...Facebook vs. Twitter Unit 3 Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Helen Corbett Professor: Donna DiMatteoGibson August 23, 2011 Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. It is clear that the monopoly of social networking that is held by face book appears to be now threatened by twitter. Facebook in the pass was once threatened by MySpace and LinkedIn but has since gained momentum in the years gone by. Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. In spite of the networking monopoly that Facebook seems to have they still being threatened by twitter in reference to their social networking strategies. This case in its entirety illustrates the similarities among the two. They also depict their differences as well. Key Issues Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called asynchronous...
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...Facebook vs. Twitter The World Wide Web (www) was opened to the public on 1993, since then on, a new platform arises, the “Social Media”. As the internet users worldwide grew significantly, so is the need of the people to get in touch, share and be connected. According to Nation, D (2014) “Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website.” It became a new lifestyle for the new generation. Facebook the most popular social networking site with more than 150 million users competes with Myspace that caters to the youth and Linkedln for the adult and professionals. The real competition for Facebook is the microblogging site, Twitter. Both Twitter, with its 6 million users and Facebook shares the same mission and some features in common yet on a different platform seems to be embarked on a collision course. The focus of this paper is to define how both of the organization adapts to a fast pace technological advancement, the similarities and differences of Facebook and Twitter and to understand how they employ strategies in decision making to cope with changes in technological and social factors. Validate the “how competitive forces shapes strategy”, according to Pearce and Robinson (2011, p.91). Facebook and the Competition ...
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...‘Discourse’ is a complicated concept that has developed numerous discourse analytical theories. Discourses are abundant throughout society. Society itself is built upon discourses. Two differing discourses social, and cultural discourses are used to discuss the differences between Twitter and Facebook in the use of branding. Depicting the “social discourse” is “Twitter vs Facebook: Which is more valuable for brands?” an article by Megan O’Neill. The opposing discourse of “culture” is portrayed through “Social Networking: Twitter vs Facebook,” a blog post by Jessica Kim. Firstly, it should be notable that there is no utter definition of discourse. The study of discourse is a vast field, and the nature of its complexity stands as enough of an explanation. On that note, this essay will attempt to define discourse in the way it has been understood. Discourse could be defined as any given theme derived from any given body of text. According to Michel Foucault (1997), discourses are “socially constructed knowledge’s of some aspect of reality” (Theo p.94). Discourses provide us with a port of reference and a way to interpret the world, allowing our knowledge to be influenced and created through certain discourses. Specific notions on a chosen topic have been constructed according to our social contexts; our knowledge of a particular object and are influenced and created through discourses. (Theo p.94) In the Foucauldian conception, Discourse is seen as “more than just a way...
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...RUNNING HEAD: CASE 1, FACEBOOK VS. TWITTER Unit 3, Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: Jennifer Sikes Professor: Dr. Sokol Date: July 25, 2011 Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. Key Issues Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called asynchronous nature and stellar search technology (Lacy, 2009). Another issue involves Facebook marketing Twitter, in a sense. Define the Problem The problem concluded from this case is Facebook’s burden to bear. Facebook does not permit one-way relationships with individuals. Nor does Facebook offer the capability of tracking real-time information. Facebook is threatened with losing users to a less acquainted, social networking website. Alternative Solutions The...
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...Facebook vs. Twitter: The Coming Facebook-Twitter Collision Introduction Over time, analysts from diverse fields have speculated on competition between a variety of social media sites. However, analysts often err in pairing up the wrong companies in that some graphical comparison data may spite one company against another even when both companies do not have much in common as far as their services and target markets are concerned. However, when it comes to Facebook and Twitter, the competition is real as both companies have a lot in common. It therefore follows that Twitter must embrace a number of business principles as well as strategies to avert a Facebook assault. Synopsis of the situation Over time, a wide range of signals between Twitter and Facebook have been witnessed with each company seemingly adopting measures aimed at locking the other out of the market. This is especially the case with the recent Facebook redesigning where a number of features have been introduced such as the one that allows celebrities as well as other public figures to communicate with their fans from all over the world. According to some industry observers, the latest measures by Facebook seem to be desperate attempts to encroach on twitter’s specialties. Perhaps by doing this, Facebook seeks to grow its market by giving fans little reason to try twitter. Key issues Some of the key issues facing twitter as Facebook seeks to flex its muscle include the lack of financial capability, much like Facebook...
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...respondents are male. This means that most of the respondents are male. Table 2. What is the percentage of facebook users of the BSIT - 2C students? Table 2 shows the percentage of facebook users wherein 69% chose facebook, while 12% of them chose twitter while 19% of the respondents chose both facebook and twitter. This shows that most of the respondents use facebook rather than the other two. Table 3. What is the percentage of twitter user of the BSIT - 2C students? Table 3 shows the perentage of twitter users among the respondents wherein while 12% chose twitter, while 69% chose facebook, and 19% of the respondents chose both facebook and twitter. This shows that less of the respondents are using twitter rather than the two. Table 4. What are the reasons cited by the BSIT - 2C students on using Facebook? Table 4 shows the reasons cited by the respondents on why they use facebook wherein there are 34% says that they use it primarily for chatting and communicating, while 25% uses it for updating profile & status, while 16% uses it for game application and the other 16% is other reason for using facebook and the lowest percentage is 9% with the reason of they use it for adding friends. This means that most of the respondents use facebook for chatting and communicating. Table 5. What are the reasons cited by the BSIT - 2C students on using Twitter? Table 5 shows the reasons cited by the respondents in using...
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...Twitter. Facebook. These names stir up feelings, opinions, and experiences in just about all of us. Some love Twitter or Facebook more than life itself, while others merely have a passing fancy in these services. Regardless of the level of involvement, there is no denying the immense popularity of Facebook and Twitter. In July, many websites reported that basketball player Lebron James began a Twitter account just days before he announced his free agency destination. He drew 150,000 followers in 7 hours. Not to be outdone, pop sensation Lady Gaga became the first person on Facebook to reach 10 million fans. As these services rise in popularity, libraries have begun to use them to reach out to patrons. Some libraries use Twitter but not Facebook. Some use Facebook but not Twitter. Some use both Facebook and Twitter, while others use neither. Yes, the popularity of these social networking services does warrant implementation as a way to reach patrons. But, as I had always preferred using Facebook, was there room for Twitter at the table? As I struggled with this issue, many questions occupied my thoughts when discussing libraries and social networking. Should a library choose one over the other? What are the major differences, if any? Does one service have greater value or return on your investment? Was there an easy way to do both? In May 2010, Illinois’ Fremont Public Library, where author Curt Tagtmeier is a reference librarian, began a project that started a Facebook...
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...People have been known to say that Facebook is a medium with which you can connect with people that you went to school with and Twitter is a medium with which you can connect with people you wished you had gone to school with. While Facebook is a multi-purpose social networking platform, allowing users to chat, post photos and notes, and play games, Twitter is built around the posting of short 140 character messages, or “tweets.” Currently facebook and twitter are two of the most popular social networks in the world. This essay compares and contrasts the history, growth in user base, strengths and weaknesses of the social media giants facebook and twitter. Facebook was launched by Mark Zuckerberg, along with his college roommates, in February 2005. It was initially only intended for Harvard students, but eventually expanded to include students at other Boston colleges, Ivy League universities, and Stanford. The site gradually added support for other universities, before also becoming available to high school students. In September 2006, it became available to any users over 13. On May 17th 2012, the company went public. It was valued at $104 billion. Facebook’s user base is still growing rapidly. Facebook is used by members for a variety of purposes. It is mainly used by individuals who wish to stay connected with, or reconnect with, people that they know offline. As well as maintaining a personal profile and posting messages on their “wall,” users can upload photo albums and...
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...Twitter vs. Facebook: Social Media Domination Do you have a Facebook or a twitter account? Most of the people, teenagers in particular, have both accounts including me. These social media has a great impact on the society. Two most popular networking sites today are the Facebook and Twitter. These sites allow us to know what is happening in our social life particularly with our love ones. Both sites are very popular around the world and it serves as a tool to connect with other people’s lives. I ask myself, what is the impact of Twitter and Facebook to the society and how does these sites differ from one another? Before Facebook, we used to use Friendster, and I can say it was very popular on that time. I remember when I was still in elementary, we have these accounts that we create and try to connect with our classmates in it, but right after Facebook was introduced, it was a total blast that every people in the country have an account to this social networking site. Facebook is one of the most famous share-stop of all the things you can imagine or even share to other people. This site can do almost everything. You can be friends with people by accepting their “friend request”, you can also “share” posts of things you want others to know what you’re interested in, or you can even post pictures, videos, your own thoughts, and even create a page to this powerful site. You can also hit the “Like” button if you literally like this kind of posts of your friends...
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...Strategy Professor Giang Biscan September 9 , 2015 CASE 1: Facebook vs. Twitter: The Coming Facebook-Twitter Collision CASE ABSTRACT Facebook, the popular social media site, has 150 million users. Most people who follow Facebook believe that it competes with MySpace for the youth market and with LinkedIn for the adult market. The writer of this article argues that while all three – Facebook, MySpace, and LinkedIn – aim to connect people, Facebook’s real competition is the microblogging site, Twitter. Both Twitter, with its 6 million users, and Facebook have some features in common and yet are different. They seem to be embarked on a collision course. KEY POINTS • The impact of a changing competitive environment on business strategy (Chapter 4: External Environment) • The importance of strategic leadership (Chapter 12: Leadership and Culture) RELATED CHAPTERS Chapter 1: Strategic Management, Chapter 2: Company Mission, Chapter 4: External Environment, Chapter 6: Internal Analysis, and Chapter 8: Business Strategy QUESTIONS FOR ANALYSIS 1. Why does the author feel that Facebook’s real competition is Twitter and not MySpace or LinkedIn? The Author feels that Facebook’s real competition is Twitter because both have a huge market share and in future Facebook and twitter will help Individual to network and grow their business. Compared to MySpace or LinkedIn, Twitter business model is similar and based on Facebook’s business needs and...
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...Alternative Solutions <start here and indent 5-7 spaces; then one inch margins all around; enter content> Selected Solution to the Problem <start here and indent 5-7 spaces; then one inch margins all around; enter content> Implementation <start here and indent 5-7 spaces; then one inch margins all around; enter content> Recommendations <start here and indent 5-7 spaces; then one inch margins all around; enter content> Conclusion <start here and indent 5-7 spaces; then one inch margins all around; enter content> REFERENCES APPENDIX Case 1 Facebook vs. Twitter: The Coming Facebook-Twitter Collision 1 Every time monthly Web traffic numbers are released, you can expect at least a half-dozen blogs to run a graph showing Facebook gaining on MySpace in some made-up social media war. And as more “adults” join Facebook, 1 the more likely you are to hear about Facebook...
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...Alisha Moore Foundational Skills for Business Leaders -MBA-FP6004 Strategy Recommendation Capella University February, 2016 Introduction Under Armour, Inc. was founded by Kevin Plank, a former University of Maryland football player, in 1996. The company’s mission is “to improve all athletes through passion, design, and relentless pursuit of innovation” (The Business of Under Armour website, 2016). Plank had a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it (The Business of Under Armour website, 2016). All of its products are designed with the athlete in mind. The company has developed different product lines for athletes to be used according to the seasons of the year. They include Heat Gear®, Cold Gear®, and All Season Gear®. Other product lines include footwear for men, women and youth and accessories, including headwear, bags, and gloves. Kevin Plank started Under Armour, Inc. using $20,000 of his own money, $40,000 from credit, and a $250,000 Small Business Loan (Lyster, 2006). The company has now developed into a corporation that serves not only the U.S., but also over 80 countries around the world including, Japan, Canada, and the United Kingdom. Under Armour, Inc. is one of the fastest growing athletic brands. According to a Sterne Agee and SportsScanInfo report, in 2014, Under Armour replaced Adidas and took the No. 2 spot in the sportswear brands...
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...video game consoles. In today’s day and age most have technology at their fingertips and will use it in many different forms. Some of the most popular social networking sites are Facebook and twitter. Most Americans have at least one of these two types of social networking. Technology has provided this form of social media for many different reasons, connecting family’s, or even for uses in the business world. This is the form of social networking used throughout the entire world. Facebook is becoming the new way on how to stay in contact with everyone. Facebook started by Mark Zuckerberg who was attending Harvard as a creative way for students to review other student’s photos attractiveness. The University turned it off, but it became a template for what the entire world recognize and use as Facebook. Facebook is a social network site for people to connect globally and share photos, information, and stay connected. When first developed, young adults were the main users but Facebook membership age group is presently ranging from age 10 to infinity. Similar to online dating, adults were at first hesitant about joining or admitting to be a member but as Facebook’s popularity grew, so did the acceptance of everyday way to stay connected with family and friends. The cultural significance of Facebook is that it may be used as a tool for job hunting. In...
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...for the Cure vs. Planned Parenthood By Katharina Volkmer Situation Susan G. Komen for the Cure (SGK) decided to stop making grants for breast exams to Planned Parenthood (PP), a decision that the Foundation later reversed. The first announcement caused an immense social media backlash, political posturing and a huge amount of donations for Planned Parenthood. SGK’s Strategy In mid-December, SGK informed PP about stopping grants. On January 31, the Associated Press broke the news and an immense social media reaction started (Miller, 2012). People’s dissatisfaction about the decision was expressed on Twitter, Facebook and on various individual blogs. News stations reported about the reactions on social media platforms, causing numerous reports in TV and radio broadcast and print coverage. Even though SGK initiated the announcement, for about 24 hours, it did not provide a statement, no expression nor an apology about its decision. SGK did not respond to negative comments and its activity on Twitter was not frequent (Miller, 2012). The organization even declined interviews with network news and major newspapers. Its defensive position seemed like the Foundation was hoping that the crisis would end soon. SGK’s position was criticized publicly, as it did not listen and engage with affected groups of interest that supported it for many years. In the late evening of February 1st, the Foundation finally started publishing responses on Twitter and released...
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...yesterday on Pokerstars.es with friend Joan and his poker coach Alfonso Cardalda to play poker in an event titled ‘Rafa vs. Spain’, where Rafa was pitted against people playing on Pokerstars (team Spain) in a heads-up Zoom poker tournament for one hour. If Rafa won more hands than ‘Spain’, Pokerstars would donate money to charity, which is exactly what happened. Rafa defeated team Spain, and Pokerstars donated €3,000 to the Good Hand Project. The trio also answered questions live in an #AskRafa session, conducted in Spanish via Twitter and Facebook. Here is the video of the session. Rafa and friends come in around the 6 minute mark. Watch him play poker while he giggles away at the questions people ask. Even if you’re not a Spanish speaker, it’s lovely to watch him relaxing. Enjoy! Rafael Nadal was live yesterday on Pokerstars.es with friend Joan and his poker coach Alfonso Cardalda to play poker in an event titled ‘Rafa vs. Spain’, where Rafa was pitted against people playing on Pokerstars (team Spain) in a heads-up Zoom poker tournament for one hour. If Rafa won more hands than ‘Spain’, Pokerstars would donate money to charity, which is exactly what happened. Rafa defeated team Spain, and Pokerstars donated €3,000 to the Good Hand Project. The trio also answered questions live in an #AskRafa session, conducted in Spanish via Twitter and Facebook. Here is the video of the session. Rafa and friends come in around the 6 minute mark. Watch him play poker while he giggles...
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