...This company has one Radio which is Times FM one Television station which is Star Tv. The department I am working with, which is Times Fm department we mostly deal with services as the main product of the company. In Medias is more of creating services to reach our audience or even to beat our competitors, some of our competitors are east Africa radio, clouds fm etc. E- Media customers include large corporate, government, healthcare, and education accounts, as well as small-to-medium businesses and individual consumers when it comes to advertising or promoting different products and services. * Application of the 10 decisions of operations management – Below we see how the ten decisions of operations management is applied at E-Media: 1. PRODUCT AND SERVICE DESIGN Service design is an activity of organizing and planning people, communication and material components in order to improve service quality. It is the interaction between the service provider and customers and the customers’ experience. A service is anything that is done to or for a client and is created and delivered simultaneously. The two most important issues in service design are the degree of variation in requirements and the degree of customer contact in which determines how standardized the service can be. The greater the degree of customer contact, the greater the opportunity for selling. In addition, concepts and ideas generated are captured in sketches or in service...
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...Inventing TV is one of the most important steps of the human being on the way leading to a new world. A person can see every part of the planet where he or she has not ever come. A politician can talk to his or her voters in whole country. We might clearly see many advantages of TV. However, not all of us recognize TV's bad effects, especially on children. In my opinion, I can point out some disadvantages of TV for the children wasting time, passivity and harm to their health. To begin with, there are so many interesting TV programs that it might be difficult for children to turn off the TV after turning on it. When a show is going to end, and then the speaker will produce another attractive one. The programs are shown constantly. Furthermore, with the development of TV industry, specialized channels appear. Children might use all day to watch Disney channel and do nothing. In addition, TV makes children passive. Every image and sound is delivered continually. The children just receive the information passively. It will prevent the minds from deeply thinking or creating new ideas. On the other hand, going to parks or doing outdoor activities can raise children 's creative ability. Furthermore, it is very harmful for children if they spend most of the time on TV. There are many diseases caused by watching TV too much. One of them is sort-sighted which is becoming more and more popular in the young. Moreover, watching TV too much might also bring the children be tired or even...
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...impact on TV-manufacturing industry: 3 1.1 Demographic forces: 4 1.2 Economic forces: 5 1.3 Environmental forces: 5 1.4 Technological forces: 5 1.5 Political forces: 6 1.6 Cultural forces: 6 2. Opportunities and threats from the external forces: 7 2.1 Demographic forces: 7 2.2 Economic forces: 7 2.3 Environmental forces: 7 2.4 Technological forces: 8 2.5 Political forces: 8 2.6 Social forces: 8 3. Strengths and weaknesses of Samsung 9 3.1 Strengths: 9 3.2 Weaknesses: 10 4. Referencing: 11 1. Six environmental forces that can have impact on TV-manufacturing industry: Environmental forces impact on all the organization operating in a macro-environment in general and the TV-manufacturing industry in particular. They will become either opportunities or threats to the TV industry. Therefore, TV-manufacturers should carefully analyze those forces so as to penetrate into the market. There are six types of environmental forces shown in below figure: Figure 1.Environmental forces (self-created). Figure 1.Environmental forces (self-created). 2.1 Demographic forces: Demographic forces relate to age, gender, race, occupation and other statistic (1). The demographic environment is one of the most important things to the marketers, because demography mainly mentions about people, and people build up the market. TV audiences can be divided in two major ways age and gender as the chart below: Figure 2.TV audience composition (2). Figure 2.TV audience...
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...April 2009 QUESTION 3 Identify the stages in the product life-cycle. Discuss the strategies that marketers could utilize as the product goes through each stage of the product life cycle. First is introduction stage, this stage of the cycle could be the most expensive for a company launching a new product. The size of the market for the product is small, which means sales are low, although they will be increasing. On the other hand, the cost of things like research and development, consumer testing, and the marketing needed to launch the product can be very high, especially if it’s a competitive sector. Example is 3D TVs which need to compete with the LCD’s TV in pricing and cost. The growth stage is typically characterized by a strong growth in sales and profits, and because the company can start to benefit from economies of scale in production, the profit margins, as well as the overall amount of profit, will increase. This makes it possible for businesses to invest more money in the promotional activity to maximize the potential of this growth stage. Example is Smartphone. Nowadays, people getting interest to buy smartphones as they can fully utilize the phone to help them in daily activities. During the maturity stage, the product is established and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time for most products and businesses need to invest wisely in any marketing they undertake. They also...
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...Violent Video Games More Harmful than Violent TV Programs and Films? There are at least three reasons to believe that violent video games might be even more harmful than violent TV programs and films. * First, video game play is active whereas watching TV is passive.요기부터 읽으렴 People learn better when they are actively involved. Suppose you wanted to learn how to fly an airplane. What would be the best method to use: read a book, watch a TV program, or use a video game flight simulator? * Second, players of violent video games are more likely to identify with a violent character.요기부터 If the game is a first person shooter, players have the same visual perspective as the killer. If the game is third person, the player controls the actions of the violent character from a more distant visual perspective. In a violent TV program, viewers might or might not identify with a violent character. People are more likely to behave aggressively themselves when they identify with a violent character (e.g., Konijn et al., 2007) * Third, violent games directly reward violent behavior, su.ch as by awarding points or by allowing players to advance to the next game level.여기부터 In some games, players are rewarded through verbal praise, such as hearing the words "Nice shot!" after killing an enemy. It is well known that rewarding behavior increases its frequency. (Would you go to work tomorrow if your boss said you would no longer be paid?) In TV programs, reward is not directly tied to...
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...Emotional Appeal in Jennifer Pozner’s “The Unreal World How many times have you seen a reality TV show that pans out the exact same way as others you have seen before? These shows claim to be unscripted yet almost always have similar characters that act the same way. This is because Reality TV executives cast people they know can be easily manipulated into entertaining television. By using diction and figurative language in “The Unreal World”, Jennifer Pozner arouses fury from the audience that helps prove reality TV forces an idea of unattainable beauty on women and creates hurtful gender and racial stereotypes. To elicit anger from the audience, Pozner uses diction to demonstrate how Reality TV gives women unachievable standards for beauty. Pozner explains how Reality TV has this idea of a “perfect ten” (445). The use of a numbered scale implies that women are constantly being judged on their looks. It also insinuates that women can achieve a perfect score on this scale even though perfection is unattainable. A scale implies that everyone is judged the same way; however, beauty can come in many different forms. Both of these implications are incredibly hurtful to the young women watching these shows because it puts an onus on external aspects of the human body rather than the internal. Shows exist that are completely devoted to finding flaws in women such as “Are you Hot?: The Search for America’s Sexiest People.” This show uses a laser “flaw finder” (446) to rate women...
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...reality programming just produces garbage that should not be on television or even put on the internet for that matter. There is a major difference between the two though. Good reality TV should be able to keep broadcasting, but shows that are produced on MTV, VH1, and other networks should be banned from television because it promotes stereotypes in relation to race, gender, and ethnicity. In today’s infinitely expanding world of technology it is becoming easier and easier to influence the minds of viewers with TV, therefore reality TV poses a dangerous threat to society and the way are thoughts are molded. However not all reality TV is bad and should not be punished for the programming that is damaging our society’s future by changing our views and thoughts. When talking about reality TV that has a bad influence and is dangerous to society the first thing that should put into someone’s mind is any programming that is on MTV. MTV produces mind altering and numbing shoes that create stereotypes for gender, race, and class. There biggest success and the most dangerous show of all is their most popular show the “Jersey Shore”. I believe that the “Jersey Shore” is the worst thing to happen to TV for many reasons. The first reason is that it is sending the wrong message to our young female youth. It is basically telling young women if they go out to the club, get drunk, and act disorderly, then somehow there is a chance one might get discovered and put on TV, which is absolutely...
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...that present opposing sides of the argument surrounding that topic. o Animal experimentation o Outsourcing o Media violence Identify if the topic you chose—as presented by both articles—is a problem or an issue, and explain what makes it a problem or an issue. If you believe the articles present both problems and issues, identify and explain what the problems are and what the issues are. The article I chose to discus was the Media violence topic. I believe that this topic is an issue. I believe it’s an issue because there are arguments that can defend both sides. One article believes that media violence is proven to have a direct impact on viewers. The other article believes that the research produces no clear answers on the subject. Many people react to things they see in the media differently. Some may be easily influenced by the violence, but other may not be affected by the violence at all. So by not being able to prove the argument either way, this makes it an issue and not a problem. Were the problems or issues expressed effectively? Describe how the problems or issues were or were not best expressed. I feel that the article that was talking about the exaggeration of media violence was more accurate and effectively expressed the issue. I am aware that I may have a bias because this is the side that I agree with personally. Both of the articles identified the challenge. One of course, was talking about how we need...
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...funding within a production will be split into the sections below:Funding: Sponsorship- A TV creation is normally sponsored by a professional brand, (Pepsi sponsor Super bowl) as my documentary will be shown at 20:00, meaning that it will hit an audience of all ages, excluding young children. Advertising – The TV companies are providing and generating the funds. (e.g. ITV and Channel 5) through adverts in intervals. The timeslot will be key to make it successful again as the correct adverts need to be shown for the correct audience. So then funds are transported to the production for the TV programmes for the money gained from their advertising. License Fees – Domestic Broadcasting services of the BBC are sponsored by the TV License. It is illegal to view televised event without a TV license and the cost are set by the government. The funding from this is to promote the domestic broadcasts of the BBX and to promote them. | BUDGET PROPOSALS | We will be asking for loans £2000 for equipment, props, food and propsFor everything we need:Camcorder - £159Cameraman - £25 per day 150Microphones - £54Sound crew – 100 per dayCopyright Law 500 All this together comes to a total of £1463, so the remaining £537 will be back up in case anything goes wrong or we need to rent more equipment. | TIME MANAGEMENT | | PERSONNEL – PRODUCTION TEAM & ROLES | * A lot of skills are necessary for a TV production, it will undoubtedly be awkward be to find...
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...The Impact of Caregivers Using Television as a Babysitter Composition and Communication II Comm/156 August 19, 2012 The Impact of Caregivers Using Television as a Babysitter Caregivers using television as a babysitter adversely impacts the growth and development, physical fitness, and social life of children. The American Academy of Child and Adolescent Psychiatry (AACAP) stated, on average a child in America watches three to four hours of television a day (AACAP, 2011). This happens in most households because caregivers tend to have children watch television to be occupied. The problem with this is children are not getting the interaction with others that is needed to advance their social skills. Watching television and not going outside to play takes away the ability to get in the required exercise that is needed, therefore, leading to childhood obesity. Working, busy, or unconsciously aware caregivers are letting children sit in front of the television hours upon hours to entertain themselves. Whether caregivers are using television as a babysitter so they can do other things, to take a break from entertaining children themselves, or as a learning tool; television should be watched in moderation because it impacts the growth and development in children. The first two years of brain development are the most important. This time period is when children are learning to talk and play. The American Academy...
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...Enlight Joy Media Huayi Brothers Qin Jia Yuan (listed) Canxing (Star TV) eeMedia (Hunan) Shixi Media China Vision Media (listed) Network • • • • • • • CCTV SMG Star TV Phoenix Satellite Jiangsu TV Hunan Satellite Travel Satellite • • • • • • Platforms Beijing Gehua Shanghai OCN Guangzhou CATV Hunan CATV Zhejiang Huashu BesTV (IPTV) Key Players • • The Chinese broadcasting & cable TV market has experienced very strong overall growth in recent years, with a total revenue of US$19.1bn in 2011, representing a compound annual growth rate (CAGR) of 11.7% between 2007 and 2011. The performance of the market is forecast to accelerate, with an anticipated CAGR of 14.6% for the five-year period 2011 – 2016, which is expected to drive the market to a value of US$37.8bn by the end of 2016. HH TV HH DTT HH Pay TV Pen Broadband Pen TV Adv Pay TV ARPU p.a. 5 years CAGR 411M 381M 63M 56% 38% $9.4Bn $10.7Bn $37 12% 1 China Market Trends – more detail on networks Advertising prices (ratecard in USD per 15s) Channel Jiangsu TV Hunan TV Peak value $36,667 $28,571 Audience ratings ranking in 2011 Channel CCTV1 (General) Hunan TV CCTV6 (Movies) CCTV5 (Sports) CCTV3 (Variety) CCTV1 (General) Dragon TV Liaoning TV CCTV2 (Economy) CCTV5 (Sports) CCTV3 (Variety) Dongnan TV • $26,349 $23,810 $19,048 $17,143 $15,873 $15,524 $13,571 Jiangsu TV Zhejiang TV CCTV-News CCTV4 (International) Anhui TV • • CCTV is supported by the Chinese government as the national champion...
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...Introduction One of the problems linked with the assessment of research based on statistical analysis involves the determination of whether a true cause and effect connection between variables exists, or is it just a statistical relationship known as correlation. While there may be correlation between variables, there is not a causal relationship unless the variation in the independent variable or variables actually causes the variation in the dependent variable. Often correlation is misinterpreted as causation, as is the case in the examples presented in this essay. The first example is from a journal article that says watching TV increases a persons risk of heart disease and non-cancer related deaths. The second two examples are related to transportation, one saying that speeding causes car crashes and the other saying population in a traffic analysis zone (TAZ) causes trips produced. Although correlation is necessary it is not sufficient, it is important that a true causal relation exists before making conclusions. Body (Example A) The first study is presented in the journal, Circulation-Journal of the American Heart Association with the title, Television Viewing time and Mortality: The Australian Diabetes, Obesity and Lifestyle Study (AusDiab). The baseline data for the study was gathered between the years of 1999 and 2000. The locations for data collection were chosen based on Census Collector Districts in each of the Australian states and in the Northern...
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...advantages to the success of businesses. Creativity can be defined as an ability people use to produce fresh ideas (Mattiske 2010). Bills and Genasi (2003) go further and suggest that people should force themselves to throw the traditional way of thinking away to form new ideas or even unique method to alter their future. The quality of products can be improved if inventiveness is boosted in office. Steve Jobs states that applying attractive ideas and new technologies to the process of doing business can help companies develop and flourish. This essay will support the opinion that businesses should have some funds in motivating innovation and creativity by analyzing these benefits which have been mentioned above based on the success of two big corporations, Sony and Apple. One key point is that the value of products can be enhanced if creative thinking is promoted in the workplace. If business owners encouraged their staff to think differently, this could result in the competition between employees so they try to produce new ideas that can create value or bring profit for their companies. Company chairman can use some methods like focusing on designing the workplace (Norman 2005). According to Sam Wagner (2011), ‘The key to the job methods process is to identify a problem and solve it through creative thinking’. The author thinks that employees ought to be motivated to share their own new ideas. Then enterprise leaders will...
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...In the ‘Beyond the Tank’ episode, the producers of the network TV show have made an effort and choice to avoid financial risk by choosing to repeat the same format in order to save their jobs and make a profit. Before Beyond the Tank, there was a show called Shark Tank, however it was cancelled so ABC introduced Beyond the Tank- a companion series to follow up with several companies after some deals that were made and to see what has happened afterwards (Coda, 2015). This shows that network TV “stick to tried-and-true formulas and to producers with a track record of success” (Gail Dines, 2011). Furthermore, Richard Butsch has examined production decisions about class content of program. Producers of the network TV show have crafted the people of the middle class to achieve the American Dream. In the beginning of the episode, the CEO of Chord Buddy named Travis introduced a guitar system that allows people to learn, and play music. The TV show also introduced Travis’ personal life where he said to struggled and worked in real estate, opened up his own office with 25 agents but unfortunately lost his business. This shows that the producer is introducing the middle class personal life by indicating Travis’ struggle, strive, and work ethic to obtain the American Dream he hopes to accomplish in the end. Bustch mentioned that “the choice of occupation was incidental to the situation or other aspect of the program idea; thus, it was embedded in the creator's conception of the situation"...
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...television. The boob tube, as television is also referred to, provides entertainment to people of all ages. Not just for entertainment value, but TV is also a valuable resource for advertising and different kinds of programming. The television as we see it and know it today was not always this way. Let’s take a brief look at the history of television and how it came into being. TIMELINE OF TV HISTORY Different experiments by various people, in the field of electricity and radio, led to the development of basic technologies and ideas that laid the foundation for the invention of television. In the late 1800s, Paul Gottlieb Nipkow, a student in Germany, developed the first ever mechanical module of television. He succeeded in sending images through wires with the help of a rotating metal disk. This technology was called the ‘electric telescope’ that had 18 lines of resolution. Around 1907, two separate inventors, A.A. Campbell-Swinton from England and Russian scientist Boris Rosing, used the cathode ray tube in addition to the mechanical scanner system, to create a new television system. From the experiments of Nipkow and Rosing, two types of television systems came into existence: mechanical television and electronic television. MECHANICAL TELEVISION HISTORY In 1923, an American inventor called Charles Jenkins used the disk idea of Nipkow to invent the first ever practical mechanical television system. By 1931, his Radiovisor Model 100 was being sold in a complete kit...
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