Free Essay

Types of Surveys

In: Business and Management

Submitted By morleyj
Words 667
Pages 3
In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons.
a) A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.
For a survey of residents, I go for a Personal Interview. My reason for this is because the desired sample consists of respondents in a very specific target population of a new subdivision. I think that the main advantage is that the response rates are very good; the respondents should have the ability to speak truth about the situation. Also, longer interviews are sometimes tolerated; and attitudinal behavior can be best observed with this method. Though this method is more time consuming, it will lead to the best results. It is more friendly and tends to lead to best results.
b) A poll of students at Metro University on their preferences among three candidates who are running for president of the student government.
Questionnaire - The fact that self-administered questionnaire data are not collected by interviewers makes it a relatively cheaper way of collecting large amounts of data when compared to the cost of hiring interviewers, plus the cost of training them to conduct the interviews. Self-administered questionnaires are also effective at eliciting responses on topics that are sensitive. Respondents might feel less intimidated to answer a mailed questionnaire when compared to being confronted by a stranger asking potentially sensitive questions.
c) A survey of 58 wholesale grocery companies scattered over the eastern United States, on their personnel management policies for warehouse personnel.
Telephone Survey - It has very similar advantages to the traditional face to face interview in terms of social interaction and ability to dispel ambiguity. It is cost effective as compared to Personal Interview and the Quality of data would be high which of prime importance in these surveys. I believe this would also be a good choice for a telephone interview. Because these are businesses, we can confidently assume that someone will be available to answer the phone and provide direction to the proper individual to complete the survey. There is also the problem of non-response from a potential participant due to personal choice which may be higher than normal for a telephone survey of this type.
d) A survey of financial officers of the Fortune 500 corporations to learn their predictions for the economic outlook in their industries in the next year.
Personal Interview: - I believe that a personal interview would work best for these participants. This could be done at a conference or at the office location of prospective participants. Without sitting in front of these individuals there is a serious risk that attention will be deferred or other distractions may occur. Securing their time will greatly enhance participant responses. The number of participants makes this somewhat unwieldy but response quality should offset the added burden of the personal interview format.
e) A study of applicant requirements, job tasks, and performance expectations as part of a job analysis of student work-study jobs on a college campus of 2,000 students, where 1,500 are involved in the work-study program.
Questionnaire: - A questionnaire is the best choice for this study. Because of the large number of participants, the questionnaire reduces the burden on the interviewer. Making this a required part of their work-study program provides the inventive to the student. This should both enhance response rates and hopefully response quality as well.


Questionnaire Design - 1997-2009 StatPac Inc retrieved from:

The Personal Interview - 2009 Peterson's, A Nelnet Company Cooper, D. R. & Schindler, P. S. (2006). Business Research Methods. (9th ed.). Boston: McGraw-Hill/Irwin. Chapter 6 - Research Design: An Overview.

Similar Documents

Premium Essay

Bshs 435 Week 2 Sampling and Data Collection BSHS 435 Week 2 Sampling and Data Collection in Research Paper BSHS 435 Week 2 • Student described observation and measurement as they relate to human services research. • Student addressed each of the following points in the paper: o Sampling • What is the purpose of sampling? • How can you avoid bias when selecting samples for human services research? o Data Collection • Describe the scales of measurement used in research • What are the types of reliability? Provide examples of the types of reliability as they apply to human services research or to human services management research. • What are the types of validity? Provide examples of these types of validity as they apply to human services research or to human services management research. • Why is it important to ensure that data collection methods and instruments are both reliable and valid? • What are the advantages and disadvantages of: Telephone surveys Online surveys Focus groups Surveys via websites Which of the above examples of survey research you would like to use if you are collecting data and why? • The paper is 700 to 1,050 words in length. • The introduction provides sufficient background on the topic and previews major points. • The conclusion is logical, flows, and reviews the major points. BSHS 435 Week 2 Sampling and Data Collection To purchase this visit here: Contact us......

Words: 1146 - Pages: 5

Free Essay

Quantitative Methods and Analysis

...Abstract Conducting, comparing and contrasting surveys are a very important part of research. This assignment will review three various types of surveys and evaluate the information that was derived from them. This paper will also include a simple survey to provide a demonstration of the understanding of a sample size determination and the use of a sample size calculator. Survey Sample Size Introduction: This assignment will compare and contrast three different surveys that relate to three separate venues and determine which one would be the most accurate. Part 1 Entertainment Survey: This article was written about the travel and tourisms importance in some major cities as a source of economical gain. The cities that were polled included 1,110, but only 463 of the cities participated. This survey showed that 54% of the city leaders realized the direct affect that tourism and travel had on their own city’s economies (Poole, 2000). This type of survey can show a media group or a supporting company that more investments should be put into a city to make that particular city travel friendly and provide more entertainment for tourists. By reading this type of survey a company can determine the best areas in which to initiate projects that could attract more tourists as this can increase the company’s revenues. Political Survey: A great example of a political survey is the one that was conducted by The Project for Excellence in Journalism’s News Coverage Index. This...

Words: 930 - Pages: 4

Premium Essay

Ethical Considerations

...Ethical Considerations in Primary Research Summary: Primary research involves collecting data about a given subject directly from the real world. This section includes information on what primary research is, how to get started, ethics involved with primary research and different types of research you can do. It includes details about interviews, surveys, observations, and analysis. Contributors:Dana Lynn Driscoll, Allen Brizee Last Edited: 2012-09-21 10:05:43 Primary research is conducted all of the time--journalists use it as their primary means of reporting news and events; national polls and surveys discover what the population thinks about a particular political figure or proposal; and companies collect data on their consumer base and market trends. When conducting research in an academic or professional setting, you need to be aware of the ethics behind your research activity. Here are some specific points to consider: * You should have the permission of the people who you will be studying to conduct research involving them. * Not all types of research require permission—for example, if you are interested in analyzing something that is available publicly (such as in the case of commercials, public message boards, etc) you do not necessarily need the permission of the authors. * You don’t want to do anything that would cause physical or emotional harm to your subjects. This could be something as simple as being careful how you word sensitive or......

Words: 3241 - Pages: 13

Premium Essay

Ethical Problems, Experiments and Their Designs

...BUSI 600 Liberty University September 20, 2013 Discussion Board Forum 5 This paper will attempt to answer varies questions from chapters nine and ten. The questions asked and answered pertain to ethical problems, experiments and their designs. After reading this paper you should know that there are some ethical issues when it comes to experimental research. You should also understand and become aware of the steps you should take to accomplish a well-planned experiment (Cooper & Schindler, 2011, p.206). There is information about the types of experimental designs and how they are different. Also discussed are the three communication approaches. Question 9.4 What ethical problems do you see in conducting experiments with human subjects? The question of “what ethical problems do you see in conducting experiments with human subjects?” is truly a multi-layered opinionated question that forces a person to ask “what would be the most responsible way society could condone such acts and what could be the worst case scenario?” The first step in analyzing this question is to define ethics. Ethics is defined as “norms or standards of behavior that guide moral choices about our behavior and our relationships with others” (Cooper & Schindler, 2011, p. 32). The key issues of ethics in experimentation relate to benefits, deception, informed consent, debriefing participants, and the right to privacy (Cooper & Schindler, 2011). It is important that the researcher “discuss the......

Words: 3959 - Pages: 16

Free Essay

Market Research Theory

...MARKET RESEARCH 1. Discuss the importance of attitude measurement, and describe tow different approaches to measuring people's attitudes toward a given object. There is a growing need among today's marketers to better understand their customer's attitudes and feelings toward the company's products, services, and delivery systems. Some researchers view "attitude" as a derived composite outcome of the interaction between a person's beliefs (i.e., cognitive thoughts) and expressed emotions (i.e., affective feelings) regarding those beliefs. Knowing these interactions can be helpful in predicting a person's behavior (i.e., conative action). Not all researchers accept this trilogy approach to measuring attitudes; some simply see attitudes as a global indicator of a person's feelings (i.e., affect = attitude) toward an object or behavior. No matter the approach, these is significant diagnostic value to both researchers and practitioners in understanding the different scale measurements used to capture people's belief structures versus emotional feelings versus behavior tendencies. Tell how to correctly design and text Likert, semantic differential, and behavior intention scales, and explain their strengths and weaknesses. Likert scale designs uniquely use a set of agreement/disagreement scale descriptors to capture a person's attitude toward a given object or behavior. Contrary to popular belief, a Likert scale format does not measure a person's complete attitude, only......

Words: 2923 - Pages: 12

Premium Essay

Jnt2 Task 1

...Collection Instruments 5 Discussion of Data Collection Instruments Used 5 Sources of Data 5 Discussion of Sources of Data 5 Table 1 – Training Survey 6 Table 2 – Exit Interview Survey 6 Data from Other Sources 7 Summary of Results 7 Data Analysis Techniques 7 Data Results 7 Table 3 8 Table 4 8 Findings of Needs Analysis 9 Goal Statement 10 Appendix A 10 References 10   Discussion of Instructional Problem In my corporate training environment, I have the privilege of training a racially diverse population. The hiring practices of Williams-Sonoma, Inc (hereinafter WSI) provides for a diverse group of people in every training class. Like many companies WSI does not discriminate on the basis of color, gender, ethnicity, religion or sexual orientation. Our company philosophy is to hire new employees every season for our peak sales period. Of the new employees hired, we retain approximately 10-25% as permanent employees. During the on-boarding we train over 500 new employees every season in a fast-paced hands-on instructor-led training environment. I am one of several trainers that deliver on-boarding training for the new hires. Our training gives each employee the tools to navigate the computer system to take sales calls and to service existing customers with issues on their purchases or returns. We cover all types of situations that a customer service associate should have on a typical phone call with one of our customers. The goal of the......

Words: 1821 - Pages: 8

Premium Essay

Marketing Research

...CONSUMER MARKET RESEARCH:- Consumer marketing research is a type of sociology (applied) that has its main focus on the preferences, attitude and behaviour of consumers in a competitive economy. The main objective is to understand the effectiveness and success levels of pull-marketing campaigns. Consumer marketing research is also known as the systematic identification, analysis, collection and distribution of information mainly for the purpose of helping the management in decision making process related to the classification and solution of prospects and problems in marketing. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behaviour. Assess of consumers (prospective and existing)can be done with consumer market research from Informatics Outsourcing. Consumer market research can help in the quests of, * Gathering market information regarding opinions and trends * Acquiring information on consumer behaviour * Measure the interest levels in new products and service offerings * Generating a list of potential new customers Consumer marketing research is also a Part of market research in which the preferences, motivations, and buying behavior of the targeted customer are identified through direct observation, mail surveys, telephone or face to face interviews, and from published sources (such as demographic data). Business to business market research Business to business (B2B) research......

Words: 2920 - Pages: 12

Free Essay

Qnt 351 Data Coolection

...the turnover rate has increased over 64% and the reason why has not been determined. The HR manager, Debbie Horner has given Barbara, HRM staff the responsibility to survey the employees to collect data and determine what is the cause of the high turnover in the company. The instrument used for data collection Debbie was chosen to develop a survey for collecting data about the employees of BIMS, Inc. Based on her background; Debbie has used this instrument of collection to ask basic questions regarding conditions with employee’s current positions. The survey collects some demographics to help identify what type of workers are reporting the conditions given, and if the turnover and morale issues have been coming from newer employees or those that are veteran staff. The questions and statements presented are basic to working conditions and include; “You enjoy your assigned shift, You are well trained for your work, How well do you enjoy working for BISM?” (Ballard Integrated Managed Services, Inc., Part 1 Exhibit A) Types of data collected The types of data collected are both quantitative and qualitative data, collected through an employee survey. According to (McClave, Benson, & Sincich, 2011), “quantitative data are measurements that are recorded on a naturally occurring numerical scale.” Most of the survey is questions that require employees to rate their experiences on a scale of one through five, making that data collected quantitative. According to (McClave,......

Words: 943 - Pages: 4

Premium Essay

Sampling Techniques

...ABSTRACT The present research paper was designed to discuss the different types of sampling methods used to conduct research in the field of Psychology. The sampling techniques included in this paper are probability sampling, non probability sampling, surveys and questionnaires. The use of examples for each type of technique is given to further the understanding of each specific type. Furthermore, some the most important aspects that should considered before selecting a method are outlined in detail. Sampling Techniques When conducting research, it is almost impossible to study the entire population that we are interested in looking at more in depth. For example, if we were interested in comparing the level of romantic satisfaction among college students in the United States, it would be practically impossible to survey every single person who is attending college in the country. Not only would it take an extremely long time to do so, but it would also be very expensive. That is why researchers will use small samples from the population to gather their data instead. A sample is particularly useful because it allows the researcher to make inferences about a specific population without having to actually survey the entire population (Trochim, 2006). There are several sampling techniques used to gather information about a sample. Some of these include probability sampling, non probability sampling, surveys, and questionnaires. Probability sampling is technique used......

Words: 1536 - Pages: 7

Premium Essay


...The Forum The Gerontologist Vol. 41, No. 5, 572–575 Copyright 2001 by The Gerontological Society of America The Ageism Survey: First Findings Purpose: To develop an instrument that can be used to answer three questions: What is the prevalence of ageism in various societies? Which types of ageism are more prevalent? Which subgroups of older people report more ageism? Methods: A survey instrument was developed listing 20 types of ageism. This instrument was tested on a convenience sample of 84 persons older than age 60. Results: The instrument appears to have satisfactory reliability and validity. The survey found that the experience of ageism was widespread and frequent among these respondents. The majority reported several incidents of ageism and over half of the incidents were reported to have occurred “more than once.” The most frequent types were persons showing disrespect for older people, followed by persons showing assumptions about ailments or frailty caused by age. Implications: Researchers now have a reliable and valid instrument for measuring the prevalence of ageism in various societies and of various types of ageism experienced by various groups of older persons. This may aid in reducing the prevalence of ageism in our society. Nevertheless, ageism is widespread in our society, in contrast to more traditional societies where old age is honored and respected (Palmore & Maeda, 1985). Yet nobody knows how much ageism there is,......

Words: 2488 - Pages: 10

Premium Essay


...Survey of Creative Individuals’ Space Needs and Preferences Survey of Creative Enterprises and Interested Businesses CONCORD, NH September 2011 Prepared by Sw an Research and Consultin g for — Survey of Creative Individuals, Enterprises and Businesses – Concord Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Summary of Survey Results – Creative Individuals’ Space Needs and Preferences . . . . . . Relocation to a Live/Work Facility: Interested Respondents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Needs and Preferences for Live and Work Space . . . . . . . . . . . . . . . . . . . . . . . . . . Current Studio/Work Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Living Arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Studio/Work Space Rental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Space Arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Needs and Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 16 20 21 23 26 27 1 2......

Words: 15242 - Pages: 61

Free Essay

Tools of Questionnaire

...Designing survey questions on food-related issues Question design toolkit based on a theory of behavioural change Jo d’Ardenne, Sally McManus, Julia Hall Designing survey questions on food-related issues: Question design toolkit based on a theory of behavioural change Jo d’Ardenne, Sally McManus, Julia Hall October 2011 Prepared for the Department of Health Contents Acknowledgements ............................................................................................ Executive summary ........................................................................................... 1 Introduction ............................................................................ 1 1.1 1.2 Background and aims .................................................................................................... 1 The Theory of Planned Behaviour (TPB) ...................................................................... 2 1.2.1 1.2.2 1.2.3 1.3 Why use the Theory of Planned Behaviour? ............................................ 2 What is the Theory of Planned Behaviour? .............................................. 3 Strengths and weaknesses of the Theory of Planned Behaviour ............. 6 Outline of report .............................................................................................................. 6 2 Mapping existing survey questions to TPB constructs ....... 8 2.1 2.2 Review of longitudinal surveys ..................................

Words: 15594 - Pages: 63

Free Essay


...journalists, the different types of interviews and I will describe the need for appropriate referencing of all source of material. Sources available. We live in an age overflowing with source materials, and these sources are easily accessible to us. The two main types of sources are primary and secondary sources. A pimary source is information that is gathered from an original source. These include; intervies, questionairres, surveys, observation, histoical documents and experiments to name but a few. A secondary source is information that has already been gathered by other people and/or organisations. A secondary source interpets and analyzes primary sources. (Locke, 2013) There are both online and offline secondary sources. Primary Surveys and questionnaires A very important aspect of research work is using surveys. Surveys are a primary source.There are two main types of surveys, a questionnarrie and an interview. Surveys and questionnaires are usually composed of one or more questions that are directed to a certain target audience. Questionnaires have advantages overy some other types of survey in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys. As a primary source questionnaires and surveys create new knowledge, collects new data and establishes new facts (Allsop, 2006). Surveys can be useful when the researcher wants to collect data on a phenomenom that cannot be directly observed. Surveys can...

Words: 1248 - Pages: 5

Free Essay

Preparing to Conduct Business Research Part One

...Preparing to Conduct Business Research Part One Paul Steeves RES/351 6 May 2013 Part One: Research Problem ABC Company just purchased a new C-Store located in South Carolina, on a busy intersection that has been in the same place for 22 years. The well-established C-Store has a loyal and local customer base and steady profits from clientele. ABC Company paid $300,000 for the new C-Store, but when they bought the store they did not realized the C-Store only generated $285,000 per year. This created an unexpected dilemma for the company. ABC Company expected to see a return on investment within the year. ABC Company decided that it may be advantageous to use business research to allow their business to run more efficiently. They came up with some questions regarding how they could fix their financial problems: "What services could be implement to drive up revenues?" "Are there any cutbacks on inventory that require our attention?" "What changes can be implemented that would improve customer satisfaction?" "Should we focus on advertisement of a special product?" "What directives could be created to improve customer bonds?" Although these questions enveloped the main concerns, ABC Company decided to make some descriptive hypotheses for complete definition. ABC Company believes that they should open a liquor store in the rental area next to the......

Words: 1296 - Pages: 6

Premium Essay

Unti 10 Types of Market Research

...1 Main types of market research There are 2 main types of market research, these are primary and secondary research, and they are used to gather information for decision making. 1.1 Primary research This type of research involves gathering data first-hand. It should provide information that is better suited to the specific needs of a business. There are a few methods that can be used to carry out primary research, these are: • Observation • Surveys • E-marketing research • Focus groups • Panels • Field trials • Piloting 1.1.1 Observation This is a cost effective way of collecting data that involves simply watching and recording what happens. The amount of time required to collect data using this method depends on what needs to be done to set up the observation, as well as carry it out and analyse the results. Observation is more suitable for collecting quantitative data rather than qualitative data, this is because this type of method is usually undetected, it records what people actually do. If people are aware that their views and behaviour are being noted, they may be encouraged to act differently and in a certain way, this can then create a more favourable impression of themselves. Observation can only help to reveal what people do, the lack of interaction means that it cannot establish reasons for their reactions or actions. 1.1.2 Surveys Surveys are used to gather primary date either qualitative date or quantitative data. These are often based on...

Words: 1256 - Pages: 6