...GLOBAL MARKETING Marketing Plan Of Y&S CANDY ‘s : Twizzlers 1. Christin Rondonuwu 110613154 2. Stevani Mottoh 110613071 3. Cindy Tambunu 110613031 4. Sutria Manorek 110613184 5. Carmela Manoppo 110613033 6. Tri Sutrisno Kangiden 090613166 A. Executive Summary Product : Type : Brand Category : Food Brands, Snacks and Candy Brands , Healthy Candy , Flavors and Variants : Twizzler Nibs Twizzzler is a Fashion Candy that manufactured by Y&S candy . This candy is already popular in North America and Canada . Y&S Candies, is one of the first confectionery firms in North America. The company was established in 1845 as Young and Smylie and adopted Y&S as its trade-mark in 1870. Twizzler Candy is made by natural ingredients like Fruits , and sugar less . Price : Twizzlers Rainbow : 1 Pack ( O,435 Kilogram ) : 180.000 6 Pack ( 0,453 Kilogram ) : 1.050.000 Flavor : America Strawberry , California Orange , Washington Orange , Special Watermelon , Blue Raspberry and Americano Grape . Twizzlers Strawberry Signature 1 Pack ( 0,453 Kilogram ) : 225.000 6 Pack ( 0,453 Kilogram ) : 1.320.000 Twizzlers Cherry Signature 1 Pack ( 0,336 Kilogram ) : 225.000 6 pack ( 0 , 336 Kilogram ) : 1.320.000 Twizzlers Chocolate Signature : 1 Pack ( 0 , 34 Kilogram ) : 225.000 6 Pack ( 0,34 Kilogram ) : 1.320.000 Place : We decided to sell this product by using social media , Such as Twitter , Facebook , Web...
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...I would recommend this theater but there are other theatres in the surrounding tri-county area which are cheaper. Fairmont has the Tygart Valley Cinema which has ticket prices of six dollars each for all shows. Their concession stand is cheaper as a bag of Twizzlers are only three dollars and fifty centers and they offer a larger variety of combination deals. One combo offered is a bag of candy, a bag of popcorn and two medium drinks for ten dollars. With the price differences noted, I checked out the Cinemark Theatre reviews online where I found different views. Some people were delighted with the movie and the concession. Another had a problem with stale popcorn. One couple had problems with the hearing impaired not working and were actually refunded and given tickets to use at another viewing of their choice. We experienced no problem on the night of this viewing. A problem I have encountered when going to Cinemark in the past is they are constantly understaffed. There are enough booths...
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...course has a super relaxed atmosphere. A TF (most likely one of the best graduate students in the Betley Lab) will be assigned to you and your teammate, and he or she will guide you through all your reactions. You make good friends with your TF, and learn so much about the daily life of a chemistry graduate student. I cannot thank Liz enough for staying late for us to work up a reaction or helping us take extra NMRs when we ran out of time during class. Austin is phenomenal at teaching: he not only explains concepts extremely well but also gives very good advice on life after Harvard. And Ted will give you very useful insight on your reaction during weekly group meetings or at your midterm/final paper presentations (probably with some Twizzlers in his mouth). At the end of the year we all went out for dinner through the Classroom to Table Program, and it truly felt that the class was a family working together towards learning advanced inorganic laboratory techniques. You will miss, however, Austin, who is moving away, but don’t worry because Ted always chooses the best people to work...
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...Hershey Company Name University Abstract The Hershey Company introducing the world of chocolate examines the remarkable successes and failures of the company. They are the largest North American manufacturer of chocolate and sugar confectionery products in its constant pursuit to maintain growth and profitability in a competitive industry. Hershey Company has an array of chocolate and confectionery products, which includes candies, beverages, baking ingredients, gums, syrups, and toppings for ice cream. Hershey Company produces and maintains more than 80 different brands. Hershey chocolate bar is known as the “Great American Chocolate Bar,” which is produced by Hershey Company and was invented by Milton Hershey over a hundred years ago and its products are sold in sixty different countries. We will look at the history of the company, its good marketing plan to expand that allows them to be more profits and more world recognition. Hershey Company maintain its dominant position in the industry and where the company is going in the near future. Hershey Company Mission and Objective Vision The vision of The Hershey Company is—Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality Hershey’s products while conducting our business in a socially responsible and environmentally sustainable manner (The Hershey Company, n.d.). Mission Statement The mission of Hershey’s is encapsulated in the following words: Bringing...
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...Tessa Moody Per.1 sociology 5/23/13 Volunteer reflection vol·un·teer [vol-uhn-teer] noun 1. A person who voluntarily offers himself or herself for a service or undertaking. 2. A person who performs a service willingly and without pay. Volunteering is that act of commencement free services that one does in order to help an organization or simply an average person. Volunteer work is described in the simplest of words as, “kind”. Many people do volunteer work for many different reasons. People can also volunteer in a number of different places and ways. South Africa, Tanzia, Liberia, Uganda, Haiti and the United States are just a few of common countries that are frequently holding volunteer projects. The tasks volunteers could partake in are countless, but a couple would be education children and adults, preparing meals and ensuring food security, making sure the sick is aided to and taken care of, and help provide shelter to those in need. The common qualities that volunteers usually portray would be a recent college graduate, a student who needs to do field work in order to gain credits to graduate or someone who is looking to change fields in their career. Older middle aged people also may volunteer of course, their reasoning might be that they are retired and are looking for something to do while they are still “young”. Choosing the right place is not very hard; all you need to do is choose a place based on your interests, skills, and background. The place you choose...
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...Hersheys Strategy Introduction During the last half century, especially in the last twenty years, a new and diverse identifiable mode of international economic activity has emerged as a result of the internationalization of the production and manufacturing activities of companies. This was a starting point where the term ‘multinational companies’ came into usage defined as an enterprise which owns or controls producing facilities in more than one country (Dunning J.H 1993). Thus such companies which have been trying to enter into different markets worldwide have been challenged with the task of globalization of their firms. It refers to the shift towards a more integrated and interdependent world economy (Hill 2008). The task can be said challenging because of the national differences in the tastes, lifestyles and preferences of various goods and services and the different aspects a company has to take into consideration before one can think of entering into a different market world. Globalization is a way of spreading a company’s production or distribution activities worldwide (Yip G.S 2002). But doing just that is not enough in this ever changing world for tastes and preferences of products and services. Companies also need to globalize their activities in a different sense also like designing, producing and marketing their products and services by tailoring it to suit the needs of the local market. This strategy can be called ‘Multilocal strategy’. Hershey’s follows...
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...The Hershey Chocolate Company Table of Contents Board of Directors 1 Introduction 2 Report 3 Financial Report Card 9 Annual Report Board of Directors Pamela Arway- Senior Advisor to Chairman and CEO of American Express Robert Cavanaugh- Managing Director of DLJ Real Estate Capital Partners Charles Davis- CEO of Stone Point Capital, LLC James Nevels- Director of Tasty Baking Company Thomas Ridge- President and CEO of Ridge Global, LLC David Shedlarz- Vice President of Pfizer, Inc David West- President and CEO of The Hershey Company Leroy Zimmerman- Senior Counsel of Eckert, Seamans, Cherin, And Mellott, LLC The Hershey Company The Hershey Chocolate Company is one of the leading producers of chocolate and confectionary products. Hershey produces such chocolates as: the Hershey Kiss, Hershey Chocolate Bar, Mounds, Almond Joy, Reese’s Peanut Butter Cups, Kit Kat, and York Peppermint Patty. In this report we will give you the company’s mission, the description, the background and history, highlights of major news events, the SWOTS, their marketing strategy, their commitment to social responsibility, and the financial report card. Business 100 Project Amanda Milgim Ava Winckler Hossai Rahimpur Karen Montoya The Hershey Chocolate Company When you think of Hershey what is the first thing that comes to mind? Chocolate right? Right! Hershey is one of the largest and oldest producers...
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...Food Brand Names The following is a list of brand name foods and non-food products which support sustainable palm oil use through the Round Table on Sustainable Palm Oil. By buying any of these products you are protecting the livelihoods of those that manage the crops safeguarding the lives of thousands of species. 3 Musketeers A1 Sauce Act II Adam’s PB Almond Joy Altoids Arnott’s Biscuits Aunt Jemima Foods Austin Brand Crackers Baby Ruth Bac O’s Baker’s Chocolate Balance Bars Banquet Meals Barilla Ben & Jerry’s Ice Cream Bertolli Betty Crocker Products Big G Cereals Bird’s Eye Bisquick Blommer Chocolate Blue Bonnet Butter Boca Burgers Boost Bowl Appetit Meals Breyers Bugles Snacks Bull’s Eye BBQ Sauce Butterfingers Cadbury Capri Sun Carr’s Cookies & Crackers Cascadian Farm Products Cheerios Cereal Cheez-its – Sunshine Chef Boyardee Chex Cereal Chex Snack Mix Chips Deluxe Cookies Cinnamon Toast Crunch Coffee Mate Corn nuts Country Crock Crisco Crunch and Munch Crystal Light Dean’s Dips Doritos Dove Chocolates Dreyer’s Edy’s Egg Beaters Equal Famous Amos Cookies Fiber One Products Fleischmann’s Folgers Food Should Taste Good Frescarini Pasta Frito Lay Fruit Roll-Ups Gardetto’s Snacks General Mills Gerber Products Ghirardelli Girl Scout Cookies Gold Medal Good & Plenty Good Earth Meals Grandma’s Cookies Great Value Goods Green Giant Grey Poupon Haagen Dazs Hamburger Helper Haribo Gummy Candy Harian Bakeries Healthy Choice Foods Heath Bars Hebrew National Hellmann’s Products Hershey’s...
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...ERP lmplementation Failure at Hershey FoodsCorporation Case study Reference 908-001-1 no This case written InduPerepu, was by under direction Vivek the of Gupta, lcFAl center Management for Research. intended be used thebasis lt is to as for class discussion rather thanto illustrate either effective ineffective or handlinq of a management situation.The was case compiled published from sources. @2008, ICFAI Center Management for (ICMR). Research Nopartof thispublication be copied, may stored, transmitted, reproduced or distributedanyformor medium in whatsoever without permission the of thecopyright owner. DlrtÍibuted by sch,UK and USA NoÍth AmcÍie RestoÍth. woÍld GE - thecase learninqffiffI;ïi" for ;ïl;:llï;:ï a ecchusa@ecch.com ;ïillll;:Íïiï; € êcch@ecch.com PÍinted in UK and UsA 908-001-1 ERP IMPLEMENTATION FAILURE AT HERSHEY FOODS CORPORATION "The Hersheydebacleis not an indictmentof ERPsper se, but it should caution any company that choosesto implementsuch a broad suite to make sure that systemwill function smoothly beforeenteringa peak salesperiod."l - Chain StoreAge, in 1999. "There is no doubt that 1999was a most dfficult and disappointingyear for Hershey Foods Corporation. llhile the year got off to a slow start due to excessiveretail inventories, we fully of expecteda strongfinish in the secondhalf of the yea.r.Instead, the implementation theJinal phase of the Corporation's enterprise-wide information systemcreatedproblems in the areas...
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...Whole Foods Market Spring Semester 2012 Introduction Since 1980, Whole Foods Market has pioneered the organic and natural foods movement. All products meet Whole Foods Market’s strict quality standards to ensure they are free of artificial additives, sweeteners, colorings, preservatives and hydrogenated fats. Whole Foods market was founded in 1978 and is based in Austin, Texas. Founder and chairman of this company is John Mackey. The company has also some subsidiaries companies Allegro Coffee company, Pigeon Cove, Seafood processing facility, Select Fish, West Coast seafood processing facility and Produce Field Inspection Office. Current situation Whole Foods Market offers produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty (beer, wine and cheese), whole body (nutritional supplements, vitamins, body care and educational products), floral, pet products and household products. Whole Foods Market operates over 270 stores in North America and the United Kingdom and employees over 54000 associates. The stores emphasize perishable products, which account for about 75% of sales. The company offers more than 15000 items in four lines of private label products. Also since 2007 whole foods market merged with wild oats markets based in boulder, Colorado. Mission The mission of the company are three phrases “whole food-whole people-whole planet” which means that if you cover these...
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...2012 Hershey Company Financial Report 2012 Hershey Company Financial Report Audrey Goldman Chloe Bellewoar Maria Sharpe Jenna Fischer Jean Zhao Audrey Goldman Chloe Bellewoar Maria Sharpe Jenna Fischer Jean Zhao Table of Contents Introduction………..……………………………………………………….3 Financial Analysis………………………………………..……………..5-18 Cash Flow Adequacy Ratios………………………………………….5 Liquidity Ratios……………………………………………………..6-7 Vertical Analysis-Balance Sheet……………………………………8-9 Vertical Analysis-Income Statement……………………………..10-11 Trend Analysis……………………………………………………….11 Market Strength Ratios……………………………………………...12 Long Term Solvency Ratios………………………………………….13 Dupont Analysis……………………………………………………..14 Profitability Analysis…………………………………………….15-16 Coverage Ratios………………………………………………….16-17 Horizontal Analysis……………………………………………...17-18 Comparative Industry Analysis………………………………………….19 Direct Competitor Analysis……………………………….…………19 Market Capitalization……………………………………………….19 Price per Earnings…………………………………………………..20 Revenue Growth…...………………………………………………...20 Competitor Stock Graph Comparison……………………………….20 Profit Margin………………………………………………………..21 Cash Flow to Sales…………………………………………………..22 Investment Analysis…………………………………………………...23-25 DCF Analysis…………………………………………………….23-24 Buy-Hold-Sell Decision……………………………………………...25 Bibliography………………………………………………………………..26 Introduction Introduction Hershey’s Story The Hershey Company began in 1894, just a subsidiary...
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...The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand their integrated marketing communications plan into social media channels and produce innovative new products for the health-conscious consumers. Rebecca Simmons MBA FP-6012 Assessment 5 | The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand...
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...FACTS Contacts: Mark K. Pogharian Vice President, Investor Relations Tele: (717) 534-7556 Fax: (717) 534-6550 E-mail: mpogharian@hersheys.com Matthew F. Miller Investor Relations Manager Tele: (717) 534-7554 Fax: (717) 534-6550 E-mail: mfmiller@hersheys.com Prepared by: The Hershey Company Investor Relations Department 100 Crystal A Drive, P.O. Box 810 Hershey, PA 17033-0810 Internet: www.hersheys.com The Hershey Company Fact Book Table of Contents Page(s) 3 4 5-24 Mission Statement Acquisition/Divestiture Summary Key Corporate Events Financial Data Summary of Statements of Income - GAAP: 2011 & 2010 Summary of Statements of Income - Pro Forma: 2011 & 2010 Six-Year Consolidated Financial Summary Quarterly Performance (2010, 2009 & 2008) 2002 – 2010 GAAP & Non-GAAP Annual EPS Capitalization Financing Arrangements Long Term Financial Objectives Capital Expenditures Depreciation Cash Flow Analysis Share Repurchases Economic-ROIC HSY Stock Statistics Key Management Hershey Executive Team Operations U.S. Confectionery Industry U.S. Market Share U.S. Classes of Trade U.S. Snack Market Hershey Products Hershey Canada Hershey International Commodities Cocoa Sugar Hershey Manufacturing and Distribution 25 26 27 28 29 30 31 32 33 33 34 35-36 37 38-39 40 41-42 43-44 45 45 46-47 48-50 51-52 53-54 55 56 The Hershey Company What it means to stakeholders Consumers Delivering quality consumer-driven confectionery experiences for all occasions Employees ...
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...FACTS Contacts: Mark K. Pogharian Vice President, Investor Relations Tele: (717) 534-7556 Fax: (717) 534-6550 E-mail: mpogharian@hersheys.com Matthew F. Miller Investor Relations Manager Tele: (717) 534-7554 Fax: (717) 534-6550 E-mail: mfmiller@hersheys.com Prepared by: The Hershey Company Investor Relations Department 100 Crystal A Drive, P.O. Box 810 Hershey, PA 17033-0810 Internet: www.hersheys.com The Hershey Company Fact Book Table of Contents Page(S) 3 4 5-24 Mission Statement Acquisition/Divestiture Summary Key Corporate Events Financial Data Summary of Statements of Income - GAAP: 2010 & 2009 Summary of Statements of Income - Pro Forma: 2010 & 2009 Six-Year Consolidated Financial Summary Quarterly Performance (2010, 2009 & 2008) 2002 – 2010 GAAP & Non-GAAP Annual EPS Capitalization Financing Arrangements Long Term Financial Objectives Capital Expenditures Depreciation Cash Flow Analysis Share Repurchases Economic-ROIC HSY Stock Statistics Key Management Hershey Executive Team Operations U.S. Confectionery Industry U.S. Market Share U.S. Classes of Trade U.S. Snack Market Hershey Products Hershey Canada Hershey Mexico Hershey International Commodities Cocoa Sugar Hershey Manufacturing and Distribution 25 26 27 28 29 30 31 32 33 33 34 35-36 37 38-39 40 41-42 43-44 45 45 46-47 48-50 51 52-53 54-55 56 57 The Hershey Company What it means to stakeholders Consumers Delivering quality consumer-driven confectionery experiences for all occasions ...
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...A. TWO KEY LESSONS LEARNT FROM THIS CASE Hershey Company is famous known for being the biggest manufacturer of chocolates and confectionery products in North America and grocery products in over 60 countries worldwide. In 2009, Hershey sales up to 3.23 percent. Advertising expenses increased by 46 percent as the company continued to promote iconic brands such as the Hershey Kiss and Reese’s products. Due to lower commodity prices, the company plans to discontinue their Cacao Reserve brand as well as their Starbucks chocolate partnership. The company also plans to close their online gift business. The company expanded its global presence via joint ventures in china and India. From this case, we found two key lessons as following: (a) The first lesson is about the important of expanding to global market (b) The second lesson is about the importance for the firm to keep developing customer preferences. It is important for company to focus on how to formulate global product strategy to penetrate growing international markets. Therefore, Hershey should come up with new strategies in finance, marketing and production department to complete globally and to increase the customer satisfaction and market share. B. Vision Statement Since we could not find a vision statement of Hershey company then we suggest a vision as below: “Achieving consumers needs which making chocolate more healthy, delicious and delightful for life” From our opinion, this...
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