...India Beer Market Insights 2012 Report Details: Published:September 2012 No. of Pages: 74 Price: Single User License – US$6224 Product Synopsis A detailed market research report on the India beer industry. Researched and published by Canadean. Introduction and Landscape Why was the report written? This report comprises of high level market research data on the India beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing? After high growth in 2010, the beer market slumped in early 2011, with some revival in the second half of the year What are the key drivers behind recent market changes? Steep tax increases across all Indian states in early summer 2011 decreased demand in the hot summer months and, as the overall level of alcohol has not significantly declined, it can be surmised that beer drinkers are moving back to spirits What makes this report unique and essential to read? The India Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face interviews...
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...Preparation Outline 2: Informative by Raluchi Ikegwuonu Specific Purpose: I want the audience to understand types of beers. Thesis Sentence: There are four types of beer. Intorduction There may be a time in your life when you sit down in a bar, draft house, or restaurant and want to order a beer. You want to understand what is available, but what do you say or what beer do you pick? I am Raluchi Ikegwuonu and I have been brewing my own beer for the last two years, and I can help you with these decisions. Set back if you like beer ready your taste buds if not just listen I can help you with understanding beer. Body I. You could decide to drink or order a Lager. A. Lagers are sometimes lighter in body and more crisp than...
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...I think you'd benefit from a quick run down of the ingredients of beer and what each does and how it affects the taste and character of beer. First is water, obviously, which should be clean and more or less balanced in terms of pH; water can be the simplest thing or very involved when we get into mash temps., residual pH, relative mineral concentrations and other chemical considerations and so on. For now lets leave it as being simple and not pay it any more attention. The next ingredient, really at the other end of the dial, is the yeast. This is a galaxy on its own and really, like the intricacies of water chemistry, best left alone for now. Just keep in mind that much of the flavor of beer comes from the yeast, which ferment the sugars into alcohol and CO2 and there are two major classes of beer depending on the yeast, lagers and ales. The other two ingredients, barley and hops, are where we should really concentrate for someone like you. What are they and what do they do? Barley is a grain, like wheat or rice or corn or oats, and it's the traditional grain for making beer although others can be used like those just mentioned. Barley grains are subjected to a few processes to get them to a stage where they can turn all the starch or endosperm into sugar for the yeast to eventually eat and ferment into alcohol. There are two major types of barley, 2-row and 6-row, quite similar to one another, each of which can be subjected to additional processes to develop flavor characteristics...
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...Top Beer Control Tips for Watching Sports Events Are you a fan of drinking an ice-cold beer while enjoying your favorite sport? If so then there are some steps you should take to make sure you practice right “booze control.” Here are some helpful tips to keep in mind: 1. Stay hydrated Make sure to drink enough water before your beer-drinking/sports-watching event. There are several benefits. It will help to prevent getting a beer belly and also help to reduce or even prevent a hangover. 2. Remember your diet If you’re on a diet, then you should make sure to manage your beer consumption effectively. One option could be light beer, although keep in mind they still have calories so drinking 100 cans of light beer won’t help you to stick to...
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...choosing a really good craft beer, one may look for an acquired taste. The variations of different types of craft beers can range from basic Indian Pale Ales, Stouts, Porters, Lagers, Ales, Ciders, and Wheat’s; to your more complicated drinks such as Hefeweizen’s, Imperial Stouts, German Maibock, Dopplebock, and Sweet stout. These craft beers also have their own specific combinations which make then unique in taste. In my own personal opinion, one of the types of craft beers that I find to be the best is Porters. The reason for this being the best in my own personal opinion is that to me Porters have a smooth, refined, and eloquent taste. My favorite stout beer would have to be Breckenridge Vanilla Porter. The vanilla taste makes the beer unique for other porters. Even though there are many different craft beer companies that create the craft beer, they end up adding their own little ingredient’s that make there beer different from the rest. Craft beer making is an acquired skill not just anyone can make it. It takes time, energy, and a curtain skill set. These skill set include knowing what ingredients to use other than the basic yeast, water, hops, and barley. The extra ingredients add the true taste and uniqueness of the beer. These ingredients can go from being a simple ingredient such as vanilla to specific types of barley and hops. These ingredient’s make people truly enjoy the taste of craft beers. All in all; when choosing a craft beer, it really depends on the...
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...Introduction Brewing beer is really a very simple process, a unique mix of art and science that consists of a number of key steps. Brewing begins with malted barley that is milled and mixed with hot water to form a mash. During mashing, the malt starches are converted to sugars. The sugar rich water is then strained through the bottom of the mash and is now called wort. The wort then goes to the brew kettle where it is brought to a boil. During this stage, hops are added at different times during the boil for either bitterness or aroma. The wort is then cooled and aerated, and brewers' yeast is added for fermentation. The yeast produces alcohol and carbon dioxide and other byproducts from the sweet wort. After fermentation the "green beer" undergoes maturation. The last step in the brewing process is filtration, and then carbonation. Next the beer is moved to a holding tank where it stays until it is bottled or kegged. For a more detailed description of the brewing process click "Continue." Barley Malt Barley malt is to beer as grapes are to wine. It is ideally suited to brewing for many reasons. Malted barley has a high complement of enzymes for converting its starch supply into simple sugars and contains protein, which is needed for yeast nutrition. Of course, one important element is its flavor. There are two types of barley: six-row and two-row. [pic] Pale Ale Malt Barley Malt Six-row Barley Malt Generally, six-row barley has a higher enzyme content...
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...Draft BY Melissa Otterline Beer versus Ale The alcoholic beverage beer is very popular throughout the world. But what exactly is ale; its popularity is known mostly in the United Kingdom, and countries such as Germany, Ireland and Belgium. Beer can broke up into two categories: ale and lager. Lager (more conventional beer) is a term often used with beer. The difference between the two is the way it is brewed, and how it’s fermented and the specific type of yeast that the brewers use. Yeast gives way for the different, yet unique tastes the beer or ale. Let us learn a little background on the making of beer and ale. All beers and ales are made from the same basic combination of water, malts, hops and yeast. Beer is a fermented beverage which is made of cereal grains and yeast. Ale is also fermented and made from cereal grains, yeast and hops. They both begin the same way. Types of grains that are malted, which means that they sprouted in a moisturized environment and then were dried. A certain type of yeast (brewers) is added for the fermentation process to begin, which will happen pretty quickly. Hops are another ingredient added which provides the depth for flavor and the sweetness of the malt. Before the use of hops distinguishing between the two was difficult. Beer/lager is fermented and stored at a higher temperature; usually between 35 to 55 degrees Fahrenheit and the yeast settles to the bottom of the beer cask and is more stable which help...
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...Part A 1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer's keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not prepared for the increased demand. The company was forced to buy empty kegs at a premium price. It also had to brew some of the lower priced keg beer in vats that would have been used for higher priced specialty beer. The result was that Napanee Beer sold more of the lower priced keg beer and less of the higher priced products that summer. Moreover, the company could not initially fill consumer demand for the keg beer, resulting in customer dissatisfaction. Use open systems theory to explain what occurred at Napanee Beer Co. Begin with a brief description of open systems theory as it applies to both the external and internal environments. The open system theory states that organizations depend on the external environment and its feedback (McShane & Steen, 2012). The external environment includes all resources needed for an organization to provide their services or products such as, resources, raw materials, employees, equipment etc. (McShane & Steen, 2012). It is important to...
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...brewery that was founded in 1870 by Joseph Meens. The brewery is located in Schinnen, a town located in the southernmost province in the Netherlands. It is still owned by the Meens family and is now led by the 4th Meens generation. Initially, Alfa beer was only sold locally, but since 1960 it has been available throughout the Netherlands. In 1993, Alfa Brouwerij began exporting to the United Kingdom, the United States, Germany, Greece and Italy. The water that is used to brew the beer is extracted from an underground spring. The Dutch Ministry of Health, Welfare and Sport has officially certified the spring, meaning that the water is pure enough to enter the brewing process without undergoing any processing beforehand. As only 15 million liters of water are allowed to be withdrawn from the spring each year, Alfa limits its beer production. This has led them to number their beer bottles to ensure that only the permitted amount of water is used. Product The Alfa brewery makes 5 different beers: Oud bruin (Old Brown), Edel pils, Lente bok (Spring bock beer), Dortmunder, Bokbier (bock beer). The focus of this situation analysis is on the Edel pils. The Edel pils is a part of the (Czech) pilsner beer family which is the most widely consumed beer in the world. It contains 5% alcohol by volume. Edel pils is available in different packages: 0.33 L and 0.5 L cans, 0.3 L and 0.5 L bottles, and 20 L and 50 L barrels. Market Definition In order to clarify the relative position of Alfa in...
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...Classification of Beer What's more refreshing on a hot summer day than a nice cold beer? Or how about drinking a nice cold one with some buddies after work at a local bar, sound nice doesn?t it? Beer has been around for many years and will probably be around for many more. A beer is any variety of alcoholic beverages produced by the fermentation of starchy material derived from grains or other plant sources. The production of beer and some other alcoholic beverages is often called brewing. Most every culture has there own tradition and the own take on beer, thus producing many different styles and variations. Simply put, a beer style is a label given to a beer that describes its overall character and often times its origin. It's a name badge that has been achieved over many centuries of brewing, trial and error, marketing, and consumer acceptance. There are many different types of beer, each of which is said to belong to a particular style. A beer's style is a label that describes the overall flavour and often the origin of a beer, according to a system that has evolved by trial and error over many centuries. According to the type of yeast that is used in the beer's fermentation process, most beer styles fall into one of two large families: ale or lager. Beers that blend the characteristics of ales and lagers are referred to as hybrids. An ale is any beer that is brewed using only top-fermenting yeasts, and typically at higher temperatures than lager yeast. Because...
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...shifted it's main focus is prevalent in all recent ads. This is the idea that Budweiser is a "family" type beer, and made for all to drink. Although lacking in logos, I argue that the advertisement effectively convinces the audience to purchase Budweiser Beer through the use of ethos and pathos. Budweiser effectively uses ethos in the advertisement to sell the product. For example, the donkey is shown pulling a cart in practice with a six pack of beer in the back using the “Clydesdale pull and walk”. The Budweiser logo is...
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...Drinking beer is a favorite past-time, whether for the variety of types, or the history, or just enjoying an ice-cold mug of brew with your friends. People want to know what makes a light lager light, and what makes a dark lager dark? Is it the ingredients in the brew or is it how it’s made? Light lagers only came about around the 60’s and 70’s because people wanted to drink beer without getting fat. Basically light lagers are made from using less hops and barley in the brewing process and watering down the lager, essentially creating a lighter color and less filling beer. Almost every beer is either ale or a lager. Lagers are fermented at colder temperatures than ales. They tend to have cleaner, crispier flavors and tamper-down aromas. When it comes to the color though, it comes down to the Maillard reaction. The Maillard reaction came around in the late 1800’s by the work of a French chemist known as Louis-Camille Maillard. This reaction is one of the most important reactions to know in how lager looks different from an amber or a stout beer. This reaction may also be known as “browning” in the brewing world. It’s basically heating sugar until the sugar compound is by itself and having amino acids react the reducing sugar. It is to be known that the reaction only happens at elevated temperatures but it can happen at room temperatures as well. Caramelization has similarities to the Maillard reaction as well which gives beer its final color. Color that a lager or ale is measured...
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...existence. Finding the balance between staying profitable while constantly adapting to the changing economic and customer driven demand environment will be the key to the expansion of the craft brew business. New Companies and Mergers The idea of new competition is the boost to get the current company to step their game up. DogHead Fish Brewery is successful and growing steadily. The rapid emergence of nano-breweries has redefined the standards of craft beer. Good just doesn’t cut it anymore. It has to be bold, smoky, spicy, “hoppy,” citrusy, sour, fruity, one-of-a kind and more. If you just want to drink good beer, you are in for a treat. Are these many breweries sustainable in the long run? The research has shown that craft breweries are growing in record numbers. The market is ripe for it. The consumer base is also expanded beyond the college student to the beer drinking connoisseur. In recent years, craft brewers have sounded an alarm over the clout of Anheuser-Busch Inbev and MillerCoors, who today control 90 percent of the beer market. Craft brewers hold just 6 percent, but the market share is growing (Hieronymus, 2010). "Their preferred business model is an oligopoly," says Koch of the company that was once interwoven with his family. "I don't see them as trying to deliberately set out to destroy us. But we are very potentially the collateral damage." Oligopolies are small groups of firms that control a particular market. DogFish Head Brewery fits this description perfectly...
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... ENG/220 October 30, 2014 XOXOX Light VS Dark “Light beer has no flavor”, “dark beer is too heavy” common arguments that are made in the ongoing battle of light versus dark beer. With a recent boom in the craft beer breweries and mega breweries that have been known for years, there are more choices now than ever. Some people choose to have a cool, refreshing light beer, while others choose a bold, flavorful dark beer. The truth is, it is all relative to a person’s personal preference. There are many differences between the two types of beers, but three of the main differences are the way they are brewed, marketed to the public, and the culture associated with each beer. The Brewing Process It is the grain that really makes the difference in the color of the finished beer; this is true whether the beer is made in a large scale brewery or in a mom and pop outfit. Of course, most beer is made from the same grain (barley), though others are brewed with wheat, oats, rye, rice, quinoa and virtually any other grain available, all of which impart their own character to the brew. However, how darkly the malt has been roasted is what gives color and body to the beer. The darker the roast, the darker the beer that results from this ingredient. The roast affects the color of the finished beer as well as the body and many of the flavors in the brew as well. For example, a dark beer tends to have a deeper, more complex set of flavors which include notes...
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...Marketing Mix 1. Introduction – Introduce the 4 p’s a. Product b. Price c. Place d. Promotion e. Introduce a company the author is familiar with – Coors, an adult beverage company 2. Product a. Definition – a particular product or service that a company offers b. Miller Coors – Coors Light, Killians, Keystone, Blue Moon i. Miller Coors is marketed as an adult decision and easy to use product for everyone over the age of 21. 1. “Fun” commercials 2. People enjoy being around others that drink Coors beer 3. Price a. Definition – the price that a particular product or service costs b. Coors – Brands attack different segments i. Coors offers “Budget Beer” for Americans that make below a certain amount of money and can’t afford more expensive beer ( college students). ii. Coors offers seasonal beers also Winterfest and Killians has become a seasonal sensation iii. Coors offers beer for all different types of fun occasions. 4. Place a. Definition – Where the products are marketed or Distribution Channel. b. Coors– Brands i. A Physical product can be purchased from most stores during certain hours depending on laws within each state.. Target, Safeway, WalMart, Costco, Walgreens and Liquor stores have carried the product in the past. The product is also available for purchase at many Bars / restaurants. 5. Promotion a. Definition – How to market the product. i.e. Advertising, Direct Marketing, Sales Promotion, Public Relations and Publicity. b. Coors– Coors...
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