Premium Essay

Twitter Analysis of Lululemon Swimwear

In: Other Topics

Submitted By jmiranda009
Words 644
Pages 3
How Has the Market Reacted to New Launch of Lululemon Swimwear?
Lululemon, a yoga inspired athletic company, has continued to be a “must have” for both yoga practitioners and runner’s worldwide. Lululemon’s utilization of high performance fashionable fabric, with sweat-wicking capabilities has created a strong customer base with continuous growth opportunities due to its strong brand loyalty among users. “Quality is at the heart of everything we do, from the technical features we (sometimes literally) weave into our products, to the people we work with and relationships we build”. Lululemon thus far has been known for their distinguished yoga and running products but is looking to become a new entrant in the swimwear industry. As of March 31st 2014 Lululemon dropped a new line of swimwear exclusively sold online. Gathering customer feedback and overall impressions of the new product is vital for executives at Lululemon to measure the future success of their swimwear line. As summer is soon approaching Lululemon needs to market their swim line effectively to compete with well-known lines such as Victoria Secret and general department stores. Through the use of twitter search I was able to gather a list of tweets in relation to the keyword “Lululemon Swimwear” which would be of use to a marketing executive at Lululemon. Specifically of the 25 tweets I have gathered, 5 resulted in a direct purchase of Lululemon swimwear and 23/25 tweets had a positive sentiment assigned to such tweet. Also 10/25 tweets directly stated that this new line of swimwear is a “must have” item. This information can be useful for management as it seems as though the market is responding very positively to their new line of swimwear but the amount of purchases are not significant relative to the amount of tweets posted. This could be due to the fact that the products are only currently...

Similar Documents

Premium Essay

Strategy Management

...decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your students a complete digital solution that allows them to access their materials from any computer. Tegrity Make your classes available anytime, anywhere. With simple, one-click recording, students can search for a word......

Words: 219639 - Pages: 879