grew surprisingly from 76 to 199. (See Exhibit 1) At present, Turkish Airlines appears to be one of the most extensive airline companies with 106 connected countries (the last was added in April 2014). It was also acclaimed as the best European company in the last four years consecutively at the Skytrax World Airline Awards, being the third most profitable carrier after Ryanair and Easyjet. The expansion continues: with the project of the third Istanbul’s international airport and the announcements of new destinations to countries like Mexico, Philippines and South Sudan. (See Exhibit 2) How a small Turkish state-owned company became so huge and successful? What are the main challenges it had to face and how did it tackle them? What are the main actual and future issues for a company that is expanding quickly and widely? We will try to give an answer to these questions in the paper: starting from an essential and short presentation of Turkish Airlines historical evolution, making a synthetic overview of its main strategies and analyzing the past and the future challenges in developing countries such as India. Turkish Airline historical steps towards internationalization...
Words: 6484 - Pages: 26
...TEPAV – Economic Policy Research Foundation of Turkey The first company that we visited in Ankara was the Economic Policy Research Foundation of Turkey. There they presented to us the Turkish economic background, the actual economic position regarding European Union and Middle East and what are their challenges to keep the long-term competitiveness. Turkey is strategically located between Europe and Middle East and this advantage, after the policy reforms, made the country boost their economy by attracting companies that operates in both markets. The country is so well geographically located that we in a 3 hours flight you have an economic potential of 8,7 Trillions of dollars. The ground for this economic boom was the first generation reforms starting in 1980 with Price reforms and Trade and Financial liberalization. After that in 2001 they had the Banking reform, Privatized state owned companies, created Independent authorities to regulate the markets and they also adopted Fiscal and Monetary discipline. Nowadays, they are trying to move from an Efficiency-driven economy to an Innovation-driven economy, which means that they need to not only build or make goods in the country but also aggregate value to the goods produced. Investing in education is the only and long way to shift the economy from large scale transformation to high-tech. On the other hand, Turkey has a current account deficit and it is at historic high, it corresponds as 10% of GDP. The majority of the...
Words: 300 - Pages: 2
...the time deposits in Turkey by using the linear regression analysis. There are lots of elements which affect the time deposits. In my regression model, I used some of them such as; exchange rate, interest rate, consumer price index, wholesale price index and gold prices. These are my independent variables whereas time deposit is my dependent variable. I also adjusted the US Dollar/ Turkish Lira exchange rate because Turkey started using The New Turkish Lira by dropping 6 zeros from the currency Turkish Lira on 01.01.2005. The reference of all variables is http://evds.tcmb.gov.tr/ Meanings of the variables as follows; Time Deposit( TD): Annually equivalent of monthly time deposits traded in banks. Exchange Rate (ET): New Turkish Lira equivalent of the average dollar exchange rate during the year. Interest Rate (IT): Annually equivalent of weighted 12-month term deposits interest rate. Wholesale Price Index (WPI): Annually percentage changes in wholesale price index. Consumer Price Index (CPI ) : : Annually percentage changes in consumer price index. Gold Price (GP) : New Turkish Lira equivalent of the average gold price during the year. Variables are monthly data which contains 60 months from January 1998 to December 2002. Financial market in Turkey have started to get increased recently. After crisis, people began trusting the banking system and tried to gain more interest. This laid people to put out at interest their money. Time deposit is one of...
Words: 1772 - Pages: 8
...Kadir Has University History of Turkish Republic 4/9/2015 Shah Basit Hussain Qureshi 1- In your view, what were the reasons for the Ottoman Empire’s demise? How did competing internal and external factors play into the weakening of the empire? There were few vital reasons for the downfall of Ottoman Empire’s, linked with some of internal and external factors which played a important role to weaken the Ottoman’s empire. I will take this opportunity to write on this significant historical downfall factors of Ottomans Empire and I will write try to accomplish those major points from which this downfall led to Ottoman Empire. It was the second Egyptian crisis which manifested tensions in the Middle East. The elementary problems of the empire, caused by rising pressure between the different nationalities and communities, which the central government was not capable to get to the bottom of or control. Nevertheless for about 15 years they did not express to large-scale interference on the part of the enormous powers of Europe. The most aggressive internal conflict of these years was fought in the Lebanon. The tough man of the region was the Emir Bashir II, who belonged to the miniature religious group of the people of Druzes 3, but he was converted to Christianity and he ruled the Lebanon from his stronghold in the Shuf Mountains for almost 50 years. He had associated his providence strongly to the Egyptian professional forces, and when the concluding...
Words: 2464 - Pages: 10
...Marketing project ( Turkish village restaurant and cafe ) Done by: Fatima Hassan al Hammadi / U00042148 Sofiat Mohammed / U00039476 Fatima Haif / U00042329 Reem Nasser / U00043736 Turkish village restaurant and café is an independently owned restaurant in Dubai, jumeirah that is located next to Spinney's. The idea started in 2010 to build a bridge between Turkey and Dubai. It was opened in the last week of February in 2013. The restaurant is beautifully decorated with lots of authentic Turkish artifacts. It spread over three floors indoor and outdoor with a capacity for 150 person. There is also a small shop for Turkish food and some pretty jewellery. Mustafa Demirhan is the executive chef of the restaurant, he is specialized in a wide variety of techniques and world cuisines. Turkish village's Mission Statement Offering the most authentic Turkish experience to the residents in UAE, while ensuring quality service and excellent presentation with a huge focus on customer care. Turkish village's products are all based on authentic Turkish experience and the ancient ottoman cuisine with the focus on ingredients, recipes and cooking process.Such as: - Turkish cuisine. - Hot and cold starters. - Main course. - Desserts. - Selection of Turkish drinks. The most valuable product is (Kebab). It has the tastiest savor and it's prepared using the cleanest cuts of meat. External marketing environment - Social Factors: Nowadays, Turkey is one of the most interesting...
Words: 1685 - Pages: 7
...every year .It depends area where visit according to tourist. Both foreign tourists and local tourists go different area.Some people visit historical place for learning new place and seeing different place .Some people visit natural place and seaside city for holiday.Also some people go Turkey for job because Turkey is very important trade. Some part of historical places are Ayasofya,Efes , Çanakkale,Selimiye Mosque,Süleymaniye Mosque ,Troya Ancient City,Nemrut Mountain.Ayasofya looks fantastic.Ayasofya was beeing Mosque in the past.There are a lot of temples in Efes Ancient city.Also Efes is harbour city.So people go for trade.Çanakkale is very important place for Turkish people because there was war in Çanakkale in the past.If people go Çanakkale ,people can see sanctuary , war area .Not only important Turkish people because this war about all the people in the world. A lot of muslims ,christians,jewishs visit Süleymaniye and Selimiye Mosque.Also there are a lot of huge sculptures in Nevrut. Some part of natural places are Pamukkale ,Safranbolu,Fethiye ölüdeniz,Antalya.Kapadokya looks fantastic.Unesco call wonders of nature.When people see, people usually feel wonderful.Safranbolu is famous for different house.House's design is very different and amazing.All of them is the same .When tourists come to Safranbolu,tourist is very happy.Kapadokya is worth seeing.Millions of people visit Antalya.Also many famous actor or footballer visited Antalya.For example ,Rooney.Rooney is...
Words: 330 - Pages: 2
...at between Europe and Asia, with 10.3 million people. According to Bureau of European and Eurasian Affairs, Turkey’s long-term economic prospects are bright. Economy of Turkey grew an average of 6.0% in 2002-2007, and that average is one of the highest sustained growths in the world. On the other hand, Turkey grew only 1.1% in 2008, and -4.7% in 2009 because of the global economic circumstances. However, strong baking system, stable growth, privatizations, and telecommunications sectors helped Turkish economy to raise foreign investment. Turkish economy grew 9% in 2010, and 7.5% in 2011. Turkey and European Union signed an agreement for free movements of goods in 1996, and in October 2005, European Union opened accession negotiations with Turkey. However, negotiations are not going well, so far, because there are 33 acquis, which is total body of EU law, and Turkey needs to implement. 13 of them have been opened, but 18 chapters of them are blocked, because of the Greek and Turkish Cypriot on Cyprus Island (Background Not: Turkey, 2012). Usage of the Internet and Economic Situation As Turkey is a...
Words: 1783 - Pages: 8
...[pic] TRADITIONAL TURKISH DISH DOLMA.. Background information... Dolmas (also known as (stuffed grape leaves,) are eaten throughout the world, all with different variations. Some contain meat, some contain dried fruits, some are eaten hot, some are eaten cold. This version is most closely inspired by the vegetarian rice-stuffed grape leaves of Turkey that are typically eaten cold or at room temperature as a meze.Amazing dish for vegetarians to enjoy. Ingredients 8 ounces grape leaves, in brine (about 40-45 leaves) 1/2 cup olive oil 2 cups cooked long grain rice 4 green onions or scallions, finely chopped 1 small red or white onion, finely chopped 1/4 cup fresh chopped mint 1 tablespoon zest of lemon Salt to taste 1/2 tablespoon of lemon juice 1 large bowl Medium size cooking pan Preparation.. The Dolmas Recipe is not difficult but it does take a little time. Start by draining the grape leaves and placing them in a large heat-proof bowl. Pour just enough boiling water over the leaves to cover and let them soak for about 20 minutes. Drain again and rinse under cold running water. In the meantime, heat 1/4 cup of the olive oil in a medium skillet. Add the onions and cook until tender, about 5 minutes. Remove the skillet from the heat and add the rice, mint, lemon zest, salt to taste Mix thoroughly, making sure the rice is well-coated with oil Assembling the dolmas: To stuff the grape leaves, spread out one grape leaf in front...
Words: 400 - Pages: 2
...Taking Away the Nation’s Existence (Ahiska-Meskhetian Turks) Ahiska Turks are Meskhetians from Southwestern Georgia. The village they lived in was called Ahiska. In 1944, Ahiskans were deported to different places by Joseph Stalin. Stalin took away the Ahiskan nation’s existence by sending, “Soviet troops [who] descended on Ahiska, Georgia along the border with Turkey on Nov. 14, 1944” as Khalil Chakhalidze remembers (Doug Page). Even though the Ahiskans were transported to many different places before they came to America, many settled in Dayton, Ohio. In my research Problem/Solution Paper, I will educate my reader about the refugee-status, the challenges Ahiskans had in finding a new home, while at the same time parents and their elders desire to move back to their original homeland, which was taken from them, perhaps never to be seen again. The primary focus of my paper will be on a solution, pertaining to the reasons the nation’s existence has been taken from Ahiska (Meskhetian) Turks. This created a major relocation problem, because of much discrimination against them. Opponents, people who come out against immigrants think that they are a drag on the economy, the community, etc. “But it’s been proven time and again that they help the economy. More people working means more jobs and a stronger economy. Which means more jobs for everybody,” said City Commissioner Matt Joseph (Page). Land Originally, Ahiska Turks were Meskhetians from Southwestern Georgia, formally...
Words: 2688 - Pages: 11
...Friday, November 26, 2010 Impediments of Turkey’s Accession into the European Union Turkey is a country located on the artificial border between Southeastern Europe and Southwest Asia that is currently under the application process to join the European Union. Turkey has been under review by the EU and has faced huge roadblocks due to social, cultural, geographic, religious, and economic factors. These issues can be pinpointed by the Armenian genocide by the Turkish people, the ongoing battle for the island of Cyprus, Turkey’s Islamic heritage, the location of Turkey in the European continent, low literacy rates, and below EU average earning levels. These factors, teamed with Turkey’s history of violence makes it unlikely to gain admission to the EU in the near future, although eventual membership is not out of the question One of the most predominant factors is the Armenian Genocide, in which troops of the Ottoman Empire slaughtered an estimated one and one half million Armenians. Armenia, which neighbors Turkey to the East and has a population of 3.3 million, has proven to be a major impediment in Turkey’s application to the EU (cia.gov). The Armenian genocide began during World War I and was a systematic killing of all Armenian citizens in the Ottoman Empire (umich.edu). The first step of this genocide was disarming, and eventually killing, any Armenian member of the Ottoman army; this measure was taken to avoid any uproar within the ranks. However, most would note that...
Words: 2012 - Pages: 9
...Turkey The Republic of Turkey is a country filled with rich culture and amazing history. This paper will discuss the origins of Turkey and the most significant points in that region’s history. Then, it will focus on two types of games that the inhabitants of Turkey are constantly exposed to, and one type of play. Afterwards, it will take a look at what influences Turkey has made in other nearby cultures and countries. Also the impact and influence the history of Turkey has had in that region. Finally it will end with how visible the influences are, and briefly discuss all of its religious influences. The region that Turkey now occupies has very large roots in history, even though the current establishment of Turkey is very young. Before the region was named the Republic of Turkey, the area was called Anatolia. Anatolia has a history of civilization that dates as far back as 10,000 years. In centuries past, this region had been inhabited by the indigenous Hattis and Hurrians. At around 2300 BC the Indo-European Hitties arrived at Anatolia slowly reigning over the Hatties and Hurrians. The Hitties established the first empire in the region and remained settled for multiple centuries. The empire collapsed in 1200 BC and Anatolia was then settled by an Indo-European group known as the Phrygians and the Lydians. The Phrygians settled in Western and Central Anatolia while the Lydians lived in the Eastern region. In the 6th century BC, bothe the Phrygians and Lydians were invaded...
Words: 1763 - Pages: 8
