...provider fees. The website is based in San Francisco, California. Twitter also has servers and offices in San Antonio, Texas; and Boston, Massachusetts. Since its creation in March 2006, and its launch in July 2006, by Jack Dorsey, Twitter has gained popularity worldwide and is estimated to have 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day.[clarification needed][10] It is sometimes described as the "SMS of the Internet".[11] Tween Brands (NYSE: TWB) operates retail stores that sell clothing to "tweens", girls between the ages of 7 and 14. TWB's stores sell clothing, jewelry, backpacks, purses, and other accessories.[1] The Limited Too was TWB's first chain, with 586 stores open in the U.S. at the end of the first quarter of 2008, and it is aimed at an older, fashion-conscious group that will pay more for clothes than the younger girls that shop at Justice.[2] Justice was launched in 2004, operating 281 stores at the end of Q1 FY08.[3] Tween Brands' sales have nearly doubled between the end of 2003 ($598 million) and 2007 ($1.0 billion) due to the launch and...
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...Giving cell phones to tweens is a controversial topic. While there are valid points on both sides of this argument, I believe that children eight to twelve years old should be allowed to have cell phones as long as they are responsible, follow clear rules and have adult supervision because 1) they help children stay in touch with their parents, 2) they can learn to safely access social media and the internet, 3) they can provide information and entertainment for kids with adult boundaries which will lead to responsible cell phone use in their adulthood. Cell phones can help children stay in touch with their parents when they are not with them because of activities or divorce. This gives kids the option of contacting their parent and asking...
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...Tweens, Teens and Alcohol Help save a child’s life, it could be yours. Parents are often too caught up being parents that they miss out of very significant signs with their children. Society has become so caught up with everyday living, ex: work, chores, lifestyles, and their own worlds. Some parents do not intentionally over look things because of a busy schedule, and some parents intentionally do. Did you know that over in year 2000 that brewers spent over $770 million on tv advertising and another $15 million on radio and commercials? The forms of advertising is targeted towards youth and drinking. The choice of the beverage is formed on the image. (Current Health 2 29.1) This is not only affecting the United States, it is throughout the country. In German adolescents,” Multi-level logistic regressions revealed that compared with quartile one alcohol ad exposure, the adjusted odds ratios for quartile four were 2.4 (95% confidence interval 1.7–3.4) for trying drinking, 2.7 (1.8–3.9) for current drinking and 2.3 (1.6–3.5) for ever binge drinking”. (Preventive Medicine) Youth’s and alcohol can have a very negative affect. Not only for the youth, but for family, and the community. Knowing information about this dangerous situation can help save a child’s life. The first thing is to know why a child may start to drink. It may be because of peer pressure, experimental, or it could be genetics. Ask yourself this question. Am I in my kid’s world? Some may answer...
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...welcoming crowd; it was his moment of triumph and the time had come. However, a repeated and rebellious shout from the spectators broke the thunderous roar of the crowd. “Great job Baby Cakes! I knew you could do it. Mommy is so proud!” As pink seas of embarrassment were summoned onto his cheeks, the student did not know whether he had missed his moment of glory or lost all of his precious dignity. Majority of children have experienced a situation such as this at least once during their childhood or teenage years. Somehow, as it was expressed in “Surefire Ways to Repulse Your Tween”, no matter the generation, parents have always been able to express their “cheesy love” for their children through countless unique and...
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...The three main problems that Hymowitz mentions in her essay "Tweens: Ten going on Sixteen" is how young children have now been involved in sexual activities, drugs/alcohol, violence, and most of all the appearances they have come to develop so quickly. The transition of children to teens has been influenced by much of the modern world around them. Currently there has been an increasingly amount of difference between past generations. Children are learning bad behaviors earlier than usual and obtaining bad habits at early ages. This has caused preteens to be categorized as a younger group. They all seem to want to grow up so fast and aren't really concerned about their childhood years. Children these days have rapidly caught on to older peoples...
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...Creating a motion tween Step 1: Prepare the object to animate Important: Each object must be interpolated in a different layer and that object must be a symbol. If you do not have symbols in your library, this is a procedure: Step 2: Create the interpolation animation (motion tween) Then do one of the following: • Menu Insert> Motion Tween • Right-click (Windows) or Ctrl-click (Macintosh) on the object or the current "frame" and choose Create Motion Tween. [pic] In the following screenshot we used motion tween How to create fireworks; Step one prepare your brush tool and the draw a little dot in the center or anywhere in the picture [pic] Creating a classic tween [pic] Click anywhere on the stage and drag your mouse until you obtain an oval. You may use any color you like. [pic] Now, select Modify > Convert to Symbol (shortcut key: F8). This dialog box will appear: • In the Name field, enter green oval or any name you like. Choose names that will tell you what your movie clip is about and try to avoid using default names (Symbol 1, Symbol 2). Any name can seem good now, when you have just one movie clip. But once you have your library full of different symbols, intuitive symbol names can help you a lot. You will know instantly what any given symbol is about, and you’ll find them more quickly. Click OK. Creating a classic tween animation Write know my timeline looks like this: [pic] So go anywhere further...
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...Group recommends KMC to delve into the advertising industry by offering advertising services for kids, tweens and teens alongside with market research. KMC should diversify their services, more specifically by offering the service of advertising, as it proves to be the most valuable. There is currently more spending on advertising than on market research and since most Ukrainian firms focus more on advertising rather than on marketing research, showing potential in the advertising services industry. Ukraine is also working to create a strict framework for current firms through UMA, and by eliminating grey and black market firms, KMC will be apart of the selective few agencies that people can choose from, increasing the chance of gaining clients. Since there is less differentiation between advertising agencies, branding and market research, and more firms are inclined to offer a variety of services, as opposed to just market research, KMC should follow suit in order to keep up with their competition. It is assumed that most companies pay more attention to the advertising industry, even if they offer additional services, resulting in the intensity of rivalry among competitors increasing in the industry. This path is suitable for KMC due to Natalia’s experience in advertising and mass media, her contacts in the Ukrainian advertising community, KMC’s expertise with kids, tweens, and teens market, and providing the ability to strengthen relationships with existing customers and...
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...attempting to create with its “Don’t Just Go Back. Arrive,” Arrive Lounge, and other partnerships with social network sites. If you want to communicate with teens and their pre-pubescent counterparts, otherwise known as tweens, you need an expert and that doesn't mean a parent. In order to connect with teens and tweens on their level, you need to play where they play. Teen and tween virtual worlds and the people who create, monitor and brand on them offer a direct, immersive channel for communicating with this unpredictable demographic. With 1.6 million apparel items "bought" on Zwinky and a million instances of Sears’s clothes being tried on and saved on Meez, the brand engagement exceeded expectations, says Dave Bazant, Sears' advertising manager for online and emerging media. "The effort was about learning as much as we can," Bazant says. "Working with a younger target that doesn't necessarily consider our brand, [the campaign] certainly drives up our name with this audience." "Engagement" is the operative word on virtual sites where brands can splash their name around the environment by opening boutiques in virtual malls or sponsoring lounges where users can congregate. To build up its back-to-school campaign, Sears did just that on the teen and tween sister sites Zwinky and Meez. In its Arrive Lounge on Zwinky, a Sears-created video featuring High School Musical 3 star Vanessa Hudgens played in the background. Users could also watch a Sears-sponsored fashion show or...
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...Table of Contents Title Page ………………………………………………………………………………………………………………………….……………..... 1 Table of Contents ………………………………………………………………………………………………………………………………. 2 Case Analysis ……………………………………………………………………………………………………………………………………... 3 Family Life Cycle ………………………………………………………………………………………………………………….… 3 Figure 1: Consumer Development ……………………………………………………………………………………….… 4 Decision Dynamics …………………………………………………………………………………………………………………………..... 4 Children’s Perspective ……………………………………………………………………………………………………………………..... 5 Cell Phone Companies’ Perspective ………………………………………………………………………….……………..………... 6 Figure 2: Two Examples of Cell Phones Designed for Kids...….……………………………………..………... 6 Child Advocates’ Perspective …………………………………………………………………………………………………………….. 8 Parents’ Perspective………………………………………………………………………………………………………………….…….... 8 Figure 3: Survey Questions …….………………………………................................................................. 9 Recommendations …………………………………………………………………………………………………………………………... 10 Figure 4: Teen Cell Phones and Smartphones Ownership …………………………………..……………….. 11 References ……………………………………………………………………………………….………………..……..…………………….. 14 Appendix …...……………………………………………………………………………………………………………….…….…………….. 16 Case Analysis Children: The Final Frontier . . . For Cell Phones It is difficult to exist in today’s society without being influenced by the dramatic increase of the technology use and especially the use of cell phones. The cell phone market is becoming...
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...* Three main components for games – fantasy, competition, and collecting. * Hasbro was a leader in the stand-alone category. * It was geared for boys (and girls) aging from 8 to 12. * The target customers were Tweens who were “mature, brand loyal and technologically proficient.” * The life expectancy of grandparents. * Household income was increasing. POX’s SWOT Analysis Strengths | Weaknesses | * Targeting retail price $25 * The game is less confrontational * RF wireless technology * Multi-players at any time anywhere * Small handheld | * Black-and-white display * Delayed action * 1-hour waiting period * Playing as an individual instead of a team | Opportunities | Threats | * Target customer number is over 12 million * Target customers are loyal to brands * Growth of household’s income * Children were spending less time with their parents * Tweens are on to electronics | * Competition from Tamagotchi, Hangman, Radica, etc. * Potential competition from PS2, computer, Internet, etc. * Toy industry is shrinking * Parents are not intending to buy handheld electronic games for their kids | Problems 1. The main problem for Hasbro is the market strategy for POX. How to promote POX to Tweens who usually follow the latest trend and who are not easily marketed to by traditional advertising. 2. Even POX is popular among its target customer, but that is the parents who pay for the bill. How to convince parents...
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...Threats 7 Objectives Mission Statement 8 Market Objectives 8 Sales objectives 8 Communication objectives 9 Competition 9 Competitive Advantage 10 Customer Analysis 10 Target market Segmentation and Positioning 10 Geographic segmentation 10 Demographic segmentation 10 Psychographic segmentation 11 Targeting 11 Tweens (11 - 12) 11 Young Adults (16 – 25) 11 Other 26+ 12 Select Target Segments 12 Positioning 12 Marketing Mix 13 Product 13 Place 14 Price 14 Promotion 15 Television 15 Printed Media 15 Public Transport 16 Official website and Forums 16 Evaluation and Control 16 Implementation/ Action Plan/ Schedule 18 Conclusion 19 Recommendation 20 References 21 Executive Summary The following report is a marketing plan for Sony Ericsson Mobile in Australia for the 2012-2013 financial years. The purpose of this report is to present a study of the opportunities for Sony Ericsson to expand its business and to become a dominant player. Sony Ericsson has focused on its resources on the young adult market for its mobile phone the Xperia play, but opportunities exist to penetrate the tween market which will be more viable for profit and growth. This Report will critically analyze Sony Ericsson’s current product, its marketing mix and target market and provide recommendations as to it can better its performance and stop its trend on consecutively making losses and gain in unpopularity. Sony Ericsson has missed a critical...
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...Trends in Popular American Culture University Of Phoenix Introduction to Popular American Culture SOC 105 Michael Hilley November 11, 2009 Trends in Popular American Culture Trends in popular American culture, what we value and idolize will influence where we go in life. Where we look in life will often determine where we go, and how we end up. From my viewpoint now and what I see in friends in the media and in the values of the groups I belong to I can see where my future is heading. These trends are setting the course. This can be changed and have a profound influence on others that I am around and even those that are seemingly unconnected to me once I begin to take a different viewpoint or approach. One can never have too many viewpoints in life but, also when you really think about it the change in viewpoints were probably constructed in a market focus group by people who engineer trends in popular American culture. A shocking trend is gaining ground in teen dressing. For example, last summer, my 13-year-old daughter needed a dress to attend a friend's birthday dinner. What we found was a black “something” (is what I will call it) with a neckline so low that my condition for buying it was a fill-in-the-gap black undergarment. She was not happy about it but complied. This June, for her eighth-grade graduation, my daughter debated between a slinky blue dress with a plunging neckline which to me had more of a lounge...
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...Anyone who has spent extensive time around teens and tweens knows many of them spend a good portion of their day on their phones or otherwise consuming media. What might be surprising is just how much of a teen’s or tween’s day is dedicated to media. According to a recent study conducted by Common Sense Media, teens spend about 9 hours per day using media for their own enjoyment. This does not include the use of media at school or for schoolwork. The slightly younger tweens spend about 6 hours daily using media for fun. While these numbers might be a little surprising, what could be even more surprising is just how teens and tweens are taking in all this media. For many teens, multitasking is the key. While working on homework, 60 percent admit they are also texting. Seventy-five percent say they listen to music while doing homework. Others admit to being on social media or watching television while working on homework. Many teens feel multitasking does not affect their schoolwork even though studies have shown that multitasking can have a negative impact on cognitive control and the ability to process information....
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...Generation Gap Old people are always saying that the young are not what they were. The same comment is made from generation to generation and is always true; it has never been truer than it is today.These days, grown-ups describe children as «difficult», «rude», «wild» and «irresponsible». Only some people say that they will grow up to make our country a better place. For kids from 8 to 14 a new term «tweens» has recently been coined. They are no longer children nor yet teenagers, just between – tweens. They are said to be a generation in a fearful hurry to grow up. Instead of playing with Barbies and Lego they are interested in the vagaries of love on TV serials. Girls wear provocative make-up. At this very age kids start pairing off. Tweens have got an insatiable desire for the latest in everything – from jeans with labels so that everyone will know that they've got the latest stuff – to CDs. Kids at their age desperately need to belong and that's why everything comes down to appearance. They think that having the right «stuff» is the quickest way to acceptance. To parents and teachers they can be a nightmare, aping the hairstyles, clothes and make-up of celebrities twice their age. Experts say that the rush to grow up is due to the mass media. Being raised by single-parent families as well as watching TV, which sucks up most of their free time, can also accelerate the desire of children for being independent and creates behaviour problems. But the most painful part of childhood...
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...Assignment 3 GIF (Graphics interchange format) is a format in which an animation is saved. An animated GIF is a file format used to create basic animations. Some of the advantages of animated GIF’s are that if they are high quality and not pixilated then the animation will appear more appealing on a website; however the overuse of animated GIF’s on a website could leave the animation with lots of images, this could leave the users distracted or uninterested in the website. Also GIF’s compared to other formats have a small file size this enables them to be put on to website quickly and easily. Continuing from this point animated GIF’s have lossless compression this helps the file size to be reduced without a large amount of distortion so quality is not excessively lost. Another advantage of animated GIF’s is that they support transparent backgrounds, meaning that a transparent background can be used on a website instead of using a plain background, this will make the website look more unique. Some of the disadvantages of animated GIF’s are that they only support a maximum of 256 colour pallet so if you wanted to create an animation using specific colour shades then an animated GIF won’t allow this. Another disadvantage of animated GIF’s is that they only work in some web browsers that don’t support animated GIF’s such as they don’t normally operate on a file system explorer but they work on Google Chrome. Software tools available for animation; Layers Layers separate...
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