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Types of E-Commerce

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Find examples of each of the categories of e-commerce: B2B, B2C, P2P, and C2B. For each of the examples found, describe the levels of interactivity and customization on the Web site. From a consumer standpoint, what do you like and dislike about each of the Web sites? How do you propose that each of the Web sites could be improved?
B2B E-Commerce
Nistevo (www.nistevo.com) is a B2B e-commerce site serving vertical markets. Vertical markets serve an industry specific sector. Nistevo is a collaborative logistics enabler, founded in 2000 (Roberts, 2003). The members include several large corporations from food and packaging industry. The key issues addressed by this B2B marketplace include the reducing the inefficiency present in the logistics of shipping goods by trucks (Roberts, 2003).
From a design perspective, this site (www.nistevo.com) has an ideal design for a B2B e-commerce site. In B2B sites, design aesthetics play a minor role, while the emphasis is generally on navigation and ease of information gathering (Miletsky, 2003). The Nistevo home page has links for customer support as well as login access to the Transportation Management System, which allows members of this B2B marketplace to access the system. The simple design of the site indicates its focus on its core technology, which is the transportation management system. The home page has direct links to its core technology marketplace, as well as links to customer support in order to address the problems its members might face. From a consumer standpoint, this site offers ease of navigation and finding information that would be required for a B2B consumer, namely, access to marketplace and support. However, there is room for improvement; the site could have directly included login control at the home page instead of having a link that would lead to the login page for its transportation management

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