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Types of Surveys

In: Business and Management

Submitted By morleyj
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In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons.
a) A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.
For a survey of residents, I go for a Personal Interview. My reason for this is because the desired sample consists of respondents in a very specific target population of a new subdivision. I think that the main advantage is that the response rates are very good; the respondents should have the ability to speak truth about the situation. Also, longer interviews are sometimes tolerated; and attitudinal behavior can be best observed with this method. Though this method is more time consuming, it will lead to the best results. It is more friendly and tends to lead to best results.
b) A poll of students at Metro University on their preferences among three candidates who are running for president of the student government.
Questionnaire - The fact that self-administered questionnaire data are not collected by interviewers makes it a relatively cheaper way of collecting large amounts of data when compared to the cost of hiring interviewers, plus the cost of training them to conduct the interviews. Self-administered questionnaires are also effective at eliciting responses on topics that are sensitive. Respondents might feel less intimidated to answer a mailed questionnaire when compared to being confronted by a stranger asking potentially sensitive questions.
c) A survey of 58 wholesale grocery companies scattered over the eastern United States, on their personnel management policies for warehouse personnel.
Telephone Survey - It has very similar advantages to the traditional face to face interview in terms of social interaction and ability to dispel ambiguity. It is cost effective as compared to Personal Interview and the Quality of data would be high which of prime importance in these surveys. I believe this would also be a good choice for a telephone interview. Because these are businesses, we can confidently assume that someone will be available to answer the phone and provide direction to the proper individual to complete the survey. There is also the problem of non-response from a potential participant due to personal choice which may be higher than normal for a telephone survey of this type.
d) A survey of financial officers of the Fortune 500 corporations to learn their predictions for the economic outlook in their industries in the next year.
Personal Interview: - I believe that a personal interview would work best for these participants. This could be done at a conference or at the office location of prospective participants. Without sitting in front of these individuals there is a serious risk that attention will be deferred or other distractions may occur. Securing their time will greatly enhance participant responses. The number of participants makes this somewhat unwieldy but response quality should offset the added burden of the personal interview format.
e) A study of applicant requirements, job tasks, and performance expectations as part of a job analysis of student work-study jobs on a college campus of 2,000 students, where 1,500 are involved in the work-study program.
Questionnaire: - A questionnaire is the best choice for this study. Because of the large number of participants, the questionnaire reduces the burden on the interviewer. Making this a required part of their work-study program provides the inventive to the student. This should both enhance response rates and hopefully response quality as well.

References

Questionnaire Design - 1997-2009 StatPac Inc retrieved from: http://www.statpac.com/surveys/questionnaire-design.htm

The Personal Interview - 2009 Peterson's, A Nelnet Company http://www.petersons.com/common/article.asp?id=509&path=ug.fas.advice&sponsor=1 Cooper, D. R. & Schindler, P. S. (2006). Business Research Methods. (9th ed.). Boston: McGraw-Hill/Irwin. Chapter 6 - Research Design: An Overview.

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